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Press Release: TaylorMade-adidas Golf Company Reports Huge Q2

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TaylorMade-adidas Golf Company Reports Huge Q2

$514.7 Million Second Quarter Boosts First-Half Sales
to Company-Record $1.02 Billion

Herzogenaurach, Germany / Carlsbad, California (August 2, 2012) — TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world comprised of four powerful brands (TaylorMade, adidas Golf, Ashworth and Adams), today announced global sales of $514.7 million in the second quarter of 2012 — a 25% increase over the prior year on a currency-neutral basis.

TMaG’s strong second-quarter showing elevated its first-half sales to $1.02 billion (+29% over last year), making it the best first-half, in terms of sales, in the company’s 33-year history.

The company’s strong Q2 success was based on growth in all categories, with metalwoods, irons, putters and footwear all recording growth rates above 20%.

In terms of first-half 2012 sales, TMaG experienced currency-neutral, year-over-year growth in metalwoods (+25%), irons (+37%), putters (+29%), balls (+16%), footwear (+29%), apparel (+9%) and bags (+110%).

“Part of our definition of being a great golf company is to make every product we bring to the marketplace the best in its class,” said Mark King, TMaG CEO and President. “With that in mind, we’re very pleased to have recorded significant sales growth in all of our key product categories in the second quarter and the first half of 2012. That kind of balanced excellence is an indicator that our methods of product development, marketing, sales and service are strong across all four of our brands.”

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About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €13.3 billion in 2011.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over €1.0 billion.

About Adams Golf
Adams Golf designs, assembles, markets and distributes premium quality, technologically innovative golf clubs for all skill levels. Recently launched products include the Speedline Fast 12 drivers, Fast 12 LS drivers and the Speedline Fast 12 fairway woods, along with the Idea a12 OS irons and hybrids, Idea a12 hybrids, Idea Pro a12 irons and hybrids, Idea Tech V3 irons and hybrids, Redline irons, Idea a7 and a7 OS irons and hybrids, and Speedline 9088 UL drivers. Adams Golf also develops new products under the Yes! Putters, Women’s Golf Unlimited, Lady Fairway and Square 2 brands. In 2011, net sales were approximately $ 97 million (€ 73 million).

Media Contacts:

Christa McNamara
TaylorMade-adidas Golf Company
Director of Corporate Communications, Global Marketing
Tel.: 760-918-6466
christa.mcnamara@tmag.com

Dave Cordero
TaylorMade-adidas Golf Company
Manager, Public Relations, Global Marketing
Tel.: 760-918-6367
dave.cordero@tmag.com

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. 8thehardway

    Aug 13, 2013 at 12:17 pm

    Marketing doesn’t walk the course or make the shot, its just you and what you’ve brought along. If something works, people see; if somethings stays in the bag, friends notice.

    Last year I picked up a pair of Adidas golf shoes and a TM carry bag to replace an Adidas whose legs failed way too soon. The shoes are comfy as hell and look like they’ll do another 60 rounds. The bag wears better than my old Sun Mountain and still looks new. I’ve probably logged 200 rounds with their irons; they made an instant difference in distance and trajectory, my first experience hitting good looking golf shots with irons.

    Their products work and they last. I’m not surprised others feel the same.

  2. Golfzoo

    Aug 12, 2012 at 9:19 pm

    Congrats! It goes to show that many golfers trust your product.

  3. Matt Newby, PGA

    Aug 2, 2012 at 2:22 pm

    Way to go TMaG!

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pga tour

Joaquin Niemann WITB 2018

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Equipment is accurate as of the 2018 Valero Texas Open (4/16/2018).

Driver: Ping G400 LST (10 degrees)
Shaft: Graphite Design Tour AD DI-7x

3 Wood: Ping G400 (14.5 degrees)
Shaft: Graphite Design Tour AD DI-7x

Hybrid: Ping G400 (19 degrees)
Shaft: Graphite Design Tour AD DI-95x Hybrid

Irons: Ping iBlade (4-9)
Shaft: Project X 6.0

Wedges: Ping Glide 2.0 (46-12SS, 52-12SS, 56-12SS, 60-06TS)
Shaft: Project X 6.5

Putter: Ping Anser 2
Grip: Ping Pistol

Golf Ball: Titleist Pro V1x

Discussion: See what GolfWRX members are saying about Niemann’s clubs.

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pga tour

Zach Cabra WITB 2018

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Equipment is accurate as of the 2018 Houston Open (3/27/2018).

Driver: Callaway GBB Epic Sub Zero (10.5 degrees)
Shaft: Aldila Rogue Max 75X

3 Wood: Titleist 917F3 (15 degrees)
Shaft: Mitsubishi Diamana White d+ 80X

Irons: Mizuno MP-Fli-Hi (2, 3), Piretti Limited Edition (4-PW)
Shaft: Aerotech SteelFiber hls880 (2), Aerotech SteelFiber i80 (3-PW)

Wedges: Callaway MD3 Milled (50-10S, 54-10S), Callaway Mack Daddy PM (60-10)
Shaft: KBS Tour 125 S+

Putter: Piretti 801 CU
Grip: Piretti Pistol

WITB Notes: We spotted Cabra with 15 clubs in the bag ahead of the 2018 Houston Open. We’ll update this post when we confirm the 14 clubs we used in competition.

Discussion: See what GolfWRX members are saying about Cabra’s clubs.

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Equipment

TaylorMade is releasing its TP Black Copper putters to retail

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We first spotted TaylorMade’s new TP Black Copper putters at the 2018 PGA Show, but the company wasn’t saying anything about specs, release date, pricing, technologies, nothing.

Then, we all saw Rory McIlroy switch to a TaylorMade TP Black Copper Soto proto putter ahead of the 2018 Arnold Palmer Invitational, which he won by 3 strokes. Of course, Rory’s specific Soto putter was made with a special insert. Click here for all of the info and specs on Rory’s putter.

Now, TaylorMade is releasing retail versions to the public in four models — Juno, Soto, Ardmore 3 and Mullen 2 — which will hit stores on 4/20 selling for $199 with a standard Black Lamkin Crossbone Pistol grip, and $219 with a SuperStroke Pistol 1.0 GT grip.

The putters have a triple-plated finish; nickel, then copper, then black chrome, according to TaylorMade’s Bill Price (Senior Director of Product Creation for Wedges and Putters). They’re then hand-polished to achieve the antique and non-glare finish. Overtime, and especially on the sole, Price says the copper will tarnish or oxidize to unveil a gradually more antique and rustic look. Rory McIlroy himself actually had a hand in inspiring the new finish.

“Rory was talking about certain finishes,” Price said. “He wanted something non-glare, with an antique type finish…. he wanted to be reminded of something old school.” 

Thus, the TP Black Copper finish was born.

Also, the putters are machined from 303 stainless steel, they have adjustable sole weights and have the company’s familiar Pure Roll inserts in their faces. Check out more info about each of TaylorMade’s TP Black Copper models below.

Juno

  • Hosel: #1 L-Neck
  • Dexterity: RH/LH
  • Toe Hang: 36 degrees
  • Offset: Full shaft
  • Length: 34 and 35 inches
  • Head Weight: 346 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees

Soto

  • Hosel: Long Curve
  • Dexterity: RH
  • Toe Hang: 47 degrees
  • Offset: Full shaft
  • Length: 34 and 35 inches
  • Head Weight: 346 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees

Ardmore 3

  • Hosel: #1 L-Neck
  • Dexterity: RH/LH
  • Toe Hang: 12 degrees
  • Offset: Full shaft
  • Length: 34 and 35 inches
  • Head Weight: 350 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees

Mullen 3

  • Hosel: Double Bend
  • Dexterity: RH/LH
  • Toe Hang: Face Balanced
  • Offset: 3/4 shaft
  • Length: 34 and 35 inches
  • Head Weight: 355 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees
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