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Online golf equipment shopping is up 50 percent year-over-year, says Golf Datatech

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Golf Datatech’s Serious Golfer Shopping & Purchasing Habits Study, published roughly every two years, is one of the industry’s most significant indicators of what’s going on at the heart of golf retail.

“Like most consumer shopping preferences in the United States, serious golfers’ choices about shopping for golf equipment or apparel have changed significantly over the past few years,” says John Krzynowek, a Partner in Golf Datatech LLC.

“The retail environment is rapidly evolving across all consumer products in the USA, and the purchasing of golf products is no exception. In fact, shopping for, and buying golf products is frequently a multi-step process. Gone are the days when golfers would buy without shopping for product features, as well as comparing prices. Today’s golfer is savvier about product life cycles and price/value relationships.”

Golf Datatech tapped over 2,500 golfers from its database, surveying multiple demographics, including: golf handicap, gender, facility played, geographic region, alpha consumers (those that buy products most frequently) and price points, along with a special investigation of online shopping habits.

The survey found online shopping for golf equipment is up more than 50 percent year-over-year. Just last year, a GPAU study found participants were most likely to make their next equipment purchase online just 13 percent of the time.

Interestingly, buying more equipment online hasn’t made consumers more impulsive: The average respondent said it takes him/her three months to pull the trigger on a new piece of equipment.

Also worth remembering in evaluating the increase in online sales: More than 100 brick and mortar golf shops have closed in the U.S. in the past year.

Krzynowek also says, “Purchase cycles in clubs have shortened slightly over the past few years, but still remain elongated from an historical point of view.”

Another tidbit: Here’s what Golf Datatech found with respect to average equipment purchase cycles.

  • Drivers: 4 years
  • Irons: 5 years
  • Wedges: 4 years
  • Putters: 6 years
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35 Comments

35 Comments

  1. SEO

    Nov 3, 2017 at 10:06 am

    I blog quite often and I truly thank you for your content.
    The article has truly peaked my interest. I will book mark your site
    and keep checking for new details about once
    a week. I opted in for your RSS feed as well.

  2. Mad-Mex

    Oct 29, 2017 at 10:14 pm

    Yet on another article online shopping and K-Sigs get bashed,,,,

  3. Tamanna khan

    Oct 11, 2017 at 1:09 am

    Thanks a lot for this best idea about golf. this is a very effective post

  4. Maxtest Xtreme

    Oct 6, 2017 at 7:09 am

    Quality articles is the main to attrqct the viewers to visit the web site, that’s what this ssite is providing.

  5. moses

    Sep 22, 2017 at 12:03 pm

    Buying last year’s model or buying used = big’money savings.
    I got a used 917D2 from Globalgolf for $230. No way in heck I’m paying $450 for a new club that’s worth $250 after I play a few rounds.

  6. Justin

    Sep 20, 2017 at 6:12 pm

    M2 driver AND 3 wood, new in plastic, globalgolf.com for $299… what would that retail for? $649!!! you tell me who’s the asinine one

    • JCC

      Sep 20, 2017 at 7:40 pm

      Um no – not the 2017 model you moron. It’s $650 at global. My local shop sells that for $600. If you’re talking about the 2016 model then you’re trying to deceive people.

      • Justin

        Sep 20, 2017 at 8:19 pm

        I’m deceiving people or the manufacturers are deceiving people?????

        • JCC

          Sep 20, 2017 at 11:01 pm

          Show us where globalgolf is selling the 2017 M2 driver and fairway for $299. Prove it.

          • Justin

            Sep 21, 2017 at 5:07 pm

            ok i’m sorry i combined two arguments and you didn’t comprehend, 1. shop online 2. buy previous year models 3. SAVE MONEY

        • birdie

          Sep 21, 2017 at 3:04 pm

          lol blaming the manufacturer for you stupidity it seems

  7. Mark

    Sep 20, 2017 at 12:09 pm

    Ok, with a sampling of 2500 from a population of 26,000,000 what is the confidece level and margin of error in the statistics?

  8. Johnnythunders

    Sep 19, 2017 at 8:50 pm

    For all of you uniformed people saying all golf equipment sold on EBay is fake, get real. You have no idea the current state of how a very large portion of golf clubs are sold in the United States. And by the very manufacturers that also sell to brick and mortar. Callaway has a great preowned site, best trade-in prices, authentic certificates and there “like new clubs” are in a large number of cases, new. They have the number one selling driver now on there, Epic. And the prices are good but get really great when they have sales like ever other week. And guest were Callaway also sells clubs, right now they have 66,667 clubs listed on EBAY.. Mizuno is different they don’t have a preowned site but they sell clubs to lots of small internet dealers or brick and morter who sell on eBay, you place your order, it’s built by Mizuno and shipp d by them to you at a lower cost.

    Now if you play Pings or Titelest they are still trying to control pricing especially Ping. So you have to pay way more to get your shiny new clubs.

    And that’s the key lower cost, authentic clubs, faster. Retail stores are dead. The golf store is dead.

    Internet has enabled a new retail model. Get on board.

    • SoloGolfer

      Sep 20, 2017 at 6:08 pm

      Only idjits buy a set of clubs online and just to brag about WITB. That’s why golf is the game for goofballs and gearheads.

    • JCC

      Sep 20, 2017 at 7:46 pm

      how do you know what lie angle you need? what shaft you need? what loft you need on drivers? keep acting in ways that will result in not being able to test clubs out. “the internet” isn’t selling clubs at 1/2 the price of a brick and mortar. that’s just not logical. most brick and mortars will price match if you give them the chance.

      • birdie

        Sep 21, 2017 at 3:07 pm

        anyone can go to a reputable fitter, get fit, and then buy the clubs online new or used.

        no, we don’t need to go beat balls with random clubs at the closet golf galaxy to figure out what to buy. this is actually probably more detrimental as their launch monitors aren’t all that accurate to begin with.

  9. Bert

    Sep 19, 2017 at 7:39 pm

    Why is it when eBay is mentioned I immediately think counterfeit? Maybe it’s because when the price of a set of irons is $1300 and you can get a new set on eBay for $600, something doesn’t seem correct. Some mfr’s are listing their authorized eBay Sellers. That’s a good thing for the buyer.

    • birdie

      Sep 20, 2017 at 9:09 am

      can’t help but laugh at those who think everything on ebay is fake. the joke is on you for paying retail prices when same clubs can be bought at a steep discount. your example is an exaggeration of course.

  10. Boobsy McKiss

    Sep 19, 2017 at 6:50 pm

    Seems some people here are still in denial about the future of brick and mortar stores. Do we really need stats to tell us this? Amazon and other online retailers are growing quickly and so are the number of people buying from them. Sure it’s nice to support local from buying local, but it’s dumb to believe this is somehow going to stem the tide permanently. And a lot of people seem to believe they can stop the train.

    Like it or not, the future is a lot of empty retail stores (not just in golf) and almost everything you buy will be from online retailers. Toys R Us just became the next victim of Amazon. Who is next? Best Buy is on the brink. And it will take some time (10-15yrs) but eventually the sporting goods stores will go too and that will be that for the in-store golf buying experience. Send all thank you cards to Amazon and Walmart.

  11. Justin

    Sep 19, 2017 at 4:25 pm

    If you don’t buy online, you probably enjoy wasting money

    • JCC

      Sep 19, 2017 at 7:26 pm

      asinine comment

      • birdie

        Sep 20, 2017 at 9:11 am

        sorry, but he’s right. if you walk into a store and pay retail you are over paying. its that simple

  12. surewin73

    Sep 19, 2017 at 3:59 pm

    If I know my specs I would be comfortable purchasing equipment at one of the larger sites (TGW, PGA Superstore, etc.). But I rather purchase from a local shop.

  13. Thomas A

    Sep 19, 2017 at 2:50 pm

    I bought a set of brand new Wilson Staff v4 irons 4-GW on ebay for $330. Brand new, in the Wilson box with all the plastic head wrap and everything. Why the heck would I pay $900 in a store? Or even $650 when they get marked down after a product cycle?

    • JCC

      Sep 19, 2017 at 8:09 pm

      because they are probably fake or stolen. how do you logic out that you can buy clubs for 1/3 or even 1/2 the price online? do you honestly think there is that much margin in golf clubs? if you do then you’re a moron.

      • birdie

        Sep 20, 2017 at 9:13 am

        you couldn’t be more wrong. hope you enjoy wasting your money. yes, for a set of clubs that are one to two years old, the margin between online discounts and retail prices is huge. sometimes more than half.

        I can walk into a retail store today, see the 716 ap2 irons still near their original price. online, i’d pay hundreds less for the same set.

        continue assuming anything online is fake. its your money your wasting

      • birdie

        Sep 20, 2017 at 9:15 am

        lol you couldn’t be more wrong. enjoy wasting your money

      • BIG STU

        Sep 21, 2017 at 3:23 am

        SERIOUSLY??? Just had to say that and who in the hell would want to counterfit Wilson clubs to begin with?

  14. RonMcD

    Sep 19, 2017 at 2:25 pm

    I suspect a majority of the online purchases is for balls and other such golf accessories. Buying club equipment online is moronic.

    • LaBraeGolfer

      Sep 19, 2017 at 7:12 pm

      This could very well be possible. I have made over 100 online purchases in the last 3 years buying used clubs, through various sites. I have been a club fitter so I know what my specs are and it is fun to try new equipment just to have something new in the bag. It doesn’t effect my scoring at all and I still go to lessons like any serious golfer.

  15. Mark

    Sep 19, 2017 at 2:21 pm

    This is based off a sampling of 2,500 golfers from over 26 million golfers in the US. Real convincing.

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Whats in the Bag

Collin Morikawa WITB (2020 ZOZO Championship)

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Driver: TaylorMade SIM (8 degrees @ 8.5)
Shaft: Mitsubishi Diamana D+ Limited 70 TX

3-wood: TaylorMade SIM Titanium (15 degrees @ 13.5)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Hybrid: TaylorMade SIM Max Rescue (19 degrees)
Shaft: Mitsubishi Tensei CK Pro White Hybrid 100 TX

Irons: TaylorMade P7MC (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG2 (52-09SB), Titleist Vokey Design SM8 (56-14F @55), TaylorMade MG2 Hi-Toe (60)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade Spider FCG

  • Hosel: Short Slant
  • Alignment: No line
  • Length: 34.25”
  • Lie: 69.5°
  • Loft: 2.5°
  • SW: D4

Grip: TaylorMade Red Cap
Shaft: KBS CT Tour

Ball: TaylorMade TP5

Grips: Golf Pride Z-Grip Cord

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Equipment

Cobra introduces new 2021 King Tour irons with MIM technology

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cobra-king-tour-mim-irons-2021

It’s been quite a while (three-plus years) since we have seen any new players irons from Cobra Golf. The Rev33 “Rickie iron” was teased out over the last year, but the focus has mainly stayed on its Forged Tec line, which has done well in the very competitive players distance category.

So why the long wait?

cobra-king-tour-mim-irons-2021

According to Cobra’s VP of R&D Tom “TO” Olsavsky it was for a very specific reason…

“A long time ago we had actually planned it to launch at the end of 2019 as we usually try to launch players irons in the fall. Between COVID-19 delays and the new breakthrough innovation MIM process, it took us a little longer but it’s been worth the extra time, player feedback has been amazing so we are confident it will succeed.”

Introducing new 2021 Cobra King Tour irons

Tech Story

cobra-king-tour-mim-irons-

Cobra King Tour MIM 7-iron – cavity view

Cobra King Tour MIM 7-iron – face view

Metal Injection Molding AKA MIM is a term we have heard a few times over the past year. Cobra just recently implemented this process into its MIM wedge line. Essentially, it’s a process that allows OEMs to fine-tune a club heads shape and spec to the nth degree all while dialing in the softest feel possible. Seems awesome for a wedge and even better for an iron. To make it really easy to understand, it’s not cast, it’s not forged, its MIM.

The multi-material 1025 iron head has a tungsten weight inserted into the toe section that dials in the CG directly to the sweet spot. This practice is very popular—and almost essential at this point—Cobra has done this in the past with its previous players irons and it was first introduced as a head weight adjustment for Rickie Fowler years ago.

The final step is a thermoplastic polyurethane (TPU) insert to ensure impact gives off that “Muscle Back” softness at impact, a good way for traditional players to try new tech and not sacrifice the familiar softness of a forged blade.

Who is it for?

According to Olsavsky

“The King Tour iron is designed for the range of Tour players to single-digit handicaps. It slots in nicely between the pure MB type irons and Players Distance. It’s also a slight merger between Forged Tour and Forged CB shapes, so hoping to cover both players that would have chosen one of these 2 irons.”

2021 Cobra King Tour irons: Optics

Cobra King Tour MIM 7-iron - cavity view

Cobra King Tour MIM 7-iron – topline view

Cobra King Tour MIM 7-iron – toe view

The new 2021 Cobra King Tour has a slightly shorter blade from the previous King Forged Tour iron based on comments from staff, the top line has been thinned out (a hair) and offset was increased to satisfy staff feedback.

According to Cobra Director of Tour Operations Ben Schomin

“The initial shape was developed years ago in the AMP Cell Forged iron and then transitioned with a few tweaks into the King Forged Tour. The shape in general was always well liked, but there was a common theme among R&D/marketing employees and players that the long iron blade lengths were a little long from heel to toe. We made some design changes to the MIM Tour iron that addressed blade length along with a few other feel enhancing tweaks. Overall it is a very eye pleasing shape.”

To make it really uncomplicated: the new 2021 Cobra King Tour is a simple, compact player cavity back designed to do its job. Cobra irons have always gone through the turf well, and now has a softer feel thanks to the MIM process. Players will get the MB feel in a CB iron.

Cobra King Tour MIM 4-iron - cavity view

Cobra King Tour MIM 4-iron – cavity view

The Tour

Cobra doesn’t have the biggest Tour presence in the world, but it does have some VERY unique minds to pick from for R&D.

“Like all of our new gear, we love to get input from our staff. In this case, having players like Jason Dufner, Rickie Fowler and others giving specific feedback is always an integral part of the process. For example, Duf is as knowledgeable about what makes a good club as anyone out there. If he responds well to shape or feel we know we are in a good place.” -Ben Schomin

And we had to ask about BAD…Is this something Bryson would put in play? 

“At this time there is no plan to make one length out of this head. But who knows, if he gets fired up to play them we will make it happen. He seems to be doing fine with what he has in the bag now, lol.” -Ben Schomin

Cobra King Tour MIM pitching wedge – cavity view

2021 Cobra King Tour irons: Overall

I’ve said it before, and I’ll say it again, these days any product that hits the market will be (for the most part) superb. Like its competitors, Cobra is offering a simple yet elegant players CB that will hold water with anything else.

The real question goes back to the players themselves: What are you looking for in your irons? Is it more distance (hopefully not), precision, turf interaction, curb appeal? We all respond to different parts and now more than ever there are options to satisfy your heart and your hands. This new Cobra iron has everything a player would want. So, get fit, and put ’em to the test.

Specs

Cobra King Tour MIM Cobra King Tour MIM

Per Cobra

The King Tour Irons with MIM Technology are available in a 4-PW set make-up in right hand only. 

A 3-iron and gap wedge are available via custom order. Each King Tour iron is equipped with a steel KBS $-Taper 120 shaft in the golfer’s choice of stiff or regular flex. In addition, each iron comes with a Cobra Lamkin Crossline Connect grip in black. 

Cobra King Tour MIM

A wide selection of shaft and grip upgrades are also made available through custom order.  The stock steel set retails for $1,299 and will be available beginning October 30, 2020, on cobragolf.com and through Cobra’s entire network of off-course retailers/custom club fitters.    

 

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Equipment

GolfWRX Classifieds (10/20/20): Putters! 3D printed NCW, TP Mills, Scotty Cameron circle T

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At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member croy0021 – Custom TP Mills

Soft lines, milled face, and a true one of a kind, what else could you want in a beautiful TP Mills putter?

To see the full listing and additional pictures check out the link here: TP Mills

Member joshfisher – Scotty Cameron Circle T

FTUO – for tour use only! This Scotty Cameron is straight from the tour and ready for your local country club, muni, or indoor golf league – wherever it is you play.

To see the full listing and additional pictures check out the link here: Circle T putter

Member pschmitt712 – Custom National Custom Works putter

This is truly in the IYKYK (if you know you know) category of golf equipment. A fully 3D printed putter from the same great people that produce some of the greatest custom forged irons on the planet: National Custom Works.

To see the full listing and additional pictures check out the link here: NCW 3D printed putter

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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