12 Comments

1. 

   bob

   Jun 20, 2016 at 11:33 pm

   the problem for the industry, if they let retailers do what they want with pricing, the internet will bust everybody thats left. if you just have a web site to pay for, you can sell everything at cost plus 5% and do well. the brick and mortar retailer needs at least 30-35% and high volume to survive. i was in the business for years before the internet, and at my peak my gross margins were 18-20%, but we did big numbers because of no internet. no way you could survive today.

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2. 

   Justin

   Jun 20, 2016 at 7:16 pm

   Pro V 1 most used ball by looser’s of 2016 U.S. Open…only one winner and he used a Taylormade ball….

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   • 

     Newsguy

     Jun 20, 2016 at 9:15 pm

     Losers….

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3. 

   Scooter McGavin

   Jun 20, 2016 at 3:36 pm

   Are there actually people that would buy stock in golf companies now?

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   • 

     Cam

     Jun 20, 2016 at 7:14 pm

     This just means the investors (Fila) has run the numbers and it makes no sense to keep pouring money into a dead horse….D J winning with a Taylor Made ball this week does not help, runner ups were only 1 out 3 with a Pro V 1 also……

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   • 

     Cr

     Jun 20, 2016 at 7:17 pm

     I think it’s more to do with attempting making the company more American owned, again, than having a foreign company be the major shareholder. People heard that Titleist is owned by Koreans and sales dropped

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4. 

   D Louis

   Jun 20, 2016 at 1:50 pm

   I agree it’s the beginning of the end, once they go public and are driven by shareholders that are only concerned with a return on their investment, the high quality products they’re known for will slowly be replaced with lower cost, higher margin products much like they direction Taylormade took. Eventually, it will be difficult to tell the fifference between TM and Titleist products.

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5. 

   Garry Pierce

   Jun 20, 2016 at 1:40 pm

   This is the beginning of the end. Why I say this. Titleist is a $500 million a year company. Be a terrible investment. Golf stocks have been non performers for years. Will Titleist become another Golfsmith addition. Snake eyes – MacGregor.

   Tim you don’t know how many times I got my account suspended for selling below MAP. AND ebay is a real be no no now. Taylor thought they could shut ebay down and buyers would run to The PGA Store. BAD idea. NOW they are up for sale. They went from 1.5 billion to 900 million and dropping. MAP and MSRP are the biggest loads of crap. Let me as the retailer decide how much I want to make on an item. $35 on Pro V1’s won’t happen. That is wholesale cost to dealers. and add shipping on top of that. Balls is where the money is. Clubs are break even. Shirts and balls.

   I have always maintained from the 18 years in the golf biz,,,, the dumbest people in business run the golf biz. Club pros are the laziest… they love that MAP and MSRP. They don’t have to leave the bar to make a sells pitch. ab=nd now add the USGA farce and you cab=n see why golf has a problem. Out of touch imbeciles driving the car over the cliff

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   • 

     Cam

     Jun 20, 2016 at 7:10 pm

     Most companies that go public are signing their death warrants….Most be a billion companies that ran fine and made Mom and Pop a good living for years….then talked into growing and farming control of the products out to Joe and Jane College, saw a huge jump only to end up on top of the mountain with one and a half feet hinging over the cliff and Joe and Jane College stepping on that half foot as they took there golden parachutes and walked away. If anyone is dump enough to buy titlist stock just remember for the most part you are paying off some investors and giving some higher ups a big check to go away smiling.

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6. 

   fred

   Jun 20, 2016 at 1:17 pm

   Does this mean that the ancient Acushnet Bullseye putter I have will now be worth something?

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   • 

     Cr

     Jun 20, 2016 at 7:16 pm

     No, worth less

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7. 

   Tim

   Jun 20, 2016 at 12:46 pm

   If all these big golf companies want to make money they will pull away from controlling the price their retailers can sell their stuff for…..It is still strange how they continue to control the pricing of their balls and clubs etc. Price fixing was outlawed years ago but these companies found a loop hole, something to do with patents or something. No retailer can even give you a dozen balls or free shipping in many cases unless the OEM approves. I have found a few independent golf pro shops that sell under market but that is always on a one to one thing,, never advertised. If the price fixing was out we may find a retailer selling some REAL specials like maybe PROV’s for $35 instead of $48, which still gives the manufacture his profit and lets the retailer go after some volume and foot traffic and a lot of Sporting/Golf stores could use some sales volume.

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