Deciding on a golf ball is often one of sacrifices. Sometimes you have to give up distance for a softer feel, or affordability for better performance. With Titleist’s DT TruSoft line of golf balls, the idea is that golfers don’t have to make any sacrifices; soft feel, distance, short-game performance and affordability all come in one package.
When Titleist launched its DT TruSoft golf ball in 2015, it was made to be even softer than the company’s extremely popular DT Solo golf ball — 15 compression points softer, actually — but without sacrificing distance or short game performance. Titleist engineers accomplished this by making a low-compression core with a Pure Ionmer cover, which at the time, were the softest in company history, respectively.
With its new DT TruSoft golf balls, which will also be available in White and Optic Yellow, Titleist is cranking up the distance by increasing the size of its low-compression core — a core it’s calling “TruTouch.” The size increase will help reduce spin off the tee, helping golfers hit the ball farther. The golf balls also have what Titleist calls a new “TruSoft cover”, too, which is engineered for a soft feel and better short game performance in relation to its predecessor.
“We’re meeting more and more golfers who believe you have to sacrifice distance in order to play a softer-feeling ball,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “That’s certainly true for many of the lower compression products in the market right now — but not DT TruSoft. When we launched DT TruSoft two years ago, it instantly became the longest ball in the category. Our R&D team has since discovered how to provide even more distance without impacting the remarkably soft feel that golfers tell us they love about this product. New DT TruSoft continues to prove that golfers who prioritize feel don’t have to give up everything else.”
Of course, these golf balls may not produce the length or the short game spin of the company’s premium Pro V1x golf balls, or even its line of NXT Tour golf balls, but each of those options are at a significantly higher price. The DT TruSoft golf balls are priced at $21.99 (MAP), and provide the softest-feeling golf ball in Titleist’s stable. The point is, however, to provide maximum performance in an affordable and soft-feeling golf ball.
The improvements in the new 2017 DT TruSoft golf ball, therefore, help eliminate any sacrifices a golfer needs to make when making a purchase. They begin selling today, September 21 in golf shops around the U.S., and on Titleist’s website.