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10 awesome photos from Bettinardi’s Summer Social

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Bettinardi’s Summer Social, the company’s annual putter bonanza, was open to the public for the first time in 2015. Top collectors from around the country gathered at Bettinardi headquarters in Tinley Park, Ill., for the event that showcased the company’s finest collectible putters, as well as tour models and other one-offs. In addition to the rare putters, Bettinardi also created a variety of accessories including clothing, ball markers, divot tools, cigar trays, belt buckles, and head covers for the event.

Most guests arrived at Bettinardi HQ at 6 p.m. to meet the other collectors, chat about their favorite golf gear and fuel up with food and drink before the doors to Studio B opened at 7 p.m. They then began the mad dash to find the perfect putter (or in some cases putters) for their collections.

Nothing was off limits at the Summer Social, according to Sam Bettinardi, Bettinardi’s vice president of sales and marketing. Attendees were given free reign to wander the facility, and the company ran a night shift so guests could tour the manufacturing facility and see how products were created in Bettinardi’s recently renovated 40,000 square foot manufacturing facility.

Enjoy these 10 photos from the Summer Social, and learn more about Bettinardi’s Summer Social on the company’s website. 

The calm before the storm

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Bob Bettinardi gave a speech to attendees (and protected the entrance to Studio B) before the doors opened 7 p.m.

My collection needs a mallet!

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Nearly every item available for purchase at the Summer Social was a one-off prototype, including this mallet with an R&D sole engraving.

A very special BB Zero

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With a “Brook Trout” design and adjustable pocket weight. 

Holy Mother of (Pearl)

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Because why wouldn’t you want mother of pearl inserts on your putter… or a welded, custom-engraved neck for that matter. For the golfer who has everything, mother of pearl belt buckles, divot tools and ball makers were also available.

If you’re going to buy a rare putter…

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It better fit your stroke! Attendees of the Summer Social were able to get fit for their putters at no extra cost with purchase.

So much cooler than lead tape

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This variable-weight BB Zero putter allows golfers to adjust head weight through a pocket weight. And those snow stampings…

A BB6 with a twist

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Few custom tweaks are more eye-catching than a welded, twisty neck. This putter also has Bettinardi’s F.I.T. Face, a face-milling process that removes material from the face for an extremely soft feel without an insert.

Patchwork Head Covers

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Bettinardi’s new “patchworks” head covers sold out almost immediately. They combine different materials and designs for a truly one-off look. 

In case you weren’t hungry…

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Now you are. What’s a better snack on hot summer day than a Chicago-style dog and some Kool-Aid to wash it down? Representing Chicago proudly!

Holding down the R&D department

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When a belt buckle is so much more than a belt buckle. Only gear heads will understand.

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9 Comments

9 Comments

  1. Benny

    Jun 18, 2015 at 8:45 pm

    I think its awesome they did this. Showing some true value to their fans and giving them access to all models. So many Pros play Betti’s and the amount of Tour wins shows they know what they are doing. Especially in a market ruled by SC. I would much rather have a handmade Betti or Machine dor 1/3 the price and make just as many if not more putts.

  2. Josh

    Jun 17, 2015 at 11:32 am

    Thanks for telling us about this AFTER it happened. I missed their facebook post about it even though I follow their page… Ah well. Keeping this in mind for next year.

  3. putter fanatic

    Jun 17, 2015 at 11:32 am

    Honest question here: did Bettinardi start the Summer Social before or after the Cameron ICC event which has become Pins and Playtime?

  4. ooffa

    Jun 16, 2015 at 11:12 am

    I commend Bettinardi for his genius. It takes skill, talent and hard work to market a very average putter for such an exorbitant price.

  5. Jeff

    Jun 15, 2015 at 10:00 pm

    Those covers are absolutely sick! As a chicagoan who has relocated I would die to get any one of those covers. When do they go on sale?

  6. BOB

    Jun 15, 2015 at 8:26 pm

    Free putter fitting wow so generous after selling $4 of metal for $2k

    • Toby

      Jun 15, 2015 at 9:33 pm

      You do realize you don’t have to buy the $2k (actually I don’t think any of them reached that price). You can just attend the event, socialize, etc.

      Just wondering what do you think should come free with a $2k putter? A happy ending 🙂

  7. Chris

    Jun 15, 2015 at 7:25 pm

    How do i go? I work at golfsmith lol

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Honma T World 747 Rose Proto MB irons are coming to retail

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When Justin Rose signed with Honma in at the beginning of January, speculation ensued as to which irons the Englishman would play. Quickly, we learned Rose would game T World 747 Rose Proto MB irons — and he took to the clubs quickly, winning the Famers Insurance Open later that month.

So, clearly, the S20C mild steel irons work for Rose, as they’ve been in his bag since that point, but will they work for the general consumer? Up until this point, we’ve been unable to answer that question, as the irons were tour only. With today’s news, however, we now know Rose Proto irons are coming to retail.

According to the company, the irons, which are forged at Honma HQ in Sakata, Japan, are the result of several months of testing and modification in conjunction with Rose.

The world No. 2 had this say: “The idea of having a hand in the collaborative design process for my set of clubs was extremely exciting. Working with the Honma master craftsmen to create an iron that felt and looked great for me was one of the biggest thrills of my career.”

The irons feature varying CG throughout the set to achieve Rose’s preferred trajectories and a combination satin front and mirror back finish, as well as blended muscleback design.

Full specs below.

Rose Proto MB irons will sell for $175 USD per club and will come in a 4-10 iron set configuration. The company will also offer a 3-iron separately.

 

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Spotted: Dustin Johnson with new Fujikura Ventus prototype at the Masters, RBC Heritage

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Beyond the obvious big news of some guy named Mr. Woods winning his fifth green jacket this past weekend, there were some pretty interesting developments with another player that runs on a first name basis or at least initials: DJ switched drivers MID tournament and had a new Fujikura Ventus prototype shaft to go along with his new TaylorMade M6 as he took on Augusta National Saturday and Sunday.

We don’t have all the details yet, but from what we have heard so far this new Prototype Black Ventus is an even lower launching version of the blue Ventus currently available. If history is correct, and we are looking at a line extension, then the colors tell a lot of the story. The Atmos line features both a blue and black version with a final higher-launching red version to round out the series in what Fuji calls their color-coded launch system to make fitting and product recognition just that much easier.

Photos of the “black” prototype via Fujikura.

It’s not unusual for shaft companies like Fujikura to bring out prototype profiles utilizing technologies from their newest lines to try and get them into the bags of more players. Fuji’s newest technology is VeloCore, and we have already seen it adopted at a high rate. Here is some more info from Fujikura to explain the technology

“VeloCore is a multi-material core comprised of ultra-high modulus Pitch 70 Ton Carbon Fiber (about 150% stronger and more stable than T1100g) and 40 Ton bias layers that are the full length of the shaft for incredible stability. VeloCore Technology promotes consistent center-face impact and provides ultimate stability, tightening dispersion and increasing control. The result is a shaft that maximizes the MOI (moment of inertia) and ball speed of your clubhead through the reduction of twist during the swing and at impact, especially on off-center hits.”

This makes sense, considering any contact made beyond an absolutely perfect (almost impossible from a physics standpoint) strike in line with the COG of a driver head traveling at 120 mph will result in twisting at impact — MOI is maximized in driver heads to increase stability along with spin with Ventus and VelocCore, Fujikura thanks to their Enzo system, is better understanding how that relationship works with the shaft to produce new and better products.

Anyway, since we know DJ deviated from his traditional Fujikura Speeder Evolution II Tour Spec driver shaft for his weekend rounds this past weekend, we can expect to see it again this week at the RBC Heritage this week at Hilton Head, and we’ll have our eyes peeled to see where else this shaft pops up on tour.

Johnson teeing off during Wednesday’s RBC Heritage Pro-Am.

 

 

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WRX Spotlight: Bridgestone e12 Speed and e12 Soft golf balls

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Product: Bridgestone e12 Speed and e12 Soft golf balls

The Pitch

Per Bridgestone: “Speed: 3-piece surlyn golf ball that delivers sidespin reducing performance, with explosive distance off the tee with a solid feel. 105 MPH and up swing speeds. Soft: 3-piece surlyn golf ball that delivers sidespin reducing performance, with added distance off the tee with a softer feel. 105MPH and lower swing speeds.”

Who is it for?

The pitch seems simple enough…. Bridgestone, who has emerged as a competitor year in and year out in the golf ball market, gives us the “e class” product that will suit the golfers from 10-handicap and up.

What’s in it?

The key words here are Active Acceleration Mantle…both the Soft and the Speed have it, but AAM will deliver in different ways on each. In the Speed ball, the AAM allows Bridgestone to firm up the core giving your higher speed player optimal launch conditions, tight dispersions, and enough feel around the greens to satisfy.

For the Soft ball, the AAM allows Bridgestone to soften the core up a bit giving your lower speed players a helping hand off the driver and ultimate touch around the greens where that player profile needs it the most.

Director of Content Johnny Wunder on the Bridgestone e12 Speed and Soft

As a player who has been in the same ball for almost 20 years (Pro V1X), my open-mindedness to trying something outside of that category has been nil. But after having a great convo with Elliot Mellow (Bridgestone Golf Ball Sales Manger), I became curious about their take on a ball for players like my buddy Dave (high speed/high handicap) or even my father (low spin/low speed/mid handicap).

Bridgestone e12 Soft

My big take away is…this is a FUN golfball. Fun in the fact that both models do and feel as they are advertised. The Soft is spinny off the driver and forgiving around the greens. How that translates to your higher handicapper is around the greens when you don’t clip it just right off of a wedge, the ball doesn’t take off on you. The first hop is straight up not straight forward. You can see where I’m going there. Off the big stick, it translates into being able to carry a hazard, bunker, etc without sacrificing control due to lack of spin. Your distance gains come from elevation and height, not necessarily raw yardage distance.

The Speed is well…fast. It’s hot, holds its line in the wind and rolls out when it hits the ground. Around the greens, it’s serviceable for a higher handicap. It’s not a players ball around the greens, in my opinion. The feel off the face doesn’t match up. However, I’m guessing if you took blind feel out of it and put all these on a Trackman, the Speed ball would still hold water around the greens.

Bridgestone e12 Speed

At $29.99/dozen, if you like experimenting with a new nugget here and there, try this one. It’s fun and the company fulfills the promises made on the box. Can you really ask for much more?

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