Equipment
Acushnet files with SEC for proposed IPO
Late last month, Reuters reported that Acushnet Holdings Corp., the umbrella company for Titleist and FootJoy, was preparing for an IPO. Today, the company made it official.
Related: Titleist unveils new 917 drivers at Quicken Loans National
Acushnet announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission for a proposed IPO of its common stock under the symbol “GOLF,” with J.P. Morgan and Morgan Stanley acting as lead book-running managers and representatives of the underwriters. Credit Suisse, Daiwa Capital Markets Deutche Bank Securities, Jeffries and Wells Fargo Securities are also acting as joint book-running managers. The number of shares and price range have not yet been determined.
In 2011, Fortune Brands sold Acushnet to Fila Korea Ltd and Mirae Asset Private Equity for $1.23 billion.
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Whats in the Bag
Taylor Pendrith’s winning WITB: 2024 CJ Cup Byron Nelson
Driver: Ping G430 LST (9 degrees) Buy here.
Shaft: Accra TZ Six ST
3-wood: Ping G430 Max (15 degrees) Buy here.
Shaft: Project X HZRDUS Smoke Green 80 6.5 TX
7-wood: Ping G425 Max (20.5 degrees) Buy here.
Shaft: Project X HZRDUS Smoke Green 90 6.5 TX
Irons: Srixon ZX (2, 3) Buy here, Srixon ZX7 Mk II (4-9) Buy here.
Shafts: Project X HZRDUS Smoke Black 6.5 90, 6.5 100 (2-3), True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX 6 Tour Rack (46-10 Mid, 52-10 Mid, 56-10 Mid, 60-9 Full) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: Odyssey Jailbird Versa Buy here.
Grip: SuperStroke Zenergy Flatso 1.0
Grips: Golf Pride MCC
The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
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Whats in the Bag
Ben Kohles WITB 2024 (May)
Driver: Titleist TSR3 (9 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue 6 X
3-wood: TaylorMade Stealth Plus (15 degrees)
Shaft: Fujikura Ventus Blue 8 X
Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
Shaft: Fujikura Ventus Blue HB 9 X
Irons: Titleist T200 (4, 5), Titleist 620 CB (6-9)
Shafts: Project X 6.0
Wedges: Titleist Vokey Design SM10 (46-10F, 50-12F, 54-12D, 60)
Shafts: Project X 6.0
Putter: Scotty Cameron P5 prototype
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1
Check out more in-hand photos of Ben Kohles’ clubs in the forums.
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Whats in the Bag
Kris Kim WITB 2024 (May)
- Kris Kim what’s in the bag accurate as of the CJ Cup Byron Nelson. More photos from the event here.
Driver: TaylorMade Qi10 (9 degrees @7)
Shaft: Mitsubishi Tensei 1K White 60 TX
3-wood: TaylorMade Qi10 Tour (15 degrees @13.5)
Shaft: Mitsubishi Diamana WB 73 TX
Irons: TaylorMade P770 (2, 4), TaylorMade P7MB (5-PW)
Shafts: Mitsubishi Tensei 1K White 80 TX (2), Nippon N.S. Pro Modus3 Tour 120 X
Wedges: TaylorMade MG4 (50-09SB, 56-12SB, 60-11TW)
Shafts: Nippon N.S. Pro Modus3 WV 125
Putter: TaylorMade Spider Tour
Grips: Golf Pride Tour Velvet Cord
Check out more in-hand photos of Kris Kim’s equipment here.
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bob
Jun 20, 2016 at 11:33 pm
the problem for the industry, if they let retailers do what they want with pricing, the internet will bust everybody thats left. if you just have a web site to pay for, you can sell everything at cost plus 5% and do well. the brick and mortar retailer needs at least 30-35% and high volume to survive. i was in the business for years before the internet, and at my peak my gross margins were 18-20%, but we did big numbers because of no internet. no way you could survive today.
Justin
Jun 20, 2016 at 7:16 pm
Pro V 1 most used ball by looser’s of 2016 U.S. Open…only one winner and he used a Taylormade ball….
Newsguy
Jun 20, 2016 at 9:15 pm
Losers….
Scooter McGavin
Jun 20, 2016 at 3:36 pm
Are there actually people that would buy stock in golf companies now?
Cam
Jun 20, 2016 at 7:14 pm
This just means the investors (Fila) has run the numbers and it makes no sense to keep pouring money into a dead horse….D J winning with a Taylor Made ball this week does not help, runner ups were only 1 out 3 with a Pro V 1 also……
Cr
Jun 20, 2016 at 7:17 pm
I think it’s more to do with attempting making the company more American owned, again, than having a foreign company be the major shareholder. People heard that Titleist is owned by Koreans and sales dropped
D Louis
Jun 20, 2016 at 1:50 pm
I agree it’s the beginning of the end, once they go public and are driven by shareholders that are only concerned with a return on their investment, the high quality products they’re known for will slowly be replaced with lower cost, higher margin products much like they direction Taylormade took. Eventually, it will be difficult to tell the fifference between TM and Titleist products.
Garry Pierce
Jun 20, 2016 at 1:40 pm
This is the beginning of the end. Why I say this. Titleist is a $500 million a year company. Be a terrible investment. Golf stocks have been non performers for years. Will Titleist become another Golfsmith addition. Snake eyes – MacGregor.
Tim you don’t know how many times I got my account suspended for selling below MAP. AND ebay is a real be no no now. Taylor thought they could shut ebay down and buyers would run to The PGA Store. BAD idea. NOW they are up for sale. They went from 1.5 billion to 900 million and dropping. MAP and MSRP are the biggest loads of crap. Let me as the retailer decide how much I want to make on an item. $35 on Pro V1’s won’t happen. That is wholesale cost to dealers. and add shipping on top of that. Balls is where the money is. Clubs are break even. Shirts and balls.
I have always maintained from the 18 years in the golf biz,,,, the dumbest people in business run the golf biz. Club pros are the laziest… they love that MAP and MSRP. They don’t have to leave the bar to make a sells pitch. ab=nd now add the USGA farce and you cab=n see why golf has a problem. Out of touch imbeciles driving the car over the cliff
Cam
Jun 20, 2016 at 7:10 pm
Most companies that go public are signing their death warrants….Most be a billion companies that ran fine and made Mom and Pop a good living for years….then talked into growing and farming control of the products out to Joe and Jane College, saw a huge jump only to end up on top of the mountain with one and a half feet hinging over the cliff and Joe and Jane College stepping on that half foot as they took there golden parachutes and walked away. If anyone is dump enough to buy titlist stock just remember for the most part you are paying off some investors and giving some higher ups a big check to go away smiling.
fred
Jun 20, 2016 at 1:17 pm
Does this mean that the ancient Acushnet Bullseye putter I have will now be worth something?
Cr
Jun 20, 2016 at 7:16 pm
No, worth less
Tim
Jun 20, 2016 at 12:46 pm
If all these big golf companies want to make money they will pull away from controlling the price their retailers can sell their stuff for…..It is still strange how they continue to control the pricing of their balls and clubs etc. Price fixing was outlawed years ago but these companies found a loop hole, something to do with patents or something. No retailer can even give you a dozen balls or free shipping in many cases unless the OEM approves. I have found a few independent golf pro shops that sell under market but that is always on a one to one thing,, never advertised. If the price fixing was out we may find a retailer selling some REAL specials like maybe PROV’s for $35 instead of $48, which still gives the manufacture his profit and lets the retailer go after some volume and foot traffic and a lot of Sporting/Golf stores could use some sales volume.