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Talking with Alonzo Guess of Sunfish…and a look at the insane headcover they made for GolfWRX

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We last talked with Alonzo Guess of Sunfish in November of 2017 after the Nashville-based company launched a custom headcover and accessory builder on its website.

The company has been producing custom headcovers, yardage books, and other accessories since 2013 when it entered the market with its signature wool headcovers.

We wanted to see what was up, and Guess was kind enough not only to answer a few questions, but to design a pretty incredible GolfWRX driver cover using some raw assets we sent over.

BA: What’s new at Sunfish since we last talked? 

AG: 2018 was a great year for innovation at Sunfish. We worked hard to develop new design and construction techniques, and it has been really exciting combining these new creative elements into one of a kind headcovers and accessories. 2018 was our eighth year in business, but it was probably the most significant in terms of innovation. We’re excited to see where we can go from here!

BA: Looking at your websites, I know one of the new things you developed is something you call Photoflux. What exactly is Photoflux?

AG: Photoflux is our proprietary high-resolution printing process, that gives us the ability to apply to our products anything from photos to complex patterns to intricate logos. The level of resolution and detail is truly unmatched, and can’t be achieved with embroidery. We apply it to our leather and Duraleather products, even our hand-made copper ball markers and divot tools! Those are really exciting, because we can make custom copper ball markers with full color logos, on demand

BA: How the heck did you come up Photoflux?

AG: A customer ordered a scorecard holder with his family photo to be embroidered on each side. We made the piece and weren’t happy at all with the result. The embroidery process couldn’t do justice to the photographs. It was clear that there were certain limitations to embroidery, and we were motivated to overcome them. After months of trial and error, long hours and strenuous testing against sun, rain, and wear, we developed the current process.

BA: What are ways the Photoflux process can be used?

AG: Photoflux is perfect for applying photos, but can also be used for intricate logos or family crests. Really any graphic element can be expressed accurately using Photoflux, including shading. Recently we’ve had fun developing custom patterns such as tiger fur and using them as stripes on headcovers. The sky’s the limit!

Photoflux is best in concert with other design techniques, such as embroidery, laser engraving, and precision cutting and sewing. The featured piece (shown in this feature) incorporates Photoflux, precision cutting and sewing, laser engraving and embroidery. The result is as much artwork as it is a functional golf accessory.

BA: What are the limitations of the technology…what products can you apply Photoflux to?

AG: It’s great for leather and Duraleather headcovers, putter covers, scorecard and yardage book holders, alignment stick covers, cash covers, valuables pouches, wine bags, barrel style tartan headcovers…and even copper ball markers and divot tools!

BA: Tell me about this headcover you made for GolfWRX. I suggested the use of a graffiti wall, a GolfWRX logo, and skeleton hand holding up one finger to denote one club/driver, and you really went to town!

AG: So for the headcover you have, we used Photoflux to apply the graffiti wall image to the top of the cover (did you notice the ‘GolfWRX’ spraypaint in there? We threw that in there for you as an Easter egg!). On top of that, we embroidered the skeleton hand. For the stripe, we laser cut the outline of a typical urban skyline, and laser engraved the chain-link fence pattern over the top, than sewed that down. The bottom portion is a Photoflux image of GolfWRX that you sent over.

With so many new ways to decorate and manipulate the materials, we’re really excited about combining it all for our fans and customers to create really unique products. We feel the sky is the limit, and we hope this headcover illustrates that.

 

 

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16 Comments

16 Comments

  1. JP

    Jan 20, 2019 at 10:24 pm

    Should have used the middle finger to denote the 1 wood.

  2. Jason

    Jan 19, 2019 at 3:14 pm

    You guys can be such a-holes. This is a ton of work to accomplish and the design was at the request of GolfWRX. It is not what I would bag, but the process turned out with crazy detail. If you have ever tried working with digital print on unique surfaces you understand the struggle. Well done Sunfish, thanks for the ingenuity and dedication to serve your customers. Hope 2019 finds you well.

    • Goldenballs

      Jan 19, 2019 at 5:52 pm

      It’s a word called opinion. It’s just part of the vocabulary. People are allowed to voice their opinion, and taste, even.
      They don’t need to be corrected for their opinion on a design.
      You’re the a-h for trying to slander theirs.

      • Jason

        Jan 20, 2019 at 3:45 am

        The point has little to do with taste. I also think this is hideous. But that you can do it is what is really amazing. My issue would be with how you ridicule the article writer. Another person added quotations on innovation and speaks to something relevant to design, but not innovation. The Sunfish logo being what it is does not add to or takeaway from the innovation. The point is pointless.

        Also, if you are going to ask a writer to go back to school, perhaps you could use proper punction. In fact, any punctuation would help. Unless, you do not have an end to your thought, then maybe, your statement would be somewhat readable.

        • Goldenballs

          Jan 21, 2019 at 2:45 am

          You said YOU GUYS.
          Who were you talking to, smarty pants, eh?
          Lets not generalize, you should be more specific.

          What the heck is punction. You mean punctuation? Why don’t you do exactly what you suggest we all do.
          You’re not very good at this, are you, this whole slander thing? All you do is write around in circles, eh

    • Mad-Mex

      Jan 19, 2019 at 7:03 pm

      I don’t like the product,IMHO it is hideous, I have seen better,,, so, having said that, am I an a-hole? Sorry buddy, I careless how “unique” the struggle is,,, ever wonder how difficult air traffic control is while your flying? Of course not, you just want me to vector the aircraft your in so you can land on time….

  3. Tommy

    Jan 19, 2019 at 1:22 pm

    This is the definition of “FUGLY”

  4. Tommy

    Jan 19, 2019 at 1:20 pm

    With all the “work” they’re doing on “innovation”, how about upgrading that super-ugly tag they stick on every cover. First thing everyone does is to cut those off. I usually don’t mind tags but these are hideous….c’mon, figure it out..

  5. HKO

    Jan 19, 2019 at 12:10 pm

    yeah sure insane. keep it to yourself pls. don’t ever put that ugly thing on the sale. pls

  6. Goldenballs

    Jan 19, 2019 at 2:59 am

    “…… they made FOR GolfWRX.”
    Do you know how to write English.
    Go back to school man

    • Jason

      Jan 20, 2019 at 3:56 am

      “Do you know how to write English.”
      Do you mean “in English”? I think the author shows a general command of the language, however, you are confusing. Also, is this a question or a statement? Using a period implies it is a statement.

      Further, the command to “Go back to school man” I believe is missing several very important punctuation marks. Without a comma at the end of school, “school man” is the the subject. Also, a period at the end would add to your credibility in giving Ben such life changing advice.

  7. Realist

    Jan 18, 2019 at 11:38 pm

    Photoflux…yikes where are headcover going. Just bad….all bad. Golfers will pay for anything.

  8. Mark

    Jan 18, 2019 at 7:15 pm

    soooooo…… where and when can I get one? That is amazing!

    • Benny

      Jan 19, 2019 at 9:18 pm

      I agree I think its dope. I grew up writing graffiti but doing it as art. We did it for surrounding towns to paint schools, buildings and bridges. This is really bad a** IMO but to each their own.
      People think skinny pants, hightops and the latest rap is cool but I laugh at it. But seriously, you guys have to give credit here. I don’t see anyone else doing this level of detail, do you?

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Accessory Reviews

WRX Spotlight: Putting Perfecter

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Putting can be one of the most frustrating parts of the game, it mystifies scratch golfers as much as high handicaps and can make anybody tremble over a three-footers. It’s one of the biggest factors in scoring, especially for the club-level player, but it’s often one of the last things people actually work on. Let’s be honest, it’s a lot of fun to pound drivers on the range, am I right?

But if you are seriously looking for a simple tool to help get you into the proper address position, the Putting Perfecter is a great one to start with.

The beauty of the device is in its simplicity. Fitting under your arms and across your midsection, it “locks” the player into the proper position to create a pendulum putting stroke. After giving it a shot and hitting putts for just a few minutes, then going back to putting without it made me feel like I was much more connected.

Don’t think it’s just for putting though.

Funny story, when I first took it out to work on my putting, I used it for about 30 minutes and then moved onto my chipping. After a few trips around the putting green I tried chipping with the Putting Perfecter in the same position and “WOW” same connected feeling was produced—it was perfect for working on low-flying “runners.” I was excited to tell my friend about it, until I went home and realized they actually advertise it to help with that too. Guess I’m not as clever as I thought…

No matter how you use it, the Putting Perfecter is a simple and effective training tool that can be carried in a bag to be used before or after a round, takes NO time to set up (a big plus), and is light—so you don’t feel like its dragging you down if you actually keep it in your bag. Since it’s a putting tool, you can even use it indoors very easily. If you are someone that struggles with consistent address position on putts or disconnecting when chipping, I believe the Putting Perfecter is a great tool to try.

For more information check out the Putting Perfecter website.

 

 

 

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Accessory Reviews

WRX Spotlight: Uther Supply golf towels

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Product: Uther Supply golf towels

Pitch: Via Uther: “Uther cart towels use the highest quality material and construction which have been tested to perform season after season…Uther’s unique blend of moisturize wicking, soft microfiber is 3x more absorbent than cotton and 5x more durable…Waffle pattern to easily remove even the most stubborn dirt in club grooves and golf ball dimples…Uther is the creator of the fashionable golf towel. Features unique sublimated prints and designs that make a fun accessory for both men and women golf bags.”

Our take on Uther Supply golf towels

Most golfers have a “logo” towel hanging on their bag today. Typically you’ll see the name of a course the golfer has visited, or an OEM name. Uther Supply towels, however, are different. Uther (pronounced “other”) Supply Founder Dan Erdman described his inspiration for this unique line of golf towels in an interview with GolfWRX a few years back:

“When you work in the back shop and storage facility, you handle a lot of golf bags. I just noticed rows and rows of bags that all look the same and I thought it made a lot of sense to inject some personality into it. You know, people go crazy for how all the pros personalize their wedges and their bags. They buy towels and bag tags from courses like TPC Sawgrass and Pebble Beach to personalize their stuff, but in the end it all kind of blends together… I thought we could really add something to the marketplace.”

They have certainly succeeded in creating a new type of towel in the marketplace. We used them over several rounds of golf, in various conditions to put them to the test.

Meant to be shown off, Uther golf towel designs are creative and clever, with some of the most popular being the “Happy Gilmore inspired” Cart Towel and “90s coffee cup” Tour Towel. There of course, are many others to choose from.

Of course, let’s not forget that the primary function of a towel is to clean your golf equipment. That might seem easy but we at WRX have ordered some custom towels from other manufacturers in the past and were disappointed in the performance. Uther’s towels, however, succeed in both form and function. They’re stylish, but they also are an excellent functional towel. You’re like to be impressed at how light they are as well. These aren’t bath towels, but rather high-quality microfiber blends that Uther says are 3x more absorbent than cotton.

As far as cons, if we’re nitpicking, you may need to find a larger carabiner clip for some golf bags if you want to hang your towel in a more prominent place. These are made to show off, after all.

Prices range from $28-$35 USD and are available for purchase at uthersupply.com, Dick’s Sporting Goods and Golf Galaxy in the US and Golf Town in Canada.

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Accessory Reviews

WRX Spotlight: Adidas Forgefiber Boa golf shoes

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Product: Adidas Forgefiber Boa golf shoes

Pitch: From Adidas: “Designed for protection from the elements, these golf shoes have enhanced cushioning to return energy on every swing. The shoes feature a spikeless outsole that flexes with your foot and has strategically placed lugs for outstanding grip and balance. An innovative closure system is built for micro-adjustments so you get the exact fit you need.”

Our take on Adidas Forgefiber Boa golf shoes

Golf shoes are curious creatures existing in a strange place? No? Finally free of the gravitational pull of traditionalism, shoe styles are finally at a place where form follows function. And while you may pine for the days of saddle shoes aesthetically, your feet (and likely your golf swing) surely do not.

While the shoes are also available in gray/white and black/white colorways, we tested the bolder dark marine variant.

Now, “good” footwear, as we are constantly wont to admit, is highly subjective. As of yet, you can’t test two pairs of kicks on a TrackMan and determine which is superior (rumored featured of TrackMan 5). So leaving aside aesthetics and how you like your shoes to fit, we provide the most valuable information, that is, regarding stability, cushioning, and traction. However, in this case, it’s also worth noting the closure system does allow for a more precise fit (and one that stays in place) than lace-up shoes do.

With respect to comfort, first of all, anything Boost is going to be comfortable, and these shoes are no exception. And whether you refer to the “Forgefiber in the upper features heat-pressed, TPU-coated fibers…stitched in” to the upper (as Adidas does), or merely the sensation that the Forgefiber Boas provide a solid foundation during the swing, the truth is the same: sound, stable here.

A look at the Puremotion outsole showcases some serious spikeless technology that also offers performance on par with the very best in spikeless footwear.

A final word: These shoes are no porous sieve, either, as you might be concerned they could be on first glance. Adidas’ Climastorm technology in the exterior yields a respectable level of water-repellency.

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