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Talking with Alonzo Guess of Sunfish…and a look at the insane headcover they made for GolfWRX

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We last talked with Alonzo Guess of Sunfish in November of 2017 after the Nashville-based company launched a custom headcover and accessory builder on its website.

The company has been producing custom headcovers, yardage books, and other accessories since 2013 when it entered the market with its signature wool headcovers.

We wanted to see what was up, and Guess was kind enough not only to answer a few questions, but to design a pretty incredible GolfWRX driver cover using some raw assets we sent over.

BA: What’s new at Sunfish since we last talked? 

AG: 2018 was a great year for innovation at Sunfish. We worked hard to develop new design and construction techniques, and it has been really exciting combining these new creative elements into one of a kind headcovers and accessories. 2018 was our eighth year in business, but it was probably the most significant in terms of innovation. We’re excited to see where we can go from here!

BA: Looking at your websites, I know one of the new things you developed is something you call Photoflux. What exactly is Photoflux?

AG: Photoflux is our proprietary high-resolution printing process, that gives us the ability to apply to our products anything from photos to complex patterns to intricate logos. The level of resolution and detail is truly unmatched, and can’t be achieved with embroidery. We apply it to our leather and Duraleather products, even our hand-made copper ball markers and divot tools! Those are really exciting, because we can make custom copper ball markers with full color logos, on demand

BA: How the heck did you come up Photoflux?

AG: A customer ordered a scorecard holder with his family photo to be embroidered on each side. We made the piece and weren’t happy at all with the result. The embroidery process couldn’t do justice to the photographs. It was clear that there were certain limitations to embroidery, and we were motivated to overcome them. After months of trial and error, long hours and strenuous testing against sun, rain, and wear, we developed the current process.

BA: What are ways the Photoflux process can be used?

AG: Photoflux is perfect for applying photos, but can also be used for intricate logos or family crests. Really any graphic element can be expressed accurately using Photoflux, including shading. Recently we’ve had fun developing custom patterns such as tiger fur and using them as stripes on headcovers. The sky’s the limit!

Photoflux is best in concert with other design techniques, such as embroidery, laser engraving, and precision cutting and sewing. The featured piece (shown in this feature) incorporates Photoflux, precision cutting and sewing, laser engraving and embroidery. The result is as much artwork as it is a functional golf accessory.

BA: What are the limitations of the technology…what products can you apply Photoflux to?

AG: It’s great for leather and Duraleather headcovers, putter covers, scorecard and yardage book holders, alignment stick covers, cash covers, valuables pouches, wine bags, barrel style tartan headcovers…and even copper ball markers and divot tools!

BA: Tell me about this headcover you made for GolfWRX. I suggested the use of a graffiti wall, a GolfWRX logo, and skeleton hand holding up one finger to denote one club/driver, and you really went to town!

AG: So for the headcover you have, we used Photoflux to apply the graffiti wall image to the top of the cover (did you notice the ‘GolfWRX’ spraypaint in there? We threw that in there for you as an Easter egg!). On top of that, we embroidered the skeleton hand. For the stripe, we laser cut the outline of a typical urban skyline, and laser engraved the chain-link fence pattern over the top, than sewed that down. The bottom portion is a Photoflux image of GolfWRX that you sent over.

With so many new ways to decorate and manipulate the materials, we’re really excited about combining it all for our fans and customers to create really unique products. We feel the sky is the limit, and we hope this headcover illustrates that.

 

 

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16 Comments

  1. JP

    Jan 20, 2019 at 10:24 pm

    Should have used the middle finger to denote the 1 wood.

  2. Jason

    Jan 19, 2019 at 3:14 pm

    You guys can be such a-holes. This is a ton of work to accomplish and the design was at the request of GolfWRX. It is not what I would bag, but the process turned out with crazy detail. If you have ever tried working with digital print on unique surfaces you understand the struggle. Well done Sunfish, thanks for the ingenuity and dedication to serve your customers. Hope 2019 finds you well.

    • Goldenballs

      Jan 19, 2019 at 5:52 pm

      It’s a word called opinion. It’s just part of the vocabulary. People are allowed to voice their opinion, and taste, even.
      They don’t need to be corrected for their opinion on a design.
      You’re the a-h for trying to slander theirs.

      • Jason

        Jan 20, 2019 at 3:45 am

        The point has little to do with taste. I also think this is hideous. But that you can do it is what is really amazing. My issue would be with how you ridicule the article writer. Another person added quotations on innovation and speaks to something relevant to design, but not innovation. The Sunfish logo being what it is does not add to or takeaway from the innovation. The point is pointless.

        Also, if you are going to ask a writer to go back to school, perhaps you could use proper punction. In fact, any punctuation would help. Unless, you do not have an end to your thought, then maybe, your statement would be somewhat readable.

        • Goldenballs

          Jan 21, 2019 at 2:45 am

          You said YOU GUYS.
          Who were you talking to, smarty pants, eh?
          Lets not generalize, you should be more specific.

          What the heck is punction. You mean punctuation? Why don’t you do exactly what you suggest we all do.
          You’re not very good at this, are you, this whole slander thing? All you do is write around in circles, eh

    • Mad-Mex

      Jan 19, 2019 at 7:03 pm

      I don’t like the product,IMHO it is hideous, I have seen better,,, so, having said that, am I an a-hole? Sorry buddy, I careless how “unique” the struggle is,,, ever wonder how difficult air traffic control is while your flying? Of course not, you just want me to vector the aircraft your in so you can land on time….

  3. Tommy

    Jan 19, 2019 at 1:22 pm

    This is the definition of “FUGLY”

  4. Tommy

    Jan 19, 2019 at 1:20 pm

    With all the “work” they’re doing on “innovation”, how about upgrading that super-ugly tag they stick on every cover. First thing everyone does is to cut those off. I usually don’t mind tags but these are hideous….c’mon, figure it out..

  5. HKO

    Jan 19, 2019 at 12:10 pm

    yeah sure insane. keep it to yourself pls. don’t ever put that ugly thing on the sale. pls

  6. Goldenballs

    Jan 19, 2019 at 2:59 am

    “…… they made FOR GolfWRX.”
    Do you know how to write English.
    Go back to school man

    • Jason

      Jan 20, 2019 at 3:56 am

      “Do you know how to write English.”
      Do you mean “in English”? I think the author shows a general command of the language, however, you are confusing. Also, is this a question or a statement? Using a period implies it is a statement.

      Further, the command to “Go back to school man” I believe is missing several very important punctuation marks. Without a comma at the end of school, “school man” is the the subject. Also, a period at the end would add to your credibility in giving Ben such life changing advice.

  7. Realist

    Jan 18, 2019 at 11:38 pm

    Photoflux…yikes where are headcover going. Just bad….all bad. Golfers will pay for anything.

  8. Mark

    Jan 18, 2019 at 7:15 pm

    soooooo…… where and when can I get one? That is amazing!

    • Benny

      Jan 19, 2019 at 9:18 pm

      I agree I think its dope. I grew up writing graffiti but doing it as art. We did it for surrounding towns to paint schools, buildings and bridges. This is really bad a** IMO but to each their own.
      People think skinny pants, hightops and the latest rap is cool but I laugh at it. But seriously, you guys have to give credit here. I don’t see anyone else doing this level of detail, do you?

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Accessory Reviews

WRX Spotlight: Athalonz EnVe—The best golf shoes you’ve never heard of

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One of the coolest parts of being in this part of the golfing world is being able to shed light on smaller companies that typically get overshadowed by their bigger corporate brothers.

So, this post is about one of those products that is definitely competitive against top golf shoe companies, and it’s made by a company called Athalonz, which is based out west in Arizona. Typically known for its innovative baseball cleats and insole packages, Athlonz newest addition takes the patented design to the world of golf with the EnVe golf shoe.

These have started appearing on the world long drive circuit due to the amount of traction they get, allowing players to swing harder. So for the last few months, I have gotten to wear them and see if they are as good as the company claims.

Athalonz EnVe: Living up to claims

The main selling points of these shoes are focused on two things

  1. Design that delivers more power and stability
  2. Custom comfort that lasts all day

These are somewhat difficult to combine into one shoe, and though they are on the heavier side, Athlonz are completely worth it for the benefits. It is obvious that they made strides to hit each box on the list for a great shoe. The patented design has been adapted from their baseball cleat and introduces a spikeless golf shoe with a circular design that allows the player to gain traction through the golf swing. This gives a player the chance to swing harder and faster without losing their footing. They also offer insole packages that help with correct bodyweight placement to help add an extra layer of consistency.

Secondly, it’s very noticeable that there was plenty of thought given to comfort with a roomy toe and custom insoles to fit your style. Additionally, ankle padding helps to provide more stability and comfort.

On another note, they have a good sense of style with a more classic, casual take. In addition to the pictured white/brown color, there’s a black/grey colorway as well.

After multiple months of wear in all types of conditions, these shoes have performed great for me with all the traction I need and while feeling great throughout the round.

Verdict

I am a person who tends to support smaller companies when I can if they make good products. Any support for them goes a long way—especially in the golf business. Since these shoes will set you back about $150, I wanted to be sure they are worth it for the money and they absolutely are. Seriously, for anyone looking to boost their shoe game and help alleviate aching feet and ankles, give these a shot.

 

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Accessory Reviews

GolfWRX Spotlight: Nikon Coolshot 20 GII and 20i GII

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Every golfer should have an accurate, reliable, easy-to-use rangefinder. With the new Nikon Coolshot 20 GII and 20i GII, you get all of that and more in one of the smallest, lightest packages on the market.

Not only do you get a ton of features, but when you consider these devices start at only $199.99 for the 20 G II and then $229.99 for the 20i GII ( slope adjusted version ), you get one of the best values in a rangefinder from one of the most well-known consumer optics companies in the world.

Review: Nikon CoolShot 20 GII and 20i GII

First Target Priority and 8-Second Continuous Measurement: “First Target Priority” is Nikon’s way of making sure you are picking up the flag and not a tree behind your intended target. There is nothing worse than thinking you have your distance dialed in to then have a shot fly over the green. With how quickly it lets you know the ranger finder is locked, getting that distance and double-checking can happen remarkably fast.

In the eight-second continuous measurement setting, the rangefinder will continuously measure the field of view as you scan the target area for approximately eight seconds. This setting is great when playing unfamiliar courses or trying to figure out the exact spot to a dogleg, tree, or hazard on your intended line.

Bright, 6x Monocular: Nikon is known for its glass and multi-coating technology, from telephoto camera lenses to rifle scopes, if it’s Nikon glass, it’s going to be clear, fog-resistant, and high-contrast for easy viewing. From a viewing experience perspective, the Coolshot 20 GII’s 6x monocular has an adjustable diopter for sharp focusing, along with long eye relief—meaning you can keep your glasses (or sunglasses) on when acquiring your target.

Slope-Adjusting ID Technology: With the 20i GII you have the option to get the slope-adjusted distance for any shot thanks to Nikon’s ID Technology. The mode can be turned on and off by the user to comply with USGA rules to make it legal for tournament rounds. Having tested it out on hilly terrain it’s easy to see why so many golfers mis-club going into greens when elevation changes become a lot more dramatic.

Review

The Nikon Coolshot 20 GII’s size and weight make it ideal for anyone who regularly carries and wants the benefit of knowing distances but without having to worry about weight—it weighs about the same as a sleeve of balls.

The size allows you to hold the units stable. However, I could see for those new to the rangefinder space, it could take some time getting used to when first getting acquainted with it. The best bet for this is to take it to a range or just step outside with it on your next walk and get used to hitting targets before you take it to the course—plus it makes for a fun game to see how good you really are at estimating distances.

Overall, for the price and size, it is one of the best rangefinders on the market. Plus, with a five-year warranty, you can be assured of years of use with the Nikon CoolShot 20 GII rangefinders.

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Accessory Reviews

WRX Spotlight: Putting Perfecter

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Putting can be one of the most frustrating parts of the game, it mystifies scratch golfers as much as high handicaps and can make anybody tremble over a three-footers. It’s one of the biggest factors in scoring, especially for the club-level player, but it’s often one of the last things people actually work on. Let’s be honest, it’s a lot of fun to pound drivers on the range, am I right?

But if you are seriously looking for a simple tool to help get you into the proper address position, the Putting Perfecter is a great one to start with.

The beauty of the device is in its simplicity. Fitting under your arms and across your midsection, it “locks” the player into the proper position to create a pendulum putting stroke. After giving it a shot and hitting putts for just a few minutes, then going back to putting without it made me feel like I was much more connected.

Don’t think it’s just for putting though.

Funny story, when I first took it out to work on my putting, I used it for about 30 minutes and then moved onto my chipping. After a few trips around the putting green I tried chipping with the Putting Perfecter in the same position and “WOW” same connected feeling was produced—it was perfect for working on low-flying “runners.” I was excited to tell my friend about it, until I went home and realized they actually advertise it to help with that too. Guess I’m not as clever as I thought…

No matter how you use it, the Putting Perfecter is a simple and effective training tool that can be carried in a bag to be used before or after a round, takes NO time to set up (a big plus), and is light—so you don’t feel like its dragging you down if you actually keep it in your bag. Since it’s a putting tool, you can even use it indoors very easily. If you are someone that struggles with consistent address position on putts or disconnecting when chipping, I believe the Putting Perfecter is a great tool to try.

For more information check out the Putting Perfecter website.

 

 

 

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