Connect with us

Equipment

Q&A with Oakley Golf: “We’re armed and ready to be a leader”

Published

on

Al Janc, Oakley’s sports marketing manager, took the time to answer these questions from GolfWRX Managing Editor Zak Kozuchowski about the future of Oakley Golf.

ZK: The two latest additions to Team Oakley, Bubba Watson and Zach Johnson, have both won The Masters (Bubba in 2012, Zach in 2007). But they have different personalities and contrasting styles of play. How are they both fits for Team Oakley?

AJ: Bubba and Zach do have different personalities, different games and go about their business in different ways on the golf course. We believe this is a benefit, as both guys appeal to different target demographics, which widens our consumer base.  While both of these young men have contrasting styles, they have values that align with our brand’s core values of Passion, Authenticity, Performance, Humility and Innovation. Bubba and Zach believe in family and faith and they respect the game of golf.  They maintain professionalism on and off the course, and believe the game of golf should be for everyone to play and enjoy, not just the elite.  They both keep themselves in excellent physical shape and wear the Oakley apparel collection very well.

ZK: How do endorsements like Watson’s and Johnson’s work? Do athletes approach Oakley, or vice versa? 

AJ: It works both ways. In some instances, we have identified and pursued athletes. In other instances, we’ve been approached by individuals that, after meeting them and analyzing their body of work, we felt they were a good fit for the Oakley brand and culture and signed them up to endorse the brand.

Courtesy of Oakley

ZK: The Oakley website lists team members in dozens of sports. What is the company’s commitment to golf and where does it see growth potential?

AJ: Most people know Oakley as a performance eyewear company, but even avid golfers still don’t know we’re committed to categories  outside of our eyewear: apparel, footwear and accessories. This perception is quickly changing, however, due to a number of factors: the performance of our athletes on professional golf tours around the world, the quality of the products we’re producing and the incredible ambassadorship Oakley maintains at the grassroots level. From a US standpoint, there are tremendous growth opportunities as it pertains to a number of entities in the golf space—apparel, footwear, accessories, women and active ophthalmic eyewear. From  a global standpoint, there is huge a opportunity in every segment of our golf business as we are now diving into a wider market.

ZK: Who is the Oakley Golf brand targeting – golfers or athletes? Does Oakley believe that there is a difference between the two?

AJ: Oakley does not believe there is a distinction between a golfer and an athlete any more. Years ago, people who played golf didn’t have the physical skills to keep up on the diamond, gridiron, or basketball court. That is not the case any longer. The athletes playing the sport of golf now, and in many cases, are choosing to be a golfer rather than a football, basketball or baseball player.

ZK: In your opinion, what’s the most important thing a golfer wears on the course?

AJ: It would probably be the golf shoe followed closely by  eyewear.  Golfers spends an incredible amount of time on their feet during the course of the day, so their shoes need to be as  light and comfortable as possible without giving up any performance benefits when it comes to swinging a driver and knocking a ball 300 yards or more. The shoes need to have a stable platform, be light and comfortable with incredible traction all wrapped in design lines true to the Oakley design.

Courtesy of Oakley

Eyewear is key piece of equipment as well. We are really seeing a trend in players protecting their eyes from the sun, wind and foreign particles blowing around on a golf course.  You cannot reverse eye damage and you are seeing many of the modern players understand this and adapting to wearing eyewear.  We believe those athletes who play in eyewear have a huge advantage over the competitors who don’t by reducing eyestrain from squinting into the elements all day long. Oakley has created an array of lens tints specifically suited for the game of golf and the changing light conditions. We also have sports specific frames like Fast Jacket and Radar Lock that were conceived so athletes and consumers have the ability to change out their lenses in varying light conditions quickly and easily.

ZK: What should golf fans expect from the Oakley brand in golf in 2013 and beyond?

Innovation. Innovation is in Oakley’s DNA. The company was built on the premise that “everything can and will be made better,” and that includes our own designs. With patented technologies in our eyewear, apparel and footwear we’re armed and ready to be a leader in the industry when it comes to cutting edge innovations for the sport of golf. We’re excited about the many opportunities that lay in front of us as a brand.

Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

Continue Reading
5 Comments

5 Comments

  1. DLanger

    Jan 16, 2013 at 8:42 pm

    Dave Pelz was pictured wearing Oakley shoes all last year in Golf Magazine. It looks like Oakley is making the push, but in my opinion they need to match Addidas in performance and comfort. For me, Addidas fits me best and has the best platform for lateral movements. Last year’s models could not compete with my 3 year old Tour 360’s.

  2. jhill

    Jan 15, 2013 at 9:52 am

    That’s cool they think ZJ has fans… good for him. He does wear glasses when he plays I think so that was probably part of it. They need to scrap everything and start over on shoes. Keegan looked ridiculous last year in those things. Bubba is very marketable. That partnership has some potential. I just hope they let him wear FJ’s until they get things figured out.

  3. Troy Vayanos

    Jan 14, 2013 at 2:42 pm

    It’s interesting because I’ve always identified Oakley as predominately an eye wear company. Even after seen Rory McIlroy wear their clothing it’s always been their eye wear that I have associated them with.

    This will be the challenge for Oakley to change the perception and have themselves viewed as a leader in all golf and athletic apparel.

    Bubba and Zach are two great role models for golf and Oakley have done well to sign both. Losing Rory McIlroy will hurt them but these two guys are very well respected and always command plenty of television coverage.

    Thanks for the interview, much appreciated.

    • FATZ

      Jan 15, 2013 at 9:39 am

      Hard to take footwear seriously when NONE of their athletes wear it.

      Rory didn’t, Bubba doesn’t, Zack doesn’t. Only guy who did is Keegan and they let him get away.

      • floycota

        Jan 16, 2013 at 3:13 pm

        Oakley shoes are great, the problem with them is that they don’t make most of their styles in anything but D. People have wide and narrow feet. Start making more sizes and I’ll start buying them again. They are my favorite shoes, when I can get them in a wide.

Leave a Reply

Your email address will not be published. Required fields are marked *

pga tour

Andrew “Beef” Johnston WITB 2017

Published

on

Equipment is accurate as of the 2017 RSM Classic (11/14/17).

Driver: Titleist 917D2 (9.5 Degrees)
Shaft: Mitsubishi Tensei Orange 70TX

3 Wood: Titleist 917F3 (15 Degrees)
Shaft: Mitsubishi Tensei Orange 80TX

Hybrids: Titleist 816 H2 (19 Degrees)
Shafts: Mitsubishi Kuro Kage 90HY TX

Driving Irons: Titleist 718 T-MB 2 & 3 Iron (17 & 20 Degrees)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Irons: Titleist 718 MB (3-9)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Wedges: Titleist Vokey SM7 (46-10F, 50-08F, 54-10S)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Scotty Cameron Circle T Super Rat I GSS Inlay
Grip: Scotty Cameron Standard Pistol

Putter: Scotty Cameron Circle T Newport 2
Grip: Scotty Cameron Standard Cord Pistol

Putter: Scotty Cameron Circle T Super Rat II GSS Inlay
Grip: Scotty Cameron Standard Cord Pistol

WITB Notes: Beef was testing a variety of putters ahead of The RSM Classic. We will update this post when his choice is confirmed. 

Related:

Discussion: See what GolfWRX members are saying about Beef’s clubs. 

Your Reaction?
  • 8
  • LEGIT0
  • WOW0
  • LOL1
  • IDHT0
  • FLOP0
  • OB0
  • SHANK1

Continue Reading

Equipment

The hottest blade irons in golf right now

Published

on

As we’ve written before, the decision to put a new driver in the bag is usually obvious. Better numbers at testing, perceptibly longer distance, and as long as your bank account allows, you have your new gamer.

The iron switch, however, is a trickier beast. Comfort with the variety of shots one needs to hit is key. Confidence from one’s long irons through the higher lofts is critical. Thus, even the greatest enthusiasm for a new iron release isn’t always followed by a mass exodus to gaming said irons. This is doubly true at the professional level, where the tools are critical to a player’s livelihood.

That said, the combination of forum chatter, GolfWRX member enthusiasm, and what we’re spotting in our WITB photos from tour stops are a reliable indicator of the hottest irons in the game.

And judging by the response to our recent Instagram post, we’re confident that these four models are the hottest blade irons in golf right now.

Callaway Apex MB

Buzz built steadily for the Apex MB iron when we first spotted them in Tour players’ bags at the beginning of 2017. The irons are the product of direct feedback from the company’s Tour staffers, according to Luke Williams, Director of Product and Brand Management at Callaway. Forged from 1025 Carbon Steel, these irons have the shortest blade lengths, the thinnest soles and the smallest overall heads in the vast line of Callaway irons. They’re designed for maximum workability, and for tour-desired turf interaction.

Related: Callaway (finally) launches new Apex MB and X Forged irons

Mizuno MP-18

The pioneers of Grain-Flow Forging, Mizuno went back to its roots with the MP-18 iron model. A throwback to the great muscle backs in the company’s history, Mizuno was shooting for the look of an iron that could have been forged a century ago. Shorter blade length, cambered top line, sharp, compact wedges, all combined with the most minimal badging make the MP-18 an instant classic that set the GolfWRX forums afire.

Related: Mizuno brings the MP family closer together

TaylorMade P730

TaylorMade’s P730, particularly in its prototype incarnations, made quite a splash on the PGA Tour. Building on the heritage of the TP-MB irons, P730 was developed in collaboration with the very best players in the world. The 1025 carbon steel irons irons feature a smaller profile and crisper lines than the MB series irons. The combination of the clean look and a deep rear groove have players drooling. Discussing working with Dustin Johnson and Justin Rose to design the P730, TM’s Senior Director of Irons, Tomo Bystedt said, “What these players need is a very low-inertia club that they can [manipulate] easily, almost like a surgeon’s scalpel.” Behold the scalpel.

Related: Taylormade expands forged offerings with P730 and P790

Titleist 718 MB

“For the purist there is no substitute for a one-piece, muscle back iron. The 718 MB is the modern choice for those desiring a traditional forged look and feel,” says Titleist in the 718 MB marketing materials.

It’s hard to argue with that statement from the “appearance of a classic forged iron” standpoint. Purists appreciate that the 718 MB maintains Titleist’s traditional lofts (the 6-iron is 31 degrees, the pitching-wedge is 47 degrees), thin top-line, minimal offset, and limited badging. In short, if it ain’t broke…

Related: Titleist’s 718 irons offer endless possibilities.

Your Reaction?
  • 138
  • LEGIT17
  • WOW7
  • LOL1
  • IDHT1
  • FLOP3
  • OB1
  • SHANK18

Continue Reading

Whats in the Bag

Austin Cook’s Winning WITB: The 2017 RSM Classic

Published

on

Driver: Ping G400 LST (8.5 Degrees)
Shaft: Fujikura Speeder 661 Evolution TX-Flex

3 Wood: Ping G400 Stretch (13 Degrees)
Shaft: Fujifuke Motore Speeder VC 7.2 TX-Flex

Hybrid: Ping G400 3 Hybrid (19 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91X

Hybrid: Ping G400 4 Hybrid (22 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91 X

Irons: Ping S55 Orange Dot (5-PW)
Shafts: KBS Tour S-Flex

Wedges: Ping Glide 2.0 SS (50-12, 56-12), Ping Glide 2.0 WS (60)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping Sigma G Tyne 
Grip: SuperStroke Mid-Slim 2.0

Golf Ball: Titleist Pro V1

5095fce33e880406a172796becbc64f8 6900daf1b0d2a2751ffa5557ac3865f7 2340677acd0b3c6d0f53ae8fa46c2024 80f602716821fd9518f148951913c9c0 4df372aac347ad61f031f519a1fd1edb 48039d9dfced6272ba047b51e6265d03 6fecf1d551cb1559587f1f17392ba7c8 0519679f5fdaaae2ffbaf2d97c0def72 5445ea5d9987cddfda04efba5d2f1efd

Related

Your Reaction?
  • 83
  • LEGIT7
  • WOW3
  • LOL2
  • IDHT0
  • FLOP0
  • OB1
  • SHANK7

Continue Reading

19th Hole

Facebook

Trending