In 2014, Callaway launched its SuperSoft golf balls. The two-piece design had an insanely low compression, yet our testing showed it was not just another soft-feeling ball. “It could be one of the best non-premium balls for golfers with slower clubhead speeds,” our reviewer Kane Cochran said.
When Callaway did market research on what golfers thought about the feel and the greenside spin of its SuperSoft golf balls, the results showed that 74 percent of golfers thought the feel was “just right.” Only 58 percent of golfers answered the same way about greenside control, however.
That’s why the new SuperSoft golf balls are made with a new “Tri-Ionomer” cover, which Callaway says gives the balls both a softer feel and more spin around the greens.
How much more spin are we talking about? On a 40-yard shot, Callaway testing showed the 2017 version of the SuperSoft launched with 5035 rpm of spin, while the 2015 version launched with 4950 rpm of spin. It’s change that Callaway’s Senior Director of Golf Ball R&D Dave Bartels says golfers should notice.
Callaway also has updated its unique HEX dimple design on the 2017 SuperSoft golf balls, which it’s calling “Premium HEX Aero.” The more defined contours of the golf ball’s surface reduce drag and enhance lift, Callaway says, helping golfers create a longer, straighter flight with their full shots.
The 2017 SuperSoft ($21.99 per dozen) are the company’s lowest-compression golf balls, will be in store January 13 in white, yellow, pink and multi-color versions.