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10 awesome photos from Bettinardi’s Summer Social

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Bettinardi’s Summer Social, the company’s annual putter bonanza, was open to the public for the first time in 2015. Top collectors from around the country gathered at Bettinardi headquarters in Tinley Park, Ill., for the event that showcased the company’s finest collectible putters, as well as tour models and other one-offs. In addition to the rare putters, Bettinardi also created a variety of accessories including clothing, ball markers, divot tools, cigar trays, belt buckles, and head covers for the event.

Most guests arrived at Bettinardi HQ at 6 p.m. to meet the other collectors, chat about their favorite golf gear and fuel up with food and drink before the doors to Studio B opened at 7 p.m. They then began the mad dash to find the perfect putter (or in some cases putters) for their collections.

Nothing was off limits at the Summer Social, according to Sam Bettinardi, Bettinardi’s vice president of sales and marketing. Attendees were given free reign to wander the facility, and the company ran a night shift so guests could tour the manufacturing facility and see how products were created in Bettinardi’s recently renovated 40,000 square foot manufacturing facility.

Enjoy these 10 photos from the Summer Social, and learn more about Bettinardi’s Summer Social on the company’s website. 

The calm before the storm

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Bob Bettinardi gave a speech to attendees (and protected the entrance to Studio B) before the doors opened 7 p.m.

My collection needs a mallet!

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Nearly every item available for purchase at the Summer Social was a one-off prototype, including this mallet with an R&D sole engraving.

A very special BB Zero

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With a “Brook Trout” design and adjustable pocket weight. 

Holy Mother of (Pearl)

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Because why wouldn’t you want mother of pearl inserts on your putter… or a welded, custom-engraved neck for that matter. For the golfer who has everything, mother of pearl belt buckles, divot tools and ball makers were also available.

If you’re going to buy a rare putter…

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It better fit your stroke! Attendees of the Summer Social were able to get fit for their putters at no extra cost with purchase.

So much cooler than lead tape

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This variable-weight BB Zero putter allows golfers to adjust head weight through a pocket weight. And those snow stampings…

A BB6 with a twist

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Few custom tweaks are more eye-catching than a welded, twisty neck. This putter also has Bettinardi’s F.I.T. Face, a face-milling process that removes material from the face for an extremely soft feel without an insert.

Patchwork Head Covers

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Bettinardi’s new “patchworks” head covers sold out almost immediately. They combine different materials and designs for a truly one-off look. 

In case you weren’t hungry…

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Now you are. What’s a better snack on hot summer day than a Chicago-style dog and some Kool-Aid to wash it down? Representing Chicago proudly!

Holding down the R&D department

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When a belt buckle is so much more than a belt buckle. Only gear heads will understand.

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9 Comments

9 Comments

  1. Benny

    Jun 18, 2015 at 8:45 pm

    I think its awesome they did this. Showing some true value to their fans and giving them access to all models. So many Pros play Betti’s and the amount of Tour wins shows they know what they are doing. Especially in a market ruled by SC. I would much rather have a handmade Betti or Machine dor 1/3 the price and make just as many if not more putts.

  2. Josh

    Jun 17, 2015 at 11:32 am

    Thanks for telling us about this AFTER it happened. I missed their facebook post about it even though I follow their page… Ah well. Keeping this in mind for next year.

  3. putter fanatic

    Jun 17, 2015 at 11:32 am

    Honest question here: did Bettinardi start the Summer Social before or after the Cameron ICC event which has become Pins and Playtime?

  4. ooffa

    Jun 16, 2015 at 11:12 am

    I commend Bettinardi for his genius. It takes skill, talent and hard work to market a very average putter for such an exorbitant price.

  5. Jeff

    Jun 15, 2015 at 10:00 pm

    Those covers are absolutely sick! As a chicagoan who has relocated I would die to get any one of those covers. When do they go on sale?

  6. BOB

    Jun 15, 2015 at 8:26 pm

    Free putter fitting wow so generous after selling $4 of metal for $2k

    • Toby

      Jun 15, 2015 at 9:33 pm

      You do realize you don’t have to buy the $2k (actually I don’t think any of them reached that price). You can just attend the event, socialize, etc.

      Just wondering what do you think should come free with a $2k putter? A happy ending 🙂

  7. Chris

    Jun 15, 2015 at 7:25 pm

    How do i go? I work at golfsmith lol

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Equipment

Forum Thread of the Day: “What golf-related Father’s Day gift did you get?”

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Today’s Forum Thread of the Day comes from nuttinbutapeanut, who asked fellow members what golf-related gift they received for Father’s Day. Our members share what they received, as well as gave on Father’s Day.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • OSpreyCI: “PXG 0811x Driver. Thank you fam bam.”
  • Aviador Naval: “Two hours of time with my son hitting balls and practicing short game on a day with beautiful weather. As an empty nester, that is 1000x more valuable than anything material.”
  • Kingcat990: “Took the father in law golfing, and we posted some horrendous scores. Had a great time piling garbage on the scorecard.”
  • Gautama: “New golf shirt and shorts, and got a surprise treat in a tee time for the whole clan on a little executive 9 hole, par 33 course. First time we’ve done it…my wife, my two sons aged 22 and 18, and my two daughters aged 9 and 6. The whole course was crawling with groups like ours… Not the fastest round any of us have ever played, but very fun.”
  • granata10: “New ping hoofer golf bag. It was needed and wanted.”

Entire Thread: “What golf-related Father’s Day gift did you get?”

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Whats in the Bag

Gary Woodland’s winning WITB: 2019 U.S. Open

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Driver: Ping G410 Plus (9 degrees set at 7)
Shaft: Accra RPG 472 M5+ (44.75 inches, tipped 2 inches)

3-wood: Ping G410 LST (14.5 degrees set at 13.6)
Shaft: Accra Tour ZX 4100 M5 (42.5 inches, tipped 2.5 inches)

Irons: Wilson Staff Model Blades (3-PW)
Shafts: KBS Tour C-Taper 130 X shafts

Wedges: Titleist Vokey Design SM7 (52-08F, 58-10S), TaylorMade Hi-Toe (64 degrees)
Shafts: KBS Hi-Rev 2.0 125 X

Putter: Scotty Cameron Newport prototype
Grip: SuperStroke Pistol GT 2.0

Grips: Golf Pride Tour Velvet Cord Midsize

Ball: Titleist Pro V1

 

 

 

 

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Equipment

Titleist T200, T300 iron seeding begins at Travelers Championship

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The last few weeks for Titleist have been very busy.

First, we had the new TS series of hybrids and aptly named U-Series utilities/long iron replacements, then shortly after the T100s and new 620 MB and CB irons debuted. Now, to potentially round out the iron lineup we are seeing the T200 and T300s.

We can only speculate at the moment, but based on the rebranding across the line up, from the TS Hybrids to returning to using “600” to identify iron models, I feel confident that this “T” series name will be the replacement for the AP line (RIP Titleist AP Series, you had a great run).

This simple name change makes a lot of sense for a number of reasons when you consider how other OEMs generally identify models: in sequence going from the most players club to the most forgiving. The AP had this with the AP1 and AP2, but with the introduction of the AP3, it was from all accounts (what I have heard through friends across retail channels in the industry) a confusing club for consumers to understand where it fits in the lineup, since the AP1 is still the most player friendly. We have to remember that not all golfers are as continuously up to date like the readers here at GolfWRX!

These types of rebranding decisions are never made in haste by OEMs since it can have lasting effects on naming down the line, but with this refresh, I think it will help consumers understand what model is right for them and make it easier for fitters to help explain too.

The above image is a perfect representation that shows a widening sole from the T100 – 300 along with an ever-increasing depth to the cavity.

We don’t have any tech specs for the new models yet but there are a few little nuggets we can speculate on from the provided images

  • Multi-material: This was a staple in the AP line since its introduction and with the ability to increase MOI without physically increasing the size of the club. It would appear the new T series will offer varying versions of this to create the best fit
  • Easy to blend: Similar appearances and close in looks (as a whole), these sets should be prime candidates for building combo sets
  • Cast?: First images of the 620s and T100 all had “Forged” on the hosels, but that is noticeably absent from the hosels of the T200 and T300s. With multi-material construction and different polymers and elastomers, a “great” feeling clubs doesn’t have to be forged (we’ve debunked that myth a LONG time ago). Plus, if face inserts are used to help create higher MOI and ball speed who cares how they do it? I know I don’t!

Heres the big one: Mi-Max Impact technology?!?! Yeah I don’t know what it means either, but considering every tiny detail of every club goes through so many design renderings before seeing the light of day, for Titleist to put this in writing on the back of the T200 (in what looking like the bottom of a bullet) means it’s going to be a big part of the story. We also see this Mi on the back of the T300 too, on what I can only assume is part of the vibration dampening system.

Titleist pushed the envelope, with the CNCPT series, in materials, construction, and cost, and like all things technology, the longer it’s available the less expensive it becomes to mass manufacture. Will part of what makes the series so good be making its way into the new T200 and T300 irons and more readily available? Not sure just yet. But when we do know we will be sure to let you know too.

Titleist T200 7-iron

Titleist T300 7-iron

Check out more in-hand photos below.

 

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