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Catching up with Sunfish and taking a test drive of the new custom builder

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The GolfWRX member’s appetite for custom, quality goods is never satisfied and the holidays are drawing near. With this in mind, it seems like a good time to catch up with custom golf-product manufacturer Sunfish.

The Nashville-based company has been producing custom headcovers, yardage books, and other accessories since 2013 when it entered the market with unique wool headcovers.

Founders Alonzo Guess and David Riggs have made a bold foray into leather since and expanded their range of wares.

“We don’t have a mission statement,” Guess told us in a 2015 interview. “But the closest thing to it would be providing tremendous options, excellent quality and excellent pricing.”

To see how Sunfish is continuing to do that, we spoke with Alonzo Guess.

GolfWRX: Last year, we talked about your expanded product range and increase in custom offerings, I’m assuming both trends are continuing at Sunfish?

AG: Constantly expanding our product range and custom options are not trends at Sunfish, rather they are part of the DNA of our company philosophy. It is crucial that we constantly improve, innovate and invent. We ask ourselves, “What do our customers want?” and then draw heavily on input and feedback from our customers as we develop new products and designs. It’s a lot of fun collaborating, and it allows us to quickly produce new designs at great prices.

Speaking of trends, we talked last year about the increasing popularity of custom accessories. Have you seen that continue as well? Any new varieties of request you’re getting a lot of?

Our custom business has exploded, largely due to our new custom visual product builders.  A great example of innovation, these builders allow you to create your own fully customized products, and see them live in real time before you buy! We regularly get feedback about how fun and easy it is to use.  We now offer four custom visual builders: leather headcovers, knit headcovers, scorecard + yardage book holders, and putter covers. Something we’re seeing a lot of is personalization with laser engraving and embroidery. We do everything from initials to caricatures of people. The sky is the limit!  Check it out here.

Cool. What else is new?

We’re thrilled to have just launched a brand new line of tartan headcovers, featuring traditional patterns of Scottish, Irish, and Welsh descent. Knowing how important customization is for folks, we offer the option of laser engraving custom images or text on these tartans! Even with the custom laser engraving, we can ship them at once. Our machine washable tartan headcovers are made by hand, and lined with thick fleece to keep your clubs safe and sound! The best part of all is the value. We realized the demand for unmatched quality, but at a great price. Our tartan headcovers start at just $34.99, plus free domestic and affordable global shipping as with all our products!

We also now offer custom laser-engraved gift boxes! Perfect for the holidays and beyond, for just $11.99, we’ll laser engrave your custom message on a gift box.

A couple of Sunfish’s customization options. Embroidered and laser engraved, respectively.

With the holidays right around the corner, why don’t you tell us about some of your best-selling items?

Our custom headcovers and scorecard holders are top performers, as well as our limited-edition items. This includes everything from a range of patriotic accessories to humorous pieces such as pop culture caricatures and our Golf Bear line. Most items ship at once, including the custom gift boxes. In planning for the holidays, the best thing to do is plan ahead, and check out all we offer at www.sunfishsales.com.  We would encourage folks to also sign-up for our email list to receive coupon codes, special deals, and to be the first to hear about our new products.

A look into the process

I got a firsthand look at the customization process, working through the online editor. Here’s a screenshot of my digital headcover design.

And here’s a look at the final product, with my John Hancock as the final touch.

What do you think of the design?

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GolfWRX Editor-in-Chief. Follow me on Twitter. [email protected] for any comments, complaints, glowing praise.

5 Comments

5 Comments

  1. Tony Lynam

    Dec 18, 2017 at 8:34 pm

    I bought the US Flag Yardage Book cover. It was pretty poor in quality. I returned it and bought the Old Glory yardage book cover from Rose and Fire.

  2. Steve Cantwell

    Nov 30, 2017 at 7:36 pm

    I understand that golf can be a pricey venture. But $40-$60 for a single head cover is just plain ridiculous!

  3. John

    Nov 29, 2017 at 11:42 am

    I had a defect in one of my knitted head covers. Contacted the company and was never given a response.

  4. Smith

    Nov 27, 2017 at 4:10 pm

    That looks terrific!

    • Ed Settle

      Nov 27, 2017 at 5:17 pm

      That really looks great! What a good idea for Christmas!

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (11/28/22): TEI3 Scotty Cameron Del Mar Long Slant

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TEI3 Scotty Cameron Del Mar Long Slant

From the seller (@TaylorMadeHunter1): “Restore completed by the Scotty Shop. New Grip. Shaft band from the Scotty Shop . Includes Scotty Shop box and Club Bag. 34”. I bought this with intentions to game it but life happens and now I need some cash.  You will not find a Long Slant TeI3 in this condition for a lower price anywhere. $700.”

To check out the full listing in our BST forum, head through the link: TEI3 Scotty Cameron Del Mar Long Slant 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Whats in the Bag

Akshay Bhatia WITB 2022 (November)

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Driver: Callaway Rogue ST (9 degrees @8)
Shaft: Fujikura Ventus Black 7 X

3-wood: Callaway Rogue ST Max (15 degrees)
Shaft: Fujikura Ventus Black 8 X

Hybrid: Callaway Apex UW (19 degrees)
Shaft: Fujikura Ventus Black 10 X

Irons: Callaway X Forged UT (22 degrees), Callaway Apex TCB (5-PW)
Shafts: KBS $-Taper 125

Wedges: Callaway Jaws Raw (50-10S, 54-10S, 60-08C)
Shafts: KBS $-Taper 125

Putter: Odyssey 2-Ball Ten (long)
Grip: SuperStroke Traxion Tour long

Grips: Iomic

More photos of Akshay Bhatia’s WITB in the forums.

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Equipment

Bettinardi unveils new 2023-2024 Queen B line of putters

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Bettinardi Golf has today introduced its new Queen B Series of putters that includes four timeless models.

The 2023-2024 Queen B Series enhances the Queen B 6 & Queen B 11, while also introducing two brand-new models, the Queen B 14 and Queen B 15.

The entire series is crafted using 303 Stainless Steel and features an all-new Caramel Copper PVD finish, which aims to not only accentuates the classic beauty of each model but also optimize visual cues on the greens to give a confidence-inspiring appearance at every crucial putt.

In addition, the new Queen B line debuts Bettinardi Golf’s new Mini Honeycomb face milling. This newly developed face utilizes an 8% smaller machine tool in order to provide the softest Honeycomb face to date.

“By utilizing an even smaller machining tool during the milling process, we were able to remove more material from the face of the putter, creating a softer feel at impact. Since 1998, Bettinardi putters have been world-renowned for our Honeycomb face milling. Twenty-five years later, my patented face continues to evolve and produces one of the most recognizable looks and feels in golf.” – Bob Bettinardi, CEO/Founder of Bettinardi Golf

The 2023-2024 Queen B Series will be available for pre-order on Tuesday, November 22nd online at Bettinardi.com, and will be available for purchase at authorized Bettinardi dealers worldwide, starting January 17th.

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