Connect with us

Opinion & Analysis

Golfers have ridiculous expectations

Published

on

Golf is supposed to be fun.

Even for the highest level professionals, it is still supposed to be fun.

The biggest enemy of a golfer and his scorecard is not the wrong equipment, horrible swing flaws, slow play or even your kids jumping off the top turnbuckle of the couch and doing a cannonball into your lap (Yes, this happens to me on a daily basis. The game is called “beat up daddy” and my 3- and 4-year-olds love it more than ice cream).

The biggest enemy of the golfer is being ridiculous in his or her expectations. That leads to course management problems that ruin the enjoyment of the game. It’s ok for golfers to have long-term expectations that are as high as they want, but short-term expectations, as in the very next shot, need to be more mundane at every level.

I have a good friend who is a 5 handicap. Smart guy — he went to an Ivy League law school. I once added up his cumulative expectations for every shot and he literally would have shot in the 50s had he lived up to his ridiculous standards.

He’s not alone. Golfers have a warped perception of what level of golf shots produce what scores. All you have to do is check out the PGA Tour stats.

It is safe to say that the average 0 to 15 handicap golfer is worse than the worst player on the Tour by a margin so wide it cannot be measured. The best average approach shot from the fairway to the green is 32 feet, 3 inches. Yes, you read that correctly. As I write this article, the guy on Tour who averages the closest to the pin from the fairway (shots from rough not included) is more than 32 feet. The worst on the Tour is 43 feet, 6 inches.

photo (1)

That means the average approach shot to the green on the Tour is between 31 and 47 feet. Why then do I hear the constant moans and groans when shots are not stoned dead?

The devil’s advocate would say, “Well, Monte, there are a lot of long approaches to the green, as there are 500-yard par 4s and pros go for the green from as long as 300 yards and those numbers are factored in.”

Fine. The best guy on Tour averages over 16 feet from the hole from 125 to 150 yards, a very common yardage for golfers playing the middle tees on par 4s and a yardage most experienced golfers expect to hit close. Again, using the premise that the average golfer is significantly worse than the worst Tour player, the bottom guy averages over 36 feet from the hole from 125 to 150.

photo

So let’s look at this realistically. If the worst guy on the Tour is 36-plus feet from the hole, the run of the mill scratch golfer should be more than satisfied with that distance. And the 5 to 15 handicap should be doing cartwheels. But we all know that’s not the case.

I play with 15-handicaps who are ready to drive their cart into the nearest lake if they so much as hit the ball outside 30 feet on a shot of that length. Exaggeration? Maybe, but not much. Remember, these are stats from the fairway, not the rough, trees or someone’s patio.

Let’s work in even further. From the fairway, there are only 35 players who are currently averaging under 10 feet from the hole on shots of 50 to 75 yards, and many average over 30 feet. It’s a small sample size at this point on the season, but it is still telling.

These stats tell us one thing: We mere mortals should be happy just to hit the ball on the green, which leads me to the next faux pas I see. A solid single digit has a 100-yard shot to a tucked right pin and is taking dead aim. He shoves it 15 feet and short sides himself.

“If I can’t hit the green from 100 yards, I might as well quit,” I’ve heard many say.

If I had a nickel for every time I heard that.

My response is he just hit a great shot and has a 15-foot putt from the fringe, or simple chip that is very make-able. The response is still being incredulous about missing the green because it is a blackmark on the stat sheet. So I do this. I drop five balls and offer them $20 to hit all five balls on the green anywhere. The result is often all five balls on the green between 10 and 50 feet with an average around 40. Basically, not much worse than the average shot of a low-end Tour player.

I am definitely not saying you should be this conservative, but be aware of what a good shot actually is. If you are a good player with a good short game, know that shots that miss the green but are still close to the hole are often more damaging to your stats than your score.

YARDAGES

Even with the advent of Flightscope, Trackman and laser range finders, I am still appalled at the horrendous lack of knowledge golfers have about how far they hit the ball. Play any golf course in the world and you will see two things.

  1. Greenside bunkers short of the green that look as if they were the front of a WWI battle.
  2. Nearly untouched bunkers behind the green that only receive traffic from the people who hit it in the front bunkers and decide that picking the ball clean is the best way to hit a sand shot.

Let me give you some advice. The distance you hit an iron is not how far you hit one downhill, downwind, at altitude, when you leaned on one orhit the best shot of your life (and after it landed a coyote picked it up and ran another 50 yards). Seeing as how I have played with many golfers who played 18 consecutive holes without hitting a ball that didn’t land short of the green, this is again not much hyperbole.

“OK, Monte, we get the point, we need to take the average distance we hit our clubs, give it a rest.”

Well, I won’t give it a rest because that is wrong too. It is not the average distance you hit a club, but the distance you hit the ball most often. That sounds like the same thing, but I have found though years of harassing poor, unsuspecting amateurs that the “most often” shot is usually five and sometimes as much as 10 yards shorter than the best shot. But the fear of going over the green chides people into being short all day long. Using the most often approach can result in five or more saved shots from not being short, which is a lot better for your score than the one bogey you might make from the career shot that sails over the green.

I like what the great Jackie Burke said to one of his students when he was pondering a club choice. He asked the unsuspecting young star what he could hit over the green. The student responded, “5-iron.”

Burke then responded, “Well then, wouldn’t that make this a 6?”

There are so many ways to improve your scores if you just use some common sense. The Ivy League lawyer I spoke of earlier, well that kind of on-course behavior runs in the family. His father would attempt flop shots (which he was horrible at) from a place where Phil Mickelson would be hard pressed to get the ball within 30 feet. The results were predictable. He would advance the ball 6 feet in front of him from getting too cute, then the second shot would end up 30 feet, which is where it would have ended up with a normal chip, bump and run 7-iron, foot wedge, topped driver or one of Phil’s gravity defying parachute flops.

The answer to this question is the answer to most every other shot in golf. What shot would have the best cumulative results if you hit it 10 times? It might not be the way Tiger plays it, the way Johnny Miller says is the best way to play it or the way your club champion plays it, but if it’s the way you can do it well most times, it’s the right shot even if your friends laugh at you for putting from 20 yards off the green with a sprinkler in your line.

Now that I have segued to putting, more strokes are lost on putting by people trying to make too many putts. You read the putt, you line up, hit it the right speed and it will go in or it won’t. You have no control over anything but proper speed outside of 3 to 4 feet. Don’t believe me? The best putters on Tour only make two out of five putts from 10 to 15 feet, and many only make one out of five or worse.

My question is: Why are we trying so hard to make long putts? Why do we hit them so hard or and try to steer them on line?

Unless you are a masochist and want to provide hours of entertainment for your friends, dollars for their bankroll and keep the producers of Prozac in business, the next time you play golf try this:

1.  Hit whatever club (using your normal yardages) will end up 5 yards short of the back edge of the green.

2.  Try to hit the ball where your predominate miss won’t miss the green, no mater where the pin is.

3.  Try and hit every putt outside of 5 feet the correct speed and don’t worry about whether it goes in or not.

4.  Be ambivalent about the results of individual shots.

I guarantee your next 20 rounds will lower your handicap.

Your Reaction?
  • 163
  • LEGIT18
  • WOW8
  • LOL1
  • IDHT0
  • FLOP1
  • OB0
  • SHANK0

Monte Scheinblum is a former World Long Drive Champion and Web.com Tour player. For more insights and details on this article, as well as further instruction from Monte go to rebelliongolf.com

39 Comments

39 Comments

  1. Pingback: Basic Guidelines you need to know about taking up golf - Golfing Time

  2. James g

    Mar 31, 2015 at 11:41 am

    Monte, that is exactly how I was taught to play. My friends laugh when I take an extra club to put the ball on the green except I get the last laugh when they always come up short. There was a saying by an old Tour pro, I can’t remember exactly who, but he said “try to get the ball on the green and let the hole come to you”. Meaning in a round of golf, doesn’t matter how close you are to the hole. Eventually, you will end up closer to the hole than you expected and then you try to make a birdie. In my experience, a lot of the guys I play with kill themselves stalking pins and trying to get it close on every single hole not realizing that par is a good score.

  3. Pingback: A huge reason golfers don’t get better. | Monte Scheinblum.com

  4. bud "flag" zenswing

    Jul 11, 2013 at 4:57 pm

    Good job, Monte. I have been writing about this on my site for years. Especially the part about club selection. In fact, I once held a tournament called the 3 irons challenge. You were permitted to take only a 4 iron, 7 iron, a pitching wedge, and a putter. I can’t tell you how many of the players came up to me after the round and told me it was the best golf they had ever played. Throw out your driver and your “flop” wedge and put up a good score.
    Bud “flag” Zenswing

  5. Pingback: ***Official 2013 US Open***

  6. Jacob

    May 1, 2013 at 10:18 pm

    Golf is just a game of misses and managing misses. Ben Hogan said it him self, a golfer rarely hits 1 or 2 golf shots the way he wants it. It’s just making the misses manageable.

  7. SumTingWong

    Apr 26, 2013 at 5:42 am

    Thank you for a great article.
    It is a fact that all amateurs hit almost all of their shots shorter than anticipated. Me included. Therefore I started a system where I put a “minus” in the margin of the scorecard for each short shot, and a “plus” for each shot that are long for all shots toward the green and on the green. My goal is to have more “plusses” than “minuses” at the end of a round. If you try it, it really is difficult. If I am long it is almost always less distance from the pin compared to the short shots. Works for me…when I use it.

  8. pablo

    Apr 25, 2013 at 7:41 pm

    Great article. I’ve just finished reading ‘Golf is not a game of perfect’ and ‘Zen Golf’, and this fits right in with the concepts in those reads. Pre-acceptance of not perfect shots, and knowing you’re going to scramble are keys to enjoying golf more. And as someone else mentioned, NOT keeping score occasionally is excellent therapy, I do that when playing with my girlfriend, as you’ll know when you par or birdie and the rest will fade away as you enjoy the day.

  9. Puddin

    Apr 25, 2013 at 2:46 pm

    Great read! I use advice from a Mickelson article years ago in GD for putting. Make a few practice strokes you know will not get it to the hole. Then a few strokes that will put it too far from the hole. Now you have your stroke dialed in for distance. Works 99% of the time to get long putts closer. Easy Peasy yall!

  10. purkjason

    Apr 25, 2013 at 12:27 pm

    I’m glad that my wife and I just push our carts along the course and have a great time regardless of the score, conditions, etc. Golf is nothing more than a game and those who treat it like it’s more than that are really needing to look at themselves in the mirror and ask themselves “What am I truly missing in my life?” I ask you all to play a round just one time without keeping score and just enjoy the time outdoors with friends and family playing this GAME.

  11. Buddy

    Apr 25, 2013 at 8:49 am

    When approaching a green my rule is if the pin is on the front half take the club that will get you to the pin on a normal shot or past the pin with a long hit. If it’s in the back half hit it to the front for a normal shot and pin high for a long hit. It’s most likely to be offline anyway so just getting it at least green high is good enough.

  12. Pingback: My latest GolfWrx article | Monte Scheinblum's Blog

  13. John Kuczeski

    Apr 24, 2013 at 9:06 pm

    Great feedback and commentary…a wake up call to me and many others!! Enjoy the game!! Thanks!

  14. sgniwder99

    Apr 24, 2013 at 8:34 pm

    Good read. I especially like the bit about Jackie Burke’s quote, because it’s basically the way I’ve taken to choosing clubs for anything outside of a wedge shot (where I’m probably still too often guilty of trying to choose the right “stone dead” club). I have a GPS unit on my bag, and I almost always just look at the distance to the back of the green, and try to hit a club that I will hit to that distance IF I hit a very good shot with it. This has got me hitting more greens–and being within a short chip on mis-hits more often. The only exceptions to this would be if I know there’s trouble long and there’s none short. Then I don’t mind coming up a bit short.

  15. Pingback: I Just Had My Mind Blown | Tuna Golf

  16. dqtee

    Apr 24, 2013 at 3:17 pm

    Monte,

    I don’t believe I’ve paired with you before, have I? You shouldn’t write about my game to others like this (although I’ve never have wanted, yet anyway, to drive the cart into the nearest lake). All jesting aside, I’m going to follow your 4 tips religiously henceforth, at least for next 20 rounds (which may take yrs to complete at current rate) and if/when my non-existent handicap were to be lowered (surely I’ll be able to tell if my scores would have been lowered on average), I’m taking you out to lunch next time I’m in SoCal.

  17. Sizzle

    Apr 24, 2013 at 1:24 pm

    a great read, Monte. the totally un-realistic stress we part-time, low-handicap players put on our games…. For a part-timer, its all about eliminating the ‘disaster’ shots – the chunked pitch, the skulled wedge, the nasty block off the tee, etc. I think Mike LeBauve put it best when he said “you need to make your short game ‘disaster-proof’ – meaning, if you hit everything just decently, you’d score fine. We all need to quit fantasizing that we’re a couple of buckets of balls from Tour quality ball-striking and stop trying to ride the razor’s edge. Put a decent move on it, go find it, repeat. Stop trippin’ on gram weight of 3 wood shafts when you’re making more bogeys than birdies….there are bigger fish to fry than the gram weight of your 3 wood shaft.

  18. lbj273

    Apr 24, 2013 at 1:18 pm

    when factoring the average distance from the pin tour players hit it you also have to realize they aren’t firing at the pin, they are generally hitting to the safest spot on the green that gives them a chance to make the birdie putt and avoid trouble.

  19. Justin

    Apr 24, 2013 at 1:00 pm

    This is a great article and I agree with your guarantee but I believe you have the wrong information about 1 putts from 10-15 feet. This is what I found http://www.pgatour.com/content/pgatour/stats/stat.405.html. This has rankings from 1-185 of 1 putts made from 10-15′ with a percentage ranging from 45%-13%

    • Monte S.

      Apr 24, 2013 at 2:06 pm

      Justin, you are correct. I used the wrong stat. I used % of 1 putts and not % of putts made. Good call. Those numbers seemed low to me when I posted them.

      Mea Culpa.

      So the best make 2 of 5 and the worst only 1 of 8.

      The same point still stands, as I am sure most would agree

      • Justin

        Apr 24, 2013 at 5:42 pm

        It’s no problem at all. Yeah, it struck me as a really low number too but it is still a great point and a great article.

    • Monte Scheinblum

      Apr 24, 2013 at 2:37 pm

      Thanks again for pointing that out. I had that part of the article edited.

  20. Wildman

    Apr 24, 2013 at 12:56 pm

    This article will really help me. I was a gymnast in college where, if I didn’t pull off each stunt with near precision, I could easily break my neck. I think this is the basis on which I’ve been playing golf…expecting perfection on every shot and cussing myself out it’s not. Super dumb. Your words of wisdom backed up with solid statistics has finally reached me. Thanks and lets see if I can lower my expectations on the course.

  21. JK

    Apr 24, 2013 at 11:58 am

    it’s been awhile since i fully agreed with a golfwrx article. this one is great. well done.

  22. Phillip Schmidt III

    Apr 24, 2013 at 1:19 am

    Great article Monte!
    All our students at my Academy shall each receive a copy of this…keep it coming.

    Phillip Schmidt III
    Director of Salt Creek Jr. Golf Academy
    Chula Vista, CA

    • Monte Scheinblum

      Apr 24, 2013 at 2:13 pm

      Phil, almost made it out to your course for a long drive event, but I qualified in Arizona the day before.

      Great to hear from you. Have to make a trip down there.

  23. Pat

    Apr 24, 2013 at 12:57 am

    That was one of the better articles I have read on this site. Those stats for tour players are actually staggering! Makes me feel great about hitting so many GIRs, and not so bad about 2 putting.

  24. Dan

    Apr 23, 2013 at 2:05 pm

    I think this is all great advice. Hopefully, I can take it to heart and use it to improve my own game. One thing to keep in mind, though, is that on many courses you are penalized more if you go over the green than if you come up short. Actually, at the course I play there are at least 10 greens where you definitely don’t want to go long.

  25. Dave T

    Apr 23, 2013 at 1:59 pm

    Monte,

    Guilty on all counts! Thanks for writing this – hopefully it will help me re-think my expectations.
    I played a lot of tennis when I was younger and when you think about it there is a “miss” on every point – otherwise the points would go on forever. You never hear a tennis player say I have to hit every shot perfectly.

  26. Billy

    Apr 23, 2013 at 12:46 pm

    Fantastic article and some great tips at the end there. Thanks.

  27. Dave

    Apr 23, 2013 at 12:20 pm

    Great advice Monte thanks. For folks who watch a lot of golf on TV, these statistics will certainly come as a surprise. We only ever see the leaders, who are really in control of their game that week. Meanwhile there are plenty of “average” shots being played and putts being missed.

    • Steve

      Apr 25, 2013 at 1:42 pm

      This is so true. They generally just follow a couple players that are playing well and then show highlights from around the course. We see a lot more shots that end up within 15 ft. than ones that end up 30+ ft. away. Obviously it is more fun to watch that, but it does not help with expectations for most.

  28. Vince Donahue

    Apr 23, 2013 at 11:38 am

    Fantastic article. This should be published in all of the major golf magazines. Amateurs should play golf for mere enjoyment! If not, why play at all if you are going to leave the course miserable?? The problem with most amateur golfers who are, let us say competitive in their profession tend to bring that intensity to the golf course–big mistake. I used to do that in my thirties but learned slowly over time to realize that I am going to mishit 5 to 10 shots a game in most rounds that I play and, I have to be mature enough to accept that and just enjoy a great walk. My handicap fluctuates between a 12 and a 15-16. I have learned to enjoy the game!!

    • Jacob

      May 1, 2013 at 10:13 pm

      No offence but there are people who play the game and it brings enjoyment and people who get enjoyment out of playing the game well. Being competitive in golf and trying to be the best I can be is a great hobby. If I were to just go out and not and try and better myself every time I play and accept my bad shots then I am someone who just enjoys the game. I have been playing since I was 10. I have been a 3, 6, 10, 12 and 15 handicap. I am currently a 12 due to a 6 year absence from it. Every golfer knows bad shots will happen because golf is a game of misses. It’s just making the misses not horrendous misses and just little misses.

  29. Mark

    Apr 23, 2013 at 11:25 am

    I think I need to print out the 4 tips at the end of this article, have them laminated, and attach it to my golf bag.

  30. Kevin

    Apr 23, 2013 at 11:21 am

    Well done Monte. Since when does logic and real stats ever persuade anyone though 🙂

  31. Tom

    Apr 23, 2013 at 11:11 am

    Excellent article! The title describes me quite accurately. I’m a ~12-15 now. I have taken a couple “career” self imposed time-outs due to frustration and anger regarding my expectations. Will definitely keep this print version in my bag to refer to. Just what the Doctor ordered! Thank you!

  32. Matt

    Apr 23, 2013 at 10:47 am

    Good read. Definitely something a lot of us needed to hear. I might have to bookmark this and read it everyday in hopes of remembering some of it while I’m out on the course.

  33. Philip Nielsen

    Apr 23, 2013 at 10:26 am

    Great read! I have been very interested in course management lately. I haven’t had a chance with all our crazy weather to get out this year but I will definitely be putting some of these suggestions into play.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Equipment

Coming out of the haze: What to expect from the OEMs in the second half of 2020

Published

on

As we slowly come out of the lockdown haze, it’s going to be interesting to see which OEMs are primed to come out swinging. From where I sit, there are a few companies that either kept the foot on the pedal or found new ways to interact with the masses. I have been tracking the major companies for different reasons, and I am optimistic on most fronts. Now, it needs to be said that everyone has been keeping the respective momentum going in their own ways—this has been a challenge for everyone, so this analysis is simply a commentary on what may come in the second half of the year.

Many good folks were either furloughed or laid off during this lockdown—that’s where we all lost. It needs to be acknowledged that we are talking about golf here, but the underlying reality of this is still devastating. I so look forward to getting into the trenches with these folks again either back where they were or at new companies.

TaylorMade became educators…and kicked off live golf again

Big giant club company or big giant marketing machine…it doesn’t matter what you label them as. TaylorMade Golf, in my opinion, turned the heartbreak of stalling one of the biggest first quarters in company history into an opportunity to start talking…and teaching. With the help of the tour team and TM athletes, TaylorMade focused hard on talking to us all during the lockdown. With multiple initiatives through social media, the Driving Relief event, and the tour staff engaging way more than usual. I believe TM created a runway to start moving quickly once stores and pro shops open up again.

Let’s face it, with the social media presence, the most robust tour staff maybe ever, and the driver everyone seems to have reserved for the top big stick of 2020, what’s not to be confident about? On the flip side, a company that big could have really taken it on the chin hard, but how they handled the lockdown—from my chair—was fun to watch and will ultimately ensure a quick restart. There is something to be said about having guys like Trottie, Adrian, and Hause in the fold informing and keeping things fun.

Rumor has it new irons are dropping in the fall/winter, which could spell two awesome bookends to a bittersweet 2020.

PXG leaned in

Why online sales for all OEMs spiked is no mystery. Boredom, desire, and a credit card are keys to any great online buying experience, but PXG made certain that if you were not a buyer previously, you may be now.

The price tag has always been a key topic with Bob Parsons’ Scottsdale-based company. It’s no secret that the clubs aren’t cheap, but during this lockdown, they did multiple strategic initiatives to not only crank up direct-to-consumer buying but also expand the PXG conversation into different areas, namely fashion.

Price cuts across the board started early and, rumor has it, enabled PXG to achieve sales numbers unlike any other period in the company’s short history. Yes, cutting prices helps unit sales, but in the case of PXG, it brought in the club customer that ordinarily shied away from PXG for financial reasons and ultimately made them buyers. That’s where PXG seems to shine, once they finally get you in, they are very effective at keeping you in the family. Mercedes-Benz AMG is like that: once you have had a taste of the Kool-Aid, it’s hard to go back to Hawaiian Punch.

In addition to the aggressive price-cutting, PXG fashion, spearheaded by President Renee Parsons, launched a new collection that is designed and manufactured by PXG. Fashion in times like these is always a risk from a financial standpoint, but this launch has been on the calendar since the BOY and the current lockdown did not disrupt that. It speaks to the confidence that Bob and Renee have in what they are doing. Now, is it a guarantee that PXG garments will fly off the shelves? No. but that’s not the point, it’s the fact that this current climate didn’t scare them into pivoting or holding off.

Point to this pick is PXG looks healthy coming out of this and it was possible to believe that perhaps this would have taken a toll on the custom fit brand. There is even a commercial produced during lockdown to attract even more club builders to the fold. Not normal behavior in times like these, but is anything that PXG does normal? No, and that’s what makes them fun to talk about.

The company also released its Essential Facemask with 50 percent of proceeds going to Team Rubicon.

Ping was quiet…but don’t be fooled

Yes, they did some rare social media engagements with Kenton Oates and the tour staff, which were fantastic. But the real magic here was the quiet way in which Ping slipped into 2020 and the mystery they have in hand and what’s to come next.

There hasn’t been really any new Ping product in a good while, and I anticipate a big winter for the Solheim crew. Sometimes, silence is golden and from what I can gather, what Ping has coming in irons and woods will be yet again a launch that gets people talking.

Ping from a business standpoint is a company that gets one percent better every year. Never any dramatic shifts in strategy or product. It’s always good, it’s always high-performance, and it’s always in the “best of” category across the board.

Watch out for them over the next six to nine months…a storm is brewing. A good one.

Cobra introduced the “Rickie iron”

Cobra Rev 33 Irons

Compared to 2019 and the runaway success that was the F9 driver, Cobra Golf seemed to cruise along in the first quarter of 2020. The SpeedZone metal wood line was an improvement tech-wise from the F9 but seemed to get lost in the driver launch shuffle with an earlier release—and frankly everyone in the industry took a back seat to TaylorMade’s SIM.

It’s not placing one stick over the other actually, I have been very vocal about my affections for both, it’s just some years, the story around a club can generate excitement, and if the club is exceptional, boom. Cobra was that cool kid in 2019.

What Cobra decided to do in the downtime is slowly tease and taunt with a “Rickie Fowler” iron. Players blades aren’t typically the driving element of any business model, but what Cobra did was introduce to a beautiful yet completely authentic forging that will not only get the gear heads going nuts but also entice the better players to start looking at Cobra as a serious better players iron company. No small feat.

Point is, Cobra has generated buzz. It helped that Rickie’s performance at Seminole was just short of a precision clinic. Beyond the Rev 33, its rumored Cobra has a new players CB coming and some MIM wedges.

It should be an exciting last half for the Cobra crew.

The Titleist train chugged on

I mean, what else is there to say about Titleist? They are as American as apple pie, have a stranglehold on multiple tour and retail categories, and one of the best front offices in golf. The company is a well-oiled machine.

So what do I expect from them in the last half? Well pretty much what I would expect on any other year, solid player-driven equipment. A metal wood launch is coming, the SM8 was a huge hit in stores and on tour, and the ball portion is the biggest 800-pound gorilla in golf.

It was also nice to see a little more social media interaction beyond the traditional. Aaron Dill has been very active on the social media front and a good portion of the tour staff, namely Poulter, JT, and Homa were proactive in engagement. Might seem trivial to some, but specifically, Titleist and Ping are not super active in the organic interaction game, so it was nice to see both companies dive into the fold.

Cleveland/Srixon should have a lot to look forward to

Let’s be honest here, 2019 was a quiet year overall for Srixon. Shane Lowry won The Open, but in the golf mainstream it was a leap year for them in regards to any launches. The anticipation from me personally of what is to come is quite strong. I adore the irons. I have yet to meet one I didn’t love, and fitters across the country will speak to that in sales. The Srixon iron line has become a popular yet-sort-of-cult-classic among fitters and gearheads and rightly so. They are phenomenal.

The recently teased picture of the new driver on the USGA site more or less teased us of what is to come for the overall line. New Cleveland wedges are coming shortly and the golf ball has always been a solid component to the Huntington Beach company.

As much as anyone in the market, I believe Srixon could finish the year with some serious momentum going into 2021. The irons and ball have always been firestarters. My only wish for them, selfishly, is a more aggressive tour strategy in regards to landing one of the perennial top 10. It seems like a dumb thought, but I have always felt Cleveland/Srixon was always a serious hitter that at times seems to get lost in the conversation. Having a big gun on staff or a couple of them will remedy that quickly.

Callaway has an eye on big things for the golf ball

Callaway, a company that seems to do it all well, was actually a bit quiet since the lockdown started. After a solid release of the Mavrik line and some momentum in the golf ball area, I’m sure this lockdown probably felt like a kick to the shin.

However, this company is shifting in a good way. The idea that they were a golf club company that happened to make golf balls is slowly turning into a company with multiple major components that stand alone. TaylorMade is on a similar shift, and honestly it’s very interesting to watch. Do I think that anyone will ever catch Titleist in the ball category? No, I don’t. All of these mentioned golf balls are ridiculously good, but 75 years of trust and loyalty are hard to compete with. But that’s not the point, Callaway is a monster company that takes the golf ball conversation very seriously, and I believe this will serve them very well coming out of this craziness and help the momentum going into 2021.

 

 

 

Your Reaction?
  • 12
  • LEGIT3
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

On Spec

On Spec: Is testing clubs bad for your game? Plus listener questions

Published

on

In this episode of On Spec, host Ryan talks about the Match Part 2 and then goes into a discussion about whether testing clubs is detrimental to your golf game or not.

After that, it’s time for the ever-popular listener questions to finish off the show.

Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Opinion & Analysis

Is 2020 golf’s big chance?

Published

on

At the present moment, when discussing the game of golf, I use the word “opportunity” with great caution and understanding that golf is the least of many people’s worries in 2020. With that in mind, just like other industries around the world, there are millions of people both directly and indirectly who make their living working around golf, along with countless more that enjoy playing it for any number of reasons.

Outside of the four major championships, golf is generally a fringe sport that takes a viewership backseat to other team sports like basketball, football, and baseball. But as the only game in town, this past weekend golf brought in a lot of casual fans who don’t normally watch it. The TaylorMade Driving Relief charity skins game to benefit COVID-19 frontline workers featured some of the world’s top-ranked golfers, including World No. 1 Rory McIlroy, carrying their own clubs, getting their own yardages and playing in shorts—exactly how the majority of golfers enjoy the game.

It made the golf look and feel so much more approachable to the casual fans that normally tune in to see professionals debate over yardage with a caddy dressed in a white jumpsuit while patrons quietly murmur amongst themselves (in the case of the Masters).

If “watercooler” sports talk is the way we measure the success of a sporting event, then the skins game was a triumph.

The news sports landscape

Golf is in a unique position since it is one of the few sports that can currently be played with modified physical distancing measures in place. Golf is played outside, in small groups, and allows for players of all abilities to enjoy the game, and this is where the opportunity lies.

People want to be outside, get exercise, and spend time with their friends, and golf is the one game that offers all three of those—along with the ability to fill a competitive void left from the current absence of recreational team sports.

The proof that more people have already made this conclusion can be felt around the industry

  • Pushcart sales have been so unprecedented, many companies have been sold out for weeks.
  • As golf has been regulated to open within the United States, Canada, and the UK tee sheets have been loaded from dawn to dusk. Having spoken with operators of both private and public golf facilities, they have witnessed a huge influx of eager golfers including many who are much more infrequent players. In one case, a public course that I spoke to has seen membership triple from the previous year.

When you think about how many people enjoy sports as a way to be around friends and friendly competition, golf has the opportunity to provide a gateway for many who have never considered playing the game. Within the industry, there have been many well-thought-out-but-failed attempts to counteract declining participation numbers over the years, and one of the best ways to introduce anyone to a new hobby or activity is to do it with friends.

Here’s an example: a regular golfer has three friends they normally play a rec league sport with, with that league not operating, and those friends wanting to enjoy time outside in the company of one another, that one golfer becomes the catalyst to bring three new golfers into game. I realize it sounds simple, but it’s already happening, and this is golf’s opportunity to grow participation more organically than any 30-second commercial.

As a lover of golf and someone who has witnessed the declining participation over the last decade, this is our opportunity as a sport and as individuals to welcome people in with open arms, be supportive, and helpful. We have the chance to permanently change the perception of golf to the masses, and it all started last weekend with the top-ranked golfer in the world carrying his own bag.

Your Reaction?
  • 10
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT1
  • FLOP1
  • OB0
  • SHANK2

Continue Reading

WITB

Facebook

Trending