Equipment
Titleist is releasing new “AVX” premium golf balls, made for more distance

GolfWRX has learned that Titleist is testing new “AVX” golf balls — made with premium performance urethane covers and designed for more distance and a softer feel — in three different markets. The new three-piece golf balls will hit the shelves of golf shops and retail stores for the same price as Titleist’s Pro V1 and Pro V1x golf balls on October 6 in only Florida, California and Arizona to evaluate the demand for such a product.
Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here
The golf balls will be available in both white and high optic yellow based on the photos of the packaging and golf balls.
According to language written on Titleist’s AVX packaging, the golf balls will have a new, “high speed,” low-compression core that’s designed for a softer feel and more distance. There is also a “high flex casing layer” to enhance speed and control spin. The “GRN41 urethane cover” is said to deliver scoring control, a soft feel and durability.
It’s clear from the photos we’ve obtained that the AVX golf balls feature a new dimple pattern, at least compared to the Pro V1 and Pro V1x golf balls. According to the packaging, it’s a “352 tetrahedral catenary dimple design” to make it more aerodynamic for flight consistency.
Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here
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Whats in the Bag
Presidents Cup WITBs: U.S. Team

Tiger Woods
Driver: TaylorMade M5 (9 degrees)
Shaft: Mitsubishi Diamana D+ White 60 TX
3-wood: TaylorMade M5 (15 degrees)
Shaft: Mitsubishi Diamana D+ White 70 TX
5-wood: TaylorMade M3 (19 degrees)
Shaft: Mitsubishi Diamana D+ White 80 TX
Irons: TaylorMade P7TW (3-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG 2 “Tiger MT Grind” (56-12, 60-10 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron Newport 2 GSS
Grip: Ping PP58 Blackout
Golf Ball: Bridgestone Tour B XS
Grips: Golf Pride Tour Velvet Cord
Patrick Reed
Driver: Ping G400 LST (9 degrees)
Shaft: Fujikura Ventus Black 70X
3-wood: Nike VR Pro LTD (15 degrees)
Shaft: Aldila Rogue Silver 125 80TX
Irons: Mizuno MP-18 (3), GrindWorks Patrick Reed “Proto” (4-PW)
Shaft: True Temper Dynamic Gold Tour Issue X100
Wedges: Artisan (50, 60), Titleist Vokey Design SM5 55
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron “Captain America” Proto
Putter Grip: Iomic
Golf Ball: Titleist Pro V1
Grips: Golf Pride MCC
Xander Schauffele
Driver: Callaway Prototype Sub Zero (9 degrees)
Shaft: Graphite Design Tour AD BB 7X
3-wood: Callaway Rogue Sub Zero (15 degrees)
Shaft: Graphite Design Tour AD DI 8X
2 Iron: Mizuno MP-20 HMB
Shaft: True Temper Dynamic Gold Tour Issue X100
Irons: Callaway Apex Pro “Raw” (4-PW)
Shaft: True Temper Dynamic Gold Tour Issue X100
Wedges: Callaway Jaws MD5 “Raw” (52), Titleist Vokey Design SM6 (56), Titleist Vokey Design BV Proto (60)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Stroke Lab Double Bend hosel
- 540 weight
- 15g weights
- 34 3/8
Putter grip: SS Traxion 2.0 Tour (40g counter)
Golf Ball: Callaway Chrome Soft X
Grips: Golf Pride Z Cord Mid Size
Justin Thomas
Driver: Titleist TS3 (9.5 degrees, B1 setting)
Shaft: Mitsubishi Diamana ZF 60 TX (44 7/8″)
3-wood: Titleist TS3 (15 degrees, A1 setting)
Shaft: Mitsubishi Tensei CK Blue 80 TX
5-wood: Titleist 915 Fd (18 Degrees)
Fujikura Motore Speeder VC 9.2 Tour Spec X
Irons: Titleist T100 (4), Titleist 620 MB (5-9)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design Raw SM7 (46-10 @47.5), Titleist Vokey Design Raw SM7 (52-12 @52.5), Titleist Vokey Design Raw SM7 (56-14 @57), Titleist Vokey Design Raw SM7 60T (@60.5)
Shafts: True Temper Dynamic Gold X100 Tour Issue (46), True Temper Dynamic Gold Tour Issue S400 (52-60)
Length: Std Lie 64.5
Grip: TVC 60RD USD
Swing weight: D3
Putter: Scotty Cameron X5
Ball: Titleist Pro V1x
Webb Simpson
Driver: Titleist TS3 (10.5 degrees, A1 setting, Draw CG)
Shaft: Mitsubishi Tensei Blue AV 65 TX (45.25″)
3-wood: Titleist TS2 (15 degrees, A1 setting)
Shaft: Mitsubishi Tensei CK Blue 70 TX
5-wood: Titleist 915 Fd (18 degrees, B1 setting)
Shaft: UST Mamiya VTS 86 TX
Hybrid 1: Titleist 913 Hd (21 degrees) B2 setting
Shaft: Graphite Design Tour AD DI 105 X
Hybrid 2: Titleist 913 HD (23.5 degrees) C3 setting
Shaft: True Temper Dynamic Gold Tour Issue X100
Irons: Titleist 620MB (5-PW)
Shaft: True Temper Dynamic Gold X100
Wedges: Titleist Vokey Design Raw SM7 (54-14), Titleist Vokey Design Raw SM5 (60-06K)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey Tank Cruiser V Line
Ball: Titleist Pro V1
Patrick Cantlay
Driver: Titleist TS3 (10.5 degrees, C1 Setting/Draw CG)
Shaft: Mitsubishi Diamana BF 60 TX
3-wood: Titleist 915F (15 degrees, B1 setting)
Shaft: Mitsubishi Diamana BF 70 TX
Hybrid: Titleist 816 H2 (21 degrees, B1 setting)
Shaft: Mitsubishi Tensei Blue 90 TX
Irons: Titleist T100 (4-9)
Shaft: True Temper Dynamic Gold 120X
Wedges: Titleist Vokey Design SM7 Raw (46-10, 54-10, 56-08, 62-08)
Shaft: True Temper Dynamic Gold S300
Length: Std
Loft: 53, 57, 61
Lie: 63 on all
Grip: TV 58RD USD
Swt: D3, D2, D1, C9
Putter: Scotty Cameron
Ball: Titleist Pro V1X
Tony Finau
Driver: Ping G410 (9 degrees @8) Flat setting
Shaft: Accra TZ6 Proto M5 75 (Tip 1”)
D5, 44.75 Inches
3-wood: Ping G400 (14.5 degrees @14.25)
Shaft: Accra Tour Z 4100 (Tip 1.5”)
D3. 42 Inches
Irons
3-iron: Ping iBlade (20 degrees)
Shaft: Nippon Modus 3 120TX
D3
4-PW: Ping Blueprint
Shaft: Nippon Modus 3 120TX
D3
Wedges: Ping Glide 3.0 (50/SS @51), Titleist Vokey SM7 (56/10S, 60/08M)
Shaft: Nippon Modus 3 125TX
Putter: Piretti Elite “Custom”
Ball: Titleist Pro V1
Matt Kuchar
Driver: Bridgestone Tour B JGR (9.5 degrees)
Shaft: Fujikura Atmos Tour Spec 6S
3-wood: TaylorMade M6 (15 degrees)
Shaft: Fujikura Speeder Evolution 757 X
Hybrids: Bridgestone Tour B XD-H (18 degrees), Ping Anser (20)
Shafts: Fujikura Motore Speeder TS 8.8 X flex
Irons: Bridgestone J15CB (5-PW)
Shafts: True Temper Dynamic Gold 105 S300 (soft stepped)
Wedges: Bridgestone J40 Forged (52 bent to 51 degrees); Cleveland RTX-4 (58 bent to 57 degrees), TaylorMade HighToe (64 bent to 63 degrees)
Shafts: KBS Tour 120 S
Putter: Bettinardi DASS KM-1 Arm Lock (soft carbon steel, 400 grams, 2.5 degrees loft)
Grip: Lamkin Arm Lock
Ball: Bridgestone Tour B X
Grips: Iomic X-Grip
Gary Woodland
Driver: Ping G410 Plus (9 degrees @8)
Shaft: Accra RPG Tour Z M5
3-wood: Titleist TS2
Shaft: Graphite Design Tour AD DI 100X
Utility: Wilson Staff (18 degrees)
Shaft: KBS C-Taper 130X
Irons: Wilson Staff Forged Blade 4-PW
Shaft: KBS C-Taper 130X
Wedges: Titleist Vokey SM7 (52/12F @53, 58/10/S), TaylorMade Hi-Toe (64)
Shafts: KBS Hi-Rev 2.0 125S
Putter: Scotty Cameron Newport
Ball: Bridgestone BX
Grips: Golf Pride BCT MidSize
Bryson DeChambeau
Driver: Cobra SpeedZone (9 degrees @7)
Shaft: LA Golf Shafts Tour B.A.D VD3 75TX
3-wood: Cobra King LTD (12.3 degrees)
Shaft: LA Golf Shafts Tour B.A.D 3VD1 75TX
5-wood: Cobra F8+ (17.5 degrees)
Shaft: LA Golf Shafts Tour B.A.D VD1 85-TX
Irons: Cobra King Utility (4, 5), Cobra King Forged (6-PW)
Shafts: LA Golf Shafts B.A.D Prototype Rebar
Wedges: Cobra King Tour Raw (50, 56, 60)
Shafts: LA Golf Shafts B.A.D Prototype Rebar
Putter: Sik C-Series
Ball: Bridgestone Tour B XS
Grips: Jumbo Max
Rickie Fowler
Driver: Cobra SpeedZone (10.5 degrees set at 9.5)
Shaft: Fujikura Ventus Black 70X 43 inches
3-4 wood: Cobra King F8+ (14.5 degrees)
Shaft: Aldila Synergy 70 X 42 inches
Utility: Cobra F9 Speedback (4, 20 degrees)
Shaft: Graphite Design Tour AD IZ Proto
Irons: Cobra “RF Proto” Forged (4-PW)
Shafts: KBS C-Taper 125 S+
Wedges: Cobra King V-Grind Prototypes (52-10B, 54-10F bent to 56, 60F)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron Circle T Newport 2 Proto
Grip: Standard Scotty Cameron Pistol
Grips: Golf Pride Tour Velvet Align “Rickie Custom”
Golf ball: 2019 TaylorMade TP5x (No. 15) Pix USA
Dustin Johnson
Driver: TaylorMade M5 (10.5 degrees)
Shaft: Fujikura Speeder 661 X Tour Spec 2.0
3-wood: TaylorMade M5 (15 degrees)
Shaft: Project X HZRDUS Black 6.5 X
Irons: TaylorMade P790 (3-iron), TaylorMade P730 DJ Proto (4-PW)
Shafts: Project X HZRDUS Black 6.5 X (P790), True Temper Dynamic Gold Tour Issue X100
Wedges: TaylorMade MG2 Black (52, 60 degrees), TaylorMade MG Hi-Toe (64 degrees)
Shafts: KBS Tour 120S
Putter: TaylorMade Spider Tour Black
Grip: SuperStroke Pistol GT 1.0
Ball: 2019 TaylorMade TP5x (No. 1) PIX “USA”
Grips: Golf Pride Tour Velvet
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Whats in the Bag
Presidents Cup WITBs: International Team

- see the U.S. squad’s WITBs here
Hideki Matsuyama
Driver: TaylorMade M5 (9 degrees)
Shaft: Graphite Design Tour AD-DI 8 X
3-wood: TaylorMade M4 (15 degrees)
Shaft: Graphite Design Tour AD-DI 9 TX
Hybrid: Ping G410 (18 degrees)
Shaft: Graphite Design Tour AD-DI 115 X
Irons: Srixon Z 965 (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue S400
Wedges: Cleveland RTX4 Forged (52, 56, 60)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Scotty Cameron Prototype
Golf Ball: Srixon Z-Star XV
Grips: Iomic X-Evolution
Joaquin Niemann
Driver: Ping G400 LST (10 degrees)
Shaft: Mitsubishi Chemical Tensei White 70 TX
3-wood: Ping G410
Shaft: Graphite Design Tour AD DI 8X
Hybrid: Ping G400
Shaft: Graphite Design Tour AD DI Hybrid 95 X
Irons: Ping iBlade (4-9)
Shaft: Project X 6.0
Wedges: Ping Glide 2.0 (46 degrees), Ping Glide Forged (52, 56, 60)
Shafts: Project X 6.5
Putter: Ping Vault 2.0 Anser
Putter Grip: P58 Midsized
Golf Ball: Titleist Pro V1
Grips: Golf Pride Tour Velvet Ribbed
Louis Oostuizen
Driver: Ping G400 LST (10 degrees)
Shaft: Project X HZRDUS T1100 65
5-wood: Ping G400 (17 degrees)
Shaft: Fujikura Tour Spec 7.2 X
Driving iron: Ping Blueprint (3-iron)
Shaft: Project X HZRDUS Red Hybrid
Irons: Ping Blueprint (4-PW)
Shaft: True Temper Dynamic Gold Tour Issue X100
Wedges: Ping Glide Forged (52, 56, 60)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Ping Vault 2.0 Voss
Putter grip: PP58 Midsized Cord
Golf Ball: Titleist Pro V1
Grips: Custom Switch Grip
Adam Scott
Driver: Titleist TS4
Shaft: Graphite Design Tour AD DI 8 X
3-wood: Titleist TS2 (16.5 degrees, A1 setting)
Shaft: Fujikura Rombax P95
Irons: Titleist 680 (4-9)
Shafts: KBS Tour 130X
Wedges: Titleist Vokey Design SM8 (48, 52, 56, 60 degrees)
Shafts: Dynamic Gold Tour Issue X100
Putter: Scotty Cameron Prototype SC-X
Ball: Titleist Pro V1
Abraham Ancer
Driver: Callaway Epic Flash Sub Zero
3-wood: TaylorMade M4
Shaft: LA Golf Shafts 70x White Tie
5-wood: TaylorMade M2
Shaft: Matrix VLCT X
Hybrid: TaylorMade UDI (23 degrees)
Shaft: Mitsubishi OT110 X
Irons: Miura MB-5005
Shaft: Mitsubishi OT110 X
Wedges: Artisan MT Grind (51.5, 56, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey Stroke Lab #5
Ball: Titleist Pro V1
Cameron Smith
Driver: Titleist TS2 (9.5 degrees)
Shaft: Graphite Design Dj6X
3-wood: Titleist TS2 (15 degrees)
Shaft: Mitsubishi Diamana BF 70 TX
5-wood: Titleist TS2 (18 degrees)
Shaft: Mitsubishi Tensei BF 70 TX
Irons: Titleist T100 (4-9)
Shaft: KBS Tour X
Wedges: Titleist Vokey Design SM7 Raw (46-10, 52-10, 56-08, 60 degrees)
Shaft: KBS Tour 130X
Putter: Scotty Cameron
Ball: Titleist Pro V1X
Haotong Li
Driver: TaylorMade M6 (9 degrees)
Shaft: Aldila Rogue Silver 130 70TX
3-wood: TaylorMade M6 (15 degrees)
Shaft: Aldila Rogue Silver 130 80TX
5-wood: TaylorMade M5 (19 degrees)
Shaft: Fujikura Ventus Black 80X
Irons: TaylorMade M3 (3), TaylorMade P750 (4-9)
Shafts: Nippon Pro Modus3 120X
Wedges: TaylorMade MG (48) High Toe (52) Vokey SM7 (60T)
Shafts: Nippon Pro Modus3 120X
Putter: Bettinardi Custom
Ball: Titleist Pro V1
C.T. Pan
Driver: Titleist TS2 (9.5 degrees, A1 setting)
Shaft: Fujikura Atmos Blue 6X
3-wood: Titleist TS3 (16.5 degrees, A1 setting)
Shaft: Mitsubishi Tensei Red 70 TX
Irons: Titleist U510 (3), Titleist U500 (4), Titleist T100 (5-9)
Shaft: Project X HZDRS Red 85 (3), Project X 6.0 (4-9)
Wedges: Vokey Design “Raw Heated” SM7 (46-10F, 52-08F, 58-10K, 62-08M)
Shafts: Dynamic Gold Tour Issue Purple S400
Putter: Scotty Cameron 009M
Ball: Titleist Pro V1X
Sung Jae Im
Driver: Titleist TS3 (9.5 degrees, D1 setting, draw CG)
Shaft: Graphite Design Tour AD DI 7X
3-wood: Titleist TS3 (15 degrees) D1
Shaft: Graphite Design Tour AD IZ 8TX
Hybrid: Titleist 818 H2 (19 degrees, A1 setting)
Shaft: Graphite Design Tour AD DI 105 X
Irons: Titleist T100 (4-PW)
Shafts: Dynamic Gold Tour Issue X100
Wedges: Titleist Vokey Design SM8 Raw (52-08F, 56-08 M, 60-04L)
Shafts: Dynamic Gold Tour Issue X-100
Putter: Scotty Cameron Phantom T6 STR
Ball: Titleist Pro V1X
Byeong Hun An
Driver: Titleist TS3 (8.5 Degrees) B2 Setting, Draw CG
Shafts: Accra TZ5 65 M5
3-wood: Titleist TS2 (13.5 Degrees) D4 Setting
Shaft: Project X HZDRS Smoke Black 80X
Irons: Titleist 716 TMB (3, 4, 5), Titleist 620 MB (6-9)
Shaft: Nippon Pro Modus Hybrid TX (3), Project X 6.5 (4-9)
Wedges: Titleist Vokey Design Raw SM8 (48-10, 52-08, 56-08, 60T)
Shafts: Project X 6.5 (46, 48, 52), Project X 6.0 (56), True Temper Dynamic Gold S400 (60)
Putter: Scotty Cameron Proto
Ball: Pro V1X
Marc Leishman
Driver: Callaway Epic Flash Sub Zero (9 Degrees)
Shaft: Fujikura Speeder 757 Evolution II X
3 wood: Callaway Epic Flash (15 Degrees)
Shaft: Fujikura Motore Speeder VC Tour Spec 9.2X
5 wood: Callaway Epic Flash (18 Degrees)
Shaft: Fujikura Motore Speeder VC Tour Spec 9.2X
Utility: Callaway Apex UT (21 Degrees)
Shaft: Nippon N.S. Pro Modus3 Tour 130X
Irons: (3-9): Callaway Apex MB
Shafts: Nippon N.S. Pro Modus3 Tour 130X
Wedges: Callaway Jaws MD5 (48, 52,56)
Shafts: Nippon N.S. Pro Modus3 Tour 130X
Lob wedge: Titleist Vokey SM7(60-08M),
Shaft: Nippon N.S. Pro Modus3 Tour 130X
Putter: Odyssey Versa 6 Black
Ball: Callaway Chrome Soft X
Adam Hadwin
Driver: Callaway Epic Flash (10.5 Degrees)
Shaft: Mitsubishi Rayon Diamana D+ 70x
3 wood: Callaway Rogue (14.5 Degrees)
Shaft: Mitsubishi Rayon Diamana D+ 72x
Utility: Callaway X Forged (3-4)
Shafts: True Temper Project X 7.0
Irons: (5-PW): Callaway Apex MB,
Shafts: True Temper Project X 7.0
Wedges: Callaway Jaws Mack Daddy MD5
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey Stroke Lab Double Wide
Ball: Callaway Chrome Soft
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Equipment
Forum Thread of the Day: “Is one brand OCD a thing?”

Today’s Forum Thread of the Day comes from IamMarkMac who asks WRXers whether they feel one brand OCD is a thing. Our members share their thoughts on the subject and discuss the pros and cons of having a one brand bag.
Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.
- Tim Sherwood: “I don’t mind having a bag where there’s a mix of manufactures (although my bag is now all Srixon except wedges and putter, as their gear just works for me); however, I cannot stand having a bag that is branded and having none of that OEM’s clubs in it. I recently had to buy an off-brand bag as I couldn’t bring myself to put zero Taylormade clubs in a Taylormade bag. Finding a clean, almost unbranded bag wasn’t easy though.”
- MattyO1984: “It’s something that I have thought about, and I definitely believe that I have OCD when it comes to my bag. I am all Titleist everything. My being a Titleist guy goes back to when I was barely even a teenager. Tiger had a Scotty putter and a 975D driver. I wanted them, and from there, over time, everything became all Titleist everything and everything in the bag has to match. There are plenty of other headcovers that I could have bought for my clubs, but because they aren’t black, white and red, I simply wouldn’t go near them. I even mark my ball with one black dot above the number and red dot below the number. I know it’s weird, but I am OK with it. If anything, I feel more confident using Titleist, and at the end of the day, confidence is a huge factor in golf so I can’t see my changing any time soon…well apart from my AP2’s which will shortly be switched for T100’s.”
- pheenomz4774: “Brand OCD is a thing for me. I sometimes don’t, but when I found a manufacturer, I liked I tend to go all-in. For me it’s not about being looking like anything to anybody else, it’s a trust in a company that’s engineered their own products to match feel, gapping, etc. throughout their own bag. Most manufacturers have several options in every spot in the bag, so while it may have been true in the past, it’s very hard not to find a type of club you want within a single OEM. If I were truly “min/maxing” to squeeze every possible yard and spin rate, I’d probably have several different brands in the bag. For how much I play, that chore seems way too exhausting to sift through, and so I found a manufacturer that got me “close enough” knowing my actual golf scores won’t differ so much.”
- ChipNRun: “Is it OCD, or does focusing on one brand save one time and money? Since about 2012, most of my club choices have been Callaway and Tour Edge. They just seem to fit my eye better. That said, Cobra hybrids have a solid place in the bag. I also like the Cobra FWs, but I can only have so many golf bag sets. As for Callaway, the top two pros at my club are Callaway guys. Golfers at the club get to hit a lot of prototype models the pros get for us prior to general release. They work closely with the Callaway rep, who shows up for general demo days and special Callaway-only visits. You can make a club selection decision over several months rather than after one day on Trackman. Tour Edge is good also. I got to know the regional TE reps very well the past ten years, and the lesson pro I work with is a knowledgeable TE fitter.”
Entire Thread: “Is one brand OCD a thing?”
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Tyler Brooke
Oct 23, 2017 at 12:00 pm
For Dummies Version: A ball that will go father then their prov and prov1X but is supposed to perform better around the greens and on the green.
They also flight iron shots lower and come hot off the face.
Bert
Oct 20, 2017 at 8:09 pm
Played the ball today for the first time. Felt good off club face and checked well on full shots into the greens. Distance was OK, not sure I picked up any with my 85 MPH swing speed. What I didn’t like about the ball was how it played for short pitch shots. I usually play a gap wedge, if possible, within 60-30 yards and it will bounce once, twice and then bite hard. This ball felt good but would bounce once, twice and then let go and roll. It tried to get it to bite off tight lie, but usually let go and rolled out more than I like. I switched to the B-330 RXS and got the check I wanted. I hit a few side by side and noticed the difference in bite characteristics. I could get used to it, but not sure. I did like the reaction off my driver, like I mentioned, not sure it was any longer, but flight was good for me. I’ll play them for a few more rounds and get a better feel.
Jerry
Oct 19, 2017 at 6:01 pm
What is GRN41 Urethane??
Not as spinny as their Elastomer Urethane in the ProV1?
AVX – Amateur VX (ProV1X)
Mat
Oct 13, 2017 at 11:22 pm
NXT + Urethane…
Mad-Mex
Sep 24, 2017 at 4:06 am
Heard next year they will have a rubber wound balata covered premium golf ball,,,,,,
Bobo
Sep 23, 2017 at 3:46 pm
The upgrade to the AVX is now in the minds and mill of the folks at Titleist.
AVX now….. BWY coming soon!!! (CXZ next year).
Mike Tomasi
Sep 23, 2017 at 2:15 pm
They should have just come out with a 70 compression pro v1 and called it the pro v1s. Just my marketing idea.
SK
Sep 23, 2017 at 6:02 pm
AVX now…. BWY soon…. CXZ coming next year…. otherwise no change
retired04
Sep 23, 2017 at 6:28 am
Slower swing speed? Try the Srixon Q Star Tour and do your own comparison. I’m 70. 75-77 swing speed-took the time to hit dozens of full and short game shots actually comparing the Pro Vs to the Srixon ball and the Srixon ball was as good or better at $30 or less per dz.. Had to convince myself and I did.
BO
Sep 22, 2017 at 9:24 pm
urethane…. non-urethane…..uranusthane?
2putttom
Sep 22, 2017 at 4:12 pm
lol .. these comments and responses remind me of public comment time at a city council meeting
abxgolf
Sep 22, 2017 at 4:58 pm
golf clubs and balls are gearhead heaven and let no man put that asunder
James Strachan
Sep 22, 2017 at 3:57 pm
VICE are made in yellow.
abxgolf
Sep 22, 2017 at 4:59 pm
try finding one of those in autumn leaves lol
Jack Nash
Sep 22, 2017 at 3:48 pm
Re-Branding
Re-Engineering
Re-Thinking
Re-Imagining (the latest BS acronym)
Re-Jigging
Re-Treading
All great ideas run thru the Constant Mill of failed actual new ideas.
3 piece balls go far Correct.
3 piece balls can have a soft cover.
3 piece balls will never have enuff spin greenside.
abxgolf
Sep 22, 2017 at 4:57 pm
rush down to yer nearest big box golf mecca store and buy a dozen or two is you loose lotsa balls.
DrB
Sep 22, 2017 at 1:33 pm
It is their way of catching up to Bridgestone, Callaway, Wilson (!), and perhaps others without having to eat crow and change their narrative of the last few years. Titleist has always maintained that either ProV1 or ProV1x is the best ball for your game regardless of your swing speed. (Their other balls exist for those players for whom price is a consideration.) Other companies have brought out tour-quality balls optimized for sub-100mph swings and have found great success with customers. So, Titleist had a problem: they could ignore the success of the likes of the Chrome Soft, B330RX, et al, and continue to lose market share, or come up with a new ball optimized for the sub-100mph swing that has a urethane cover, great distance, tour-quality short game performance, but not contradicting their previous proclamations that ProV1(x) is still best for everyone. Enter the AVX
asugrad1988
Sep 22, 2017 at 12:36 pm
It sounds like the Bridgestone E5 golf ball. 3 piece ball with a urethane cover. About $20 a dozen.
Jack Nash
Sep 22, 2017 at 3:49 pm
Add the name Titleist and double the cost. Re-Branding.
Mat
Oct 13, 2017 at 11:20 pm
And probably not as good as the e5.
MamasBoy
Sep 21, 2017 at 10:55 pm
Mo’ distance….. Lo spin…… Hi shot….. Hit da pin
Speedy
Sep 21, 2017 at 8:51 pm
No thanks, another of their overpriced balls.
MamasBoy
Sep 21, 2017 at 5:00 pm
“made for more distance”??
I need more distance so I’m gonna switch to AVX and they will match my PXG’s
AVX + PXG = APXXVG ….. woooh
Si Si
Sep 21, 2017 at 10:57 pm
Only clowns buy PXG
Si Si isanoob
Sep 22, 2017 at 10:13 am
Jealous much. If your not playing PXG’s you not playing your best.
abxgolf
Sep 22, 2017 at 4:55 pm
sounds like yer noob has been cut off
2putttom
Sep 22, 2017 at 4:09 pm
LOL
abxgolf
Sep 22, 2017 at 5:00 pm
LOL 2
Rich
Sep 21, 2017 at 10:55 am
Flat dimples , looks like the Wilson Staff C golf ball of a few years ago. It seems Wilson Duo had it right after all, Callaway has copied it in the soft, TaylorMade has tried to copy the idea of softer and now another attempt by Titleist to copy the DUO ball. Titleist has again put a ball out that is in the upper ranks in price thinking they will buy it just because of the name…. Titleist over priced and under delivered on most of their goods. They are like the car companies of the mid seventy era.
Brian
Sep 22, 2017 at 7:43 pm
Golf is a game of ‘status’ and the boys with the newest toys play together. You will never find a foursome of buddies with one playing 5 y.o. clubs. If you wanna play, you gotta pay.
Acew7iron
Sep 21, 2017 at 8:44 am
Their answer to the Kirkland ball?
Brian
Sep 21, 2017 at 4:28 pm
Except it’s still over 3x the price of a Kirkland…
Bert
Oct 4, 2017 at 5:30 pm
Whatever happened to the Kirkland ball? Is it finally on the shelves again; and if yes, is it really the same specifications as the one that stirred everyone up?
Tanner
Sep 21, 2017 at 7:47 am
Perhaps their answer for calls for a yellow pro v ?
carl spackler
Sep 21, 2017 at 8:25 am
but, but they said they couldn’t make a ball with a urethane cover yellow due to the nature of urethane
Irma
Sep 21, 2017 at 12:18 pm
They lied, again.
stevemac
Sep 20, 2017 at 10:09 pm
Yeah we do play golf in Texas year round!!!!!!!! Sure hope I am going to get my test balls here. How do you leave out Texas?
Si Si
Sep 21, 2017 at 10:59 pm
Me too
Rich Douglas
Sep 20, 2017 at 9:32 pm
Too little information. Are these some cool, new breakthrough? Or are they just re-packaged Titleist Velocity balls? Something in between? Something else?
Irma
Sep 21, 2017 at 12:18 pm
It’s a copy of the Q-Star Tour
TigerArmy
Sep 20, 2017 at 5:16 pm
Where the hell do these fit in between the ProV1s and the NXTs???
Looks a lot like the Bridgestone strategy where they try to sell sub par tour balls RX / RXS as premium balls to hackers.
AllanA
Sep 20, 2017 at 5:01 pm
AVX … AVX … AVX??? ….. Oh, I get it ….. A (Pro)V(1)X …. LOLOL
Guia
Sep 20, 2017 at 4:30 pm
I will give it a try. Personally though, I use any number of brand balls and have seen very little difference.
AllanA
Sep 20, 2017 at 4:58 pm
Oh, no… there must be a difference… look at all the claims and promises… it must be better because it’s the newest.
larrybud
Sep 21, 2017 at 10:01 am
There is certainly a difference between urethane and non-urethane balls as far as spin goes, especially on approach shots.
Distance? Eh, all within your margin of error.
Davey Dave
Sep 20, 2017 at 4:17 pm
Looks like a good target for an after-hours water hazard diving expedition. Seriously, I’d like to try them to see if they change my second shot.
golfraven
Sep 20, 2017 at 4:10 pm
Looks loke a NXT to me. Same packaging but different name?
larrybud
Sep 21, 2017 at 10:01 am
NXTs are not urethane.
Brian
Sep 20, 2017 at 4:08 pm
Until their balls are reasonably priced, the only Titleist’s I’ll play are those I find on the course.
C
Sep 21, 2017 at 7:52 am
lostgolfballs.com
Judge Smeills
Sep 20, 2017 at 3:52 pm
Still waiting for the release of new DT Solo and the Tour Prestige
Irma
Sep 20, 2017 at 3:47 pm
Titleist, starting to lose their ball market badly to Srixon, Bridgestone, TM, so they decide to copy and say why fight them, join them. Typical of a Korean-owned company looking to cash in, like always, with copies.
Thomas A
Sep 20, 2017 at 4:24 pm
Fila Korea sold Titleist. They are American, publicly owned now. If you read GolfWRX you’d know this.
CCGolfTx
Sep 20, 2017 at 9:44 pm
Acushnet owns Titleist but Fila Korea still owns Acushnet and owns the controlling percentage of the company.
Irma
Sep 21, 2017 at 2:16 am
No, it didn’t. You would know that if you lived in the outside world
https://en.wikipedia.org/wiki/Acushnet_Company
surewin73
Sep 21, 2017 at 11:00 am
From your Wikipedia page….
The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing.
Acushnet is still owned by Fila Korea!
ibo
Sep 22, 2017 at 10:43 am
Irma it literally says The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing. in the first line of the article. LOL
Irma
Sep 23, 2017 at 6:35 pm
Yeah. I was answering Thomas A’s retort that Fila Korea sold Titleist. It didn’t.
You would know that if you understood how the reply listings worked here. Duh
Double Mocha Man
Sep 20, 2017 at 3:35 pm
Did they stop making the “Velocity”… it was their long ball?
Golf64
Sep 20, 2017 at 3:13 pm
So 4 balls in the same price category?! Only thing I like about this is it comes in yellow. No customer here at ProV1 prices!
Scott
Sep 20, 2017 at 3:12 pm
Hey why not right? Give it the old Billy Baron!
cgasucks
Sep 20, 2017 at 3:12 pm
A 3 piece Urethane covered ball at the same price as the Pro V1? There’s no incentive for the golfer to buy the AVX (maybe a dozen or two for curiosity’s sake) long term and might as well buy the tried and true Pro V1 for the same price.
Teaj
Sep 20, 2017 at 3:08 pm
im confused, someone needs to do a review with these, PROV1 and PROV1X
Golfinnut
Sep 20, 2017 at 3:08 pm
with their quarterly golf sales down the toilet … why come out with a premium distance ball priced just like the V1? No one buys the ProV1 for just that reason. It’s just too damn expensive. No wonder it’s only in 3 states.
Golfandpuff
Sep 20, 2017 at 3:59 pm
Stats? Proof sales are down? Why don’t you get me the mfg cost per ball while you are at it? Thanks!
Brian
Sep 20, 2017 at 4:12 pm
A simple google search will tell you what is common knowledge on Titleist’s recent sales decline.
AllanA
Sep 20, 2017 at 4:55 pm
Golf equipment sales to the recreational golf market is down because the average golfer is aging and giving up the game. The demographics backs this up.
So the golf OEMs are shifting their sales to the upscale market because that’s where the money is. It’s happening to drivers, irons, wedges, balls, everything.
Most on these forums are not so rich that they don’t have to ask for the price of the equipment; they are mostly gearhead wannabes who fall in love with the newest and fanciest toys.
Cdub
Sep 20, 2017 at 6:51 pm
They are a public company. Read their last Q earnings release.
AllanA
Sep 20, 2017 at 2:25 pm
Titlesist Promises:
– More distance
– Softer feeel
– Enhanced speed
– Control spin
– Scoring control
– Durability
– More aerodynamic
– Flight consistency
– Optic color
– Fancy dimples
Premium performance at a premium price on par with ProV1-x.
Sooo, if you want to be a good golfer you must spend more $$$$ on your equipment, shoes, accessories and clothes too. It only makes sense.
new stuff!!
Sep 20, 2017 at 2:25 pm
what I don’t understand is why they don’t make the v1 or v1x in yellow.
waiting for tp5 to come in yellow as well.
until then… chrome soft it is
AllanA
Sep 20, 2017 at 5:05 pm
No ‘yaller’ ball for me…. maybe a pink Volvic…. maybe not …..