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TaylorMade to skip 2019 PGA Merchandise Show

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The 2019 PGA Merchandise Show will be missing a very familiar face, as TaylorMade has announced that it will not be involved in the annual event. The news will come as a disappointment to many, as TaylorMade had previously created much buzz at the show, often showcasing their new product line with an elaborate exhibition each January at the event. At the 2017 PGAM Show, TaylorMade announced the news that Tiger Woods had signed with TaylorMade.

According to TaylorMade’s CEO, David Abeles, the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.

“After conversations with TaylorMade Professional Staff members and key leaders within the golf industry, we will be investing into growth initiatives that we believe will create even greater value for the game of golf. As a result of our additional spend, we have decided not to attend the 2019 PGA Merchandise Show.”

Abeles stated how TaylorMade’s lack of involvement in the show based in Orlando will present the opportunity for TaylorMade to invest in the “support of PGA Professionals across the country,” while also acknowledging how the news of TaylorMade’s lack of participation in the PGA show would come as a blow to many.

“While this may be disappointing to some, we hope that you appreciate our excitement to expand our partnership in new ways.”

Not since Acushnet (Titleist, FootJoy) decided to skip the event from 2004-2008 has the PGA Merchandise Show lost such a big name.

See what GolfWRX Members are saying about it in our forums.

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Gianni is a freelance writer. He holds a Bachelor of Arts as well as a Diploma in Sports Journalism. He can be contacted at gmagliocco@outlook.com. Follow him on Twitter @giannimosquito

18 Comments

18 Comments

  1. Bert Gwaltney

    Nov 29, 2018 at 7:13 pm

    I remember when Pig said, no thanks, didn’t hurt them at all.

  2. DaveyD

    Nov 11, 2018 at 11:51 am

    Not really news. They gotta do what they gotta do.

  3. Rich Douglas

    Nov 10, 2018 at 8:37 pm

    I smell bankruptcy.

  4. Read

    Nov 7, 2018 at 11:41 pm

    Maybe they can use some of that “saved money” to run a show on the Golf Channel and let some amateur hacks design a driver for them…OR HAS THAT BEEN DONE?

  5. RT

    Nov 6, 2018 at 7:51 pm

    That is maybe because —- Lack of something that’s really new and different or lack of funding ,or paying out too much for players ???? Either way it doesn’t matter I don’t play their product..

  6. B. Ferguson

    Oct 27, 2018 at 8:18 pm

    As an Adams fan, pardon my alligator tears . . .

  7. Golf Golf Golf

    Oct 25, 2018 at 6:28 am

    The show would be time wasted for TM to come out with 5 new models of irons in that week.

  8. bob carroll

    Oct 24, 2018 at 10:35 pm

    the show originally was for new product that was introduced at the show. before the internet, you had to go to the show to see all the new stuff. it was also a great vacation for the northern pro’s. go to the show, play golf in warm weather and write it all off. now there really is no reason to go unless you live up north.

  9. Garry Pierce

    Oct 24, 2018 at 2:55 pm

    My experience as a retailer.. Oct is when new products were released and I had the stuff in stock already. By the end of Jan. The “new line” was already 60 days into what I call the 180 main sales period. After that the wow factor is gone. The PGA Show was a “work” vacation I could right off. Half day st the show, 5 days of golf

  10. rymail00

    Oct 24, 2018 at 3:38 am

    Maybe they are realizing that all $$$ going into the PGA Show just isn’t worth the cost? With social media now a few “leaked pics” on twitter, Instagram etc. Stirs up as much buzz as or even more than stock PGA Show pics. At the show you hear everything about a club, but slow leaks makes people keep checking back in for a just a tiny bit of more details, and again it’s basically free.

    Honestly like 5-6 years ago I was so amped for the PGA Show photos etc. but every year that pasts it’s just less and less interesting IMHO.

    I’m curious if this will maybe make other large OEM’S start to reconsider spending all this cash that can be done over the internet for free with “leaked pics from pros etc.”

    I dont know, just a thought.

  11. Brad

    Oct 23, 2018 at 10:37 pm

    In other words, money is too tight at TaylorMade for them to attend the show. Given how many pros they are paying on the PGA to play their clubs, and that Adidas offloaded TM last year because of how that business was a drag on their bottom line – this is no big surprise.

    The only thing that would surprise me is if TM is NOT bankrupt or put on the block again (for an even lower price) within the next 3-4 years.

    • Robb

      Oct 24, 2018 at 4:44 pm

      Their business model has changed significantly since they were acquired last October. If they are sold again it will be for a profit not due to bankruptcy I promise that.

    • Joseph A Smith

      Nov 11, 2018 at 8:37 pm

      I see that you think the brand will tank. I disagree. There are a lot of smart people who work there. The PGA show literally costs TM MILLIONS (Plural). All I know is that I wish I had $425 million laying around- I would have jumped at that price. KPS will make them mean and lean and then flip them for double that in 4-6 years. Arguably the strongest tour staff (DJ, Rory, Day, Rahm, Rose (For the time being) and of course TW). They went big with the needle movers and cut back on sponsoring the 237th best player in the world. You know why? Nobody cares what driver that guy is playing. Callaway is top dog right now. That will change. If I were a betting man- Honma is the next brand to take off. Have a good night!

  12. Tom

    Oct 23, 2018 at 5:28 pm

    Are they going to use the money they are saving by skipping the Show to invest in and promote 10″ diameter cups like a former TM CEO was suggesting to grow the game? hahahaha!

  13. Tom

    Oct 23, 2018 at 12:55 pm

    Uh Oh, guess we now know how TM’s sales went this year.

  14. WITB Enthusiast

    Oct 23, 2018 at 9:06 am

    I actually like the thoughts…. “invest in the support of PGA Professionals across the country,” and “the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.” However, I will just say I’m VERY INTERESTED to see if this investment and growth initiative really add value. Will Taylor Made be putting all of those dollars to work or just saving them. That’s ok too…. maybe just not fully wanting to say they are trying to save money.

  15. Scott

    Oct 23, 2018 at 1:00 am

    there is a mutual benefit to TM and the club professionals selling the kit to attend the show. This is very shortsighted CFO bean-counting management.

  16. MAPA

    Oct 22, 2018 at 10:30 pm

    {{{{{{{ OMFG }}}}}}

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Tour Photo Galleries

10 interesting photos from the Honda Classic

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GolfWRX is live this week from the 2020 Honda Classic at PGA National’s Champion course (par 70: 7,125 yards) in Palm Beach Gardens, Florida.

The field this week is stacked at the top, and it includes Brooks Koepka, Rickie Fowler, Justin Rose, Tommy Fleetwood, Louis Oosthuizen and more.

Last year, Keith Mitchell canned a 15-footer on the 72nd hole, outlasting Rickie Fowler and Brooks Koepka.

Check out all our galleries below, along with highlights from PGA National.

General galleries

Special galleries

Vijay Singh using custom Mizuno MP-20 irons with lofts modified enough they had to stamp new numbers. Link to his full WITB

Camilo Villegas with old-school Air Jordans

Close up of Tommy Fleetwood’s putting grip

Luke Donald with a new putting training aid

LA Golf has a couple of new shafts

Brooks Kopeka with his pink and white Nike Air Zoom Infinity Tour shoes

Odyssey Stroke Lab Ten with new sightlines.  Link to galleries and discussion

Kevin Streelman is a huge Chicago Cubs fan, so he went to a spring training game and had the players sign his staff bag (to be fair, he probably took just the panel and not the whole bag)

Jim Furyk has gone back to his standard length putter and cross-handed after trying the arm-lock style for a while.

Kyle Stanley’s coach is taking a worm’s-eye view of Kyle’s alignment and stroke.

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Morning 9: Koepka talks golf | Tiger’s Champions Dinner menu | Tour caddies and hot seats

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1. Koepka talks golf
Adam Woodard at Golfweek…The former World No. 1 – who now sits third behind Rory McIlroy and Jon Rahm – opened up in great detail in a profile in GQ about what he would change about the game of golf, a sport that he truly loves despite some outside perception.
  • “One thing I’d change is maybe the stuffiness,” said Koepka, who’s never viewed himself as just a golfer. “Golf has always had this persona of the triple-pleated khaki pants, the button-up shirt, very country club atmosphere, where it doesn’t always have to be that way. That’s part of the problem.”
  • ...”Everybody always says, ‘You need to grow the game.’ Well, why do you need to be so buttoned-up? ‘You have to take your hat off when you get in here.’ ‘You’re not allowed in here unless you’re a member – or unless the member’s here.’…
  • …”I just think people confuse all this for me not loving the game. I love the game. I absolutely love the game,” said Koepka. “I don’t love the stuffy atmosphere that comes along with it. That, to me, isn’t enjoyable.”

Full piece.

2. Fajitas and sushi
“Being born and raised in SoCal, having fajitas and sushi was a part of my entire childhood, and I’m going back to what I had in 2006,” Woods said. “So, we’ll have steak and chicken fajitas, and we’ll have sushi and sashimi out on the deck, and I hope the guys will enjoy it.”
  • “Woods also said he’s considering serving milkshakes for desert like he did during the 1998 dinner.”
  • “That was one of the most great memories to see Gene Sarazen and Sam Snead having milkshakes that night in ’98,” he said.”

Full piece.

3. Why a tour caddie is always on the hot seat 
The Undercover Tour Caddie writeth again…“I’ve been lucky to partner with 18 players on the PGA and developmental tours, four of which were longtime appointments. I’ve also been fired 17 times-and among my friends, that’s on the low end of the spectrum…”
  • “The majority of the time, the breakups are amicable and done in person. I consider myself friends with almost all the players I’ve worked for, and though there were some strong emotions from both sides when it came time to disband, I get it. This is a business, and they’re making a business decision. Plus, you don’t want to burn any bridges. I’ve had two guys toss me aside after a month’s work, only for them to circle back within the year, one of which ended up sticking for five seasons.”
  • “There have been callous splits. In the early 2000s, I was trying to get my guy to hit an 8-iron on an approach at the 71st hole. He was adamant that 9 was the play. I strongly, but respectfully, said he needed to club up. He went with the 9; his ball came up short of the green, and he couldn’t get up and down. That bogey dropped us out of the top 10. He fired me after signing his card, claiming he needed someone “who has faith in me.” Hey, I had faith-faith that his 9 was the wrong club.”

Full piece.

4. The best part of Tiger’s Masters win…
Golf Digest’s Dave Shedloski…”Last April at Augusta National Golf Club, behind the 18th green, after tapping in for a one-stroke victory and fifth Masters triumph, there were hugs all around, none sweeter than those from his daughter and son.”
  • “I think what made it so special is that they saw me fail the year before at the British Open. I had gotten the lead there and made bogey, double, and ended up losing to Francesco,” Woods said. “To have them experience what it feels like to be part of a major championship and watch their dad fail and not get it done, and now to be a part of it when I did get it done, I think it’s two memories that they will never forget. And the embraces and the hugs and the excitement, because they know how I felt and what it felt like when I lost at Carnoustie … to have the complete flip with them in less than a year, it was very fresh in their minds.”
  • “It’s a long and rambling thought, and totally justified in the context of all the emotion woven into the two experiences. Some things are just difficult to express cogently, and the struggle with doing so only underscores their impact.”
5. Dream of Coul is dead
Golfweek’s Forecaddie…”Coul Links was supposed to be Scotland’s next great links golf course. Envisioned to be built by Coore-Crenshaw on a protected wildlife site in Embo on dunes near Dornoch, those hopes took a serious blow on Feb. 21, when the Scottish government denied planning permission for a project spearheaded by golf course developer Mike Keiser.”
  • “I’m moving on. I have so many other projects,” Keiser tells The Forecaddie. “God bless Dornoch.”
  • “In its decision notice, Scottish Ministers determined that the proposed development would adversely affect the local environment, stating in their findings that the “likely detriment to natural heritage is not outweighed by the socio-economic benefits of the proposal.”
6. Koepka: Great round of golf with Trump
Golfweek’s Adam Woodard…“In a profile in GQ, Koepka…talked about a recent round with President Trump…Koepka, his father, younger brother Chase and President Trump “had a blast” at Trump’s course in West Palm Beach.”
  • “It was nice to have my family there, my dad, my brother. Anytime it’s with a president, it’s pretty cool,” said Koepka. “I don’t care what your political beliefs are, it’s the President of the United States. It’s an honor that he even wanted to play with me.”
  • “I respect the office, I don’t care who it is,” added Koepka. “Still probably the most powerful man in the entire world. It’s a respect thing.”

Full piece.

7. Tiger on lengthening Augusta National 
Golf Digest’s Daniel Rapaport…”Augusta National has been at the forefront of trying to keep it competitive, keep it fair, keep it fun, and they’ve been at the forefront of lengthening the golf course,” Woods said. “Granted, they have the property and they can do virtually whatever they want. They have complete autonomy. It’s kind of nice.
  • “But also they’ve been at the forefront of trying to keep it exciting as the game has evolved. We have gotten longer, equipment changed, but they’ve been trying to keep it so the winning score is right around the 12- to 18-under-par mark, and they have.”
8. Inside the Bear Trap
Golf Channel Digital team…“Here’s a look at some of the notable Bear Trap stats according to the PGA Tour (all figures since 2007, when the tournament moved to PGA National):”
  • “Among non-majors, the Bear Trap ranks as the third-toughest three-hole stretch on Tour at 0.644 over par on average. It’s behind only Nos. 16-18 at Quail Hollow (+0.873) and Nos. 8-10 at Pebble Beach (+0.673).”
  • “The Honda Classic field is a combined 3,629 over par across the Bear Trap and 4,934 over par across the other 15 holes at PGA National.”
  • “543 different players have played at least one competitive round at the Honda since 2007, with 76 percent (415) of them hitting at least one ball in the water on the Bear Trap.”

Full piece.

9. San Diego muni renovations (including Torrey)
Jason Lusk of Golfweek…“San Diego’s city council has allotted $15 million for upgrades and renovations to the city’s three municipally operated golf facilities including Torrey Pines’ South Course, site of the 2021 U.S. Open, according to a report Tuesday by the San Diego Union-Tribune.”
  • “…The $15 million approved Monday by the city council also will include contract work at San Diego’s other municipally operated golf facilities at Balboa Park and Mission Bay, the Union-Tribune reported. The courses will remain open during the jobs that include installing new irrigation systems and drainage, replacing and repairing cart paths, renovating bunkers and tree work.”

 

*featured image via Augusta National/the Masters

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Tour Rundown

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@asiapacgolfgrp

Only two of the world’s featured tours were in action this week, but the golf that they provided was memorable and historic. Not the type of historic that you find in school books, but certainly the type that golf aficionados point to, down the road. On the one hand, a prodigious yet poliarizing talent demonstrated complete control down the stretch, during his march to a 2nd World Golf Championship victory. On the other, a precocious competitor joined into a talented triumvirate with a marvelous birdie at the last, to secure an inaugural PGA Tour championship.Tuesday Tour Rundown is back, for this week only!

WGC-Mexico flies away in the hands of Patrick Reed 

Golf Twitter, depending on your perspective, is either entertaining or inflamatory. As happens in the world today, people take sides. In the case of Patrick Reed, that’s not difficult. One either forgives (or denies) Reed’s free interpretation (on multiple occasions) of the rules and their enforcement, or one preserves a disregard for a leading player who simply doesn’t act like one. What isn’t up for debate, is Reed’s seizure of this week’s World Golf Championship in Mexico. What looked for so long like a Bryson-DeChambaeau win, ultimately stowed away in Patrick Reed’s check-on pouch.

The tournament came down to the aforementioned duo. Both Jon Rahm and Erik Van Rooyen swam along the margin, but neither made enough of a Sunday move to figure in the outcome. Both, in fact, tied for 3rd place, 2 back of DeChambeau and 3 behind the champion. Bryson and his on-display muscles barged out of the 10th-hole gate like a man (and muscles) on a mission. Birdies at 4 of the first 5 holes on the inward half, staked him to a 2-shot advantage. Over the closing four, however, the magic went away, and a bogey at the penultimate hole brought him back to 17-under par.

Reed looked like a man playing for second. His long game was nothing exceptional, but his putter kept him afloat, time and again. And then, whatever DeChambeau had in his water bottle, came over to Reed. Birdies at 15, 16 and 17 suddenly brought the 2-shot advantage to the 2018 Masters champion. Even the cough of an expectorant fan, mid-backswing on the 18th, was not enough to convulse the champion. A closing bogey made the margin closer than it was, and Reed jumped from 33rd to 5th in the FedEx Cup standings.

PGA Tour Puerto Rico is Viktor Hovland’s debut decision

It wasn’t as mauling as Tyson Fury’s technical decision over Deontay Wilder, but Viktor Hovland and Josh Teater came down the stretch in Puerto Rico, like a pair of pugilists. The young Norwegian, Hovland, was pitted against the career grinder, Teater. First it was the veteran, with 3 birdies on the opening nine, to reach minus-19. Hovland chipped away, with a birdie at 5, and a 2nd at 10. And then, Teater hit Hovland with a right-cross (or Hovland hit himself with a sucker punch; you make the call.) Triple bogey! A startling six at the 11th, dropped Hovland into a tie with Teater (bogeys of his own on 10 and 11) who now had new life … and new pressure.

To his credit, Teater didn’t back down. He made birdies at 15 and 17, to recoup the lost shots at the turn. Unfortunately for him, tour victory the first would have to wait. Hovland, the Oklahoma State alumnus, made a sensational eagle at the 15th, to counter Teater’s birdie, and reclaim the advantage. The pair reached the 18th tee, a par five, all square, and it was there that Hovland dealt the final thrust. He took every bit of break out of a 25-feet birdie putt, and banged it into the hole. With the win, Hovland joined Matthew Wolff and Collin Morikawa as anticipated winners who actually won. Now comes the hard part: winning again and reaching a new echelon of champion.

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