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The Evolution of the Hogan Grip



If you were to vote on who would truly be “the most interesting man in golf,” I believe Ben Hogan should win hands down. There may be a few better players in history (not many), but none had the career trajectory of Hogan, and certainly none cultivated the mystery that Hogan did regarding his technique.

Hogan’s ball striking skills were so superior (in 1940 he won three tournaments in two weeks, shooting 34-under par for 216 holes, missing just two greens in regulation) that his fellow competitors would stop their own practice to watch him on the range. When writing or speaking of the role of technique in his rise from struggling touring pro in most of the 1930’s to the game’s greatest practitioner of his time, Hogan regularly referred to the evolution of the way he gripped the club and how that affected his swing as possibly the single most important factor. His accounts, however, are often contradictory and confusing. As some have suggested, this may have been on purpose, as Hogan was loath to offer information for free that he had worked so tirelessly for on his own.

There are quite a number of sources of information regarding Hogan’s life and career, including three full-length biographies (Hogan: The Man Who Played for Glory by Gene Gregston, 1978, Hogan by Curt Sampson, 1997, and Ben Hogan, an American Life by James Dodson, 2004), two full-length books published by Hogan himself (Power Golf and Ben Hogan’s Five Lessons: The Modern Fundamentals of Golf), and various interviews and articles including “This is My Secret” from Life Magazine in 1955, and one-on-one interviews with Nick Seitz of Golf Digest in 1985, with George Peper of Golf Magazine in 1987, and a television interview with Ken Venturi. In each of these sources, the subject of Hogan’s grip arises, and the information given about how he arrived at his beliefs as to the details of assuming a proper grip and how he changed his grip over time are sometimes conflicting, and certainly confusing at best. For the purposes of this review, we will start with Hogan’s own words and writings.

One thing we need to do right away is to dispel the myth that Hogan was actually left-handed. In a 1987 Golf Magazine article, editor George Peper interviewed Hogan and asked this question: “You were a natural left-hander who took up the game right-handed, weren’t you?” To which Hogan responded: “No, that’s one of those things that’s always been written, but it’s an absolute myth. The truth is, the first golf club I owned was an old left-handed, wooden-shafted, rib-faced mashie that a fellow gave me, and that’s the club I was weaned on. During the mornings, we caddies would bang the ball up and down the practice field until the members arrived and it was time to go to work. So, I did all that formative practice left-handed, but I’m a natural right-hander.”

This should quiet all the people who insist Hogan was a lefty who played righty and that was a big advantage (which is not true at all, but that’s another story), and affected the way he held the club. Of course, those who claim Hogan was a natural lefty do so for a good reason. Here is what Hogan wrote in Ben Hogan’s Five Lessons: The Modern Fundamentals of Golf, which was published in 1957: “I was born left-handed — that was the normal way for me to do things. I was switched over to doing things right-handed when I was a boy, but I started golf as a left-hander because the first club I ever came into possession of, an old five-iron, was a left-handed stick”. If you ever wondered why Hogan is considered to be such a mystery, and why there is so much debate about what he did and why he did it, you can start right here.

Hogan first wrote about his grip in his first book, Power Golf, published in 1948. He had won 13 tournaments, including the PGA Championship (his first major), and was the leading money winner on the Tour. He was the dominant figure in the game, but in 1947 he slumped a bit and was outshined by Jimmy Demaret. He came back strong in 1948 with 11 wins and two majors, leading the money list and winning the Player of the Year award. The swings and posed photos in Power Golf are taken at Augusta National, most likely in 1947. The first chapter in Power Golf is titled, “Evolution of the Hogan Grip” (I stole that for this article) and starts by explaining that he started playing left-handed (see above), but he switched to righty because “the only clubs I could get were right-handed clubs.” As you can see, this is already getting confusing, as he never mentions whether he was right-handed or left-handed to begin with, but only that his first club was left-handed. You will see Hogan’s grip change in photos, but Hogan’s explanations as well as the opinions and observations of his biographers as to what the changes were and how they came about are often contradictory. Nevertheless, I will try to follow the information as best I can and make as much sense of this important topic in Hogan’s career as possible. Here is an excerpt from that first chapter:

“…let me say that I have tried all of the grips known to golfers at some time or another in my career. The grip I now use (in 1947) was arrived at by a series of trial-and-error experiments which began when I first took up the game. As recently as the fall of 1945, when I got out of the service, I made a radical change in my grip which I had been experimenting with whenever I got a chance to play golf while in the Army. I had been aware for some time that if I wanted to make a comeback as a successful golfer that I would have to make a change in my grip to correct a tendency I always had to over swing on the backswing. By the time I resumed tournament play, I had made the change and had everything in good working order. Formerly I used a grip in which I had what might be best described as a long thumb when speaking of the position of the thumb of the left hand on the shaft. During the course of the backswing that thumb used to slide down on the shaft, and as a result, I was always guilty of a certain looseness at the top of my swing which prevented me from getting the maximum of control. In correcting this, I pushed the left thumb back up on the shaft. The entire change couldn’t have amounted to more than half an inch in the movement of the thumb, but it was enough to restrict my backswing so that it no longer is loose.”

Hogan writes of his grip in more detail in Five Lessons: “When I changed over to the right side, possibly as a hangover from my left-handed start, I first used a cross-hand grip. I experimented next with the interlocking grip, and at length — I must have been about 15 at the time (around 1927) — I finally arrived at the overlapping grip. I was working then in the golf shop at the Glen Garden Club, and I copied the grip of Ted Longworth, the pro … Over the years since first adopting the overlapping grip, I have made two minor alterations. Right after I came out of the service, I changed from what is called the “long thumb” to a modified “short thumb.” I made my second alteration in 1946, moving my left hand a good half inch to the left. I was working then to find some way to of retaining my power while curbing my occasional tendency to hook. Moving my left hand over so that that thumb was directly down the middle of the shaft was the first step in licking that problem.” I find it quite interesting that Hogan left that bit of information out of “Power Golf,” and that he only revealed it after his semi-retirement in 1955 in the Life Magazine article “Hogan’s Secret” and the 1956 publication of “Five Lessons.” My guess is that he omitted it on purpose, not wanting to give away any competitive advantage.

Curt Sampson, in his biography of Hogan simply titled “Hogan,” provides some color to the story of Hogan’s beginnings as a caddy and his interaction with Longworth: “Long driving had been a macho thing in the Glen Garden caddie yard. Whatever caddies were still around at the end of the day would hit one ball each from the first tee: the shortest hitter had to run out onto the deserted course and pick up the balls, then they would do it again.” As Longworth recalled it for a story in the PGA Championship program in 1946, a few members always emerged from the 19th hole to watch. “Yah, Bennie, get ready to chase ‘em again,” the other boys would say, according to Longworth. (Byron) Nelson never lost; Hogan never won. Bennie tried hitting it cross-handed.”

“Bennie, if you don’t change that hog-killer’s grip, you might as well take up cattle rustling,” Longworth told Hogan. The tall, stoop shouldered pro bent down and untangled the boy’s hands. Since distance was the name of this game, he gave Bennie a distance grip, turning his left hand to the right and his right hand underneath the club, thus helping him close the clubface during the swing and producing a left-curving shot, a hook. Hooks roll.”

We can imagine what that grip looked like when we see the photo of what Hogan described as a “hook grip” in Power Golf. Looking at the photos of what Hogan thought was the ideal grip, and the one he used at the time, you can readily see how he weakened his grip as he explained.



This is obviously the grip that won Hogan the 1946 PGA Championship and nine tournaments between August of 1945 and April of 1946, but did Hogan make further changes after three-putting the 18th hole to lose the Masters in 1946? The history (no thanks to Hogan himself) is confusing, but let’s see if we can sort it out.

In the 1955 Life Magazine article “This is My Secret” (written after Hogan had essentially retired from competition and for which Hogan was paid $10,000), Hogan explains: “…in 1946, I was having trouble getting the ball in the air. I had a low, ducking, agonizing hook, the kind you can hang your coat on. I was finishing in the money and occasionally winning a tournament, even with a terrible game. But the handwriting was on the wall. If I was going to stay and make a living, something had to be done. I left the Tour and went home to Fort Worth about as desperate as a man can be. I sat and thought for three or four days. One night while laying awake in bed, I began thinking about a technique for hitting a golf ball that was so old it was almost new.” Hogan goes on to talk about the idea of “pronation,” whereby the clubface is rolled open by the hands right from the start of the backswing, and continues to open all the way to the top of the swing. “…before the night was over I had added two adjustments, which on paper made pronation hook-proof without any loss of distance.” Hogan then recounts how well the ideas worked in practice, and then in tournament play when he went to Chicago for the Tam O’ Shanter and won two events in a row. (An interesting side note: as it turns out, Hogan did not recollect this correctly. He finished 4th in the Tam O’ Shanter and it wasn’t until the Colonial later in the summer that he began to dominate the Tour). “The two adjustments had transformed pronation into a bonanza for me. They were so delicate that no one would ever think of looking for them, and I certainly was not going to tell anybody where to look. The first was in the grip. I moved my left hand one-eighth to one-quarter inch to the left so that the thumb was almost directly on top of the shaft. The second adjustment, which is the real meat of the “secret,” was nothing more than a twist or cocking of the left wrist. I cupped the wrist gradually backward and inward so that the wrist formed a slight V at the top of the swing…which had the effect of opening the face of the club to the widest practical extreme at the top of the swing.” Here is a picture from the article of Hogan demonstrating this change in the grip:


Compare this to his depiction of a “slice grip” in Power Golf, just 8 years earlier:


And here is Hogan demonstrating the grip in detail in his instructional masterpiece, “The Five Lessons: The Modern Fundamentals of Golf.”


Note that in the drawing the “V” formed by the left thumb and forefinger definitely points to the left of the chin, which would indicate a two-knuckle grip (Hogan says it should point to the right eye), while in the photo from the Life Magazine article above shows more of a one-knuckle grip where the “V” points more straight up. This makes a huge difference, and studying the pictures in the book it is unclear whether Hogan consistently used either. We can find a major difference between the Power Golf grip and the Five Lessons grip when we look at these two pictures of Hogan placing his left hand on the club:



At first glance, it would appear that Hogan is placing the club in his hand in a similar fashion, but take note of the angle of the shaft to the left forearm and the angle the fingers form in relation to the ground. The Power Golf version promotes more dorsiflexion (inward bending) of the wrist, while the Five Lessons grip is more palm oriented and would be what we would describe now as “weaker.” It is my opinion that Hogan played his best golf from 1946-1953 with his left hand closer to the Power Golf grip than the grip he demonstrates in Five Lessons and in the Life Magazine article. However, it is also evident to me that he steadily weakened his right hand, and that the obvious difference between the right-hand placement demonstrated in Power Golf and that of Five Lessons is more apparent in the videos of his swing after the accident. Let’s look at how he changed his ideas on right hand placement:



The key here in the eventual difference in the right-hand grip can be found in the phrasing. In Power Golf, Hogan says: “The club lies diagonally across the fingers of my right hand.” In Five Lessons, Hogan says: “The club lies across the top joint of the fingers of the right hand.” Here are examples of the finished right-hand grip:



With the club placed more horizontally across the fingers of the right hand at the bottom of the first joint with the palm facing the target, there is already much more of the hand to fold over the club, thus positioning the “V” more straight up at the chin in a weaker position. By positioning the club more diagonally across the fingers Hogan sets the right hand more under the club in a stronger position.

Hogan speaks of his game prior to his epiphany of 1946 as though he was a terrible golfer with a pronounced hook that threatened to end his career at any time. The record shows, however, that he won four events and was the Tour’s leading money winner in 1940. He won five events in 1941, and won both the Vardon Trophy (lowest average scoring average) and led the money list, and in 1942 he won six events and was leading money winner before being called up for service in World War II. Upon his return from the war, he won 5 times after August in 1945, then four more times in 1946 before his first win utilizing his “secret.’ It is apparent, however, that what Hogan found that night lying in bed propelled him to even greater heights from his win at Colonial in 1946 to his accident in early 1949. During that span, he won 29 times, a number that includes three major championships. It is interesting that Cary Middlecoff “remembered a pre-accident Hogan who occasionally missed fairways and greens just like everybody else”, but that “it was in 1950 that he began showing the kind of precision golf that set him apart,” Middlecoff wrote in his book, The Golf Swing.

“In 1950, (Hogan) began to take on the miracle-man aura. Small crowds would gather around him and try to watch his every move anytime he started hitting practice balls.” Hogan himself would disagree with Middlecoff, but said in his interview with Ken Venturi that while he never hit the ball as well after the accident as he had before, he “played” better, noting that it was his belief that course management played a greater role in his success than anyone could imagine. That’s certainly truer when you can hit almost every shot right where you are aiming.

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Wayne has been playing tournament golf for more than 40 years and teaching golf for over 27 years. He is the Director of Instruction at Lakewood CC in Rockville, Maryland and is founder of the Wayne Defrancesco Golf Learning Center (WDGLC). Wayne has spent countless hours analyzing some of the greatest golf legends both past and present in order to teach his Pivot Compression Golf Swing technique. Visit and you will spend hours watching FREE videos and reading articles created with the sole purpose to help people become the best golfers they can be. Become a better ball striker with Wayne's Pivot Compression Golf Swing DVD:



  1. Dan Forant

    Aug 6, 2017 at 6:25 am

    Wow after playing 40 years shooting high 70’s/low 80’s, the long thumb deal has worked wonders for my game gaining control and distance since being in the 70’s age bracket. The short thumb actually shortened my clubhead arc length.

  2. Steve Wozeniak

    Aug 1, 2017 at 4:40 pm

    Long article for an easy subject……his set up changed his grip. Once he learned how to set up correctly he started to feel the forces in the swing. As far as the long and “short” thumb, hello, put your left hand on the club and now push your thumb down and long……TENSION. He learned to just simply hold the club in the fingers like an athlete tension free. After setting up correctly he started to feel the inner and outer forces working, half a left arm and wishing he had three right hands when he wanted to hit it hard. He NEVER felt this before in his old set up and swing. And he DID NOT dig it out of the dirt he learned this from my Coach. Who also taught this to Claude Harmon, Jackie Burke, Jack Grout and many others that wanted to listen.

    Steve Wozeniak PGA

  3. Bob Pegram

    Aug 1, 2017 at 2:55 pm

    I recently read a reference to Ken Venturi’s comments on Hogan’s swing. He mentioned that Hogan was a “knuckle-dragger,.” In other words, he had extremely long arms in relation to his body size. Venturi said there are some recommended positions in The Five Fundamentals that are impossible for a person with shorter arms to get into.
    Other item: I wonder if, after Hogan’s accident, he had pains that told him when he was swing the right way versus the wrong way. That would sure tell him immediately when his swing was wandering from the ideal swing he wanted.

  4. Howard Clark

    Jul 31, 2017 at 2:49 pm

    Wouldn’t be nearly as interesting today, with the ProV1x which you can’t hook no matter how poor your swing or grip.

    • TeeBone

      Jul 31, 2017 at 6:33 pm

      Funny, I still see plenty of “banana” slices out there.

  5. Lou

    Jul 31, 2017 at 11:05 am

    The one thing that Ben failed to adequately give up in his writings and interviews was the real “secret” to his stroke and that is he actually had a golf swing. When compared to another with a real swing, Bobby Jones, it is obvious to the practiced eye the left shoulder was the center of the swing and the hands did little other than guide the club face. The grip adjustments he made were necessary to move the direction from the left side of the fairway to the right, just as so often claimed. Wayne did a fine job of showing the evolution of Ben’s grip and that is all he claimed with the headline. Thanks Wayne! Ike

  6. Wayne DeFrancesco

    Jul 31, 2017 at 9:13 am

    I would say that Hogan had two main problems he addressed over time. One was the length of his swing, especially with the driver, and the other was the tendency to hook the ball at inopportune times. His early swings with the longer clubs were extremely long, looking almost John Daly -like in the 30’s. I believe that he felt that the shortened left thumb helped him gain control of the top of his swing, although if you watch his swings through all his major wins his driver swing was consistently past parallel. In the drawings you reference in The Five Lessons Hogan’s actual swing resembles the “If his grip is faulty” picture much more than the “if his grip is correct” picture. Hogan’s actual driver swing never was short of parallel as depicted in the book. Part of the reason that he continued to swing the club past parallel has to do with his solution to his hooking problem, which was to roll the face open and cup his wrist from the start of the swing all the way to the top. This left forearm pronation combined with left wrist dorsiflexion creates additional wrist cock and procuces an increased angle between the left arm and the shaft. Hogan’s backswing had a “flinging” aspect to it where he started with a slight handle drag then “threw” the clubhead against his hands in mid-backswing before “catching” the clubhead and interrupting the backswing with the reversal of the right pelvic clockwise rotation to counter-clockwise. With the left wrist cupped and the face fanned open the change of direction produced a large amount of clubhead lag. Hogan was very strong but of slight build at less than 140 pounds and found that the speed he could create with this action kept him hitting the ball long enough to compete while gaining overall control. As Hogan got older and his trunk thickened he lost some of his trunk mobility and ability to move his pelvis, so when you look at swings from the Hogan vs. Snead match and the 1967 Masters you see a much shorter version but the same general characteristics.

  7. Jeff Martin

    Jul 30, 2017 at 12:17 pm

    Game effort by Wayne, but, like many others, he has fallen prey to the timeline error contained in the August 8, 1955 Life magazine article that incorrectly placed the discovery of the “secret” in early 1946. That timing makes no sense given his playing record in 1945 and 1946, which was exemplary; his play throughout 1947, which was erratic; and the fact that Hogan didn’t win either, let alone both, of George May’s 1946 events, as he recalled he did after finding the “secret”, but did win the 1947 World Championship in September, after a break of a couple weeks (the other George May event was played earlier in the year). More importantly, contemporaneous accounts, for example, the January 10, 1949 Time Magazine cover story, which places the discovery in 1947, and published comments by Henry Cotton (who visited the US in the fall of 1947 for the Ryder Cup and spent time with Hogan discussing Ben’s plan to adopt a “power fade” that winter), make clear that the changes that comprised the “secret” were not implemented until the 1947-48 off-season. Video of swings from 1948 confirm this, revealing a weaker left hand grip than found in the “Power Golf” illustrations and companion film footage.

  8. Dave Mason

    Jul 30, 2017 at 9:59 am

    Very interesting read. When I started playing I read Power Golf and Five Lessons and this is a great refresher, reminding me of the time I’d study the grip portions of those books.

  9. D'oh

    Jul 30, 2017 at 3:00 am

    You obviously do not or have not understood the cupping of the left wrist part in regards to the top of the swing because you’re a dunce

    • Lloyd

      Jul 30, 2017 at 5:16 pm

      Wayne D should step in and respond to Obs good questions otherwise the dumb trolls win.

    • Ude

      Jul 30, 2017 at 8:01 pm

      Forget about asking questions. This is a show-and-tell forum for sycophants and gearheads.

    • D'oh!

      Jul 31, 2017 at 10:15 am

      It’s a Secret. That’s the point. D’oh!

  10. Sid Trench

    Jul 30, 2017 at 2:51 am

    Very informative article which reminded me of much that I had forgotten much. Thank you

  11. The Hammer of Truth

    Jul 29, 2017 at 4:17 pm

    He wasn’t that good, he didn’t have to beat anyone
    Nelson was better but left the game and Snead didn’t do much till later in his career.
    All the real men were fighting wars.

    • Jeff Martin

      Jul 30, 2017 at 11:41 am

      During WWII, Hogan left the tour in August 1942 and did not rejoin full-time until August 1945. He beat everyone in 1940, 1941, 1942, 1946 and 1948, when he was leading money winner and had lowest stroke average each year. Nelson’s three big years were 1939, 1944 and 1945 (the latter two when all the real men were fighting wars); Snead’s big years were 1938, 1949, 1950 (1949 and 1950 being the year of Hogan’s accident and his first year back) and 1955.

  12. Maslie

    Jul 29, 2017 at 11:47 am

    It would be even better if we can see bit deeper on Hogan clubs evolution, particularly his club length and lie too. Great read!

    • johnnied

      Jul 31, 2017 at 12:58 pm

      Watched an interesting video blurb on the golf channel about hogan’s clubs. it seems that he used a steel wire down the grip as a reminder for his weakend grip. The wire was about the size of a coat hanger which would produce a fairly sizable rib. The way it was positioned there was no way you could hook it. was that his “secret”?

      • Jeff Martin

        Aug 1, 2017 at 8:06 am

        I think it was at least part of his “secret” because, according to Byron Nelson, Hogan had a tendency to re-grip the club stronger during a round. The “reminder” rib would let him know if he was re-gripping. I have gripped a couple of Hogan’s drivers at the USGA museum that had the reminder, and the rib places the left hand into a weak, one-knuckle position.

        • Darrin

          Aug 4, 2017 at 10:01 am

          Hogan was 5’8″ tall and 140 lbs in his prime. Sure he was very strong for his size, kind of like a gymnast I suppose, but ‘big thick meaty hands?” Maybe relative to his size but compare to someone who is 6’0 190 lbs probably not.
          But go ahead and keep spinning your narrative, it’s quite fun to witness how your brain works. And please, remember to take your meds.

        • Jeff Martin

          Aug 5, 2017 at 9:55 am

          The grips weren’t “thin”, felt like they were maybe built up a wrap or two. The grip rib was to help prevent him from unconsciously re-gripping it stronger. I’m sure he knew where to put them without the reminder…

  13. Mums

    Jul 29, 2017 at 11:43 am

    Very well done. Thanks!

  14. ROY

    Jul 29, 2017 at 11:07 am

    Great read!!!!

  15. Tom F. Stickney II

    Jul 29, 2017 at 8:32 am

    Fantastic analysis Wayne…great read as well. Why you’re one of the best in our industry!

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Opinion & Analysis

The Book That Almost Wasn’t a Book: Ben Hogan’s “Five Lessons”



Five Lessons: The Modern Fundamentals of Golf,” written by Ben Hogan and Herbert Warren Wind, continues to be the largest selling golf instructional book in history. This year marks the 60th anniversary of the book, which was first published in 1957.

Sports Illustrated

The story of how the book was published revolves around Sports Illustrated, which was owned by Time Magazine. The weekly magazine launched in 1954 as an experiment to see if an all-sport publication could survive. In 1956, the publication was on the brink of disaster, having yet to find its audience.

This is the backdrop against which Sydney James, the magazine’s managing editor, received a call from Ben Hogan. Hogan had an idea for an article. Would Sports Illustrated be interested?

James promised to get back to him shortly with an answer. And he did, telling him that the magazine would be very interested in collaborating with him, and that he would begin making the necessary arrangements to get the project off the ground.

Texas Three-Step

James explained his plan to Hogan, which was to arrange for the magazine’s most talented writer, Herbert Warren Wind, and top-rated freelance illustrator, Anthony Ravielle, to visit Hogan in Fort Worth to further discuss his idea.

“Would that be agreeable” he asked?

“Yes,” Hogan replied. He would make himself available as needed.

Writer and Illustrator

Herbert Warren Wind, a graduate of Yale University, was not just a writer, but a literary craftsman. He was without question the finest writer of his time, contributing regularly as a columnist for The New Yorker magazine from 1941-47.

For his part, Ravielle was quickly earning a reputation as one of the most talented illustrators in the country. His expertise was drawing the musculature of the human body in life-like detail. And then having the unique ability to convey a sense of motion with the human form.

A Single Idea

A few weeks later, the two met with Hogan at his office in Fort Worth, Texas. They then made their way to Colonial Country Club. And once there, they walked out to a part of the course where they would not be disturbed. And then Hogan began to explain to the two men what he had in mind.

As they listened to his ideas for the article, they suggested that he consider a five-part series. What they proposed was a sequential pattern of lessons beginning with the grip, the setup, the backswing, and the downswing. The fifth chapter would be a summary and review of what had been presented in the first four chapters.

Hogan liked the idea and agreed immediately.

As Hogan began to explain his thoughts on the swing, Wind began to scribble in his notebook, not wanting to miss a single word. (In later years, when interviewing a subject, modern-day reporters would use a tape recorder, but at that time it had not yet been invented.)

Wind would at times stop Hogan to ask a question or to clarify an important point. And when he reached the point at which he couldn’t possibly absorb another thought, Wind gave way to Ravielle, who armed with a still camera, snapped one photograph after another, capturing the various positions that would ultimately mirror Hogan’s thoughts.

During the next few days, Hogan continued to elaborate on his theories about the golf swing and the logic behind them. As they finished, the three men agreed that they would meet again, either at the end of 1956 or after the first of the year.

Scratch Board

After returning to New York, Wind began writing a rough draft of the five-part series. At the same time, Ravielle started working from the photographs that he had taken earlier. He began by drawing pencil sketches that he would later show to Hogan for his approval before moving on to the final version.

The three gathered together again for a week-long session in January 1957. Hogan was extremely impressed with Ravielle’s sketches, believing that he had managed to capture the very essence of what he was attempting to covey to his would-be readers.

The pencil sketches would be transformed a final time using a “scratch-board” technique that Ravielle had mastered. The scratch-board technique created a uniquely vivid picture, which invited the reader to reach out and touch the seemingly life-like image on the page.

Wind’s spirits were buoyed after meeting with Hogan a second time as he wrote, “Hogan had gone into a much more detailed description of the workings of the golf swing then we had anticipated. Moreover, he had patently enjoyed the challenge and had given it everything he had.”

On returning to New York, Wind and Reveille begin working together, side by side, laying out the text, the illustrations, and captions in page form for each of the five chapters.

Seminole Review

As Wind recounted, “When an installment was completed and had gone through the production department, we airmailed photostats of the pages to Hogan, who was in Palm Beach getting ready for the Masters. I would telephone Ben at his apartment at an appointed time each week, and we would go over each paragraph line by line. A session usually took between 45 minutes to an hour.”

During these sessions, as they reviewed the copy, Hogan was insistent that each word and phrase precisely communicate exactly what he intended to say. Wind recalls one example, when he had written “that at a certain stage of the swing the golfer’s weight had shifted to his left side.” Hogan corrected, “Let’s not say left side,” Adding “That isn’t accurate. In golf, there’s no such thing as a player’s left side. At this point in the swing most of the golfer’s weight is on his left foot and left leg.”

Wind found these discussions exhausting as Hogan worked his way through the copy with a “fine-tooth comb.” As wind wrote, “After these protracted checking sessions with Hogan, I did some deep-breathing exercises to relax myself, but I also had the bracing feeling that even Sherlock Holmes wouldn’t be able to detect a smudged adjective or a mysterious verb in the text.”

As they were nearing completion of their work, Hogan asked Wind if he had any suggestions for the series name. As Wind recalls, “I thought for a long moment and then tossed up ‘The Fundamentals of Modern Golf?’”

Hogan mulled it over for a moment and then asked, “How about ‘The Modern Fundamentals of Golf?’” Wind agreed that the reversal in wording was a definite improvement. The series now, for the first time, had both a name and an identity.

The Magazine and the Book

The series was very successful, of course, boosting not only the sales of the magazine but also its circulation. The content of what would eventually become the book appeared in five installments beginning with the March 11, 1957 issue, which in Wind’s exact words, “sold like hotcakes.“

The book was released some five months later in September as a joint venture between Hogan and the magazine.

A Triple Play

Why has the book endured?

The first reason is because of the public’s fascinated with Hogan, not only as player, but as a man. He was a great ball-striker, maybe the best of all time, but there was more to the man than his ability to play golf. He is one of the more complex sports figures in the pantheon of great players. He was a man of secrets who preferred the shadows to the light.

The second reason is the wonderful prose of Herbert Warren Wind, which flows with ease from one paragraph to another, giving the reader at times the feeling of floating on air from one sentence to another.

The third reason is the illustrations of Anthony Ravielle, which describe in dramatic fashion the essence of what Hogan wanted to convey to the reader.

“Five Lessons” was then the collaboration of three men, each one of them the very best in their fields. They were, through luck and circumstance, thrown together in space and time. And maybe once joined together, they sensed the opportunity to create something very special with one purpose in mind — to write one of the best golf instruction books ever. And they succeed.

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Opinion & Analysis

Bag Chatter: An Interview with Uther Supply



Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email for consideration. This interview is with Daniel Erdman of Uther Supply.

Tell us about Uther. How do you pronounce that? What are you all about? How did you start?

It’s actually pronounced “other.” We’ve gotten that question a lot and, to be honest, we’re kind of OK with it. We wanted to brand ourselves as unique, so we think it fits well. We want to create products that no one else creates. That could be towels in unique prints or some other golf goods outside of that. We’re targeting the customer that wants to be different as well…people who want to demonstrate their unique personalities.

Forgive me for being a little direct, but golf towels may not strike a lot of people as being something a lot of people would start a business with. Were you seeing a lack of something in the marketplace somehow? What prompted you to start this company selling golf towels?

It may not be conventional and I definitely recognize that. Some of my friends have laughed at me for starting a golf towel business. I guess it hit me when I was working at private clubs (I have worked at The Thornhill Club and Ladies’ Golf Club of Toronto). When you work in the back shop and storage facility, you handle a lot of golf bags. I just noticed rows and rows of bags that all look the same and I thought it made a lot of sense to inject some personality into it. You know, people go crazy for how all the pros personalize their wedges and their bags. They buy towels and bag tags from courses like TPC Sawgrass and Pebble Beach to personalize their stuff, but in the end it all kind of blends together. Billy Horschel’s octopus-print pants at the 2013 US Open was something that always stuck out in my mind and in that moment when I was staring at all those bags, it all kind of came together in a way. I thought we could really add something to the marketplace.

What do you think differentiates your products from others in the marketplace? Why do you think people would buy your products?

We’ve already addressed the fact that we offer different and bold prints, but that’s obviously the first thing that most customers will notice. Beyond that, though, we put a lot of attention to detail into our products. We went through 40 different suppliers to get things right. My grandparents had a really successful flooring mat company when I was growing up. Watching them run the family business gave me the bug at a very young age to start my own business. It also taught me how much quality matters and getting the right suppliers and materials. It was so much more difficult back then without the internet, but now, a quick google search just does so much of the legwork for you.

Uther Supply’s golf towel lineup

Something that I think is very interesting here is you’re very young at only 22 years old. A lot of the people I’ve talked to recently have been in their twenties as well. Tell me a little bit about what it took to start this company. Did you have to secure an investment? A lot of people shy away from starting a company for fear of the hill being too steep to climb, if you will. Since you’re in the process of climbing it, what’s that actually like?

It definitely was difficult. The only outside funding I got were some grants and loans from business accelerator programs. Those helped tremendously. I remember having to place a very large order at my supplier at the same time my one of my funding opportunities was being processed. That particular one only had like a 20 percent acceptance rate, and if I didn’t get it, I honestly wasn’t sure how I was going to fund the order. The way everything happened to be timed, I had to I place my order before I heard back from my funding application to meet a deadline. It turned out I was accepted, so that was a relief, but it was definitely pretty stressful. You know, in the beginning, you’re working for months before you generate any income. You’re doing everything for the first time like sending stuff through customs, dealing with suppliers, collecting transactions, you name it. You’re bound to make mistakes along the way and when you have zero money coming in, the mistakes you make hurt so much more. You have no processes or systems in place. It’s something you need to accept for what it is and grind through it. Social media helped accelerate things quite a bit (including meeting my sales partner Luke through Instagram). Selling on Amazon and going to the PGA show last year gave us a boost as well. It’s hard to say what the hardest part is specifically. It’s just the grind in the beginning trying to get momentum behind it. Once you get over the hump, it’s really exciting and fun, but getting up to that point is definitely not easy.

It should also be mentioned that you’re based out of Canada. A lot of people would assume being in the Great White North would make the game of golf a challenging proposition. How long/short is your golf season in Ontario? How do you stay sharp over the Canadian winters? And what’s the craziest thing you’ve ever done to play golf when it’s far too cold for most of us? To what lengths will you go?

It can get interesting for sure. I first started golfing because of my hockey friends. Yes, a lot of us do play hockey up here. It was a natural transition for a lot of us to play hockey in the winter and golf in the summer. However, if you do happen to get a golf itch in the winter, you will have to get creative. It’s pretty easy to go to just an indoor simulator to practice. Sometimes I would go to Golf Town (our version of Golf Galaxy) to pretend to demo clubs in order to practice my swing. That can get you by for a while, but it’s not the same as hitting an actual golf ball and watching it fly through the air, you know? So when you get to that point, there’s a nice indoor/outdoor range near me with covered, heated hitting bays. Our golf season is from like April through October, so that leaves a lot of time in between. Golf vacations become necessary sometimes.

Before starting Uther, you alluded to your experience working at golf courses. First off, you must have some good stories. No need to mention any names, but what’s your favorite story from that stage of life? Also, what was it like to go from working at a club to having to court those golf clubs to become your customer, stock your products, etc? Was that really easy or really difficult?

Well, I have a bunch of stories involving golf carts. Just in case the old golf directors read this, I won’t give too many details. Working at a course is great. You can’t get a better “office” than going to the course every day. There’s nothing like watching the sunrise on a dew-covered golf course, especially when you’re being paid. Some of my best memories were after tournaments where three of us guys would clean like 80 golf carts. We would all have fun and get to know each other. It didn’t really feel like work.

In both instances (working for a course and now selling to them), it doesn’t really feel so much like work. It does take a lot of work, don’t get me wrong, but it doesn’t feel like drudgery, that’s for sure. The difference is that there’s a lot more behind the scenes work that I’m doing now. We recently did a towel for the San Francisco Public Golf Alliance in collaboration with State Apparel. It took us a lot of back and forth to get that product right, but once we did, we came up with a custom, one-off product that our customers really loved. And watching them react to it was incredible. Stuff like that really keeps you going.

Bo Links, Co-Founder of the San Francisco Public Golf Alliance, holding custom towel developed with Uther Supply

This question is unabashedly inspired by (ahem…lifted from) one of Rick Shiels’ recent posts. (Giving credit where it’s due here). If you had to “Tin Cup” it (i.e. play a round of golf with only one club), what club would it be and how many extra strokes do you think it would take? So, if you were to play your home course, your normal score is what? And what would your “Tin Cup” score be, you think?

If I had to choose one club for a Tin Cup round, I think it would be a five iron. My home course (and the public golf course I worked for) is Richmond Hill Golf Club. It’s only like 6,000 yards, so I feel like I could totally get by with a five iron and get on any green in 3. I typically shoot like an 80-85. I don’t think I would be that far off the number honestly. I trust the five iron, but also, I know my course pretty well and I think that club would suit it nicely. Now that you ask, though, I feel like I’m dying to try it!

What tour pro would you most like to have a beer with? Not necessarily the guy you’d want to play golf with or pick his brain about the game. Who do you think is the most likeable guy on tour? Who would you most like to befriend, if you will?

I would definitely have to go with Rickie Fowler. He’s got a bold style for sure, but he owns it and I really dig that. I love that he congratulates the other guys on tour and is supportive of them when they win tournaments. He seems so humble. He’s also really adventurous. He’s into motocross. I’m not into motocross, but I love the adventurous spirit. He just seems like a really cool guy from what I can tell.

It’s almost hard to believe, but the PGA Merchandise Show is fast approaching (January 23-26, 2018 in Orlando, FL for those who don’t know). Will you be exhibiting? What are you most looking forward to? That question is, of course, about what steps you think Uther will take, but also, are you looking forward to anything specific from other manufacturers? What companies’ booths are you planning on going to?

We will definitely be at the show and we’re really looking forward to it. Come see us at booth 3988! I walked the show last year but wasn’t exhibiting, so I would go up to potential customers and pitch my products to them. That was a lot of work and it was quite stressful being out on a limb like that. We’ve been working on this year’s show since August and I think it’s going to be a ton of fun. We’ve got some really cool stuff planned. You also get to meet so many people there, which is just a blast. As far as other stuff I’m looking forward to, Greyson Clothiers is definitely at the top of the list. Charlie’s story is so interesting and I just love their products.

Uther Supply plaid towel on the course

Lastly, what do you guys have in the works? Are there any product releases forthcoming? Tell people how to find you on website, social media, etc.

So, the big news is that we will be expanding beyond golf towels. We will be launching some gloves and hats that I’m really excited about. We have six different golf gloves as well as bucket and baseball hats we’ll be rolling out in some very fun prints and colors (because that’s what we do). Definitely a good idea to check out our website, which is The website has a link to sign up for our email list which will send out some discount codes from time to time. There will also be some exclusive and limited-edition products on the website at times too. @Uthersupply is our handle on all social media platforms. Business customers can reach us at to collaborate with us on custom products. We’d love to have people come see what we’re about!

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Opinion & Analysis

Tara Iti: A Golfer’s Paradise



This trip couldn’t have started better. Tara Iti Golf Club is magic! No disrespect to the home of golf, but this course might be as special as it gets when it comes to playing links golf.

Catch Up: The Start of My Golf Adventure

Tara Iti is a masterpiece that opened late in 2015. It’s designed by the famous golf architect Tom Doak, and it’s located on a large piece of land on the North Island of New Zealand around 1.5 hours from Auckland. It’s well hidden from houses and traffic, so you can just focus on your game and the stunning property.

The course brings swift fairways and plenty of risk-reward opportunities, offering a bevy of challenging shots that you need to plan carefully in order to get close to the flag. I loved especially the shapes presented by the fairways and waste areas, which make it feel as though the entire course is seamlessly woven together. I also like the idea they’ve got here of playing the ball as it lies. No bunkers, just waste areas.

On a personal note, my match against Johan was halved. He played very well on the first nine while I did well on the back nine.

What’s key to success to Tara Iti is a polished short game in combination with the ability to hit the fairways. I found my favorite hole at No. 17, a strikingly beautiful short par-3 that pops up between the wild sand dunes. There are three iconic trees to the left with the sea and a beautiful island as a backdrop.

Up Next: Kauri Cliffs on the northern peak of New Zealand. It is said to be one of the most scenic courses in the world.

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19th Hole