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PXG Signs Paige Spiranac as Brand Ambassador

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Paige Spiranac has a new equipment sponsor. The 24-year-old online influencer, who has a following of more than 1.2 million on Instagram, has signed on to be a brand ambassador for PXG.

“Paige epitomizes PXG’s customers – passionate golfers who value exceptional equipment,” said PXG Founder Bob Parsons. “She knows who she is and is unapologetic in her efforts to enjoy the game. I think that’s pretty cool and I think our customers will think so too.”

Spiranac played collegiate golf at San Diego State University, where she was a First-Team All-Mountain West Selection in 2012-2013 and a Second-Team Selection in 2013-2014. She turned professional in 2015 and notched her first professional win at a Cactus Tour event at Orange Tree Golf Result in June 2016. She’s also competed in three high-profile events on the Ladies European Tour, missing the cut at the Omega Dubai Ladies Masters in 2015 and 2016. She finished T58 at the Ladies Scottish Open in 2016. 

My kind of Friday night. Pizza and comic books????????

A post shared by Paige Spiranac (@_paige.renee) on

It’s off the course where Spiranac has become a star. Golf Digest put her on the cover of its May 2016 magazine, declaring her a “Futurist,” one of the “innovators and influencers changing the game” of golf. She’s best known for her fitness, fashion, and golf photos and videos. Spiranac has also been outspoken against online bullying as an Ambassador of the CyberSmile Foundation, and more recently, a critic against the LPGA’s new dress code.

PXG was founded in 2014. The ultra-premium golf equipment manufacturer has a PGA Tour staff of nine players, including major champions Zach Johnson and Charl Schwartzel. Its LPGA Tour staff also includes nine players, most notably two-time major champion Lydia Ko.

“PXG is changing the golf industry in a way that is exciting and refreshing,” Spiranac said. “I believe in the company and its people, and want to be part of what they’re doing. I’m excited to finally say I am a member of the PXG Troops!”

Paige Spiranac WITB?

Driver: PXG 0811X Driver (9 degrees)
Shaft: Mitsubishi Tensei White 60S

3 Wood: PXG 0341X (15 degrees)
Shaft: Fujikura Speeder Evo I 661S

Hybrids: PXG 0317X (19 and 22)
Shaft: Mitsubishi Tensei Blue 80R

Irons: PXG 0311XF (5-PW)
Shafts: Aerotech Steelfiber 70R

Wedges: PXG 0311T Milled Sugar Daddy (50, 54), Zulu (58)
Shafts: Steelfiber 70R

Putter: PXG Gunboat S

Discussion: See what GolfWRX Members are saying about the partnership. 

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62 Comments

62 Comments

  1. Jon

    Sep 5, 2017 at 9:33 pm

    Two words why she was picked, first begins with T and the second begins with A…and neither has anything to do with golf.

  2. Gary

    Sep 5, 2017 at 4:12 pm

    Now that she is using PXG clubs, her LPGA tour record is bound to improve, right?

  3. Jalan

    Sep 2, 2017 at 12:08 pm

    I’m sure as a Brand Ambassador, she’ll increase sales by about two sets, annually.

  4. Jacked_Loft

    Sep 2, 2017 at 8:23 am

    I bet she didn’t get a free Tesla or Rolex.

  5. Chipoverdale

    Sep 2, 2017 at 6:43 am

    Whoa that is truly stacked and tilt.

  6. matt_bear

    Sep 1, 2017 at 10:06 am

    Paige is very attractive. PXG clubs are very unattractive. I’m not sure how they align a strategy of “premium” price to go after affluent people when their clubs look tacky and the names are something an adolescent would think of. “milled sugar dady zulu” wedges? No thank you.

    • TT

      Sep 1, 2017 at 12:17 pm

      Sell the sizzle, not the steak…… and that’s a market advertising rule that works every time. Just look at the dazzling bling clubs being peddled to the desperate geerheads searching for masculinity. They will pay anything to pretend to be a man among men. So obvious.

  7. Jack Nash

    Sep 1, 2017 at 9:56 am

    Great to see Go Daddy going back to their original “Sex Sells Platform”.

    • steve

      Sep 1, 2017 at 11:47 am

      exactly. not surprising at all but it did make parsons a load of moolah.

      • Jack Nash

        Sep 1, 2017 at 5:25 pm

        Just like Danica can’t drive a race car, I guess this one can’t make a cut, so might as well sell product.

  8. Bob Roberts

    Sep 1, 2017 at 8:53 am

    Hopefully it will help pay to fix that giant schnoz of hers.

    • Swingman/Jerry

      Sep 1, 2017 at 10:25 am

      Hey, hey, hey … I resemble that remark.

  9. i bogey alot

    Sep 1, 2017 at 8:43 am

    the name of her putter is obv named after BOB! we see what you did there!

  10. justin case

    Sep 1, 2017 at 8:41 am

    Guys. You all have missed the boat here. It is a tax write-off for BP/PXG. Plus, Paige will help attract the high income guys AND ladies to come out to AZ and go thru the fitting experience, play golf for 2 days and be treated like a tour pro. This is brilliant business and he gets to write it all off.
    She is not tour player quality as of right now, but she can play and hit shots. I think it is a huge value add for PGX.
    Also… I was in Detroit playing in a M-G at DCC… I must have seen 15 sets of PGXs on the range. I hit a 6 iron shafted with a KBS tour S and after about 6 balls, i wanted to break my pings. Those clubs are awesome.

    • Swingman/Jerry

      Sep 1, 2017 at 10:26 am

      Good points, and yes, the irons when fit, play well and are extremely soft.

    • Nouke DeWales

      Sep 1, 2017 at 10:51 am

      Justin hasn’t realized it yet, but his Pings are just fine. He just needs to re-shaft them with KBS Tour S’s.

      • TT

        Sep 1, 2017 at 12:21 pm

        But the shaft only carries the clubhead which hits the ball a ton. Haven’t you figured that out yet? It’s all about the sexy clubhead, not the unglamorous shaft.

  11. Chirpy

    Sep 1, 2017 at 6:23 am

    And PXG has officially “Jumped the Shark.”

  12. Golfur

    Aug 31, 2017 at 10:52 pm

    Nothing new here. Companies have used good-looking people to market their products for a long time. Good for Paige- she’s made her looks a big part of her brand. It’s unknown and possibly unlikely that PXG sales will take off with her on board, but she’s getting her cut of the cake.

  13. John

    Aug 31, 2017 at 10:18 pm

    She’s never made the cut on an LPGA event, only played in Dubai due to sponsor exemptions, and the tournament she won is on a 3rd string tour. As a professional golfer I’d really have to categorize her as a “scrub”. She does have social media credibility, but what value is added by an Instagram pro vs. a golf scrub. Not seeing the value add, you want pro tournament winners swinging your gear.

    • Jim

      Sep 1, 2017 at 8:58 am

      These clubs aren’t designed for scratch golfers…
      We sell the crap out of them. Even a few cats buying 2 of the milled wedges (despite me telling them they’d be perfectly happy with other offerings and save 1500 on 2 clubs).

      Guarantee not one of our customers actually gives a crap what any instagram era tour player (inc. Jordan, Jason, Rory or Tiger) plays…I’m not kidding. They ARE FINALLY asking a lot more about shafts, wanting to keep the loft adjustment square/neutral on drivers (premium brand bonded druver comeback?!) BALLS, and putter fittings….most of our customers won’t care if a fitness model who happens to play golf uses theses..

      The 12 & 13 yr old boys will be impressed. I wouldn’t be suprised if it helped keep stronger players away.

  14. Milo

    Aug 31, 2017 at 9:36 pm

    First and last time I’ve heard of her.

  15. Vancouver Mellencamp

    Aug 31, 2017 at 7:35 pm

    She hasn’t eaten a piece of pizza or read a comic book in her life!!! Fake news IMO.

    • Mower

      Sep 1, 2017 at 9:27 am

      Sorry, I accidentally reported you. They need to move the ‘report’ link off to the right side and use a light gray color. And maybe make it a 2-step process.

  16. Jerry

    Aug 31, 2017 at 4:50 pm

    What she done to get a contract?

    • Swingman/Jerry

      Aug 31, 2017 at 6:31 pm

      Done – nice smile, great bod, pleasant personality and is anti-bullying … yes, that’s it … that is the reason Parsons signed her. He doesn’t like bullies … 🙂

    • Bwall

      Aug 31, 2017 at 7:28 pm

      She has been under contract with Callaway for years. It came to an end, so PXG picked her up. Marketing is about exposure, and this is what she provides. She will influence club sales way before the Blayne Barbers’ and Kevin Tways’ of the world. Now, are those guys far better players, of course, but neither of them carry her 1 million plus social media followers.

      • Swingman/Jerry

        Sep 1, 2017 at 10:30 am

        Agree – she is a better fit with PXG because of their fitting vacations and she will entertain them during a round of golf with a decent game and she has a variety of trick shots.

      • 1badbadger

        Sep 11, 2017 at 11:24 am

        Excellent points. Parsons didn’t become a billionaire by making stupid decisions. Just because some of you “don’t get it” doesn’t mean it was a bad move.

  17. CT

    Aug 31, 2017 at 4:25 pm

    This is a tough crowd. I think she looks great — and has a better swing than I do. Good for her for making a living playing/modeling. If I could … I would.

  18. Nick

    Aug 31, 2017 at 1:17 pm

    I’ve only seen 1 amateur playing PXG’s. When I asked him about it, it turned out a tour pro gave them to him. Who is paying this price point?

    • John

      Aug 31, 2017 at 1:53 pm

      They don’t play the same courses as you and I

  19. Gorden

    Aug 31, 2017 at 12:36 pm

    As more and more public courses dry up and die hear in California, what we need is $3,000 sets of irons and $150 green fees….and they complain people are backing away from golf, yes they are trying to chase the average Joe away so rounds will be under 4 hours for the few.

  20. Brandon

    Aug 31, 2017 at 12:15 pm

    I was up at Haggin Oaks in Sacramento this past weekend and saw some used PXG clubs that were for sale for the first time (irons, woods). Not very pleasing to the eye and my initial thought was “are these Ping’s?”

    It’s a niche brand. The question I have is how many people who are buying these clubs are financing them? You’re seeing TaylorMade go that route, or should I say the leasing route. But with PXG being so expensive, how many sets are owned outright?

    • cgasucks

      Aug 31, 2017 at 9:56 pm

      You do that PXG clubs are designed by former Ping engineers right?

      • Brandon

        Sep 1, 2017 at 12:24 pm

        Yes I am aware. And I hate Ping clubs so it’s only natural that I hate these ultra expensive Ping clubs with a bunch of screws all over them.

  21. LoBlo

    Aug 31, 2017 at 12:12 pm

    This proves PXG clubs are not meant for playing well

    • LoBlo

      Aug 31, 2017 at 12:12 pm

      They’re only meant for image bling bling

  22. Swingman/Jerry

    Aug 31, 2017 at 11:27 am

    It’s all business and $$$, guys. You know that. Callaway sponsored her since she graduated from college and helped her career. And she returned that loyalty by going with PXG. Loyalty? I should not have used that word. Everyone uses the other for profit, just as PXG is using Paige.

  23. Interpol

    Aug 31, 2017 at 11:02 am

    Does this mean we’re going to start seeing PXG TV commercials similar to GoDaddy’s?

  24. Thomas A

    Aug 31, 2017 at 10:56 am

    Really no different than Callaway sponsoring Justin Timberlake and Alice Cooper. She may be a middling golfer but she gets page views. I do find it funny on how her comment of golf being for everyone is counter to the exclusivity that PXG promotes.

    • Swingman/Jerry

      Aug 31, 2017 at 6:33 pm

      Yes, since Callaway was sponsoring her until yesterday… I think Hank was giving her lessons. Is that why she left?

  25. Jon

    Aug 31, 2017 at 10:38 am

    I was wondering how long it would take before Bob would start a marketing approach like he did with Go Daddy. All I have to say is, what the hell took so long!?

  26. AceW7Iron

    Aug 31, 2017 at 10:24 am

    You Guys are hard on the girl…Like someone else mentioned its 2017 and a different world out there than it was in 1980. A college degree and hard work do not always = success at the level most desire anymore. It takes presenting yourself in a “special” light that makes you stand out.

    Paige has done that IMO…while using all her assets? Yes…but not to the point of distaste.
    All I have to say is…”You Go Girl”

    • Mower

      Aug 31, 2017 at 3:50 pm

      Yelp! Make hay while the sun shines. Don’t blame her a bit!

  27. Brian

    Aug 31, 2017 at 9:59 am

    Leave it to Bob Parsons to hire a golfer of questionable talent, but ample…um…you know….to be his brand ambassador. You say classy, Bob!

    • C

      Aug 31, 2017 at 11:12 am

      How about Zach Johnson, a golfer with fantastic talent, and not a lot of, um, you know…

      • Brian

        Aug 31, 2017 at 11:26 am

        Male golfers aren’t marketed on their sex appeal, but their ability to win tournaments.

        • C

          Aug 31, 2017 at 12:31 pm

          Don’t tell the LPGA that.

          • Brian

            Aug 31, 2017 at 1:08 pm

            Which part of “male” did you not understand?

        • DD

          Sep 3, 2017 at 10:42 am

          Now you’re equivocating. You clearly took Parsons to task for hiring someone with little golfing talent but great looks. When Zach was brought up you then added in ‘male’. Sorry, dude, you can troll if you want but you deserved to be called out on your hypocritical positions.

          She’s beautiful, probably a better player than 95% of the folks on this site, doesn’t say mean *stuff* about anyone, and is finding a way to a successful career in the golf business. Let me summarize for the dim-witted: beautiful, good at golf, nice, and successful. Yet the denizens here still find something to snipe at. Wtf?

      • Swingman/Jerry

        Aug 31, 2017 at 6:34 pm

        It’a all about balance…

  28. Patrick norm

    Aug 31, 2017 at 9:52 am

    I have a daughter about the same age as Page who just completed a communications degree. What I’ve learned from my daughter is how young people like Page monetize their ” brand” which is really their attractiveness , athletic ability and number of followers on Facebook, YouTube and instagram. If I didn’t follow this website or the Golf Channel I wouldn’t have clue who she is because I’m aware she’s a competent college golfer but has had little or no success on pro tours. Apparently that’s not important to PXG and I get that.
    I don’t begrudge this young lady’s success because it’s 2017 and this is how advertising is done. With over a million followers on instagram she has a specific target audience. This is pure gold to any advertiser. Page created her brand through hard work and now is reaping some rewards. Good for her.

    • Chris

      Sep 1, 2017 at 12:03 am

      All but a handful of those million followers just want to jerk off and have no interest in PXG’s. Whatever, Trout Bob. Disgrace to the USMC.

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Equipment

First Look: Precision Pro NX7 Shot laser rangefinder, made for golfers and hunters

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Precision Pro’s new NX7 Shot is useful whether you’re hunting birds or birdies.

In just over 3 years, Precision Pro has become a player in the laser rangefinder market, quickly developing a reputation for products with maximum features at a price that’s lower than comparable offerings from competitors. Precision Pro came out with its NX7 Pro in 2017, and is following up that offering with the new NX7 Shot, which is designed to hit the two biggest markets for laser rangefinders: golfers and hunters. That’s probably why the company put a camouflage design on the water-resistant and shockproof body of the NX7 Shot.

Inside, the rangefinder has target acquisition that is meant to stabilize even when shaky hands or windy conditions are in play. The NX7 Shot also has an effective scanning distance of 400 yards, which is more than adequate range for golfers not named Dustin Johnson. Other features of the NX7 Shot include is its Scanning Mode, which allows the user to pick up multiple targets in one motion, and its Last Priority Mode, which lets the user acquire a target through tree branches and cover.

The NX7 Shot also comes with a 2-year warranty and free battery replacement for the life of the product. Regarding the warranty, Precision Pro Co-founder Jonah Mytro says “it’s something that nobody else in the industry is doing” and it “shows that we value our customers and that we want them to keep using our products for life.”

It’s designed to be legal for competitions that allow rangefinders, and is listed at $249 with free shipping when ordered from the Precision Pro website.

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Snell adds MTB Black and MTB Red to lineup, thanks in part to GolfWRX forum feedback

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Snell Golf entered the market in 2015 when Dean Snell, co-creator of the Titleist Pro V1 and TaylorMade Penta, decided to sell premium golf balls direct to consumer at a fraction of the standard premium golf ball price. With massive year-over-year growth, the company’s offerings have been well received by the golfing public.

Snell is expanding its MTB line with the release of the MTB Black and MTB Red models. The company indicates the Black and Red models leveraged customer feedback to expand an already successful line.

“Through evaluation of customer feedback, we are able to go through the design and testing process with a clear understanding of what the customer wants to see and feel in their Golf Ball. Pair our expertise and experience with customer suggestion and the result is a ‘Tour Like Experience’ with extra cash in your wallet for a round at the bar,” says Snell Golf founder, Dean Snell.

We asked Snell about the feedback process, and he had some interesting (and flattering) things to say.

“One of the biggest parts of the feedback came from the forums at GolfWRX. I check it weekly for sure, sometimes every other day. There’s one [thread] that started when we started and it’s still going…the information, with people playing and testing, I typically read that.

“And then I get a lot of emails. I read them all, and then I make a big chart, and I fill it in…”high spin,” “low spin,” etc. Then I read and mark the boxes with what people are saying, and when a box fills up, that’s a voice…So there were three big voices from consumers, and that led to these balls.”

Snell said when he worked at Titleist and TaylorMade, tour pro feedback was paramount. Now that he’s offering a direct-to-consumer product, however, the consumers are his “tour players.”

This is a different approach [working with consumers] and asking, “What do you want?” You can’t satisfy everything, but when you hear a strong voice over and over, that’s what we take into consideration.

MTB Black

  • 3-piece thermocast urethane cover golf ball with a 360 dimple pattern
  • Seven percent lower compression core than the original MTB
  • Softer core lowers spin with the driver

Snell says: “Driver spin: anytime you can lower it, it’s going to make the ball better. We keep the same performance [as MTB]…it’ll just be a touch longer.”

MTB Red

  • 4-piece thermocast urethane cover golf ball with a 338 dimple pattern
  • Dual Feel Technology: Provides a firmer, more responsive feel on driver and long irons shorts, while continuing a very soft feel on short irons and around the green with more spin as well
  • Available in Optic Yellow in addition to White

Snell says: “The MTB Red became a four-piece ball. We had to add an inside layer–an inner mantle–to add spin to approach shots. You control the spin rates through the set with the layers of the ball. Getting that fourth layer in there really works for the approach shot control and spin. Otherwise, to add spin, you’d have to raise the core [compression], but when you do that, you make the driver shorter. And the “yellow tour ball” market isn’t big, but the voice in our group was loud.”

Both golf balls will be offered at a retail price of $31.99 per dozen, and are also available in a Value Pack of 6 dozen for $163.99 ($27.33 per dozen).

New models are available at SnellGolf.com for pre-order. Shipments are scheduled for February.

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SPOTTED: PXG 0311T “Gen2” prototype irons

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After spotting Charles Howell III testing a PXG XXF prototype driver on Monday at the 2018 CareerBuilder Challenge, we spotted CHIII and Zach Johnson testing PXG 0311T “Gen2” irons on Tuesday. We are told they are prototypes.

The original 0311T irons, which were released in 2015, were the Tour versions of the initial 0311 irons from PXG. The 0311T irons, while injected with the same thermoplastic elastomer (TPE) material that made PXG’s 0311 irons special, had smaller profiles, thinner toplines and soles, and less offset. They catered more to the Tour player than the original 0311 iron release, but still had the familiar PXG look with screws around the perimeter.

The PXG 0311T “Gen2” irons we spotted on Tuesday at the CareerBuilder have a slightly different look than the original 0311T irons. See if you can spot the differences below.

PXG 0311T “Gen2” 4-iron vs an original 0311T 4-iron

There’s a more accordion-like look on the back cavity of the 0311T Gen2 iron (left), and it seems the overall center of gravity (CG) may be lower in the club head on the Gen2 irons, as well. At least, it appears the club has a lower overall profile. It also appears the 7-screws near the sole wrap less around the toe portion in the Gen2 iron on the left, and there’s one less screw on the high toe portion of the Gen2 irons; possibly another notch in the lower-CG column.

What do you think of the PXG0311T “Gen2” irons that we spotted on Tuesday? See what GolfWRX members are saying about them in our forums.

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