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Titleist announces new DT TruSoft golf balls and they’re available now

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Deciding on a golf ball is often one of sacrifices. Sometimes you have to give up distance for a softer feel, or affordability for better performance. With Titleist’s DT TruSoft line of golf balls, the idea is that golfers don’t have to make any sacrifices; soft feel, distance, short-game performance and affordability all come in one package.

When Titleist launched its DT TruSoft golf ball in 2015, it was made to be even softer than the company’s extremely popular DT Solo golf ball — 15 compression points softer, actually — but without sacrificing distance or short game performance. Titleist engineers accomplished this by making a low-compression core with a Pure Ionmer cover, which at the time, were the softest in company history, respectively.

With its new DT TruSoft golf balls, which will also be available in White and Optic Yellow, Titleist is cranking up the distance by increasing the size of its low-compression core — a core it’s calling “TruTouch.” The size increase will help reduce spin off the tee, helping golfers hit the ball farther. The golf balls also have what Titleist calls a new “TruSoft cover”, too, which is engineered for a soft feel and better short game performance in relation to its predecessor.

DTtruSoftBall

“We’re meeting more and more golfers who believe you have to sacrifice distance in order to play a softer-feeling ball,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “That’s certainly true for many of the lower compression products in the market right now — but not DT TruSoft. When we launched DT TruSoft two years ago, it instantly became the longest ball in the category. Our R&D team has since discovered how to provide even more distance without impacting the remarkably soft feel that golfers tell us they love about this product. New DT TruSoft continues to prove that golfers who prioritize feel don’t have to give up everything else.”

Of course, these golf balls may not produce the length or the short game spin of the company’s premium Pro V1x golf balls, or even its line of NXT Tour golf balls, but each of those options are at a significantly higher price. The DT TruSoft golf balls are priced at $21.99 (MAP), and provide the softest-feeling golf ball in Titleist’s stable. The point is, however, to provide maximum performance in an affordable and soft-feeling golf ball.

The improvements in the new 2017 DT TruSoft golf ball, therefore, help eliminate any sacrifices a golfer needs to make when making a purchase. They begin selling today, September 21 in golf shops around the U.S., and on Titleist’s website.

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9 Comments

9 Comments

  1. Thomas A

    Sep 26, 2017 at 10:50 am

    Wilson Duo for $20 or Titleist DT for $22-$23? Nearly identical balls, I’ll take the Wilson. Better feel than the last DT True Soft and saves $2.

  2. tlmck

    Sep 23, 2017 at 4:35 pm

    Use Supersoft at the moment, but will give this one a try. I liked the old DT solo the few times I played it, but it was a bit too hot around the greens for me.

  3. X-out

    Sep 21, 2017 at 12:56 pm

    Soft is good…. plus a buttery forged club…. oooooH

    • MamasBoy

      Sep 21, 2017 at 4:55 pm

      Soft balls are impotent balls and only for sissybois

      • tlmck

        Sep 23, 2017 at 4:33 pm

        This sissy boy shoots around even par consistently with a Callaway Supersoft.

  4. Irma

    Sep 21, 2017 at 12:21 pm

    Yet another Bridgestone copy

    • Tanner

      Sep 21, 2017 at 4:13 pm

      B’stone Stone Extra Soft is a sleeper of a ball and very good!

      • MamasBoy

        Sep 21, 2017 at 4:54 pm

        So you love soft balls.
        I bet you also have soft forged irons and a soft 304ss putter.
        Soft feeeeels sooooo gooood !!!

  5. Golf64

    Sep 21, 2017 at 11:09 am

    I like the previous model, might be my new ball for 2018!?

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Equipment

What Adam Scott said about his new 681.AS irons

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Adam Scott has used the same irons — Titleist Forged 680 — for the better part of 10 years.

“When you’re old and stubborn, you like what you like,” the 41-year-old told PGATOUR.COM.

Indeed, as he has transitioned into Titleist’s latest woods and wedges, the 14-time PGA TOUR winner has remained steadfast in playing his 2003 680 irons with KBS Tour 130 X shafts.

It was interesting, then, to see Scott with a different — but very similar — set of irons in the bag ahead of THE CJ CUP @ SUMMIT.

Adam Scott’s trust Titleist 680 8-iron

Scott’s new 681.AS Forged 8-iron

At a glance, the visually stunning irons look identically shaped to the 680s we’re used to seeing in Scott’s bag — similar large muscle pad on the rear of the club, similar hosel transition, similar generous amount of offset, similar topline. However, the irons looked substantially less worn and were stamped with 681.AS on the hosel.

What’s going on here?

Titleist declined to comment, but PGATOUR.COM caught up with Scott, who shared some details. As it turns out the new irons are the same…sort of.

Before digging into the 681.AS, we asked Scott why he doesn’t simply continue playing 680 irons, and when a set wears out, replace them with another. The answer, he said, was simple. Titleist “just ran out of original sets,” which the company stopped producing in 2005.

What to do? Scour eBay and used club stores? Frequent garage sales?

Scott indicated Titleist engineers took a different tack: They made CAD (computer-aided design) copies of his beloved 680s and CNC-machined what he called, “basically the same clubs.”

“Thanks to technology,” he said, “they’re as exact a replica as you can get, but with the way they’ve been made, I could argue it’s a more solid head with a more solid strike.

“I’ve been stuck on the 680s for a long time now,” he added. “…We’ve tried some stuff here and there. We tried bending the 620 MBs earlier this year, which I actually used at the Masters. I’ve been looking for 12 months for that new fresh set with good feel in the hands and good vibes, and we just couldn’t get there, so they took this project on.”

He continued: “It’s very nice for me that Titleist was able to do that. I know what I know. I’ve played it so long, I’m at a point where I think it’s detrimental to go searching and trying to change. I know how I play, and I know what I need to play well.”

Read the full piece here. 

Check out Adam Scott’s full WITB here.

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Coolest thing for sale in the GolfWRX Classifieds (10/15/21): Tour Issue Rare Odyssey Stroke Lab Jailbird Mini

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At GolfWRX, we love golf, plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Tour Issue Rare Odyssey Stroke Lab Jailbird Mini

From the seller (@Hunter01): “Rare Tour Issue Odyssey Stroke Lab mini putter. From the tour van with tour crimp on hosel. 35” long with grip options available. This putter never came to retail but we’re made available to the tour in limited quantities. 329 firm.”

To check out the full listing in our BST forum, head through the link: Tour Issue Rare Odyssey Stroke Lab Jailbird Mini 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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L.A.B Golf unveils new MEZZ.1 Proto putter

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L.A.B Golf has soft-launched its new MEZZ.1. Proto, which is currently limited to just 1,000 individually numbered putters.

The new mid-mallet putter is fully CNC machined from a billet of 6061 aircraft aluminum (body) and 303 stainless steel (midsection) for what L.A.B are calling their “best-feeling putter to date”.

The new addition includes 10 weights (eight on the bottom, two on the sides) that allow the company to individually build each putter to a golfer’s exact specifications.

Golfers can also choose their preferred alignment aid, with blank (no marking), line, and dot all offered with the new MEZZ.1 Proto.

The putter comes equipped with a headcover and is available to purchase now at LabGolf.com for $600.00.

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