Equipment
Titleist is releasing new “AVX” premium golf balls, made for more distance
GolfWRX has learned that Titleist is testing new “AVX” golf balls — made with premium performance urethane covers and designed for more distance and a softer feel — in three different markets. The new three-piece golf balls will hit the shelves of golf shops and retail stores for the same price as Titleist’s Pro V1 and Pro V1x golf balls on October 6 in only Florida, California and Arizona to evaluate the demand for such a product.
Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here
The golf balls will be available in both white and high optic yellow based on the photos of the packaging and golf balls.
According to language written on Titleist’s AVX packaging, the golf balls will have a new, “high speed,” low-compression core that’s designed for a softer feel and more distance. There is also a “high flex casing layer” to enhance speed and control spin. The “GRN41 urethane cover” is said to deliver scoring control, a soft feel and durability.
It’s clear from the photos we’ve obtained that the AVX golf balls feature a new dimple pattern, at least compared to the Pro V1 and Pro V1x golf balls. According to the packaging, it’s a “352 tetrahedral catenary dimple design” to make it more aerodynamic for flight consistency.
Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here
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Equipment
Spotted: Tony Finau’s driver shaft change at the 2024 Texas Children’s Houston Open
Tony Finau has always been known as one of the longest players on the PGA Tour, but he has recently been working on adding a little more distance. Last year, Finau averaged 118.3 mph club head speed and 178.08 mph ball speed, all while playing a Mitsubishi Diamana D+ Limited 70 TX driver shaft. This year, he has increased his club head speed to 123.93 mph and his ball speed to 183.32 mph.
However, Finau’s overall distance has decreased by two yards in that time. From a fitting perspective, something was amiss. We asked Tony about the shaft change at the Texas Children’s Hospital Open.
“[I’m seeing] better numbers with the spin. My driver’s been a little high spin for me over the last month or so, and so I just figured it was time to probably check out the equipment,” Finau said. “And it definitely showed me that I was using a shaft that’s maybe a little too tip-stiff for me, the way I load the club now. [I’m seeing] better numbers with the spin.”
Finau switched from the Mitsubishi Diamana D+ Limited 70 TX into the Diamana GT 70 TX. The newer Diamana GT has a slightly different profile than the D+ Limited with the stiffest handle section in the Diamana lineup. The mid sections between the two are similar stiffness but the tip is just slightly stiffer in the Diamana GT. Both shafts are within one gram of each other in the 70 TX. The torque rating on the GT is 0.1 higher than the D+Limited’s 2.7 measurement.
Mitsubishi lists the Diamana GT as a shaft between the mid-launching Diamana TB and the new low-launch Diamana WB shafts. For most players, it would be considered a mid/low launch and low-spin shaft option. Mitsubishi’s Xlink Tech Resin System makes sure the maximum carbon fiber content is there for smooth feel without reducing the strength of the shaft. MR70 carbon fiber is used for reinforcing the shaft and boron is used in the tip for its high strength and compression properties.
Finau is still using his trusty Ping G430 LST driver in 9 degrees and has the adjustable hosel set to -1 degree of loft (standard lie angle). Finau’s long-time favorite Lamkin UTX Green grip is installed. He definitely has a few extra wraps of tape under that grip as you can see the bulge down where the grip meets the shaft.
One final note: Per Ping’s PGA Tour rep Kenton Oates, Finau’s driver is also adjusted to play one degree upright to help dial in his desired launch.
We’ll see how he fares with the new setup this week in Houston!
- Check out the rest of our pictures from the 2024 Texas Children’s Houston Open
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Whats in the Bag
Zac Blair WITB 2024 (March)
- Zac Blair what’s in the bag accurate as of the Texas Children’s Houston Open. More photos from the event here.
Driver: Titleist TSR2 (10 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Red 6 X
3-wood: TaylorMade M5 Rocket 3 (14 degrees)
Shaft: Fujikura Speeder 757 Evolution V1 X
Utility: Titleist U510 (3)
Shaft: Aldila Tour Blue 85 X
Irons: Ping i210 (4-6), Miura MB-001 (7-9)
Shafts: Nippon N.S. Pro Modus3
Wedges: Titleist Vokey Design SM10 (46-10F, 58-08M @57, 60 @61), Vokey Design WedgeWorks (52-M)
Shafts: Nippon N.S. Pro Modus3 Tour 105 X
Putter: Scotty Cameron prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1
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Whats in the Bag
Martin Trainer WITB 2024 (March)
- Martin Trainer what’s in the bag accurate as of the Texas Children’s Houston Open. More photos from the event here.
Driver: Wilson Staff Staff Model (6.5 degrees)
Shaft: Mitsubishi Kai’li Blue 70 TX
3-wood: Wilson Staff WLabs Prototype (13 degrees)
Shaft: Mitsubishi Tensei CK Orange 80 TX
Irons: Wilson Staff Staff Model (2, 4-9)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Wilson Staff Staff Model (52, 56, 60)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Bobby Grace Greg Chalmers Prototype
Grips: Golf Pride Tour Velvet
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Tyler Brooke
Oct 23, 2017 at 12:00 pm
For Dummies Version: A ball that will go father then their prov and prov1X but is supposed to perform better around the greens and on the green.
They also flight iron shots lower and come hot off the face.
Bert
Oct 20, 2017 at 8:09 pm
Played the ball today for the first time. Felt good off club face and checked well on full shots into the greens. Distance was OK, not sure I picked up any with my 85 MPH swing speed. What I didn’t like about the ball was how it played for short pitch shots. I usually play a gap wedge, if possible, within 60-30 yards and it will bounce once, twice and then bite hard. This ball felt good but would bounce once, twice and then let go and roll. It tried to get it to bite off tight lie, but usually let go and rolled out more than I like. I switched to the B-330 RXS and got the check I wanted. I hit a few side by side and noticed the difference in bite characteristics. I could get used to it, but not sure. I did like the reaction off my driver, like I mentioned, not sure it was any longer, but flight was good for me. I’ll play them for a few more rounds and get a better feel.
Jerry
Oct 19, 2017 at 6:01 pm
What is GRN41 Urethane??
Not as spinny as their Elastomer Urethane in the ProV1?
AVX – Amateur VX (ProV1X)
Mat
Oct 13, 2017 at 11:22 pm
NXT + Urethane…
Mad-Mex
Sep 24, 2017 at 4:06 am
Heard next year they will have a rubber wound balata covered premium golf ball,,,,,,
Bobo
Sep 23, 2017 at 3:46 pm
The upgrade to the AVX is now in the minds and mill of the folks at Titleist.
AVX now….. BWY coming soon!!! (CXZ next year).
Mike Tomasi
Sep 23, 2017 at 2:15 pm
They should have just come out with a 70 compression pro v1 and called it the pro v1s. Just my marketing idea.
SK
Sep 23, 2017 at 6:02 pm
AVX now…. BWY soon…. CXZ coming next year…. otherwise no change
retired04
Sep 23, 2017 at 6:28 am
Slower swing speed? Try the Srixon Q Star Tour and do your own comparison. I’m 70. 75-77 swing speed-took the time to hit dozens of full and short game shots actually comparing the Pro Vs to the Srixon ball and the Srixon ball was as good or better at $30 or less per dz.. Had to convince myself and I did.
BO
Sep 22, 2017 at 9:24 pm
urethane…. non-urethane…..uranusthane?
2putttom
Sep 22, 2017 at 4:12 pm
lol .. these comments and responses remind me of public comment time at a city council meeting
abxgolf
Sep 22, 2017 at 4:58 pm
golf clubs and balls are gearhead heaven and let no man put that asunder
James Strachan
Sep 22, 2017 at 3:57 pm
VICE are made in yellow.
abxgolf
Sep 22, 2017 at 4:59 pm
try finding one of those in autumn leaves lol
Jack Nash
Sep 22, 2017 at 3:48 pm
Re-Branding
Re-Engineering
Re-Thinking
Re-Imagining (the latest BS acronym)
Re-Jigging
Re-Treading
All great ideas run thru the Constant Mill of failed actual new ideas.
3 piece balls go far Correct.
3 piece balls can have a soft cover.
3 piece balls will never have enuff spin greenside.
abxgolf
Sep 22, 2017 at 4:57 pm
rush down to yer nearest big box golf mecca store and buy a dozen or two is you loose lotsa balls.
DrB
Sep 22, 2017 at 1:33 pm
It is their way of catching up to Bridgestone, Callaway, Wilson (!), and perhaps others without having to eat crow and change their narrative of the last few years. Titleist has always maintained that either ProV1 or ProV1x is the best ball for your game regardless of your swing speed. (Their other balls exist for those players for whom price is a consideration.) Other companies have brought out tour-quality balls optimized for sub-100mph swings and have found great success with customers. So, Titleist had a problem: they could ignore the success of the likes of the Chrome Soft, B330RX, et al, and continue to lose market share, or come up with a new ball optimized for the sub-100mph swing that has a urethane cover, great distance, tour-quality short game performance, but not contradicting their previous proclamations that ProV1(x) is still best for everyone. Enter the AVX
asugrad1988
Sep 22, 2017 at 12:36 pm
It sounds like the Bridgestone E5 golf ball. 3 piece ball with a urethane cover. About $20 a dozen.
Jack Nash
Sep 22, 2017 at 3:49 pm
Add the name Titleist and double the cost. Re-Branding.
Mat
Oct 13, 2017 at 11:20 pm
And probably not as good as the e5.
MamasBoy
Sep 21, 2017 at 10:55 pm
Mo’ distance….. Lo spin…… Hi shot….. Hit da pin
Speedy
Sep 21, 2017 at 8:51 pm
No thanks, another of their overpriced balls.
MamasBoy
Sep 21, 2017 at 5:00 pm
“made for more distance”??
I need more distance so I’m gonna switch to AVX and they will match my PXG’s
AVX + PXG = APXXVG ….. woooh
Si Si
Sep 21, 2017 at 10:57 pm
Only clowns buy PXG
Si Si isanoob
Sep 22, 2017 at 10:13 am
Jealous much. If your not playing PXG’s you not playing your best.
abxgolf
Sep 22, 2017 at 4:55 pm
sounds like yer noob has been cut off
2putttom
Sep 22, 2017 at 4:09 pm
LOL
abxgolf
Sep 22, 2017 at 5:00 pm
LOL 2
Rich
Sep 21, 2017 at 10:55 am
Flat dimples , looks like the Wilson Staff C golf ball of a few years ago. It seems Wilson Duo had it right after all, Callaway has copied it in the soft, TaylorMade has tried to copy the idea of softer and now another attempt by Titleist to copy the DUO ball. Titleist has again put a ball out that is in the upper ranks in price thinking they will buy it just because of the name…. Titleist over priced and under delivered on most of their goods. They are like the car companies of the mid seventy era.
Brian
Sep 22, 2017 at 7:43 pm
Golf is a game of ‘status’ and the boys with the newest toys play together. You will never find a foursome of buddies with one playing 5 y.o. clubs. If you wanna play, you gotta pay.
Acew7iron
Sep 21, 2017 at 8:44 am
Their answer to the Kirkland ball?
Brian
Sep 21, 2017 at 4:28 pm
Except it’s still over 3x the price of a Kirkland…
Bert
Oct 4, 2017 at 5:30 pm
Whatever happened to the Kirkland ball? Is it finally on the shelves again; and if yes, is it really the same specifications as the one that stirred everyone up?
Tanner
Sep 21, 2017 at 7:47 am
Perhaps their answer for calls for a yellow pro v ?
carl spackler
Sep 21, 2017 at 8:25 am
but, but they said they couldn’t make a ball with a urethane cover yellow due to the nature of urethane
Irma
Sep 21, 2017 at 12:18 pm
They lied, again.
stevemac
Sep 20, 2017 at 10:09 pm
Yeah we do play golf in Texas year round!!!!!!!! Sure hope I am going to get my test balls here. How do you leave out Texas?
Si Si
Sep 21, 2017 at 10:59 pm
Me too
Rich Douglas
Sep 20, 2017 at 9:32 pm
Too little information. Are these some cool, new breakthrough? Or are they just re-packaged Titleist Velocity balls? Something in between? Something else?
Irma
Sep 21, 2017 at 12:18 pm
It’s a copy of the Q-Star Tour
TigerArmy
Sep 20, 2017 at 5:16 pm
Where the hell do these fit in between the ProV1s and the NXTs???
Looks a lot like the Bridgestone strategy where they try to sell sub par tour balls RX / RXS as premium balls to hackers.
AllanA
Sep 20, 2017 at 5:01 pm
AVX … AVX … AVX??? ….. Oh, I get it ….. A (Pro)V(1)X …. LOLOL
Guia
Sep 20, 2017 at 4:30 pm
I will give it a try. Personally though, I use any number of brand balls and have seen very little difference.
AllanA
Sep 20, 2017 at 4:58 pm
Oh, no… there must be a difference… look at all the claims and promises… it must be better because it’s the newest.
larrybud
Sep 21, 2017 at 10:01 am
There is certainly a difference between urethane and non-urethane balls as far as spin goes, especially on approach shots.
Distance? Eh, all within your margin of error.
Davey Dave
Sep 20, 2017 at 4:17 pm
Looks like a good target for an after-hours water hazard diving expedition. Seriously, I’d like to try them to see if they change my second shot.
golfraven
Sep 20, 2017 at 4:10 pm
Looks loke a NXT to me. Same packaging but different name?
larrybud
Sep 21, 2017 at 10:01 am
NXTs are not urethane.
Brian
Sep 20, 2017 at 4:08 pm
Until their balls are reasonably priced, the only Titleist’s I’ll play are those I find on the course.
C
Sep 21, 2017 at 7:52 am
lostgolfballs.com
Judge Smeills
Sep 20, 2017 at 3:52 pm
Still waiting for the release of new DT Solo and the Tour Prestige
Irma
Sep 20, 2017 at 3:47 pm
Titleist, starting to lose their ball market badly to Srixon, Bridgestone, TM, so they decide to copy and say why fight them, join them. Typical of a Korean-owned company looking to cash in, like always, with copies.
Thomas A
Sep 20, 2017 at 4:24 pm
Fila Korea sold Titleist. They are American, publicly owned now. If you read GolfWRX you’d know this.
CCGolfTx
Sep 20, 2017 at 9:44 pm
Acushnet owns Titleist but Fila Korea still owns Acushnet and owns the controlling percentage of the company.
Irma
Sep 21, 2017 at 2:16 am
No, it didn’t. You would know that if you lived in the outside world
https://en.wikipedia.org/wiki/Acushnet_Company
surewin73
Sep 21, 2017 at 11:00 am
From your Wikipedia page….
The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing.
Acushnet is still owned by Fila Korea!
ibo
Sep 22, 2017 at 10:43 am
Irma it literally says The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing. in the first line of the article. LOL
Irma
Sep 23, 2017 at 6:35 pm
Yeah. I was answering Thomas A’s retort that Fila Korea sold Titleist. It didn’t.
You would know that if you understood how the reply listings worked here. Duh
Double Mocha Man
Sep 20, 2017 at 3:35 pm
Did they stop making the “Velocity”… it was their long ball?
Golf64
Sep 20, 2017 at 3:13 pm
So 4 balls in the same price category?! Only thing I like about this is it comes in yellow. No customer here at ProV1 prices!
Scott
Sep 20, 2017 at 3:12 pm
Hey why not right? Give it the old Billy Baron!
cgasucks
Sep 20, 2017 at 3:12 pm
A 3 piece Urethane covered ball at the same price as the Pro V1? There’s no incentive for the golfer to buy the AVX (maybe a dozen or two for curiosity’s sake) long term and might as well buy the tried and true Pro V1 for the same price.
Teaj
Sep 20, 2017 at 3:08 pm
im confused, someone needs to do a review with these, PROV1 and PROV1X
Golfinnut
Sep 20, 2017 at 3:08 pm
with their quarterly golf sales down the toilet … why come out with a premium distance ball priced just like the V1? No one buys the ProV1 for just that reason. It’s just too damn expensive. No wonder it’s only in 3 states.
Golfandpuff
Sep 20, 2017 at 3:59 pm
Stats? Proof sales are down? Why don’t you get me the mfg cost per ball while you are at it? Thanks!
Brian
Sep 20, 2017 at 4:12 pm
A simple google search will tell you what is common knowledge on Titleist’s recent sales decline.
AllanA
Sep 20, 2017 at 4:55 pm
Golf equipment sales to the recreational golf market is down because the average golfer is aging and giving up the game. The demographics backs this up.
So the golf OEMs are shifting their sales to the upscale market because that’s where the money is. It’s happening to drivers, irons, wedges, balls, everything.
Most on these forums are not so rich that they don’t have to ask for the price of the equipment; they are mostly gearhead wannabes who fall in love with the newest and fanciest toys.
Cdub
Sep 20, 2017 at 6:51 pm
They are a public company. Read their last Q earnings release.
AllanA
Sep 20, 2017 at 2:25 pm
Titlesist Promises:
– More distance
– Softer feeel
– Enhanced speed
– Control spin
– Scoring control
– Durability
– More aerodynamic
– Flight consistency
– Optic color
– Fancy dimples
Premium performance at a premium price on par with ProV1-x.
Sooo, if you want to be a good golfer you must spend more $$$$ on your equipment, shoes, accessories and clothes too. It only makes sense.
new stuff!!
Sep 20, 2017 at 2:25 pm
what I don’t understand is why they don’t make the v1 or v1x in yellow.
waiting for tp5 to come in yellow as well.
until then… chrome soft it is
AllanA
Sep 20, 2017 at 5:05 pm
No ‘yaller’ ball for me…. maybe a pink Volvic…. maybe not …..