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K.J. Choi signs endorsement deal with Srixon

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K.J. Choi has signed a multi-year deal with Srixon to become the newest member of the company’s professional tour staff. As part of the sponsorship deal, Choi will play a Srixon ball, wear a Srixon glove and carry a Srixon staff bag.

“I am very excited to be part of the Srixon team,” said Choi. “The Srixon ball is a top quality ball and I feel very comfortable playing it.”

It’s not surprising that Choi’s deal does not include a club contract, as the eight-time PGA Tour winner is known to be one of the most frequent equipment tinkerers on the PGA Tour. Most pros are understandably picky about what clubs they play, but Choi takes it to another level.

The most famous example of the 43-year-old’s affinity for tinkering came in May at The Memorial Tournament. Tournament host Jack Nicklaus does not allow equipment trailers onsite at the tournament, so Choi, who wanted to try a new set of irons that week, drove to a Dublin, Ohio, Golf Galaxy where he purchased a set of Mizuno MP-64 irons off the rack, which he used to finish tied for 21st (click here to read the full story).

Since the expiration of his contract with Nike in 2009, Choi has used clubs from nearly every major manufacturer, including TaylorMade, Ping, Callaway and Titleist, as well as equipment from smaller companies such as Miura.

Choi’s interests are broader than golf equipment, however. He is known as one of the most charitable golfers on the PGA Tour, and in 2007 founded the K.J. Choi Foundation. Its mission is to foster the development of junior golfers, while placing an emphasis on education. In 2013, Choi won the 2013 Charlie Bartlett Award, which is awarded by the Golf Writer’s Association of America to a professional golfer for his unselfish contributions for the betterment of society.

“Having Mr. Choi as a member of our Srixon staff gives us a great sense of pride,”said Todd Harman, President of ClevelandGolf/Srixon U.S.A. “Mr. Choi’s contributions to the game of golf have been significant throughout his career, but his deep commitment to numerous charitable causes have made him the type of brand ambassador that any organization would be honored to have as a member of their team.”

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Chris Hibler is an avid golfer, writer and golf gear junkie. If he's not practicing his game with his kids, he's scouring the GolfWRX classifieds looking for a score.

1 Comment

1 Comment

  1. R

    Jan 10, 2014 at 12:50 pm

    The best balls in the world, period. That is why.

    But why didn’t he sign on with Volvik?

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Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

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Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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Equipment

Spotted: TaylorMade P-UDI driving iron

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It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

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Whats in the Bag

Collin Morikawa WITB 2024 (April)

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Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)

Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Z-Grip Cord

Ball: TaylorMade TP5x

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