Equipment

Titleist announces new DT TruSoft golf balls and they’re available now

Published

7 years ago

Sep 21, 2017

Deciding on a golf ball is often one of sacrifices. Sometimes you have to give up distance for a softer feel, or affordability for better performance. With Titleist’s DT TruSoft line of golf balls, the idea is that golfers don’t have to make any sacrifices; soft feel, distance, short-game performance and affordability all come in one package.

When Titleist launched its DT TruSoft golf ball in 2015, it was made to be even softer than the company’s extremely popular DT Solo golf ball — 15 compression points softer, actually — but without sacrificing distance or short game performance. Titleist engineers accomplished this by making a low-compression core with a Pure Ionmer cover, which at the time, were the softest in company history, respectively.

With its new DT TruSoft golf balls, which will also be available in White and Optic Yellow, Titleist is cranking up the distance by increasing the size of its low-compression core — a core it’s calling “TruTouch.” The size increase will help reduce spin off the tee, helping golfers hit the ball farther. The golf balls also have what Titleist calls a new “TruSoft cover”, too, which is engineered for a soft feel and better short game performance in relation to its predecessor.

DTtruSoftBall

“We’re meeting more and more golfers who believe you have to sacrifice distance in order to play a softer-feeling ball,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing. “That’s certainly true for many of the lower compression products in the market right now — but not DT TruSoft. When we launched DT TruSoft two years ago, it instantly became the longest ball in the category. Our R&D team has since discovered how to provide even more distance without impacting the remarkably soft feel that golfers tell us they love about this product. New DT TruSoft continues to prove that golfers who prioritize feel don’t have to give up everything else.”

Of course, these golf balls may not produce the length or the short game spin of the company’s premium Pro V1x golf balls, or even its line of NXT Tour golf balls, but each of those options are at a significantly higher price. The DT TruSoft golf balls are priced at $21.99 (MAP), and provide the softest-feeling golf ball in Titleist’s stable. The point is, however, to provide maximum performance in an affordable and soft-feeling golf ball.

The improvements in the new 2017 DT TruSoft golf ball, therefore, help eliminate any sacrifices a golfer needs to make when making a purchase. They begin selling today, September 21 in golf shops around the U.S., and on Titleist’s website.

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Whats in the Bag

Ben Kohles WITB 2024 (May)

Published

1 hour ago

May 5, 2024

GolfWRX Staff

Driver: Titleist TSR3 (9 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue 6 X

3-wood: TaylorMade Stealth Plus (15 degrees)
Shaft: Fujikura Ventus Blue 8 X

Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue HB 9 x

Irons: Titleist T200 (4, 5), Titleist 620 CB (6-9)
Shafts: Project X 6.0

Wedges: Titleist Vokey Design SM10 (46-10F, 50-12F, 54-12D, 60)
Shafts: Project X 6.0

Putter: Scotty Cameron P5 prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1

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Whats in the Bag

Kris Kim WITB 2024 (May)

Published

2 days ago

May 3, 2024

GolfWRX Staff

Kris Kim what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here.

Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX

3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX

Check out more in-hand photos of Kris Kim’s equipment here.

Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X

Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125

Check out more in-hand photos of Kris Kim’s equipment here.

Putter: TaylorMade Spider Tour

Grips: Golf Pride Tour Velvet Cord

Check out more in-hand photos of Kris Kim’s equipment here.

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Equipment

Welcome to the family: TaylorMade launches PUDI and PDHY utility irons

Published

2 days ago

May 3, 2024

GolfWRX Staff

TaylorMade is continuing its UDI/DHY series with the successor to the Stealth UDI and DHY utility irons: PUDI and PDHY (which the company styles as P·UDI and P·DHY). TaylorMade is folding the designs in with its P Series of irons.

TaylorMade outlined the process of developing its new utilities this way. The company started with the data on utility iron usage. Not surprisingly, better players — i.e. those who generate more clubhead speed and strike the ball more precisely — were found to gravitate toward the UDI model. DHY usage, however, covered a wider swath than the company might have expected with six-to-18 handicappers found to be bagging the club.

TaylorMade also found that the majority of golfers playing UDI or DHY utilities were playing P Series irons at the top of their iron configurations.

Can you see where this is going?

Matt Bovee, Director of Product Creation, Iron and Wedge at TaylorMade: “As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels. It is a natural fit to give these players the performance in this category that they are looking for.”

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TaylorMade PUDI

TaylorMade PUDI technology cutaway (via TaylorMade)

Crafted with tour player input, TaylorMade sought to develop a confidence-inspiring utility iron that blends with the rest of the P Series irons. Also of note: Interestingly, the PUDI has a more compact head than the P790.

In comparison to past UDI products, the PUDI has a more traditional iron shape, slimmer toplines, and less offset with a little of the backbar visible at address.

TaylorMade PDHY

TaylorMade PDHY tech cutaway (via TaylorMade).

Larger in profile than the PUDI, the PDHY seeks to position center of gravity (CG) lower in the club for ease of launch. The toe height is larger and the profile is larger at address — roughly five millimeters longer than PUDI — the sole of the club is wider for improved forgiveness.

Club Junkie’s take

Golfers who feel like they are missing something at the top of the bag could find the PUDI or PDHY a great option. The look of the PUDI should fit the most discerning eye with a more compact look, less offset, and a thinner topline. If you want a little more confidence looking down the P-DHY will be slightly larger while still being a good-looking utility iron.

For being small packages both models pack a pretty good punch with fast ball speeds, even off-center. The feel is soft and you get a solid feel of the ball compressing off the face when you strike it well. Your ears are greeted with a nice heavy thud as the ball and club come together. The PDHY will launch a little higher for players who need it while the PUDI offers a more penetrating ball flight. Both utility irons could be the cure for an open spot in the top end of the bag.

PUDI, PDHY, or Rescue?

TaylorMade offers the following notes to assist golfers in filling out their bags:

PUDI has mid-CG right behind the center face to create a more penetrating mid-to-low ball flight
PDHY has a lower center of gravity to produce an easier-to-launch mid-to-high ball flight.
Both PUDI and PDHY are lower-flying than the company’s hybrid/Rescue clubs.
PUDI is more forgiving than P790.
PDHY is the most forgiving iron in the entire TaylorMade iron family