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10 awesome photos from Bettinardi’s Summer Social

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Bettinardi’s Summer Social, the company’s annual putter bonanza, was open to the public for the first time in 2015. Top collectors from around the country gathered at Bettinardi headquarters in Tinley Park, Ill., for the event that showcased the company’s finest collectible putters, as well as tour models and other one-offs. In addition to the rare putters, Bettinardi also created a variety of accessories including clothing, ball markers, divot tools, cigar trays, belt buckles, and head covers for the event.

Most guests arrived at Bettinardi HQ at 6 p.m. to meet the other collectors, chat about their favorite golf gear and fuel up with food and drink before the doors to Studio B opened at 7 p.m. They then began the mad dash to find the perfect putter (or in some cases putters) for their collections.

Nothing was off limits at the Summer Social, according to Sam Bettinardi, Bettinardi’s vice president of sales and marketing. Attendees were given free reign to wander the facility, and the company ran a night shift so guests could tour the manufacturing facility and see how products were created in Bettinardi’s recently renovated 40,000 square foot manufacturing facility.

Enjoy these 10 photos from the Summer Social, and learn more about Bettinardi’s Summer Social on the company’s website. 

The calm before the storm

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Bob Bettinardi gave a speech to attendees (and protected the entrance to Studio B) before the doors opened 7 p.m.

My collection needs a mallet!

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Nearly every item available for purchase at the Summer Social was a one-off prototype, including this mallet with an R&D sole engraving.

A very special BB Zero

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With a “Brook Trout” design and adjustable pocket weight. 

Holy Mother of (Pearl)

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Because why wouldn’t you want mother of pearl inserts on your putter… or a welded, custom-engraved neck for that matter. For the golfer who has everything, mother of pearl belt buckles, divot tools and ball makers were also available.

If you’re going to buy a rare putter…

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It better fit your stroke! Attendees of the Summer Social were able to get fit for their putters at no extra cost with purchase.

So much cooler than lead tape

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This variable-weight BB Zero putter allows golfers to adjust head weight through a pocket weight. And those snow stampings…

A BB6 with a twist

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Few custom tweaks are more eye-catching than a welded, twisty neck. This putter also has Bettinardi’s F.I.T. Face, a face-milling process that removes material from the face for an extremely soft feel without an insert.

Patchwork Head Covers

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Bettinardi’s new “patchworks” head covers sold out almost immediately. They combine different materials and designs for a truly one-off look. 

In case you weren’t hungry…

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Now you are. What’s a better snack on hot summer day than a Chicago-style dog and some Kool-Aid to wash it down? Representing Chicago proudly!

Holding down the R&D department

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When a belt buckle is so much more than a belt buckle. Only gear heads will understand.

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9 Comments

9 Comments

  1. Benny

    Jun 18, 2015 at 8:45 pm

    I think its awesome they did this. Showing some true value to their fans and giving them access to all models. So many Pros play Betti’s and the amount of Tour wins shows they know what they are doing. Especially in a market ruled by SC. I would much rather have a handmade Betti or Machine dor 1/3 the price and make just as many if not more putts.

  2. Josh

    Jun 17, 2015 at 11:32 am

    Thanks for telling us about this AFTER it happened. I missed their facebook post about it even though I follow their page… Ah well. Keeping this in mind for next year.

  3. putter fanatic

    Jun 17, 2015 at 11:32 am

    Honest question here: did Bettinardi start the Summer Social before or after the Cameron ICC event which has become Pins and Playtime?

  4. ooffa

    Jun 16, 2015 at 11:12 am

    I commend Bettinardi for his genius. It takes skill, talent and hard work to market a very average putter for such an exorbitant price.

  5. Jeff

    Jun 15, 2015 at 10:00 pm

    Those covers are absolutely sick! As a chicagoan who has relocated I would die to get any one of those covers. When do they go on sale?

  6. BOB

    Jun 15, 2015 at 8:26 pm

    Free putter fitting wow so generous after selling $4 of metal for $2k

    • Toby

      Jun 15, 2015 at 9:33 pm

      You do realize you don’t have to buy the $2k (actually I don’t think any of them reached that price). You can just attend the event, socialize, etc.

      Just wondering what do you think should come free with a $2k putter? A happy ending 🙂

  7. Chris

    Jun 15, 2015 at 7:25 pm

    How do i go? I work at golfsmith lol

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Whats in the Bag

Christiaan Maas WITB 2026 (June)

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Driver: TaylorMade Qi4D LS (8 degrees)
Shaft: Fujikura Ventus TR Blue 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 9 TX

Irons: TaylorMade P770 (3), TaylorMade P7CB (4), TaylorMade P7TW (5-PW)
Shafts: Fujikura Ventus Black HB 10 X, True Temper Dynamic Gold X100

Wedges: TaylorMade Prototype (50-SB09), TaylorMade MG5 (56-HB12, 60-LV07)
Shafts: True Temper Dynamic Gold S400

Putter: TaylorMade TP Juno

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Christiaan Maas’ clubs here.

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Equipment

TaylorMade MySpider Tour and Tour X: More customizable build options now available

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TaylorMade Golf’s MySpider program underwent a substantial overhaul over the last month. Firstly, the company launched the option to customize the Spider ZT model, and now the program has returned with the MySpider Tour and MySpider Tour X.

The revamped page now gives golfers complete control over every visual and functional detail of their putter on the popular Tour and Tour X head, with every cosmetic idea thought of. In MySpider Tour, golfers can choose from four head finishes, 16 paint fill colors, nine Surlyn face insert colors, three aluminum insert options, six sightline configurations, and four hosel options — L-neck, small slant, double bend, center shaft. Six sightline options are available in MySpider Tour, including the optically engineered True Path alignment system. MySpider Tour X gives builders the option of four head finishes, four hosel configurations, and five sightline options, also including True Path alignment.

One of the more interesting features of the new MySpider program is the availability of three distinct face insert options. Along with the usual Surlyn Pure Roll insert trusted by Scottie Scheffler and Rory McIlroy, which can be customized from nine colors, golfers can now also select firmer options. Two are offered with the black aluminum Pure Roll insert, slightly firmer than the traditional insert, or for the firmest feel, golfers can choose from two colors of milled aluminum inserts.

Another fun addition to the MySpider Tour is the ability to use the “Tommy Sightline.” The custom alignment aid design, which was first drawn onto Tommy Fleetwood’s putter by PGA Tour Rep James Holley, is based on the milled sightline on his Spider ZT head. There are five shorter lines on the left and right of a longer central line serving as the traditional short line alignment aid.

See below for the full specifications sheet for MySpider Tour and Tour X:

MySpider Tour

MySpider Tour X

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Equipment

Then and now: Comparing Rory McIlroy’s current setup to his record-breaking 2019 Canadian Open victory

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In Rory McIlroy’s first appearance at the 2019 RBC Canadian Open, he crushed the record books to earn his 16th PGA Tour title in dominating fashion, winning by seven shots over Shane Lowry and Webb Simpson.

McIlroy’s score of 22-under-par 258 is the lowest 72-hole score to date at the Canadian Open, and his closing 61 is also the best final-round score in the history of one of golf’s oldest tournaments. Finally, with his win in 2019, McIlroy became only the sixth player to win the career Triple Crown, adding to his victories at the U.S. Open in 2011 and The Open Championship in 2014, joining Tommy Armour, Walter Hagen, Arnold Palmer, Lee Trevino and Tiger Woods in a coveted list.

So, with that, why not compare his current setup to the clubs he used to break all the records?

Driver

2019: TaylorMade M5 (9 degrees), Shaft: Mitsubishi Tensei CK Pro White 70 TX
2026: TaylorMade Qi4D (9 degrees @8), Shaft: Fujikura Ventus Black 7X (45 5/8 inches)

McIroy led the Tour in Strokes Gained: Off-the-Tee in 2019; he’s doing the same in 2026. Between now and then, McIlroy has switched from the Mitsubishi Tensei CK Pro White 70 TX (a shaft with slightly more feeling in the tip) to the original Fujikura Ventus Black 7X, having just made the change to the heavier version from playing the 60X.

What’s interesting about McIlroy’s 2019 setup is that the weighting on his driver is actually set in the high-draw setting, using the T-Track weighting system, whereas in the Qi4D, he’s currently using a heavily rear-weighted setup. (Two 13-gram weights in the rear and only two 4-gram front weights.)

The TaylorMade M5 driver he played in during his Canadian Open win was the company’s first head that they claimed to design to initially exceed the USGA’s COR limit, and then injected with tuning resin to bring it back in bounds.

Fairway woods

2019: TaylorMade M6 3-wood (15 degrees), Shaft: Mitsubishi Tensei CK Pro White 80 TX; TaylorMade M5 5-wood (19 degrees), Shaft: Mitsubishi Tensei CK Pro White 90 TX
2026: TaylorMade Qi4D 3-wood (15 degrees), Shaft: Fujikura Ventus Black 8X; TaylorMade Qi4D 5-wood (18 degrees), Shaft: Fujikura Ventus Black 9X

The TaylorMade M6 fairway wood that McIlroy was using during the 2019 season is still in the bag of some of the best golfers on Tour in 2026. Just check out Justin Rose’s winning setup from the Farmers Insurance Open earlier this year. This year, though, McIlroy has still been searching for his top-end-of-the-bag setup, having played both the new Qi4D and the Qi10, which he won the Masters with.

The same shaft swap can be seen in the fairway woods as the driver, along with slightly less loft on the 5-wood.

Irons

2019: TaylorMade P750 (4) Buy here, TaylorMade P730 (5-9), Shafts: Project X 7.0
2026: TaylorMade P760 (4), TaylorMade Rors Proto (5-9), Shafts: Project X 7.0

The biggest difference between McIlroy’s custom set and the stock P730s is the groove design. While the P730s were constructed with 14 MX-9 grooves on their milled faces, McIlroy’s proto heads instead use the higher-spinning, 16-groove layout of the TW2 grooves. Other big differences between the sets are that McIlroy’s 7- and 8-irons have thinner toplines, are 1 degree stronger in loft, and are 1/4 inch longer than the original P730 builds.

With McIlroy’s 4-iron, the switch from P750 to P760 sees a transition to a two-piece construction with Speed Foam in it, which allows McIlroy to launch the ball slightly higher, with more workability.

Wedges

2019: TaylorMade Milled Grind (48-09SB), TaylorMade MG Hi-Toe (52-09SB, 56-09SB, 60-LB09), Shafts: Project X Rifle 6.5
2026: TaylorMade MG5 (46-09SB, 50-09SB, 54-11SB, 60-08LB @61), Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)

Between 2019 and 2026, McIlroy’s focus on his short game has been much more apparent. It was the reason why he switched back to the TP5 golf ball, to help with launch, spin and control with his wedges leading up to his career Grand Slam victory in 2025. The most apparent changes to McIlroy’s wedge setup are his lofts and bounce. He’s slowly delofted his pitching to a sand wedge, but has increased the loft on the lob wedge, bending his current 60-degree to 61. With that, adding more loft to his lob wedge also slightly increases the bounce and leading-edge sit point, so, as a result, he plays a lower-bounce lob wedge compared to 2019. The MG5 wedges are also softer than the first Milled Grind option from 2019. McIlroy also no longer plays the full-face grooves found on the Hi-Toe.

Putter

2019: TaylorMade Spider X
2026: TaylorMade Spider Tour X

Notice anything similar. Yes, the copper finish on Rory McIlroy’s Spider X putter in 2019 is a slightly more reflective finish than the recently released torched PVD finish. McIlroy was using the True Path alignment system, but now uses only a single white sightline.

Ball

2019: 2019 TaylorMade TP5 (#22)
2026: 2025 TaylorMade TP5 (RORS)

As mentioned above, McIlroy had transitioned from the TP5 to TP5x golf ball since his victory in Canada in 2019, but now is black with the same style of golf ball as his victory at Hamilton Golf & Country Club.

Grips

2019: Golf Pride Tour Velvet Cord
2026: Golf Pride MCC

Interesting, McIlroy actually used Golf Pride’s Tour Velvet Cord grips during his victory in 2019 (it was during a 2+ year switch to the corded TV) as opposed to his usual MCC grips, which he has played for most of his career.

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