Bettinardi’s Summer Social, the company’s annual putter bonanza, was open to the public for the first time in 2015. Top collectors from around the country gathered at Bettinardi headquarters in Tinley Park, Ill., for the event that showcased the company’s finest collectible putters, as well as tour models and other one-offs. In addition to the rare putters, Bettinardi also created a variety of accessories including clothing, ball markers, divot tools, cigar trays, belt buckles, and head covers for the event.

Most guests arrived at Bettinardi HQ at 6 p.m. to meet the other collectors, chat about their favorite golf gear and fuel up with food and drink before the doors to Studio B opened at 7 p.m. They then began the mad dash to find the perfect putter (or in some cases putters) for their collections.

Nothing was off limits at the Summer Social, according to Sam Bettinardi, Bettinardi’s vice president of sales and marketing. Attendees were given free reign to wander the facility, and the company ran a night shift so guests could tour the manufacturing facility and see how products were created in Bettinardi’s recently renovated 40,000 square foot manufacturing facility.

Enjoy these 10 photos from the Summer Social, and learn more about Bettinardi’s Summer Social on the company’s website. 

1The calm before the storm

Bob Bettinardi gave a speech to attendees (and protected the entrance to Studio B) before the doors opened 7 p.m.

2My collection needs a mallet!

Nearly every item available for purchase at the Summer Social was a one-off prototype, including this mallet with an R&D sole engraving.

3A very special BB Zero

With a “Brook Trout” design and adjustable pocket weight. 

4Holy Mother of (Pearl)

Because why wouldn’t you want mother of pearl inserts on your putter… or a welded, custom-engraved neck for that matter. For the golfer who has everything, mother of pearl belt buckles, divot tools and ball makers were also available.

5If you’re going to buy a rare putter…

It better fit your stroke! Attendees of the Summer Social were able to get fit for their putters at no extra cost with purchase.

6So much cooler than lead tape

This variable-weight BB Zero putter allows golfers to adjust head weight through a pocket weight. And those snow stampings…

7A BB6 with a twist

Few custom tweaks are more eye-catching than a welded, twisty neck. This putter also has Bettinardi’s F.I.T. Face, a face-milling process that removes material from the face for an extremely soft feel without an insert.

8Patchwork Head Covers

Bettinardi’s new “patchworks” head covers sold out almost immediately. They combine different materials and designs for a truly one-off look. 

9In case you weren’t hungry…

Now you are. What’s a better snack on hot summer day than a Chicago-style dog and some Kool-Aid to wash it down? Representing Chicago proudly!

10Holding down the R&D department

When a belt buckle is so much more than a belt buckle. Only gear heads will understand.

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  1. I think its awesome they did this. Showing some true value to their fans and giving them access to all models. So many Pros play Betti’s and the amount of Tour wins shows they know what they are doing. Especially in a market ruled by SC. I would much rather have a handmade Betti or Machine dor 1/3 the price and make just as many if not more putts.

    • You do realize you don’t have to buy the $2k (actually I don’t think any of them reached that price). You can just attend the event, socialize, etc.

      Just wondering what do you think should come free with a $2k putter? A happy ending :)

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