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Spotted: Titleist 917 Drivers

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Titleist is unveiling its new 917 drivers to PGA Tour players this week at the Quicken Loans National at Congressional Country Club, where we expect several golfers to put the new drivers in play.

Titleist 917D2

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Titleist 917D3

c0de077ffe78ca3086e62e24fcbda11a

99dcfb21a15a65a14bf5ec1ad3a159ff 1431f8b0f295a7b0c15bdaf806210d83 ba252dce092392fd9976060298681f84 c0090c42980603a66304f8e471fc943e

As in previous launches, Titleist is testing two new models with Tour players: the 917D2 and the 917D3. Like Titleist’s 915 drivers, 917 models have an Active Recoil Channel, a slot behind the driver face that boosts ball speed and lowers spin. What’s new is adjustable weight technology, which is labeled “SureFit CG” on the photos.

SureFit CG debuted on Titleist’s $1000 Titleist’s C17 Concept Driver, and offered golfers three adjustable weight settings (neutral, draw and fade) through the use of two differently weighted bars that were positioned on the rear portion of the driver head. Because only 1,500 of the drivers were made, however, C17 models were not made available to Tour players. That makes the 917 drivers the first drivers with adjustable weights Titleist has released on the PGA Tour.

As with previous launches, expect the 917 drivers to be released to the general public in the fall. In related news, Acushnet, the parent brand of Titleist, announced that it has filed with the SEC for a proposed IPO.

Related: See more photos, and what GolfWRX Members are saying about the 917 driver in our forum. 

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48 Comments

48 Comments

  1. Warren Schroer

    Aug 21, 2016 at 11:38 am

    If the 917 is longer but sounds and feels like the 913 series- than I will give it a try. The 915 just never sounded right to me- more like a TM sound and rarely felt solid like the 913.

  2. kolfpro

    Aug 6, 2016 at 3:20 am

    Now that was sharp … ouch!

  3. Willard L. Abernathy

    Jun 28, 2016 at 7:08 pm

    For all the negative comments, if you don’t like it, don’t buy it, problem solved! For those of us who love Titleist, I personally think it looks great and can’t wait to hit it. I currently game the 913 and have tested it against the Ping G30 and G and Taylor Made SLDR, R15 and M1/M2. Great drivers but, love my Titleist the most!

    • Jon

      Aug 7, 2016 at 10:26 am

      It really has the shape of the 913 and colour of 905s. Really good looking!

    • KK

      Aug 25, 2016 at 8:43 pm

      For all the negative comments about the negative comments, shut up. Problem solved.

  4. Golfmaddness

    Jun 24, 2016 at 6:34 pm

    I was waiting for the new titleist guess I’ll go buy the M2 now

  5. KK

    Jun 24, 2016 at 5:59 pm

    The weight adjustment seems really contrived and unsightly. Just do a diagonal slider and call it a day. Or at least a weight bar that doesn’t stick out so much.

  6. setter02

    Jun 22, 2016 at 10:26 am

    Look how shallow and ugly those things look. From ‘classic pear’ to elongated ewww.

  7. moses

    Jun 22, 2016 at 2:39 am

    Weights remind me of the R7 drivers. Titleist has caught up to TM from 10 yrs ago.

    • SNBD

      Jun 29, 2016 at 4:12 am

      The R7 had 2 movable weights on the heel and toe that adjusted ball flight to either a draw or fade bias, those weights had absolutely nothing to do with CG. This driver uses an adjustable hosel to affect fade and draw and this new surefit weight to adjust CG. Nice attempt at a dig against Titleist, but your comment is so inaccurate, its laughable.

      • Dave

        Aug 30, 2016 at 1:17 pm

        The weights do have an affect on draw and fade. Each club comes with a neutral weight and a second weight that depending on which way it is inserted affects fade and draw. There are also more weights available for purchase. Standard is 12G. The others are 8, 10,14 and 16.

  8. LJB

    Jun 21, 2016 at 8:29 pm

    I think I will kept my current 975D.

  9. Warren Schroer

    Jun 21, 2016 at 7:15 pm

    Looks bad- I have never liked my 915D2, try as I have- so I’m still hitting my 913D2 right down the middle every time and it keeps up with the others just fine. Long if needed, and straight when you have to have it. I’m convinced that there is not much left that will affect my game at this point- does someone have a better shaft that the Tour AD? I think not-

  10. Eric

    Jun 21, 2016 at 4:15 pm

    I can’t wait till all the Titleist homer/Nike haters get a load of this! I feel like after the recoil channel in the 915, and the weight pod in the 917, we can safely assume cavity back technology will be there in the 919!

    • Rob

      Jun 22, 2016 at 4:41 pm

      Yeah because Cavity Back Technology is still in Nike Drivers…

      I don’t see much of a cavity back in their drivers. Ever since they started with it, each season it gets filled in more and more…but yeah Just Do It

  11. Jim

    Jun 21, 2016 at 11:36 am

    Guess club manufacturers are like our favorite sports team. I love titelist clubs, and hit them better than all others. New clubs every 2 years makes more sense to me than every 6 months as others seem to spit them out, but there again I’m a Titelist guy. We all love golf and our team, so hit what you like and have fun.

  12. chad

    Jun 21, 2016 at 10:52 am

    love the grey. I’m sure this color will be a big hit with old school titleist fans

  13. Mat

    Jun 21, 2016 at 8:52 am

    No disrespect, but I think we hit peak-driver with the G30/FlyZ+.

  14. Large smizzle

    Jun 21, 2016 at 4:08 am

    I’ve tried loads of titleist equipment over the years, and I can’t get any of it to work for me. It makes me feel inadequate. Like I’m not good enough to play with the pros choice.

  15. john

    Jun 20, 2016 at 6:34 pm

    LOL nawww titleist…. i thought things like slots and movable weights were just gimmicks that don’t work and that’s why titleist don’t have them? sounds to me like titleist thinks they’re far more important than they actually are – you don’t see callaway or tm paying the pgatour to list every player who plays a titleist ball on their leaderboard do you.

    • Power fade

      Jun 20, 2016 at 8:03 pm

      Correct. This not only looks gimmicky, but could be mistaken for Admiral Ackbar. “It’s a trap!’

  16. kn

    Jun 20, 2016 at 6:26 pm

    Price? $500? $600? Priced just right for all those “new” golfers who are going to keep the game alive.

  17. Tom Duckworth

    Jun 20, 2016 at 5:17 pm

    Titleist knows how to make great equipment they hardly ever put out bad stuff this should be a good driver. I don’t know how many pros would want moveable weights. Should be interesting to see how many move to this one right away. Other than the weight I don’t see a real difference between it and the 915. Is there anything new about the face?
    I have had a 983 a 909 and a 910 D3 and they were all great drivers. That being said I have a SLDR right now that works fine.

    • john

      Jun 21, 2016 at 2:21 am

      somehow their ball reputation unfairly gets put onto their clubs. their clubs seem like they were designed on toilet tissue in lunch breaks inbetween design next years prov1 cardboard box – they use other brands as their “inspiration” and produce such greats as the speedslot copy and my favourite the scotty cameron odyssey #7.

  18. golfraven

    Jun 20, 2016 at 4:37 pm

    Strangely the D2 looks more round shape and appears smaller then the D3. Not sure about the weights though, whole design looks more like a TM R7 driver. I am sure it performs and looks the part so may move other one they drop the price on those on ebay after a year.

  19. Brian

    Jun 20, 2016 at 2:06 pm

    I’m sure this will be another in a long series of over-priced Titleist clubs… Oh, movable weight tech? Welcome to 2006…but I’m sure we’ll get a $500 price tag because it’s Titleist.

  20. Erock

    Jun 20, 2016 at 12:50 pm

    Interesting color choice. Looks very similar to the gloss gray on the G15, G20, K15 Pings.

  21. Jim

    Jun 20, 2016 at 12:49 pm

    I got c16 and added 20-30 yards once dialed in. Ordered a 2nd one! Had I know a cheaper version was coming I might have waited but the club is awesome! It’s first time a club actually lived up to the hype.

    • Chuck

      Jun 20, 2016 at 7:04 pm

      So Jim, I am presuming that you are not joking. If you are, shame on me.

      What is it about new Titleist technology that is giving you that distance boost? What in your opinion (or to the best of your technical knowledge) makes the new Titleist design so good?

      Not that it would determine what I do, but what can you tell us about the process of “dialing in” your C16? Did you switch shafts? Change hosel settings? Did you play with another Titleist before the C16?

      I honestly don’t get the theory behind Titleist’s new weight thing, versus simple interchangeable weight screws as seen in so many other drivers. I’ve actually begun to wonder whether interchangeable weights is a patented design feature that is off limits to Titleist. Hard to imagine that, but it is all so odd to me.

      • mP

        Jun 22, 2016 at 2:48 am

        He was using a persimmon driver at 43 inches.

  22. Adam

    Jun 20, 2016 at 11:00 am

    isn’t that just a recolored version of the C16 or whatever they called it?

  23. rymail00

    Jun 20, 2016 at 10:12 am

    It was released today so I’m sure Greg will post some pics. If your on Titleist’s mailing list they sent out a pic this morning.

    http://www.golfwrx.com/forums/topic/1351002-titleist-917-prototype-released-on-tour-today/

  24. Joshuaplaysgolf

    Jun 20, 2016 at 10:04 am

    So…they added an adjustable weight, these will probably start around $450-$500 without upgraded shaft. For a weight. Can we all admit this is getting out of hand? You absolutely don’t have to buy a new club just because it comes out, but if all you came up with in your 2 year product cycle was a moveable weight, you should probably make that a 4 year product cycle.

  25. Ian

    Jun 20, 2016 at 8:56 am

    Hmmm. Looks similar to this guy’s design. http://izulugolf.com/powertube-driver/

    • Jb

      Jun 20, 2016 at 9:23 am

      Yeah. That’s all Titleist can do now, these days, to steal ideas. They always have. Like the Pro-V, also stolen, from Japanese balls

      • Colin

        Jun 20, 2016 at 3:30 pm

        Yea no one else in the golf industry ever borrows ideas from any other club company. Every club that comes out is totally unique to that company. Keep hating. Maybe this is just smart business, isnt this what every industry does?

    • john

      Jun 21, 2016 at 2:22 am

      i love jumping on the titleist hate wagon, but this looks absolutely nothing like that… lol, but now that you’ve brought that to their attention they’ll be sure to sue him for copyright anyway.

  26. Christosterone

    Jun 20, 2016 at 8:49 am

    Already did….very similar feel to Nike vapor flex…same tech but with a perpendicular aaa battery thingy..

    Awesome club…like the vapor is was a bit spinny for me but he only had a few shafts and about 4 guys behind me when he took it out of his titleist bag…
    I was more interested in the ’boutique’ c16 head…wow it was awesome..

    I am historically not a titleist driver fan but will absolutely give the sure fit another try when I have more time to put less spinny shafts in it…but who knows when the titleist rep will be at PGA superstore again…

    -Chris

  27. Jwowzer

    Jun 20, 2016 at 7:48 am

    Let me know if you need anyone to test these!

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Whats in the Bag

Bubba Watson WITB 2021 (June)

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Driver: Ping G425 LST (9 degrees @7.5, 14g CG shifter in neutral, D3+)
Shaft: Grafalloy Bi-Matrix X AKA Project X Bubba Watson Prototype (tipped 1/2″, 44.5 inches)

 

3-wood: Ping G425 Max (14.5 degrees @14, neutral hosel setting, D2+)
Shaft: Fujikura Tour Spec Speeder 8.2 X (tipped 1.5 inch, 42 inches)

Irons: Ping S55 (3-PW; custom lie and lofts, 10 degrees open, D4 swingweight)
Shafts: True Temper Dynamic Gold X100 (.5″ standard length)

Wedges: Ping Glide 2.0 (52-SS @51, 56-SS @55, 60-TS @63)
Shafts: True Temper Dynamic Gold X100 (+1/2 inch)

Putter: Ping PLD Anser Prototype (blast finish, 34.25 inches, 20.5-degree lie, 4.5-degree loft, 350 grams)
Grip: Ping PP58 Midsize

Grips: Ping 703 Gold (between 11 and 15 wraps of tape under left hand, between 11 and 13 wraps under right across set)

Ball: Titleist Pro V1x

 

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Miller Lite X Bettinardi unveil patriotic Fourth of July collection

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Miller Lite and Bettinardi Golf have teamed up to create a limited-edition collection dropping ahead of the Fourth of July, with the collection integrating iconic looks for each brand and featuring a patriotic red, white, and blue color palette.

The collaboration features two bespoke putters, along with putter headcovers, golf bags, wood headcovers, ball markers, divot tool, golf towel, golf polo shirt, hats, t-shirt, cooler, LED neon and koozies, with prices ranging from $35-$2,300.

“Miller Lite believes in authentic connections, and the golf course is an amazing place to bond with close friends for a few hours. With roots in the Midwest, we sought a golf partner who shared similar values and delivered a high-quality, dependable product. The partnership between Bettinardi Golf and Miller Lite is the perfect combination of fun, pride and mission to bring superior quality products when it comes to trusting what you drink and what you play with on the golf course.” – Jeff Schulman, marketing manager for Miller Lite.

The Fourth of July collection will be available from June 29 at 10 am CDT, at shop.MillerLite.com and Bettinardi.com in The Hive.

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Addressing club fitting’s biggest myth: It’s only for good players

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By far, one of the biggest misconceptions among golfers is that club fitting is only helpful to the most skilled who can really “tell the difference.” This couldn’t be further from the truth. Getting fit for a set of clubs is no different than getting fit for a suit or a dress — everybody can benefit from having something tailored just for them, whether it be simple adjustments or a full-blown bespoke experience.

To break down one of the club fitting world’s greatest myths, we have teamed up with Club Champion to help you better understand how the process can help you have more fun and play better golf.

What are the benefits of a club fitting for any level of golfer?

  • For higher handicap and more beginner golfers, a club fitting helps to eliminate unnecessary variables that work against you on the course and while practicing. Especially for beginners or people taking lessons, it’s imperative to have equipment that works with your body, not against it. The right clubs prevent you from having to compensate for things like lengths that are too short or grips that are the wrong size.
  • By working with a fitter, a golfer will get a better understanding of how his/her body and natural swing motion relate to their equipment.
  • A fitting will help any golfer find out exactly what they need to achieve their specific performance or scoring goals.
  • Fittings lead to lower scores, more distance, better dispersion, and a lot of other benefits whether you’re a high handicapper or a scratch golfer. The reason pros tinker with their clubs all the time is because details matter.
  • It’s not just about making your best shots better, it’s about making your worst shots more playable. This applies across all skill levels, and the more a fitter can help keep the ball closer to the intended target, the quicker you are going to see results on the course and on your scorecard.

How does a less skilled golfer specifically benefit from a club fitting?

  • The interesting thing is higher handicaps actually benefit more since there tends to be more low-hanging fruit that fitters can adjust that help them see instant results. In a way, it’s like making sure you have the right size bike, if you try to ride a poorly fit bike you will always struggle, but as soon as you have the right fit — you’re flying.
  • As mentioned above, a fitting helps beginners by removing obstacles that work against their natural swing motion.
  • We fit a lot of golfers and generally, there’s an education gap with higher handicaps in terms of what technology is out there to help their game. We’ve had people come in with 20-year-old clubs who don’t know what sort of clubs are available in the market now and how much easier newer clubs can be to hit. If we use players on the lower end of the speed spectrum as an example – in the last 5 years have we seen a huge improvement in lighter weight shaft technology.
  • We see some of the biggest gains with putters, a club many golfers really don’t think that much about when it comes to fitting. Most golfers just buy the style that suits their eye, not their stroke, so there are massive improvements to be had on the green. It could be a whole new putter or just a grip and length change but when you consider how many shots you take make on the greens, a 15-20 percent improvement can be a game-changer.

How does something on the level of a “basic” fitting help golfers over using off the rack?

  • Small details like shaft flex, length, and swing weight play a huge factor in success, and when you buy off the rack you’re just guessing on how those and many other factors will work for you.
  • Even just having your existing set adjusted will lead to better golf. Even if it’s not absolutely optimized, small tweaks are a lot more benficial than off the rack clubs built for the masses.
  • No golfer is truly “average” in the sense that everyone’s body is so different. Height, swing motion, strength/speed, attack angle, etc. all of these things change from person-to-person, even if everyone in the test group is the same handicap. Lastly, stock clubs are mass-produced, which can lead to inconsistencies throughout the set and those variables can be addressed and eliminated even with a basic fitting.
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