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Press Release: TaylorMade-adidas Golf Company Reports Huge Q2

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TaylorMade-adidas Golf Company Reports Huge Q2

$514.7 Million Second Quarter Boosts First-Half Sales
to Company-Record $1.02 Billion

Herzogenaurach, Germany / Carlsbad, California (August 2, 2012) — TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world comprised of four powerful brands (TaylorMade, adidas Golf, Ashworth and Adams), today announced global sales of $514.7 million in the second quarter of 2012 — a 25% increase over the prior year on a currency-neutral basis.

TMaG’s strong second-quarter showing elevated its first-half sales to $1.02 billion (+29% over last year), making it the best first-half, in terms of sales, in the company’s 33-year history.

The company’s strong Q2 success was based on growth in all categories, with metalwoods, irons, putters and footwear all recording growth rates above 20%.

In terms of first-half 2012 sales, TMaG experienced currency-neutral, year-over-year growth in metalwoods (+25%), irons (+37%), putters (+29%), balls (+16%), footwear (+29%), apparel (+9%) and bags (+110%).

“Part of our definition of being a great golf company is to make every product we bring to the marketplace the best in its class,” said Mark King, TMaG CEO and President. “With that in mind, we’re very pleased to have recorded significant sales growth in all of our key product categories in the second quarter and the first half of 2012. That kind of balanced excellence is an indicator that our methods of product development, marketing, sales and service are strong across all four of our brands.”

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About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €13.3 billion in 2011.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over €1.0 billion.

About Adams Golf
Adams Golf designs, assembles, markets and distributes premium quality, technologically innovative golf clubs for all skill levels. Recently launched products include the Speedline Fast 12 drivers, Fast 12 LS drivers and the Speedline Fast 12 fairway woods, along with the Idea a12 OS irons and hybrids, Idea a12 hybrids, Idea Pro a12 irons and hybrids, Idea Tech V3 irons and hybrids, Redline irons, Idea a7 and a7 OS irons and hybrids, and Speedline 9088 UL drivers. Adams Golf also develops new products under the Yes! Putters, Women’s Golf Unlimited, Lady Fairway and Square 2 brands. In 2011, net sales were approximately $ 97 million (€ 73 million).

Media Contacts:

Christa McNamara
TaylorMade-adidas Golf Company
Director of Corporate Communications, Global Marketing
Tel.: 760-918-6466
christa.mcnamara@tmag.com

Dave Cordero
TaylorMade-adidas Golf Company
Manager, Public Relations, Global Marketing
Tel.: 760-918-6367
dave.cordero@tmag.com

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. 8thehardway

    Aug 13, 2013 at 12:17 pm

    Marketing doesn’t walk the course or make the shot, its just you and what you’ve brought along. If something works, people see; if somethings stays in the bag, friends notice.

    Last year I picked up a pair of Adidas golf shoes and a TM carry bag to replace an Adidas whose legs failed way too soon. The shoes are comfy as hell and look like they’ll do another 60 rounds. The bag wears better than my old Sun Mountain and still looks new. I’ve probably logged 200 rounds with their irons; they made an instant difference in distance and trajectory, my first experience hitting good looking golf shots with irons.

    Their products work and they last. I’m not surprised others feel the same.

  2. Golfzoo

    Aug 12, 2012 at 9:19 pm

    Congrats! It goes to show that many golfers trust your product.

  3. Matt Newby, PGA

    Aug 2, 2012 at 2:22 pm

    Way to go TMaG!

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Equipment

Titleist launches 2018 Scotty Cameron Select putters (2018 PGA Show Demo Day)

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Note: This story will be updated with in-hand photos from Demo Day as soon as possible.

Titleist has launched its new line of 2018 Scotty Cameron Select putters that have new “four-way sole balancing,” along with other refinements compared to its previous Select putters. Also, as we spotted earlier in January, the 2018 line includes a blast-from-the-past Laguna model.

The last full launch of Scotty Cameron Select putters came in 2016, with a line extension of mostly mallets that came in 2017. Now, the new 2018 line features seven new head shapes that include blades and mid-mallets.

Each of the new putters — Laguna, Newport, Newport 2 and Newport 2.5 blades, Fastback and SquareBack mid-mallets, and a heel-shafted, mid-mallet Newport 3 — are made with multi-material constructions. As with the previous line of Select putters, the new putters have either 303 stainless steel face inlays or 6061 aircraft grade aluminum inlays, and stainless steel bodies.

According to Titleist, refinements have been made to sight, sound and feel for the 2018 Select line. Here’s what Titleist has to say about each of those improvement categories:

  • Sight: “Contours and sight cues were refined to enhance alignment opportunities and instill confidence. Scotty focused on thinning topline appearances by giving each a slightly rounder radius. Plumbing neck dimensions, edges and angles have been squared up for a cleaner look from address.”
  • Sound: “Improved sound and feel are the result of up to 30 percent more vibration dampening material connecting face inlays with putter bodies. The connecting screws are slightly larger to account for the increased material and the surface compression necessary to produce the softer sound, while preserving the feedback demanded by the best players in the world to aid in distance control and diagnosing mishits.”
  • Sole: “For the first time ever, Scotty has introduced a four-way balanced sole
    design for a faster setup and easier alignment at address. The balance point of each 2018 Select putter’s sole has been shifted forward to account for the weight of the shaft and grip and their impact related to how the putter sits at address. This results in a putter that sits perfectly square at address to promote easier alignment on virtually any lie.”

Scotty Cameron says that this line of putters, and the refinements that went into them, are a collection of everything he has learned through his years of putter making.

“Everything I’ve learned from refining and redesigning Newport-style putters over the last two decades has gone into this 2018 Select line,” said Master Craftsman Scotty Cameron. “I always strive to raise the bar by incorporating new materials, milling and manufacturing techniques. I’m at the point with the Select line of putters that now I’m hyper-focused on the finest details. Tour players pick up on things most people don’t but those details can make a big difference in how a putter performs.

Scotty Cameron also discusses the four-way sole balancing design, and how it’s made to help golfers find better alignment.

“We’ve reengineered the sole to account for the shaft and grip weight by actually moving metal in minute increments to help the putter align perfectly. I call it four-way sole balancing because we’ve balanced the putter from face to cavity, and from heel to toe.”

The putters, which will sell for $425 starting on March 23, have a raw, stainless finish that is bead-blasted. They come with two, customizable stainless steel heel-toe weights, and Black/Silver Matador mid-size grips.

Below is a more in-depth look at each of the putter models, as described by Titleist. See what GolfWRX members are saying about the putters in our forums.

  • Newport: The iconic “three-step” Newport shape was designed to sit evenly at address and enhanced with four-way balanced precision milling. Updated graphics extend Scotty’s iconic three red dot theme to the face heel and sole.
  • Newport 2 (right- and left-handed): With subtle refinements to topline radius milling, the Newport 2 appears slightly thinner from address for a Tour-preferred setup favored by the world’s top players.
  • Newport 2.5: The Newport 2.5 employs softer milling of the flare neck that provides players with 3?4 shaft offset and higher toe flow, while incorporating the line’s four-way sole balancing setup and improved vibration dampening material connecting the face to the body.
  • Newport 3 (right- and left-handed): The heel-shafted Newport 3 brings together a teardrop shaped design with high toe flow. Flange milling has been smoothed for more sculpted contours with updated four-way sole balancing and improved vibration dampening. A left-handed Newport 3 option joins the 2018 Select line, offering a heel-shafted, higher toe flow small mallet option to the line.
  • Laguna: Scotty’s newest, re-engineered Laguna brings back a popular head shape with 2018 Select line technology, including a mid-milled stainless steel face inlay, four-way balanced sole milling and improved vibration dampening technology.
  • Fastback: The 2018 Select Fastback features a single milled flange line giving it a cleaner, Tour-preferred look at address while allowing for more vibration dampening material to be placed between the sole and the flange of the putter. The 6061 aircraft grade aluminum face-sole inlay has been refined to allow for weight to be distributed to the perimeter of the putter head for enhanced forgiveness.
  • Squareback: Scotty’s 2018 Select Squareback has a milled sightline for a clean look at address. The milled line versus prior pop-through alignment allows for more vibration dampening material to be placed between the sole and the flange of the aircraft grade aluminum face-sole. This design also extends our multi-material methodology with softer contours, subtle shape refinements and a new face-sole configuration.
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Bud Cauley WITB 2018

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Equipment is accurate as of the 2018 CareerBuilder Challenge (1/16/18).

Driver: Titleist 917D2 (8.5 Degrees)
Shaft: UST Mamiya Elements Prototype

3 Wood: Titleist 915F 3+ (13.5 Degrees)
Shaft: Aldila 80 Tour-X

Driving Iron: Titleist 718 AP3 (3 iron)
Shaft: True Temper Dynamic Gold S400 AMT Tour Issue

Irons: Titleist 718 MB (4-9 iron)
Shaft: True Temper Dynamic Gold Tour Issue

Wedges: Titlest Vokey Sm7 (46-10F, 52-12F, 56-14F) Titleist Vokey Prototype (60)
Shaft: True Temper Dynamic Gold Tour Issue

Putter: Scotty Cameron Circle T SSS-340
Grip: Scotty Cameron Standard Pistol Grip

Related:

Discussion: See what GolfWRX members are saying about Cauley’s clubs. 

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pga tour

Hudson Swafford WITB 2018

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Equipment is accurate as of the 2018 CareerBuilders Challenge (1/16/18).

Driver: Callaway Rogue (9.0 Degrees)
Shaft: Aldila Synergy 60TX Prototype

3 Wood: Ping i25 (14 Degrees)
Shaft: Aldila Rogue 80 Tour-X

5 Wood: Ping i25 (18 Degrees)
Shaft: Aldila Tour Blue 85

Irons: Callaway X Forged 2018 (4-9)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Wedges: Titleist Vokey SM7 (46-10F, 52-12F, 56-10S) Callaway Mack Daddy (60-10PM)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Putter: Odyssey Versa 2-Ball
Grip: Boccieri Secret Grip

Related:

Discussion: See what GolfWRX members are saying about Swafford’s clubs.

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