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Bettinardi’s new BB-Series and Inovai 5.0 putters, and H2 303 SS wedges



Over recent years, Bettinardi has employed two-year product cycles for its most popular lines; the Queen B and Studio Stock putters have launched on even-numbered years, while its BB-Series and Inovai putters have launched on odd years. Being that it’s 2017, Bettinardi is rolling out its new BB-Series lineup, and a new Inovai 5.0 putter.

In the new BB-Series, you’ll notice new Super-Fly Milled faces, matte black finishes with hints of electric yellow, slight adjustments to classic head shapes, and a few new models, as well. Each of the putters will sell for $300, and come with electric yellow Lamkin grips. The Inovai 5.0 (also $300), which follows up the Inovai 3.0, has been redesigned for more MOI (moment of inertia, a measure of forgiveness), and shifts away from counterbalancing that the Inovai putters have used in previous models.

Also part of this launch of new products, Bettinardi is announcing its H2 303 Stainless Steel wedge that replaces the previous H2 wedges released in 2014, and they will sell for $165 apiece.

Below is everything you need to know about each of the products, and see more photos of the lineup here.


This classic head shape has been given a slight adjustment to performance. While BB1 putters of the past have had a 3/4 toe hang, which Sam Bettinardi, Vice President of Sales and Marketing, calls “tough putters to use,” the 2018 BB1 has a 1/2 toe hang that makes it easier to square the face. The design is essentially a replica of a putter that Sam Horsfield — who Bettinardi calls “one of the best putters I’ve ever seen” — has in his bag.

  • Weight: 350 grams
  • Material: Soft Carbon Steel
  • Finish: Stealth Black
  • Face Milling: Super-Fly Mill
  • Lie/Loft: 70 degrees/3 degrees
  • Length: 33-35 inches
  • Dexterity: Right and Left-Handed
  • Toe Hang: 1/2


The BB29 is a new model that’s based on a Japan-only release, and it features a “boxy, square frame,” according to Bettinardi. It has a mid-slant neck that creates a bit more offset than the BB1, helping to keep the hands in a more forward-pressed position, thus locking the hands in place throughout the stroke.

  • Weight: 350 grams
  • Material: Soft Carbon Steel
  • Finish: Stealth Black
  • Face Milling: Super-Fly Mill
  • Lie/Loft: 70 degrees/3 degrees
  • Length: 33-35 inches
  • Dexterity: Right handed
  • Toe Hang: 1/2


“As a mallet guy, this is my favorite putter in the series, says Bettinardi. And he’s not the only one; Francesco Molinari is also currently using a production model of the BB39 putter. In this year’s model, the flange has been extended and given a longer sightline, which Betinardi says will frame the ball nicely. Being that it’s a bit wider than previous BB39 models, it will also be a bit more forgiving on off-center hits because of the increase in MOI.

  • Weight: 350 grams
  • Material: Soft Carbon Steel
  • Finish: Stealth Black
  • Face Milling: Super-Fly Mill
  • Lie/Loft: 70 degrees/3 degrees
  • Length: 33-35 inches
  • Dexterity: Right handed
  • Toe Hang: 1/8


The purpose of the BB56 design is to raise CG (center of gravity) in order to get the ball rolling faster along the putting surface. It’s body is made from 6061 military grade aluminum, and the sightline section is made from 303 stainless steel. Being that SS is heavier than aluminum, the weight placement raises overall CG, helping golfers impart less backspin on the golf ball, and therefore, less hopping/skipping.

  • Weight: 350 grams
  • Material: 6061 Aluminum and 303 Stainless Steel
  • Finish: Stealth Black
  • Face Milling: Super-Fly Mill
  • Lie/Loft: 70 degrees/2 degrees
  • Length: 33-35 inches
  • Dexterity: Right and left-handed
  • Toe Hang: 1/8

Inovai 5.0 and 5.0 Center shaft

The new Inovai 5.0 putters have 6061 aluminum bodies, and 303 stainless steel rear sections that are screwed into those bodies; the design brings more weight toward the back of the putter, thus raising MOI. This year’s Inovai putters also go away from the previous counterbalancing concept, which Bettinardi says many golfers are no longer employing.

  • Weight: 358 grams
  • Material: 6061 Aluminum and 303 Stainless Steel
  • Finish: Black Anodized and Hand-Polished Stainless Steel
  • Face Milling: F.I.T. (Feel Impact Technology)
  • Lie/Loft: 70 degrees/2 degrees
  • Length: 33-35 inches
  • Dexterity: Right Handed
  • Toe Hang: 1/8

H2 303 SS wedges 

Bettinardi’s new H2 303 wedges, as their names imply, are forged from stainless steel, a material that Bettinardi says “no one else in the wedge industry is using.” According to Bettinardi, the SS material will be more durable than other common materials used in wedges, and it will not rust. As with the previous wedge release, Bettinardi has chosen to use the versatile C-grind. What’s new in the H2 303 wedges, however, a honeycomb milling that Bettinardi says will impart more friction on the golf ball to impart greater spin, and therefore green-side control.

The wedges are available in six loft options ranging from 50-to-60 degrees, and have three bounce options (8, 10 and 12 degrees). They come stock with KBS Tour Hi-Rev shafts and Lamkin Crossline Cord grips.

See more photos and discussion about Bettinardi’s new products here.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.



  1. Val

    Nov 15, 2017 at 7:52 pm

    I just love all those Betty’s and I’m thinking of buying one of each and then testing them on my backyard putting green for several weeks. I’ll keep the winners and sell off the losers on eBay.
    (p.s. I’m a lottery winner and price doesn’t matter to me.)

  2. Rich

    Nov 15, 2017 at 4:25 pm

    Looks like WilsonStaff 2012

  3. eric

    Nov 15, 2017 at 11:43 am

    What is the finish on these? Looks like its painted on or sprayed on like an odyssey, personally not a fan makes it look like a cast head which we know its not because its CNC milled.

  4. DB

    Nov 15, 2017 at 9:02 am

    Nice to see that BB1 head shape released. We had been seeing that head in lots of the Bettinardi Tour pictures.

    Curiously no address shot? I would think it looks pretty clean at address. Maybe a little non-traditional with the single straight-line bumper, but probably looks really clean.

    • DB

      Nov 15, 2017 at 1:53 pm

      Meant to say BB29, but the BB1 looks good too. Nice job Bettinardi.

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Whats in the Bag

Shane Lowry’s winning WITB: 2019 Open Championship



Driver: Srixon Z 585 (9.5 degrees)
Shaft: Mitsubishi Diamana D+ 70X (45.25″, tipped .75″, D3 swing weight)

3-wood: TaylorMade M4 (15 degrees)
Shaft: Graphite Design Tour AD DI-8X

Irons: Srixon Z U85 (2 [18 degrees], 3 [20 degrees bent to 21]), Srixon Z 585 (4 [23 degrees], 5 [26 degrees]), Srixon Z 785 (6-PW)
Shafts: Mitsubishi Tensei CK Pro White TX Hybrid (2), KBS Tour 130X (3-PW)

Wedges: Cleveland RTX 4 (50 [bent to 51, 35.75″, D5], 58 degrees [35.25″, D7.5)
Shafts: KBS Tour Wedge X

Putter: Odyssey Stroke Lab Exo 2-Ball (Lowry’s putter has an all-black finish, and he switched into it earlier this year at the RBC; 34″)
Grip: SuperStroke Traxion Pistol GT 1.0 (custom shamrock)

Ball: Srixon Z-Star XV Pure White

Grips: Golf Pride Tour Velvet 58R (logo down)

Image c/o Srixon (obviously, Lowry does not have all wedges pictured in play)

Additional Shane Lowry WITB notes, via Johnny Wunder

2019 Open Champion Shane Lowry, compared to Tommy Fleetwood, is on the other side of the spectrum in regards to brand loyalty. He is Cleveland/Srixon in 12 clubs including the ball with the only two exceptions being the TaylorMade M4 3-wood and his Odyssey Putter. In this case, that makes sense, those clubs seem to be a challenge to swap, especially the 3-wood, and Cleveland/Srixon isn’t really known for putters on the PGA Tour.

I got some interesting intel on his driver Switch from the TaylorMade M2 into the Srixon Z585.

According to Rodney McDonald, VP of Tour Operations for Cleveland/Srixon, Shane is a dedicated staff member that is always willing to get all Cleveland/Srixon in the bag.

On Lowry switching into the Z585 Driver McDonald had this to say

“The switch was very easy. Even though he had won early in the year with another driver, he was not driving it good at all. He is very loyal to our team and our products that he came to us to find a new driver. He instantly loved the look of the Z 585 and once we started testing the numbers were exactly what he was looking for. His main comment about the driver is how his misses are minimal and he can hit all the shots he wants to.”

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Tommy Fleetwood’s bag is as awesome as he is (Tommy Fleetwood WITB)



I’m obsessed with this guy. If there was a movie about his life, Aaron Taylor Johnson would play him…can we make that happen?

His bag has taken over for my past obsession with Charles Howell III, David Toms, and Rocco Mediate. I’m drawn to players that tweak a bit, it keeps it fun for me on Getty Images at 3 a.m.

Much like a Bernhard Langer, there is no telling what OEM sticks will land in Fleetwood’s bag. It’s awesome and a sign of the non-contract “eat what you kill” mentality shared by some of the biggest names out there (BK and Patrick Reed to name a couple).

Tommy has messed around quite a bit in the past two years with his bag and the fun part is, he’s not afraid to shake it up.

Here is a partial list of clubs that were previously in the bag since ’17 leading up to his current setup

  • TaylorMade M3 driver (Mitsubishi Kuro Kage 70X shaft)
  • Titleist 917 D2 driver (@ 8.5 degrees) (Mitsubishi Kuro Kage 70X shaft)
  • Nike Vapor Fly 3-wood (13 degrees) (UST Mamiya VTS ProForce Red 7X shaft)
  • Nike Vapor Fly 5-wood (Mitsubishi Diamana Blue 80TX shaft)
  • Titleist 917 3-wood (14 degrees) (UST Mamiya VTS ProForce Red 7X shaft)
  • Titleist TS3 3-wood (12.75 degrees) (UST Mamiya ProForce Black 7X shaft)
  • Nike VR Pro Blades
  • Callaway MD4 wedges
  • Ping G410 3-wood (14 degrees) (UST Mamiya ProForce Black 7X shaft)
  • Ping G410 7-wood (18 degrees) (Mitsubishi Diamana BF 80T shaft)
  • Odyssey 2-Ball (plumbers neck)

His grips are also a fun one, he goes Blue Golf Pride TVC in his woods, Iomic Sticky in his irons, and black Golf Pride TVC in his wedges. God, I love this guy!

Tommy Fleetwood WITB @The Open

Driver: TaylorMade M6 (9 degrees @7.5)
*has lofted up a bit, his driver has been down to 6.5 I’ve heard.
Shaft: Mitsubishi DF 70X (45 inches)

3-wood: TaylorMade M6 (15 degrees @14)
Shaft: Mitsubishi DF 70X (42.5 inches)
*was in a Ping G410 until the Scottish Open where he switched into the M6.

Irons: TaylorMade GAPR Lo (@18.75), Srixon Z785 (4-iron, 23 degrees), TaylorMade P7TW (5-9)
Shafts: GAPR: Project X 6.5 (39.5 inches), 4-iron: Project X 6.5 (38.5 inches), 5-9: Project X 6.5 (38 inches @ 5-iron, minus 1/2 inch from there) (26, 30, 34, 38, 42 degrees)

Wedges: Titleist Vokey SM7 (47, 52, 55, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Wedge notes: 48.10F (bent to 47) Tour chrome finish
52.08F raw
56.10 (bent 55) raw
60.08 raw

Putter: Odyssey White Hot Pro #3
Grip: Super Stroke Mid Slim 2.0

Quick thought: I do see a specific trend when it comes to free agents, and it’s mildly telling. Keep in mind I understand that it’s not 100 percent, but the trends are there.

In woods and wedges specifically, TaylorMade seems to be a popular choice in the overall woods category for non-signed players and Vokey is hands down the wedge of choice. Makes sense in my opinion, I’m not a big “best company” guy, but I do understand the choice. Both companies make and have made extremely high-performing sticks for many years. Consistency in anything is a hard opponent to beat. When Nike bounced out of clubs Rory, BK, Casey, and a few others put Vokeys straight in, and a BK and Casey put TM woods in the bag. (Just an example for context)

Anyway, Tommy Fleetwood is four back going into the final round. I have a weird feeling if it blows he could be holding a trophy.

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Tiger Woods opts for lead tape on his Newport 2 rather than a heavier putter: Here’s why it makes sense



After days of speculation about which putter Tiger Woods might end up with an attempt to tame the greens at Royal Portrush, we now officially know he settled on his old faithful GSS Scotty Cameron but with a twist—some added lead tape.

The whole reason the speculation was in high gear early in the week was because of Tiger was spotted with a new custom Scotty that had the Studio Select weights in the sole to increase head weight to help with slow greens, something Tiger has talked about in the past—especially when it comes to the greens at The Open Championship.

We can even look back a few years ago when Tiger finally put a Nike putter in play, the original Method (those were nice putters) and talked about both the increased head weight and the grooves on the face to help get the ball rolling on slower greens.

The decision to stick with the old faithful with added lead tape goes beyond just a comfort level, even if the two putters look the same at address, it’s about feel and MOI around the axis.

Let me explain. Sure the putter heads weight the same, but depending on where the mass is located it will change the MOI. The putter with the Select weights vs. lead tape in the middle will have a higher MOI because there is more weight on the perimeter of the head—it’s like a blade vs. cavity back iron. Sure, two 7-irons can weigh the same but the performance will vary significantly.

For a player with such deft feel like Tiger Woods, any change like that can could cause doubt. Tweaking an already great putting stroke and on the eve of the last major of the year is not really something you want to do, which is why it isn’t surprising he stuck with his legendary Newport 2.

Lead tape in the middle allows Tiger to increase the head weight with very little change to the natural rate of rotation for hit putter and hopefully manage the slower Portrush greens better.

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19th Hole