What do you get when you combine Division I-level golf talent, a Ph.D. in Mathematics, a passion for understanding how people process analytical information, and a knowledge of the psychology behind it? In short, you get Kevin Moore, but the long version of the story is much more interesting.
Kevin Moore attended the University of Akron on a golf scholarship from 2001-2005. Upon completing his tenure with the team, he found himself burned out on the game and promptly hung up his sticks. For a decade.
After completing his BS and MS degrees at the University of Akron, Kevin then went to Arizona State to pursue his Ph.D. Ultimately what drew him to the desert was the opportunity to research the psychology behind how people process analytical information. In his own words:
“My research in mathematics education is actually in the realm of student cognition (how students think and learn). From that, I’ve gained a deep understanding of developmental psychology in the mathematical world and also a general understanding of psychology as a whole; how our brains work, how we make decisions, and how we respond to results.”
In 2015, Kevin started to miss the game he loved. Now a professor of mathematics education at the University of Georgia, he dusted off his clubs and set a goal to play in USGA events. That’s when it all started to come together.
“I wanted to play some interesting courses for my satellite qualifiers and I wasn’t able to play practice rounds to be able to check them out in advance. So I modified a math program to let me do all the strategic planning ahead of time. I worked my way around the golf course, plotting out exactly how I wanted to hit shot, and minimizing my expected score for each hole. I bundled that up into a report that I could study to prepare for the rounds.
“I’m not long enough to overpower a golf course, so I needed to find a way to make sure I was putting myself in the best positions possible to minimize my score. There might be a pin position on a certain green where purposely hitting an 8-iron to 25 feet is the best strategy for me. I’ll let the rest of the field take on that pin and make a mistake even if they’re only hitting wedge. I know that playing intelligently aggressive to the right spot is going to allow me to pick up fractions of strokes here and there.”
Here’s what the leaders have to look forward to as they close “The Bear Trap”. The 17th plays to a mere 156 yards today, but any play at the pin depth or line necessarily brings the penalty area into play. Commit to a line, hit the shot, and accept the result. pic.twitter.com/g0a2qqCv3E
— Squares2Circles (@Squares2Circles) March 3, 2019
His plan worked, too. Kevin made it to the USGA Mid-Amateur at Charlotte Country Club in September of 2018 using this preparation method for his events just three years after taking a decade off of golf. In case you missed the implied sentiment, that’s extremely impressive. When Kevin showed his reports to some friends that played on the Web.com Tour and the Mackenzie Tour, they were so impressed they asked him to think about generating them for other people. The first group he approached was the coaching staff at the University of Georgia, who promptly enlisted his services to assist their team with course strategy in the spring of 2019. That’s when Squares2Circles really started to get some traction.
At that point, UGA hadn’t had a team win in over two seasons. They also hadn’t had an individual winner in over one season and had missed out on Nationals the previous two seasons. In the spring of 2019, they had three team wins (including winning Regionals to advance to Nationals) and two individual wins (including Davis Thompson’s win at Regionals). Obviously, the credit ultimately belongs to the players on the team, but suffice it to say it appears as though Kevin’s involvement with the team was decidedly useful.
“One of the things we really focused in on was par 3 scoring. They finished 3rd, 2nd, 4th, and 3rd in the field as a team in their spring tournaments. Then at the SEC’s they struggled a bit and finished 6th in the field. At Regionals, they turned it around and finished 1st in the field with a score of +6 across 60 scores (186 total on 60 par 3’s, an average of 3.10).”
Kevin is available outside of his work with UGA and has been employed by other D-I teams (including his alma mater of Akron), Mackenzie Tour players, Web.com Tour players, and competitive juniors as well. Using his modified math program, he can generate generic course guides based on assumed shot dispersions, but having more specific Trackman data for the individual allows him to take things to a new level. This allows him to show the player exactly what their options are with their exact carry numbers and shot dispersions.
“Everything I do is ultimately based off of strokes gained data. I don’t reinvent the wheel there and I don’t use any real new statistics (at least not yet), but I see my role as interpreting that data. Let’s say a certain player is an average of -2.1 on strokes gained approach over the last 10 rounds. That says something about his game, but it doesn’t say if it’s strategy or execution. And it doesn’t help you come up with a practice plan either. I love to help players go deeper than just the raw data to help them understand why they’re seeing what they’re seeing. That’s where the good stuff is. Not just the data, but the story the data tells and the psychology behind it. How do we get ourselves in the right mindset to play golf and think through a round and commit to what we’re doing?”
“Even if you’re able to play practice rounds, this level of preparation turns those practice rounds into more of an experiment than a game plan session. You go into your practice round already knowing the golf course and already having a plan of attack. This allows you to use that practice round to test that game plan before the competition starts. You may decide to tweak a few things during your practice round based on course conditions or an elevation change here and there, but for the most part it’s like you’ve gained a free practice round. It allows you to be more comfortable and just let it fly a lot earlier.”
An open letter to golf
I know it has been some time since we last spoke, but I need you to know I miss you, and I can’t wait to see you again.
It was just a few months ago I walked crowded isles, stood shoulder to shoulder, and talked endlessly with likeminded individuals about you and your promising future in 2020 at the PGA Show. At that time, the biggest concern in my life was whether I had packed the perfect dress-to-casual pant ratio and enough polos to get through the mayhem of six days in Orlando. Oh, how the times have changed.
On a professional level, what started with the LPGA Tour a few weeks prior progressed quickly at The Players Championship, when you ground to a complete halt within days. As much as it was a tough decision, it was the right decision, and I admire the judgment made by your leaders. Soon after, outside of the professional ranks followed suit and courses everywhere began shutting doors and asked golfers to keep away.
This is the right decision. For now and for the foreseeable future, as much as I don’t like it, I understand how important it is we let experienced health medical professionals make choices and craft policies for the wellbeing of people everywhere. Although, judging by the indoor short game trickery I have witnessed over the last 10 days, handicaps could be dropping when you finally return.
As a game, you are over 200 years old. You have survived pandemics, wars, depression, drought, and everything else that has been thrown at you. Much like the human spirit, you will continue on thanks to the stories and experiences others passed down and enjoyed.
I know you will survive because I also plan on surviving. As long as there are people willing to tend to your grounds and maintain your existence, I will also exist ready to take on your challenge.
When you are able to return in full, I will be here.
Ryan Barath (on behalf of golfers everywhere)
The Wedge Guy: Improving your short iron and wedge impact
One of my most appreciated aspects of this nearly 40 years in the golf equipment industry is the practically endless stream of “ah ha” moments that I have experienced. One that I want to share with you today will–I hope–give you a similar “ah ha moment” and help you improve your ball striking with your high lofted short irons and wedges.
As I was growing up, we always heard the phrase, “thin to win” anytime we hit an iron shot a little on the skinny side (not a complete skull, mind you). When you caught that short iron or wedge shot a bit thin, it seemed you always got added distance, a lower trajectory and plenty of spin. It was in a testing session back in the early 2000s when this observation met with some prior learning, hence the “ah ha moment” for me.
I was in Fredericksburg, Virginia, testing some wedge prototypes with a fitter there who was one of the first to have a TrackMan to measure shot data. I had hit about two dozen full pitching wedges for him to get a base of data for me to work from. The average distance was 114 yards, with my typical higher ball flight than I like, generating an average of about 7,000 rpms of spin. What I noticed, however, was those few shots that I hit thin were launching noticeably lower, flying further and had considerably more spin. Hmmm.
So, I then started to intentionally try to pick the ball off the turf, my swing thought being to actually try to almost “blade” the shot. As I began to somewhat “perfect” this, I saw trajectories come down to where I’d really like them, distance increased to 118-120 and spin rates actually increased to about 8,000 rpms! I was taking no divot, or just brushing the grass after impact, but producing outstanding spin. On my very best couple of swings, distance with my pitching wedge was 120-122 with almost 10,000 rpms of spin! And a great trajectory.
So, I began to put two and two together, drawing on the lessons about gear effect that I had learned back in the 1980s when working with Joe Powell in the marketing of his awesome persimmon drivers. You all know that gear effect is what makes a heel hit curve/fade back toward the centerline, and a heel hit curves/draws back as well. The “ah ha” moment was realizing that this gear effect also worked vertically, so shots hit that low on the face “had no choice” but to fly lower, and take on more spin.
I had always noticed that tour players’ and better amateurs’ face wear pattern was much lower on the face than that of recreational golfers I had observed, so this helped explain the quality of ball flight and spin these elite players get with their wedges and short irons.
I share this with you because I know we all often misinterpret the snippets of advice we get from friends and other instructional content that is out there. To me, one of the most damaging is “hit down on the ball”. That is a relative truth, of course, but in my observation it has too many golfers attacking the ball with their short irons and wedges with a very steep angle of attack and gouging huge divots. The facts are that if the club is moving only slightly downward at impact, you will get the spin you want, and if the clubhead is moving on a rather shallow path, you will get a more direct blow to the back of the ball, better trajectory, more distance and improved spin. Besides, shallow divots are easier on the hands and joints.
If this is interesting to you, I suggest you go to the range and actually try to blade some wedge shots until you somewhat groove this shallower path through impact and a lower impact point on your clubface. As you learn to do this, you will be able to zero in on the proper impact that produces a very shallow divot, and a great looking shot.
[TIP: If you will focus on the front edge of the ball – the side closest to the target – it will help you achieve this kind of impact.]
It will take some time, but I believe this little “experiment” will give the same kind of “ah ha moment” it gave me.
On Spec: Interview with Trevor Immelman, 2008 Masters champion
In this episode, host Ryan speaks with Trevor Immelman about his career, what it was like growing up around the game as a competitive amateur in South Africa, and what it’s like being a Masters champion.
Topics also include his experiences working with the design team at Nike Golf as well as his current “What’s in the Bag” which includes equipment from Titleist and the process he went through to get it dialed in.
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