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Online golf equipment shopping is up 50 percent year-over-year, says Golf Datatech

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Golf Datatech’s Serious Golfer Shopping & Purchasing Habits Study, published roughly every two years, is one of the industry’s most significant indicators of what’s going on at the heart of golf retail.

“Like most consumer shopping preferences in the United States, serious golfers’ choices about shopping for golf equipment or apparel have changed significantly over the past few years,” says John Krzynowek, a Partner in Golf Datatech LLC.

“The retail environment is rapidly evolving across all consumer products in the USA, and the purchasing of golf products is no exception. In fact, shopping for, and buying golf products is frequently a multi-step process. Gone are the days when golfers would buy without shopping for product features, as well as comparing prices. Today’s golfer is savvier about product life cycles and price/value relationships.”

Golf Datatech tapped over 2,500 golfers from its database, surveying multiple demographics, including: golf handicap, gender, facility played, geographic region, alpha consumers (those that buy products most frequently) and price points, along with a special investigation of online shopping habits.

The survey found online shopping for golf equipment is up more than 50 percent year-over-year. Just last year, a GPAU study found participants were most likely to make their next equipment purchase online just 13 percent of the time.

Interestingly, buying more equipment online hasn’t made consumers more impulsive: The average respondent said it takes him/her three months to pull the trigger on a new piece of equipment.

Also worth remembering in evaluating the increase in online sales: More than 100 brick and mortar golf shops have closed in the U.S. in the past year.

Krzynowek also says, “Purchase cycles in clubs have shortened slightly over the past few years, but still remain elongated from an historical point of view.”

Another tidbit: Here’s what Golf Datatech found with respect to average equipment purchase cycles.

  • Drivers: 4 years
  • Irons: 5 years
  • Wedges: 4 years
  • Putters: 6 years
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35 Comments

35 Comments

  1. SEO

    Nov 3, 2017 at 10:06 am

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  2. Mad-Mex

    Oct 29, 2017 at 10:14 pm

    Yet on another article online shopping and K-Sigs get bashed,,,,

  3. Tamanna khan

    Oct 11, 2017 at 1:09 am

    Thanks a lot for this best idea about golf. this is a very effective post

  4. Maxtest Xtreme

    Oct 6, 2017 at 7:09 am

    Quality articles is the main to attrqct the viewers to visit the web site, that’s what this ssite is providing.

  5. moses

    Sep 22, 2017 at 12:03 pm

    Buying last year’s model or buying used = big’money savings.
    I got a used 917D2 from Globalgolf for $230. No way in heck I’m paying $450 for a new club that’s worth $250 after I play a few rounds.

  6. Justin

    Sep 20, 2017 at 6:12 pm

    M2 driver AND 3 wood, new in plastic, globalgolf.com for $299… what would that retail for? $649!!! you tell me who’s the asinine one

    • JCC

      Sep 20, 2017 at 7:40 pm

      Um no – not the 2017 model you moron. It’s $650 at global. My local shop sells that for $600. If you’re talking about the 2016 model then you’re trying to deceive people.

      • Justin

        Sep 20, 2017 at 8:19 pm

        I’m deceiving people or the manufacturers are deceiving people?????

        • JCC

          Sep 20, 2017 at 11:01 pm

          Show us where globalgolf is selling the 2017 M2 driver and fairway for $299. Prove it.

          • Justin

            Sep 21, 2017 at 5:07 pm

            ok i’m sorry i combined two arguments and you didn’t comprehend, 1. shop online 2. buy previous year models 3. SAVE MONEY

        • birdie

          Sep 21, 2017 at 3:04 pm

          lol blaming the manufacturer for you stupidity it seems

  7. Mark

    Sep 20, 2017 at 12:09 pm

    Ok, with a sampling of 2500 from a population of 26,000,000 what is the confidece level and margin of error in the statistics?

  8. Johnnythunders

    Sep 19, 2017 at 8:50 pm

    For all of you uniformed people saying all golf equipment sold on EBay is fake, get real. You have no idea the current state of how a very large portion of golf clubs are sold in the United States. And by the very manufacturers that also sell to brick and mortar. Callaway has a great preowned site, best trade-in prices, authentic certificates and there “like new clubs” are in a large number of cases, new. They have the number one selling driver now on there, Epic. And the prices are good but get really great when they have sales like ever other week. And guest were Callaway also sells clubs, right now they have 66,667 clubs listed on EBAY.. Mizuno is different they don’t have a preowned site but they sell clubs to lots of small internet dealers or brick and morter who sell on eBay, you place your order, it’s built by Mizuno and shipp d by them to you at a lower cost.

    Now if you play Pings or Titelest they are still trying to control pricing especially Ping. So you have to pay way more to get your shiny new clubs.

    And that’s the key lower cost, authentic clubs, faster. Retail stores are dead. The golf store is dead.

    Internet has enabled a new retail model. Get on board.

    • SoloGolfer

      Sep 20, 2017 at 6:08 pm

      Only idjits buy a set of clubs online and just to brag about WITB. That’s why golf is the game for goofballs and gearheads.

    • JCC

      Sep 20, 2017 at 7:46 pm

      how do you know what lie angle you need? what shaft you need? what loft you need on drivers? keep acting in ways that will result in not being able to test clubs out. “the internet” isn’t selling clubs at 1/2 the price of a brick and mortar. that’s just not logical. most brick and mortars will price match if you give them the chance.

      • birdie

        Sep 21, 2017 at 3:07 pm

        anyone can go to a reputable fitter, get fit, and then buy the clubs online new or used.

        no, we don’t need to go beat balls with random clubs at the closet golf galaxy to figure out what to buy. this is actually probably more detrimental as their launch monitors aren’t all that accurate to begin with.

  9. Bert

    Sep 19, 2017 at 7:39 pm

    Why is it when eBay is mentioned I immediately think counterfeit? Maybe it’s because when the price of a set of irons is $1300 and you can get a new set on eBay for $600, something doesn’t seem correct. Some mfr’s are listing their authorized eBay Sellers. That’s a good thing for the buyer.

    • birdie

      Sep 20, 2017 at 9:09 am

      can’t help but laugh at those who think everything on ebay is fake. the joke is on you for paying retail prices when same clubs can be bought at a steep discount. your example is an exaggeration of course.

  10. Boobsy McKiss

    Sep 19, 2017 at 6:50 pm

    Seems some people here are still in denial about the future of brick and mortar stores. Do we really need stats to tell us this? Amazon and other online retailers are growing quickly and so are the number of people buying from them. Sure it’s nice to support local from buying local, but it’s dumb to believe this is somehow going to stem the tide permanently. And a lot of people seem to believe they can stop the train.

    Like it or not, the future is a lot of empty retail stores (not just in golf) and almost everything you buy will be from online retailers. Toys R Us just became the next victim of Amazon. Who is next? Best Buy is on the brink. And it will take some time (10-15yrs) but eventually the sporting goods stores will go too and that will be that for the in-store golf buying experience. Send all thank you cards to Amazon and Walmart.

  11. Justin

    Sep 19, 2017 at 4:25 pm

    If you don’t buy online, you probably enjoy wasting money

    • JCC

      Sep 19, 2017 at 7:26 pm

      asinine comment

      • birdie

        Sep 20, 2017 at 9:11 am

        sorry, but he’s right. if you walk into a store and pay retail you are over paying. its that simple

  12. surewin73

    Sep 19, 2017 at 3:59 pm

    If I know my specs I would be comfortable purchasing equipment at one of the larger sites (TGW, PGA Superstore, etc.). But I rather purchase from a local shop.

  13. Thomas A

    Sep 19, 2017 at 2:50 pm

    I bought a set of brand new Wilson Staff v4 irons 4-GW on ebay for $330. Brand new, in the Wilson box with all the plastic head wrap and everything. Why the heck would I pay $900 in a store? Or even $650 when they get marked down after a product cycle?

    • JCC

      Sep 19, 2017 at 8:09 pm

      because they are probably fake or stolen. how do you logic out that you can buy clubs for 1/3 or even 1/2 the price online? do you honestly think there is that much margin in golf clubs? if you do then you’re a moron.

      • birdie

        Sep 20, 2017 at 9:13 am

        you couldn’t be more wrong. hope you enjoy wasting your money. yes, for a set of clubs that are one to two years old, the margin between online discounts and retail prices is huge. sometimes more than half.

        I can walk into a retail store today, see the 716 ap2 irons still near their original price. online, i’d pay hundreds less for the same set.

        continue assuming anything online is fake. its your money your wasting

      • birdie

        Sep 20, 2017 at 9:15 am

        lol you couldn’t be more wrong. enjoy wasting your money

      • BIG STU

        Sep 21, 2017 at 3:23 am

        SERIOUSLY??? Just had to say that and who in the hell would want to counterfit Wilson clubs to begin with?

  14. RonMcD

    Sep 19, 2017 at 2:25 pm

    I suspect a majority of the online purchases is for balls and other such golf accessories. Buying club equipment online is moronic.

    • LaBraeGolfer

      Sep 19, 2017 at 7:12 pm

      This could very well be possible. I have made over 100 online purchases in the last 3 years buying used clubs, through various sites. I have been a club fitter so I know what my specs are and it is fun to try new equipment just to have something new in the bag. It doesn’t effect my scoring at all and I still go to lessons like any serious golfer.

  15. Mark

    Sep 19, 2017 at 2:21 pm

    This is based off a sampling of 2,500 golfers from over 26 million golfers in the US. Real convincing.

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Equipment

Bettinardi unveils new BB1 F Summer Lovin’ putter

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Bettinardi unveiled a new addition to The Hive at its Summer Social last night, and it’ll have you pining for the days of a certain festival on Max Yasgur’s farm.

The BB1 Flow Summer Lovin’ putter is a new creation from Robert J. Bettinardi that features the company’s first-ever stainless steel tie-dye PVD pocket insert.

Here are the specs for this truly groovy golf club.

  • Material: 303 Stainless Steel
  • Insert: 303 Stainless Steel Tie Dye PVD
  • Face Milling: Micro Honeycomb
  • Weight: 358 grams
  • Finish: Tour Blast
  • Lie: 70°
  • Loft:
  • Toe Hang: 3/4
  • Grip: Orange Lamkin

The BB1 Flow Summer Lovin’ will be available through The Hive and Bettinardi specialty dealers on Thursday, June 28th for $750.

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Kenny Perry WITB 2018

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Equipment is accurate as of the 2018 US Open (6/12/2018).

Driver: Vertical Groove (10.5 degrees)
Shaft: Aldila Rogue 60 Tour X

3 Wood: TaylorMade M4 (15 degrees)
Shaft: Fujikura Atmos Tour Spec 7X

5 Wood: TaylorMade M4 (18 degrees)
Shaft: Fujikura Atmos Tour Spec 7TX

Hybrid: Exotix CBX (19 degrees), Adams Idea a12 (17 degrees)
Shaft: Graphite Design Tour AD DI-95x Hybrid

Irons: TaylorMade r7 (4-PW)
Shaft: KBS Tour

Wedges: Cleveland RTX-3 (54-14), TaylorMade MG Hi-Toe (60), Hopkins Golf (64)
Shaft: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Circle T T5W
Grip: Scotty Cameron Pistol

Discussion: See what GolfWRX members are saying about Perry’s clubs. 

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Equipment

SPOTTED: New Callaway Forged irons… Apex or Legacy?

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Photos of a new Callaway Forged iron popped up in our GolfWRX Forums, and our members are trying to figure out whether they’re going to be replacements for Apex Pro irons, or whether they’re an update on the Legacy series. They could also be X-Forged irons, but since Callaway recently came out with new X-Forged irons, that would be unlikely.

Here’s what GolfWRX Members are saying:

  • elwhippy: A new Legacy iron? Looks a bit Japanese shaped. 
  • mattTHEkatt: Like an X-Forged/Legacy Black mashup. They look powerful. 
  • DTown3011: …gotta be the next Apex!
  • J13: Pics look like a newer legacy black.
  • mgholda: Pics look like a newer legacy black.
  • TheMoneyShot: I thought Cally was going to phase out the Apex name after they released the MBs?
  • john443: A larger cavity in these then the X- Forged… competitor to the 750 and AP3 maybe? …or Legacy Black finally brought to retail…hallelujah. CF16 replacement???!
  • Equipto: These look very sharp, and like thumpers. I don’t care if they are a Legacy Black or Apex replacement, call them whatever… i’ll try them 
  • mrmikeac: Next gen Callaway Apex Legacy? Hmmmm…..
  • Brizam: The Legacy Black might be the best players cavity back ever made.  If they were to become available they’d move straight to the top of the list of clubs to buy for me. 
  • Jourdan M: This is the Apex Pro 

Here are photos of the new Callaway irons we spotted

Previous Apex Pro irons

Previous Legacy irons

Which one do you think the new iron looks like? 

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