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TaylorMade to skip 2019 PGA Merchandise Show

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The 2019 PGA Merchandise Show will be missing a very familiar face, as TaylorMade has announced that it will not be involved in the annual event. The news will come as a disappointment to many, as TaylorMade had previously created much buzz at the show, often showcasing their new product line with an elaborate exhibition each January at the event. At the 2017 PGAM Show, TaylorMade announced the news that Tiger Woods had signed with TaylorMade.

According to TaylorMade’s CEO, David Abeles, the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.

“After conversations with TaylorMade Professional Staff members and key leaders within the golf industry, we will be investing into growth initiatives that we believe will create even greater value for the game of golf. As a result of our additional spend, we have decided not to attend the 2019 PGA Merchandise Show.”

Abeles stated how TaylorMade’s lack of involvement in the show based in Orlando will present the opportunity for TaylorMade to invest in the “support of PGA Professionals across the country,” while also acknowledging how the news of TaylorMade’s lack of participation in the PGA show would come as a blow to many.

“While this may be disappointing to some, we hope that you appreciate our excitement to expand our partnership in new ways.”

Not since Acushnet (Titleist, FootJoy) decided to skip the event from 2004-2008 has the PGA Merchandise Show lost such a big name.

See what GolfWRX Members are saying about it in our forums.

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giancarlomag

18 Comments

18 Comments

  1. Bert Gwaltney

    Nov 29, 2018 at 7:13 pm

    I remember when Pig said, no thanks, didn’t hurt them at all.

  2. DaveyD

    Nov 11, 2018 at 11:51 am

    Not really news. They gotta do what they gotta do.

  3. Rich Douglas

    Nov 10, 2018 at 8:37 pm

    I smell bankruptcy.

  4. Read

    Nov 7, 2018 at 11:41 pm

    Maybe they can use some of that “saved money” to run a show on the Golf Channel and let some amateur hacks design a driver for them…OR HAS THAT BEEN DONE?

  5. RT

    Nov 6, 2018 at 7:51 pm

    That is maybe because —- Lack of something that’s really new and different or lack of funding ,or paying out too much for players ???? Either way it doesn’t matter I don’t play their product..

  6. B. Ferguson

    Oct 27, 2018 at 8:18 pm

    As an Adams fan, pardon my alligator tears . . .

  7. Golf Golf Golf

    Oct 25, 2018 at 6:28 am

    The show would be time wasted for TM to come out with 5 new models of irons in that week.

  8. bob carroll

    Oct 24, 2018 at 10:35 pm

    the show originally was for new product that was introduced at the show. before the internet, you had to go to the show to see all the new stuff. it was also a great vacation for the northern pro’s. go to the show, play golf in warm weather and write it all off. now there really is no reason to go unless you live up north.

  9. Garry Pierce

    Oct 24, 2018 at 2:55 pm

    My experience as a retailer.. Oct is when new products were released and I had the stuff in stock already. By the end of Jan. The “new line” was already 60 days into what I call the 180 main sales period. After that the wow factor is gone. The PGA Show was a “work” vacation I could right off. Half day st the show, 5 days of golf

  10. rymail00

    Oct 24, 2018 at 3:38 am

    Maybe they are realizing that all $$$ going into the PGA Show just isn’t worth the cost? With social media now a few “leaked pics” on twitter, Instagram etc. Stirs up as much buzz as or even more than stock PGA Show pics. At the show you hear everything about a club, but slow leaks makes people keep checking back in for a just a tiny bit of more details, and again it’s basically free.

    Honestly like 5-6 years ago I was so amped for the PGA Show photos etc. but every year that pasts it’s just less and less interesting IMHO.

    I’m curious if this will maybe make other large OEM’S start to reconsider spending all this cash that can be done over the internet for free with “leaked pics from pros etc.”

    I dont know, just a thought.

  11. Brad

    Oct 23, 2018 at 10:37 pm

    In other words, money is too tight at TaylorMade for them to attend the show. Given how many pros they are paying on the PGA to play their clubs, and that Adidas offloaded TM last year because of how that business was a drag on their bottom line – this is no big surprise.

    The only thing that would surprise me is if TM is NOT bankrupt or put on the block again (for an even lower price) within the next 3-4 years.

    • Robb

      Oct 24, 2018 at 4:44 pm

      Their business model has changed significantly since they were acquired last October. If they are sold again it will be for a profit not due to bankruptcy I promise that.

    • Joseph A Smith

      Nov 11, 2018 at 8:37 pm

      I see that you think the brand will tank. I disagree. There are a lot of smart people who work there. The PGA show literally costs TM MILLIONS (Plural). All I know is that I wish I had $425 million laying around- I would have jumped at that price. KPS will make them mean and lean and then flip them for double that in 4-6 years. Arguably the strongest tour staff (DJ, Rory, Day, Rahm, Rose (For the time being) and of course TW). They went big with the needle movers and cut back on sponsoring the 237th best player in the world. You know why? Nobody cares what driver that guy is playing. Callaway is top dog right now. That will change. If I were a betting man- Honma is the next brand to take off. Have a good night!

  12. Tom

    Oct 23, 2018 at 5:28 pm

    Are they going to use the money they are saving by skipping the Show to invest in and promote 10″ diameter cups like a former TM CEO was suggesting to grow the game? hahahaha!

  13. Tom

    Oct 23, 2018 at 12:55 pm

    Uh Oh, guess we now know how TM’s sales went this year.

  14. WITB Enthusiast

    Oct 23, 2018 at 9:06 am

    I actually like the thoughts…. “invest in the support of PGA Professionals across the country,” and “the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.” However, I will just say I’m VERY INTERESTED to see if this investment and growth initiative really add value. Will Taylor Made be putting all of those dollars to work or just saving them. That’s ok too…. maybe just not fully wanting to say they are trying to save money.

  15. Scott

    Oct 23, 2018 at 1:00 am

    there is a mutual benefit to TM and the club professionals selling the kit to attend the show. This is very shortsighted CFO bean-counting management.

  16. MAPA

    Oct 22, 2018 at 10:30 pm

    {{{{{{{ OMFG }}}}}}

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PGA Championship: 5 things we learned on Saturday

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Day three at Bethpage promised to differ from the first 48 hours of the 2019 PGA Championship. With a halved field and no 10th-hole tee times, odds of missing your tee time were reduced, even for David Lipsky. Brooks Koepka began the day with a 7-stroke lead, but the chance to chase him down depended on one of two scenarios playing out.

The first demanded similar course conditions to days one and two. In that situation, someone would shoot 63 or 64, hoping Koepka remained at par or higher. Conditions were different, as the wind picked up and then swirled, sending a higher number of tee shots into the rough and beyond. As for the second, well, it required Koepka to balloon to a mid- to high-70s score, allowing a score anywhere below par to make up ground. Neither one happened, and Koepka left the state park with the same lead as he had 24 hours prior. We still learned quite a bit on Saturday, so have a look at the 5 most important things we learned on Saturday at the 2019 PGA Championship.

5. New names made the heir presence known

Ardent followers of professional golf have read about Jazz Janetonowond, Harold Varner III and Luke List, but until today, none had made a dent in the first page of a major professional event. Each sits at -5, tied with Dustin Johnson, seven blows behind Koepka. Varner will accompany Koepka on the Sunday march, but all four of the minus-fives will play either for 2nd spot, or the coveted “If Koepka should falter” trophy.

4. How do you come from THAT far behind?

Simply put, you need to make six birdies at least, get to 9 or 10 under par, and pray for rain. Koepka’s swing looks like it’s here to stay. He doesn’t get tired physically, and he isn’t under the weather. Yesterday, I predicted that Matt Wallace would hit more shots like this one. I stand by that prediction, and expect Wallace (at -4) to be the only one of the chasers to give Koepka a run. Wallace is playing for the same sort of legitimacy as the leader. Koepka wants to be a part of the conversation for best golfer in the world; Wallace wants to be much more than an afterthought when Ryder Cup 2021 comes around. Sunday will put the Englishman in another class.

3. Spieth and Scott went quietly away

No one likes to foretell doom and gloom, unless they go by the name of Bran Stark. It is someone’s job to predict such things in golf, and the team of S and S shared the cloak of most likely to play above par on Saturday. The Jordan Spieth who gutted out the 2015 US Open at Chambers Bay was not present today. The Adam Scott who played through the rain to defeat Angel Cabrera in the 2013 Masters playoff was also unavailable. Bethpage is a big, brawny golf course. With the exception of Lucas Glover in 2009, it rewards big, brawny golfers.

2. Is Bethpage a boring place to play a major championship?

I don’t think so, but I’m not convinced that this was the best set-up for it. If the PGA likes birdies, tell me how they went from 10 billion birdies in the event’s first half, to quite a few less on day three? Something changed, or perhaps the course caught up with the conditions. There is a lot of thick rough out there…why? Increase fairway width by 10%, so that balls that barely miss, have a chance at redemption. Move the tee markers up on number six and make it a drivable par four for at least one round. Do the same on number eighteen, just for one day on the weekend. If Koepka is on his game for day four, anticipate a nice time for a long nap.

1. Will Brooks Koepka seal the deal on Sunday?

All signs point to Yes, and major championship number four, and possibly the blessing of Pope Brandel of Chamblee. However, we did see a few flinches on Saturday, and we would like to mention them here. To begin, his putting distance control was erratic. Did you see that first putt on 17, from 20 feet? The one that went 75% of the way to the hole? Brooks made his share of 5-feet putts today, but if the distance control gets weird tomorrow, and the short putts start spinning out, well then… Another area of concern was driving. He can’t be perfect, but with the big stick in his hands at all times, the big miss might be coming. If BK goes wide right or left and makes a big number, the confidence might be shaken.

All right, I’m searching for a needle in a haystack of straws at which I’m grasping. Got that? It’s a double metaphor, because a double metaphor is what is needed to keep Koepka from holding PGA and US Open trophies for the 2nd consecutive cycle.

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PGA Championship: 5 things we learned Friday

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Don’t worry, we’ll get to him. You have to be patient. Some interesting stuff happened at Bethpage Black on Friday, but doesn’t something always go down in metro?  Some late stumbles ensured that the plus-fours would see the weekend in a competitive fashion. Not talking knickers, mind you, but the guys who shot 72-72. All right then, enough with the musings, on with the 5 things we learned on day five of this week.

5. El Gato Con Rayas won’t be winning the Slam this season

Tiger Woods had history with BPB, doncha know?! Some things have a due date, an “it’s not you, it’s me” moment. 2k19 was that for TDubs and the Black. He fought, mind you. He birdied his 27th hole, but that was followed by 4 boges in 5 holes. He didn’t have his A nor his B game this week, so he didn’t walk away a beaten man. Just as well, as that guy who just wants respect went low again, opening up a 7-stroke lead at the halfway point. So that you know, I’ll take bets on Eldrick bagging either the U.S. or British Open championships. He’s coming out of 2019 with 16 majors, bank on it.

4. Three of your teachers made the cut

There are 3 shields on the leader board, and they will be there until Sunday. Marty Jertson, Rob Labritz and Ryan Vermeer stood tall as Friday dusked. They looked at their loved ones and said, simply, “I can’t believe it; I did it. I made the cut.” No matter what happens over the next two days, this triumvirate might as well be named Vardon, Taylor and Braid. They showed the golfing world that fellows who work a day job in golf, can prepare and perform at the level of the world’s finest touring professionals. Cheers to you, gentlemen.

3. Spieth and Scott are done; Wallace is your man

Despite this prank, or perhaps because of it, Matt Wallace is my pick to overtake Burger King and win the 2019 PGA Championship. If you can hashtag a chip on someone’s shoulder, Wallace has had a massive one since he was snubbed by Thomas Bjorn last fall for the Euro Ryder Cup team. The Englishman made 6 birdies on day two, and shows no signs of stopping. He’ll make 8 birdies on Saturday, mark my words. That should send a signal flare that even BK notices. Oh, Jordan Spieth and Adam Scott? They had their day of glory. They’re done.

2. They might be workout bruhs, but…

…enough is enough. DJ was poised to be the schizz until BK said “?Habla usted back-to-back US Open?” He’s now on the cusp of B2BPGA, and that’s something that the golfer currently known as Paulina’s will not stomach. Not with brother Austin in his bag. Not with all of South Carolina pulling for him. Johnson won’t be paired with the leader on Saturday, so he’ll have to make some noise on the first 4 holes to get muscles’ attention. He can do it, but can he sustain it? This weekend, he will.

1. How did this guy get an invite, again?

Just messing with you, B to the K. This guy epitomizes values: goes overseas to meet new people and learn the game the hard way; works his arse off in the gym to get large and fit; shows no fear when faced with adversity and greatness. I can’t promise I never dissed Brooks Koepka in previous pieces, but man, he sends a message. 7 birdies each day. 0 bogies day 1, 2 bogies day 2. If he keeps making buckets of birdies, t’ain’t no one gonna catch him. Here’s to you, Brooks, and whatever choice of swimwear is yours, today. Records? They nice.

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Morning 9: Koepka’s 4.5-hour middle finger | The monster Tiger created? | Daly on why he’s playing

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By Ben Alberstadt (ben.alberstadt@golfwrx.com)

May 17, 2019

Good Friday morning, golf fans.
1. Koepka: “One of the best rounds I’ve played”
BK opens the PGA with a 63…
  • AP’s Doug Ferguson…“At times overlooked even after winning three majors in the last two years, Koepka gave thousands of fans a round to remember Thursday morning at brawny Bethpage Black with a record-setting start to his title defense in the PGA Championship.”
  • “He had a 7-under 63, making him the first player in 101 years of the PGA Championship to shoot that score twice. He broke the course record at Bethpage Black and became the first player to post 63 at a major in consecutive years.”
  • ”That was one of the best rounds I’ve played probably as a professional,” Koepka said. ”This golf course is brutal.”
2. Lackluster Tiger
A PGATour.com staff report…
  • “Woods drove the ball well enough to contend at Bethpage Black, but his steady ball-striking was outweighed by too many sloppy shots when he had short clubs in hand.”
  • “Bethpage Black is a long, brutish course lined by rough so thick that players are struggling even to hit mid-irons out of it. Woods missed just four fairways while hitting driver off a majority of the tees. And he had birdie putts on nine of his final 10 holes to steady himself after making two double-bogeys on his opening nine. But he three-putted twice on his back nine and signed for a 72. He sat nine shots off Brooks Koepka’s lead after that frustrating first round.”
  • “It wasn’t as clean as I’d like to have it for sure,” Woods said. His score was about three-quarters of a shot below the field average in the morning.
3. Also…
Golf Digest’s Dave Shedloski on those who also played well Thursday…
  • “The group, all at one-under 69, includes World No. 1 Dustin Johnson, three-time major winner Jordan Spieth, ageless wonder Phil Mickelson, former PGA champion Jason Day and the major-starved Rickie Fowler. All but Fowler played in the afternoon when conditions were a bit more stringent.”
  • “Yeah, it’s difficult,” said Mickelson, when asked about Koepka’s early scoring salvo, “but you just have to stay in the present because if you start chasing a score like that, it won’t come to you, and you’ll end up making big mistakes.”
  • “I’m very pleased with it,” said Johnson, who played alongside Spieth and Spaniard Jon Rahm, who was at even par. “I felt like I hit it really well, drove it good and hit a lot of greens, gave myself a lot of opportunities.”
4. The monster Tiger created
ESPN’s Ian O’Connor…
“This is all Tiger’s fault, of course, because he inspired a generation of golfers who grew up watching him. Koepka was 6 years old when Woods won his first of 15 major championships — the 1997 Masters. Though Koepka’s father, Bob, used to tease his high school classmates for earning letterman jackets for golf because, he said, “I didn’t think it was a sport,” Woods helped make golf a viable option for Brooks and other versatile young athletes who lived in the gym and preferred to look more like NFL strong safeties.”
5. No tip of DeChambeau’s cap to Bethpage’s length
Golf Channel’s Will Gray…
“DeChambeau opened with a 2-over 72, carding just two birdies, and he now trails Koepka by nine shots. Speaking to GolfChannel.com, he shared his viewpoint that when it comes to major championship venues, longer does not always mean better.”
  • “If you really want to prove who the best champion is, it’s not a long-drive contest. That’s why they have long-drive contests out here,” said DeChambeau, who actually won the long-drive contest at last year’s PGA at Bellerive. “It’s about precision. So when you start making it really tight, I get the tight part. But when you start lengthening it to the amounts that they’ve been lengthening it to, I just personally think that it’s a mess-up.”
6. A 4.5-hour middle finger
“I’ve been flipped off a few times in my life – probably not as often as you’d think – but I felt like he was giving me the finger for 4 1/2 hours out there today,” Chamblee said on Thursday night’s edition of “Golf Central Live From the PGA.”
  • “I gotta tell you, I enjoyed it,” Chamblee continued on Thursday, referring to Koepka’s round. “Outside of his immediate family, I can’t think anybody who enjoyed that round more than I did.”
7. Why play?
1991 PGA champion John Daly on why, with little chance of making the cut and motoring around the course in an Ez-Go, he is playing the PGA Championship.
Adam Woodard at Golfweek…
  • “It’s very awkward (to use a cart) and it’s almost to a point where it’s embarrassing,” he added, noting that he’d prefer to walk.
  • As as a past champion, Daly said he feels “obligated” to keep playing, if able.
  • “I don’t want to ride all the time, but if I don’t, I won’t be able to finish. I enjoy playing and I’m still competitive. It’s not really ego, I feel committed.”
8. Meanwhile, Eamon Lynch with the definitive Daly-taking-a-cart roasting
“There were cheers, for sure. There always are, whatever his failings. But around the grounds at Bethpage Black there is also an unmistakeable sense that the Daly Show is a tired act, that he is afforded courtesies that his conduct long ago cost him any right to expect. Sure, he earned his spot in the field as a former champion, and he has been legitimately granted a cart. But professional pride and sportsmanship should have rendered moot a decision on availing himself of either.”
9. When official yardage books don’t conform…
This is golf in the year 2019 files…
  • Golfweek’s Beth Ann Nichols…“The official yardage books that were given to teams for this week’s NCAA Division I Women’s Championships are actually non-conforming.”
  • “The grids for 10 of the 18 greens were deemed too big. Coaches were informed of the problem during a meeting after Wednesday’s practice round.”
  • “We’re just going to go to Office Depot and get some sticker labels and cover up all 18 of them,” said Purdue coach Devon Brouse.
  • “Officials didn’t specify which of the 10 holes were in violation.”
  • “It’s 1/16th off,” said Arkansas coach Shauna Estes-Taylor. “It’s less than a freckle.”

 

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