News
TaylorMade to skip 2019 PGA Merchandise Show
The 2019 PGA Merchandise Show will be missing a very familiar face, as TaylorMade has announced that it will not be involved in the annual event. The news will come as a disappointment to many, as TaylorMade had previously created much buzz at the show, often showcasing their new product line with an elaborate exhibition each January at the event. At the 2017 PGAM Show, TaylorMade announced the news that Tiger Woods had signed with TaylorMade.
According to TaylorMade’s CEO, David Abeles, the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.
“After conversations with TaylorMade Professional Staff members and key leaders within the golf industry, we will be investing into growth initiatives that we believe will create even greater value for the game of golf. As a result of our additional spend, we have decided not to attend the 2019 PGA Merchandise Show.”
Abeles stated how TaylorMade’s lack of involvement in the show based in Orlando will present the opportunity for TaylorMade to invest in the “support of PGA Professionals across the country,” while also acknowledging how the news of TaylorMade’s lack of participation in the PGA show would come as a blow to many.
“While this may be disappointing to some, we hope that you appreciate our excitement to expand our partnership in new ways.”
Not since Acushnet (Titleist, FootJoy) decided to skip the event from 2004-2008 has the PGA Merchandise Show lost such a big name.
See what GolfWRX Members are saying about it in our forums.
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Tour Photo Galleries
Photos from the 2024 Zurich Classic of New Orleans
GolfWRX is live on site this week at the Zurich Classic of New Orleans for the PGA Tour’s one-and-only two-man team event.
As usual, general galleries, WITBs, and pullout albums — including some pretty spicy custom putters and headcovers — await your viewing.
Be sure to check back for more photos from the Big Easy, as we’ll continue to update this page with additional galleries throughout the week.
General Albums
- 2024 Zurich Classic – Monday #1
- 2024 Zurich Classic – Monday #2
- 2024 Zurich Classic – Tuesday #1
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WITB Albums
- Alex Fitzpatrick – WITB – 2024 Zurich Classic
- Austin Cook – WITB – 2024 Zurich Classic
- Alejandro Tosti – WITB – 2024 Zurich Classic
- Davis Riley – WITB – 2024 Zurich Classic
- MJ Daffue – WITB – 2024 Zurich Classic
- Nate Lashley – WITB – 2024 Zurich Classic
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- Kevin Streelman – WITB – 2024 Zurich Classic
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- SangMoon Bae – WITB – 2024 Zurich Classic
- Daniel Berger – WITB – 2024 Zurich Classic
- Rory McIlroy – WITB – 2024 Zurich Classic
- Russ Cochrane – WITB – 2024 Zurich Classic
- Aldrich Potgieter – WITB – 2024 Zurich Classic
- Steve Stricker WITB – 2024 Zurich Classic
- Drew Brees WITB (Legendary New Orleans Saints QB) – 2024 Zurich Classic
- Derek Carr (New Orleans Saints QB) – 2024 Zurich Classic
- Thriston Lawrence WITB – 2024 Zurich Classic
Pullout Albums
- MJ Daffue’s custom Cameron putter – 2024 Zurich Classic
- Cameron putters – 2024 Zurich Classic
- Swag covers ( a few custom for Nick Hardy) – 2024 Zurich Classic
- Custom Bettinardi covers for Matt and Alex Fitzpatrick – 2024 Zurich Classic
- Doug Ghim’s custom Cameron putter – 2024 Zurich Classic
- Patrick Cantlay spotted testing a Scotty Cameron blade putter – 2024 Zurich Classic
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Bert Gwaltney
Nov 29, 2018 at 7:13 pm
I remember when Pig said, no thanks, didn’t hurt them at all.
DaveyD
Nov 11, 2018 at 11:51 am
Not really news. They gotta do what they gotta do.
Rich Douglas
Nov 10, 2018 at 8:37 pm
I smell bankruptcy.
Read
Nov 7, 2018 at 11:41 pm
Maybe they can use some of that “saved money” to run a show on the Golf Channel and let some amateur hacks design a driver for them…OR HAS THAT BEEN DONE?
RT
Nov 6, 2018 at 7:51 pm
That is maybe because —- Lack of something that’s really new and different or lack of funding ,or paying out too much for players ???? Either way it doesn’t matter I don’t play their product..
B. Ferguson
Oct 27, 2018 at 8:18 pm
As an Adams fan, pardon my alligator tears . . .
Golf Golf Golf
Oct 25, 2018 at 6:28 am
The show would be time wasted for TM to come out with 5 new models of irons in that week.
bob carroll
Oct 24, 2018 at 10:35 pm
the show originally was for new product that was introduced at the show. before the internet, you had to go to the show to see all the new stuff. it was also a great vacation for the northern pro’s. go to the show, play golf in warm weather and write it all off. now there really is no reason to go unless you live up north.
Garry Pierce
Oct 24, 2018 at 2:55 pm
My experience as a retailer.. Oct is when new products were released and I had the stuff in stock already. By the end of Jan. The “new line” was already 60 days into what I call the 180 main sales period. After that the wow factor is gone. The PGA Show was a “work” vacation I could right off. Half day st the show, 5 days of golf
rymail00
Oct 24, 2018 at 3:38 am
Maybe they are realizing that all $$$ going into the PGA Show just isn’t worth the cost? With social media now a few “leaked pics” on twitter, Instagram etc. Stirs up as much buzz as or even more than stock PGA Show pics. At the show you hear everything about a club, but slow leaks makes people keep checking back in for a just a tiny bit of more details, and again it’s basically free.
Honestly like 5-6 years ago I was so amped for the PGA Show photos etc. but every year that pasts it’s just less and less interesting IMHO.
I’m curious if this will maybe make other large OEM’S start to reconsider spending all this cash that can be done over the internet for free with “leaked pics from pros etc.”
I dont know, just a thought.
Brad
Oct 23, 2018 at 10:37 pm
In other words, money is too tight at TaylorMade for them to attend the show. Given how many pros they are paying on the PGA to play their clubs, and that Adidas offloaded TM last year because of how that business was a drag on their bottom line – this is no big surprise.
The only thing that would surprise me is if TM is NOT bankrupt or put on the block again (for an even lower price) within the next 3-4 years.
Robb
Oct 24, 2018 at 4:44 pm
Their business model has changed significantly since they were acquired last October. If they are sold again it will be for a profit not due to bankruptcy I promise that.
Joseph A Smith
Nov 11, 2018 at 8:37 pm
I see that you think the brand will tank. I disagree. There are a lot of smart people who work there. The PGA show literally costs TM MILLIONS (Plural). All I know is that I wish I had $425 million laying around- I would have jumped at that price. KPS will make them mean and lean and then flip them for double that in 4-6 years. Arguably the strongest tour staff (DJ, Rory, Day, Rahm, Rose (For the time being) and of course TW). They went big with the needle movers and cut back on sponsoring the 237th best player in the world. You know why? Nobody cares what driver that guy is playing. Callaway is top dog right now. That will change. If I were a betting man- Honma is the next brand to take off. Have a good night!
Tom
Oct 23, 2018 at 5:28 pm
Are they going to use the money they are saving by skipping the Show to invest in and promote 10″ diameter cups like a former TM CEO was suggesting to grow the game? hahahaha!
Tom
Oct 23, 2018 at 12:55 pm
Uh Oh, guess we now know how TM’s sales went this year.
WITB Enthusiast
Oct 23, 2018 at 9:06 am
I actually like the thoughts…. “invest in the support of PGA Professionals across the country,” and “the decision to skip the event next year is due to ongoing investment into growth initiatives that will add value to the game of golf.” However, I will just say I’m VERY INTERESTED to see if this investment and growth initiative really add value. Will Taylor Made be putting all of those dollars to work or just saving them. That’s ok too…. maybe just not fully wanting to say they are trying to save money.
Scott
Oct 23, 2018 at 1:00 am
there is a mutual benefit to TM and the club professionals selling the kit to attend the show. This is very shortsighted CFO bean-counting management.
MAPA
Oct 22, 2018 at 10:30 pm
{{{{{{{ OMFG }}}}}}