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Titleist announces new DT TruSoft golf balls and they’re available now

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Deciding on a golf ball is often one of sacrifices. Sometimes you have to give up distance for a softer feel, or affordability for better performance. With Titleist’s DT TruSoft line of golf balls, the idea is that golfers don’t have to make any sacrifices; soft feel, distance, short-game performance and affordability all come in one package.

When Titleist launched its DT TruSoft golf ball in 2015, it was made to be even softer than the company’s extremely popular DT Solo golf ball — 15 compression points softer, actually — but without sacrificing distance or short game performance. Titleist engineers accomplished this by making a low-compression core with a Pure Ionmer cover, which at the time, were the softest in company history, respectively.

With its new DT TruSoft golf balls, which will also be available in White and Optic Yellow, Titleist is cranking up the distance by increasing the size of its low-compression core — a core it’s calling “TruTouch.” The size increase will help reduce spin off the tee, helping golfers hit the ball farther. The golf balls also have what Titleist calls a new “TruSoft cover”, too, which is engineered for a soft feel and better short game performance in relation to its predecessor.

DTtruSoftBall

“We’re meeting more and more golfers who believe you have to sacrifice distance in order to play a softer-feeling ball,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “That’s certainly true for many of the lower compression products in the market right now — but not DT TruSoft. When we launched DT TruSoft two years ago, it instantly became the longest ball in the category. Our R&D team has since discovered how to provide even more distance without impacting the remarkably soft feel that golfers tell us they love about this product. New DT TruSoft continues to prove that golfers who prioritize feel don’t have to give up everything else.”

Of course, these golf balls may not produce the length or the short game spin of the company’s premium Pro V1x golf balls, or even its line of NXT Tour golf balls, but each of those options are at a significantly higher price. The DT TruSoft golf balls are priced at $21.99 (MAP), and provide the softest-feeling golf ball in Titleist’s stable. The point is, however, to provide maximum performance in an affordable and soft-feeling golf ball.

The improvements in the new 2017 DT TruSoft golf ball, therefore, help eliminate any sacrifices a golfer needs to make when making a purchase. They begin selling today, September 21 in golf shops around the U.S., and on Titleist’s website.

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9 Comments

9 Comments

  1. Thomas A

    Sep 26, 2017 at 10:50 am

    Wilson Duo for $20 or Titleist DT for $22-$23? Nearly identical balls, I’ll take the Wilson. Better feel than the last DT True Soft and saves $2.

  2. tlmck

    Sep 23, 2017 at 4:35 pm

    Use Supersoft at the moment, but will give this one a try. I liked the old DT solo the few times I played it, but it was a bit too hot around the greens for me.

  3. X-out

    Sep 21, 2017 at 12:56 pm

    Soft is good…. plus a buttery forged club…. oooooH

    • MamasBoy

      Sep 21, 2017 at 4:55 pm

      Soft balls are impotent balls and only for sissybois

      • tlmck

        Sep 23, 2017 at 4:33 pm

        This sissy boy shoots around even par consistently with a Callaway Supersoft.

  4. Irma

    Sep 21, 2017 at 12:21 pm

    Yet another Bridgestone copy

    • Tanner

      Sep 21, 2017 at 4:13 pm

      B’stone Stone Extra Soft is a sleeper of a ball and very good!

      • MamasBoy

        Sep 21, 2017 at 4:54 pm

        So you love soft balls.
        I bet you also have soft forged irons and a soft 304ss putter.
        Soft feeeeels sooooo gooood !!!

  5. Golf64

    Sep 21, 2017 at 11:09 am

    I like the previous model, might be my new ball for 2018!?

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Equipment

Srixon launches new Soft Feel Brite golf balls

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Srixon has introduced the second generation of its Soft Feel Brite golf balls which arrive in highly visible orange, green and red color codes.

The new additions from Srixon feature the brand’s softest FastLayer Core to date, with the core beginning soft in the center and transitioning to a firmer perimeter in design to offer equal parts distance and feel.

Srixon’s matte visual performance technology aims to provide improved visibility on the new Soft Feel Brite balls, while the ball’s 338 Speed Dimple Pattern is designed to reduce drag at launch and increase lift during descent.

The Soft Feel Brite balls also feature a soft, thin cover which bids to provide more greenside spin and softer feel on all pitches, chips and putts.

“Soft Feel Brite delivers all the benefits of the Soft Feel golf ball with additional matte color offerings. With the addition of the FastLayer Core, Soft Feel Brite provides the total package of enhanced distance, feel and visibility.” – Brian Schielke, Marketing Director at Srixon.

The Soft Feel Brite balls are available to purchase now at Srixon.com and cost $21.99 per dozen.

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Equipment

What irons do you play? – GolfWRXers discuss

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In our forums, our members have been discussing the irons that they currently play. WRXer ‘Vater’ asks members which brand they have in the bag and why, and you can see the results so far after 189 survey participants.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Vater: “I use Titleist 718 AP1s because they cost less new than some used clubs, haha. In all seriousness, I love the quality overall, and specifically, I was looking for a set with a good GW – and most of all, I wanted to play a 4 iron again, and the 4 and 5 irons in the 718 AP1s are beastly.”
  • aadadams: “I use Taylormade Speedblades for about the last 6 years, they still work great for my game, and I don’t see a change in the near future.”
  • Celebros: “Cobra Forged Tour.”
  • jholz: “I am Cleveland, but towards the latter end of the glory days – CG7 Tours. About as good a club as money can buy. Wish I could find some CG7 Tour Concepts!”
  • gripandrip: “Srixon 745’s. Most likely may be looking to the ZX7 as a possible replacement. Love my Srixon irons.”

Entire Thread: “The irons used by GolfWRXers”

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Whats in the Bag

Danielle Kang’s winning WITB: 2020 Drive On Championship

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Driver: TaylorMade M4 (8.5 degrees)
Shaft: Basileus Leggero 2 50 S

5-wood: Titleist TS3
Shaft: Mitsubishi Tensei AV Blue 60 S

Hybrids: Titleist 816 H2 (19, 23 degrees)
Shaft: Mitsubishi Diamana Blue S+ 70 HY S

Irons: Titleist 716 CB (5-9)
Shaft: Nippon N.S. Pro

Wedges: Titleist Vokey SM7 (46-08, 50-12F, 54-08M, 58-08M)

Putter: Scotty Cameron Prototype

Ball: Titleist Pro V1x

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WITB

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