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Online golf equipment shopping is up 50 percent year-over-year, says Golf Datatech

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Golf Datatech’s Serious Golfer Shopping & Purchasing Habits Study, published roughly every two years, is one of the industry’s most significant indicators of what’s going on at the heart of golf retail.

“Like most consumer shopping preferences in the United States, serious golfers’ choices about shopping for golf equipment or apparel have changed significantly over the past few years,” says John Krzynowek, a Partner in Golf Datatech LLC.

“The retail environment is rapidly evolving across all consumer products in the USA, and the purchasing of golf products is no exception. In fact, shopping for, and buying golf products is frequently a multi-step process. Gone are the days when golfers would buy without shopping for product features, as well as comparing prices. Today’s golfer is savvier about product life cycles and price/value relationships.”

Golf Datatech tapped over 2,500 golfers from its database, surveying multiple demographics, including: golf handicap, gender, facility played, geographic region, alpha consumers (those that buy products most frequently) and price points, along with a special investigation of online shopping habits.

The survey found online shopping for golf equipment is up more than 50 percent year-over-year. Just last year, a GPAU study found participants were most likely to make their next equipment purchase online just 13 percent of the time.

Interestingly, buying more equipment online hasn’t made consumers more impulsive: The average respondent said it takes him/her three months to pull the trigger on a new piece of equipment.

Also worth remembering in evaluating the increase in online sales: More than 100 brick and mortar golf shops have closed in the U.S. in the past year.

Krzynowek also says, “Purchase cycles in clubs have shortened slightly over the past few years, but still remain elongated from an historical point of view.”

Another tidbit: Here’s what Golf Datatech found with respect to average equipment purchase cycles.

  • Drivers: 4 years
  • Irons: 5 years
  • Wedges: 4 years
  • Putters: 6 years
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35 Comments

35 Comments

  1. SEO

    Nov 3, 2017 at 10:06 am

    I blog quite often and I truly thank you for your content.
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    and keep checking for new details about once
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  2. Mad-Mex

    Oct 29, 2017 at 10:14 pm

    Yet on another article online shopping and K-Sigs get bashed,,,,

  3. Tamanna khan

    Oct 11, 2017 at 1:09 am

    Thanks a lot for this best idea about golf. this is a very effective post

  4. Maxtest Xtreme

    Oct 6, 2017 at 7:09 am

    Quality articles is the main to attrqct the viewers to visit the web site, that’s what this ssite is providing.

  5. moses

    Sep 22, 2017 at 12:03 pm

    Buying last year’s model or buying used = big’money savings.
    I got a used 917D2 from Globalgolf for $230. No way in heck I’m paying $450 for a new club that’s worth $250 after I play a few rounds.

  6. Justin

    Sep 20, 2017 at 6:12 pm

    M2 driver AND 3 wood, new in plastic, globalgolf.com for $299… what would that retail for? $649!!! you tell me who’s the asinine one

    • JCC

      Sep 20, 2017 at 7:40 pm

      Um no – not the 2017 model you moron. It’s $650 at global. My local shop sells that for $600. If you’re talking about the 2016 model then you’re trying to deceive people.

      • Justin

        Sep 20, 2017 at 8:19 pm

        I’m deceiving people or the manufacturers are deceiving people?????

        • JCC

          Sep 20, 2017 at 11:01 pm

          Show us where globalgolf is selling the 2017 M2 driver and fairway for $299. Prove it.

          • Justin

            Sep 21, 2017 at 5:07 pm

            ok i’m sorry i combined two arguments and you didn’t comprehend, 1. shop online 2. buy previous year models 3. SAVE MONEY

        • birdie

          Sep 21, 2017 at 3:04 pm

          lol blaming the manufacturer for you stupidity it seems

  7. Mark

    Sep 20, 2017 at 12:09 pm

    Ok, with a sampling of 2500 from a population of 26,000,000 what is the confidece level and margin of error in the statistics?

  8. Johnnythunders

    Sep 19, 2017 at 8:50 pm

    For all of you uniformed people saying all golf equipment sold on EBay is fake, get real. You have no idea the current state of how a very large portion of golf clubs are sold in the United States. And by the very manufacturers that also sell to brick and mortar. Callaway has a great preowned site, best trade-in prices, authentic certificates and there “like new clubs” are in a large number of cases, new. They have the number one selling driver now on there, Epic. And the prices are good but get really great when they have sales like ever other week. And guest were Callaway also sells clubs, right now they have 66,667 clubs listed on EBAY.. Mizuno is different they don’t have a preowned site but they sell clubs to lots of small internet dealers or brick and morter who sell on eBay, you place your order, it’s built by Mizuno and shipp d by them to you at a lower cost.

    Now if you play Pings or Titelest they are still trying to control pricing especially Ping. So you have to pay way more to get your shiny new clubs.

    And that’s the key lower cost, authentic clubs, faster. Retail stores are dead. The golf store is dead.

    Internet has enabled a new retail model. Get on board.

    • SoloGolfer

      Sep 20, 2017 at 6:08 pm

      Only idjits buy a set of clubs online and just to brag about WITB. That’s why golf is the game for goofballs and gearheads.

    • JCC

      Sep 20, 2017 at 7:46 pm

      how do you know what lie angle you need? what shaft you need? what loft you need on drivers? keep acting in ways that will result in not being able to test clubs out. “the internet” isn’t selling clubs at 1/2 the price of a brick and mortar. that’s just not logical. most brick and mortars will price match if you give them the chance.

      • birdie

        Sep 21, 2017 at 3:07 pm

        anyone can go to a reputable fitter, get fit, and then buy the clubs online new or used.

        no, we don’t need to go beat balls with random clubs at the closet golf galaxy to figure out what to buy. this is actually probably more detrimental as their launch monitors aren’t all that accurate to begin with.

  9. Bert

    Sep 19, 2017 at 7:39 pm

    Why is it when eBay is mentioned I immediately think counterfeit? Maybe it’s because when the price of a set of irons is $1300 and you can get a new set on eBay for $600, something doesn’t seem correct. Some mfr’s are listing their authorized eBay Sellers. That’s a good thing for the buyer.

    • birdie

      Sep 20, 2017 at 9:09 am

      can’t help but laugh at those who think everything on ebay is fake. the joke is on you for paying retail prices when same clubs can be bought at a steep discount. your example is an exaggeration of course.

  10. Boobsy McKiss

    Sep 19, 2017 at 6:50 pm

    Seems some people here are still in denial about the future of brick and mortar stores. Do we really need stats to tell us this? Amazon and other online retailers are growing quickly and so are the number of people buying from them. Sure it’s nice to support local from buying local, but it’s dumb to believe this is somehow going to stem the tide permanently. And a lot of people seem to believe they can stop the train.

    Like it or not, the future is a lot of empty retail stores (not just in golf) and almost everything you buy will be from online retailers. Toys R Us just became the next victim of Amazon. Who is next? Best Buy is on the brink. And it will take some time (10-15yrs) but eventually the sporting goods stores will go too and that will be that for the in-store golf buying experience. Send all thank you cards to Amazon and Walmart.

  11. Justin

    Sep 19, 2017 at 4:25 pm

    If you don’t buy online, you probably enjoy wasting money

    • JCC

      Sep 19, 2017 at 7:26 pm

      asinine comment

      • birdie

        Sep 20, 2017 at 9:11 am

        sorry, but he’s right. if you walk into a store and pay retail you are over paying. its that simple

  12. surewin73

    Sep 19, 2017 at 3:59 pm

    If I know my specs I would be comfortable purchasing equipment at one of the larger sites (TGW, PGA Superstore, etc.). But I rather purchase from a local shop.

  13. Thomas A

    Sep 19, 2017 at 2:50 pm

    I bought a set of brand new Wilson Staff v4 irons 4-GW on ebay for $330. Brand new, in the Wilson box with all the plastic head wrap and everything. Why the heck would I pay $900 in a store? Or even $650 when they get marked down after a product cycle?

    • JCC

      Sep 19, 2017 at 8:09 pm

      because they are probably fake or stolen. how do you logic out that you can buy clubs for 1/3 or even 1/2 the price online? do you honestly think there is that much margin in golf clubs? if you do then you’re a moron.

      • birdie

        Sep 20, 2017 at 9:13 am

        you couldn’t be more wrong. hope you enjoy wasting your money. yes, for a set of clubs that are one to two years old, the margin between online discounts and retail prices is huge. sometimes more than half.

        I can walk into a retail store today, see the 716 ap2 irons still near their original price. online, i’d pay hundreds less for the same set.

        continue assuming anything online is fake. its your money your wasting

      • birdie

        Sep 20, 2017 at 9:15 am

        lol you couldn’t be more wrong. enjoy wasting your money

      • BIG STU

        Sep 21, 2017 at 3:23 am

        SERIOUSLY??? Just had to say that and who in the hell would want to counterfit Wilson clubs to begin with?

  14. RonMcD

    Sep 19, 2017 at 2:25 pm

    I suspect a majority of the online purchases is for balls and other such golf accessories. Buying club equipment online is moronic.

    • LaBraeGolfer

      Sep 19, 2017 at 7:12 pm

      This could very well be possible. I have made over 100 online purchases in the last 3 years buying used clubs, through various sites. I have been a club fitter so I know what my specs are and it is fun to try new equipment just to have something new in the bag. It doesn’t effect my scoring at all and I still go to lessons like any serious golfer.

  15. Mark

    Sep 19, 2017 at 2:21 pm

    This is based off a sampling of 2,500 golfers from over 26 million golfers in the US. Real convincing.

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Equipment

10 of the best historical Ryder Cup-themed apparel and memorabilia finds

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Ryder Cup pandemonium is about to kick in, and there’s plenty of fun souvenirs that golf fans can get their hands on before it all begins.

With just over a week to go until the main event gets underway, we thought we’d take a look at some of the coolest, and rarest, Ryder Cup-themed memorabilia out there.

2018 Ryder Cup 16oz. Pint Glass

Why not start with a product from the 2018 Ryder Cup collection? Featuring the official Ryder Cup logo and the name of the host course, this pint glass is perfect for sipping on a few cold ones while enjoying the three days of action. You can pick one up here.

2014 USA Ryder Cup Team Sweaters

Well, the 2014 Ryder Cup was a bit of a disaster for Team U.S.A, but these Ralph Lauren sweaters featuring the flag of the United States were a success. Even as a European I wanted one. I think I still want one.

1997 Ryder Cup ball markers, pitch repairer, golf tees from Valderrama 

The 1997 Ryder Cup was yet another classic, and this little golf set which is available for under $25, is a nice souvenir for both fans of the Ryder Cup and the great Seve Ballesteros, who captained Team Europe to a memorable victory that year. Check it out here.

1987 Ryder Cup Money Clip

Stepping back in time, this gold money clip featuring details from the 1987 Ryder Cup is an eye catcher, and it’s available here on eBay (Although it’s not exactly cheap!).

2016 Ryder Cup Hazeltine Collector Edition Knit Golf Covers

The 2016 Ryder Cup was a blowout win for the U.S. team, and although most die-hard U.S. fans won’t exactly be rushing to buy Ryder Cup memorabilia from the 21st century, these driver and hybrid headcovers are a definite winner. Check them out here.

2010 Scotty Cameron Ryder Cup Team Europe Blade Putter Headcover

The detail of this headcover is a piece of art. Featuring the European flag and the Welsh dragon, this putter headcover from Titleist is a must for any European fan feeling nostalgic over that victory at Celtic Manor. Available on eBay here.

1995 Ryder Cup Oak Hill Golf Visor Hat

Heres’ another item for the Europeans. Golf visors are quite retro on their own these days, and this visor comes from the 1995 Ryder Cup, which was the first time Europe recovered from a deficit heading into the singles action to win the cup. One of the cheaper selections on this list, you can find it here.

1991 Ryder Cup Programme

The 1991 Ryder Cup, nicknamed ‘The War On The Shore’, was one of the most intense Ryder Cups of all time. This mint condition programme would fit nicely into anyone’s Ryder Cup collection, but especially those from the U.S., whose side triumphed that year. Available here.

2012 Ryder Cup DVD: The Miracle At Medinah

Not exactly rare, but all Team Europe supporters will likely want to re-watch this classic contest at some point in the future. Easy to find and under $10 too.

1999 U.S. Ryder Cup Shirt

I’ve saved the best for last. This shirt will forever be remembered for what is arguably the most well known Ryder Cup moment, Justin Leonard draining a monster putt to set off wild celebrations from Team U.S.A. The shirt, although hideous, is a collectors dream with only 99 in existence. If you manage to stumble upon one, then thank your lucky stars, as earlier this year someone paid almost $4,000 for one. Just let that sink in.

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Apparel Reviews

Adidas introduces Go-To Adapt Jacket (and you can win one in our forum giveaway)

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“Fall temps could be all over the place.” –Weather Channel

Adidas Golf is continually bringing out innovative products that are designed to help you stay comfortable on the golf course. In that spirit, the Go-To Adapt Jacket is designed to be worn when the weather can not make up its mind.

The Go-To Adapt Jacket has a polyester top portion of the chest, shoulders and back which allows for better range of motion and body heat release. The bottom portion is fleece to help keep your core warm during the cooler morning tee times. Available for both men and women, this jacket has telescoping sleeves, allowing for the sleeves to be rolled up without stretching them out. The sleeves also feature an articulated elbow region, allowing for full range of motion.

Christine Cowan, global director of apparel, Adidas Golf says, “Golfers are used to having apparel that works for the two temperature extremes. But there are days when you need to be able to transition, for example, from a cooler morning to a warmer afternoon. That’s why we created the Go-To Adapt Jacket, to be the ideal mid-weight option that provides optimal stretch where you need it as well as enhanced breathability. It’s that reliable and perfect piece that can take you through your day, on course and off.”

Designed with the golf swing in mind, some of the key features include

  • Quarter Zip (men’s)
  • Full Zip (women’s)
  • Internal headphone pockets
  • Front-zip pockets
  • Telescope cuff (women’s features thumbholes)
  • Articulated elbows for freedom of movement
  • Water-resistant fabric combined with fleece-lined shell for all weather protection
  • Droptail hem for extra coverage
  • Women’s jacket features a more feminine cut and design

And an extra bit of good news for WRXers. You can enter via this forum thread for an opportunity to get your hands on this jacket.

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Equipment

Tour Edge launches new Exotics EXS Driver

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Tour Edge has introduced its new Exotics EXS Driver, which, according to the company, is designed for those golfers who seek a quality, high-performing product, but are constrained by budget.

The main feature of the brand-new product from Tour Edge is its Flight Tuning System (FTS). FTS allows adjustable sole weights to alternate between two different settings. Here’s a rundown of the two settings and what they are designed to provide:

  • FTS1: Nine-gram weight in the heel, three-gram weight in the rear for lower spin, slice reducing shape and a medium launch.
  • FTS2: Three-gram weight in the heel and a nine-gram weight in the rear for medium spin, neutral shape and a higher launch.

The New Exotics EXS Driver will also feature RollFace Technology and a new and improved SlipStream Sole. The RollFace technology incorporates modified bulge and roll on the toe, which is designed to promote straighter shots on balls hit off the toe. According to Tour Edge, the technology, combined with the enhanced sweet spot, makes this the most forgiving driver face ever produced by the company. Along with this, the new wider speed channels on the SlipStream sole are intended to improve club head speed.

Tour Edge President and Master Club Designer David Glod, explained why he believes the New Exotics EXS Driver will have a more significant impact on the market than any other Tour Edge driver before it.

“The EXS driver is absolutely loaded with technology. This is the most technology we’ve ever been able to fit into a design, and each one works in concert with one another to provide the best performing driver possible.”

“The shapes are beautiful, and we utilized only the finest in materials and components. I believe that at the aggressive price point that we are offering, the EXS driver will have its highest impact on the driver market over any other previous Exotics release.”

The New Exotics EXS Driver from Tour Edge will be available to purchase from Nov. 1, 2018, and will cost $299.

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