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Press Release: TaylorMade-adidas Golf Company Reports Huge Q2

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TaylorMade-adidas Golf Company Reports Huge Q2

$514.7 Million Second Quarter Boosts First-Half Sales
to Company-Record $1.02 Billion

Herzogenaurach, Germany / Carlsbad, California (August 2, 2012) — TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world comprised of four powerful brands (TaylorMade, adidas Golf, Ashworth and Adams), today announced global sales of $514.7 million in the second quarter of 2012 — a 25% increase over the prior year on a currency-neutral basis.

TMaG’s strong second-quarter showing elevated its first-half sales to $1.02 billion (+29% over last year), making it the best first-half, in terms of sales, in the company’s 33-year history.

The company’s strong Q2 success was based on growth in all categories, with metalwoods, irons, putters and footwear all recording growth rates above 20%.

In terms of first-half 2012 sales, TMaG experienced currency-neutral, year-over-year growth in metalwoods (+25%), irons (+37%), putters (+29%), balls (+16%), footwear (+29%), apparel (+9%) and bags (+110%).

“Part of our definition of being a great golf company is to make every product we bring to the marketplace the best in its class,” said Mark King, TMaG CEO and President. “With that in mind, we’re very pleased to have recorded significant sales growth in all of our key product categories in the second quarter and the first half of 2012. That kind of balanced excellence is an indicator that our methods of product development, marketing, sales and service are strong across all four of our brands.”

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About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €13.3 billion in 2011.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over €1.0 billion.

About Adams Golf
Adams Golf designs, assembles, markets and distributes premium quality, technologically innovative golf clubs for all skill levels. Recently launched products include the Speedline Fast 12 drivers, Fast 12 LS drivers and the Speedline Fast 12 fairway woods, along with the Idea a12 OS irons and hybrids, Idea a12 hybrids, Idea Pro a12 irons and hybrids, Idea Tech V3 irons and hybrids, Redline irons, Idea a7 and a7 OS irons and hybrids, and Speedline 9088 UL drivers. Adams Golf also develops new products under the Yes! Putters, Women’s Golf Unlimited, Lady Fairway and Square 2 brands. In 2011, net sales were approximately $ 97 million (€ 73 million).

Media Contacts:

Christa McNamara
TaylorMade-adidas Golf Company
Director of Corporate Communications, Global Marketing
Tel.: 760-918-6466
[email protected]

Dave Cordero
TaylorMade-adidas Golf Company
Manager, Public Relations, Global Marketing
Tel.: 760-918-6367
[email protected]

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. 8thehardway

    Aug 13, 2013 at 12:17 pm

    Marketing doesn’t walk the course or make the shot, its just you and what you’ve brought along. If something works, people see; if somethings stays in the bag, friends notice.

    Last year I picked up a pair of Adidas golf shoes and a TM carry bag to replace an Adidas whose legs failed way too soon. The shoes are comfy as hell and look like they’ll do another 60 rounds. The bag wears better than my old Sun Mountain and still looks new. I’ve probably logged 200 rounds with their irons; they made an instant difference in distance and trajectory, my first experience hitting good looking golf shots with irons.

    Their products work and they last. I’m not surprised others feel the same.

  2. Golfzoo

    Aug 12, 2012 at 9:19 pm

    Congrats! It goes to show that many golfers trust your product.

  3. Matt Newby, PGA

    Aug 2, 2012 at 2:22 pm

    Way to go TMaG!

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Whats in the Bag

Richy Werenski WITB 2024 (May)

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  • Richy Werenski what’s in the bag accurate as of the CJ Cup Houston Open.

Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Mitsubishi Diamana PD 60 TX

3-wood: Titleist TSR2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus Red 8 X

Hybrid: Titleist TSR3 (19 degrees, D1 SureFit setting)
Shaft: Mitsubishi Tensei CK Pro White Hybrid 90 TX

Irons: Titleist T100 (4-9)
Shafts: Nippon N.S. Pro Modus3 Tour 105 S

Wedges: Titleist Vokey Design SM9 (46-10F, 50-12F), Titleist Vokey Design WedgeWorks Proto (54-M, 58-L @60)
Shafts: True Temper Dynamic Gold Tour Issue X100 Onyx (46-50), True Temper Dynamic Gold Tour Issue S400 Onyx (54-60)

Putter: Scotty Cameron prototype

Ball: Titleist Pro V1x Left Dash

Grips: Golf Pride ZGrip Cord

Check out more in-hand photos of Richy Werenski’s clubs in the forums.

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Equipment

Adam Scott testing green “Masters Use Only” putter + 6 interesting equipment photos from the 2024 CJ Cup Byron Nelson

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Welcome to the 2024 CJ Cup Byron Nelson event at TPC Craig Ranch in McKinney, Texas, which, for your geographical reference, is about 25 minutes from Dallas.

In early-week equipment news, we saw some interesting putter testing from Adam Scott, a Maxfli golf ball signing on the PGA Tour, a 16-year-old’s WITB, a PGA Tour player using another PGA Tour player’s backup putter, and Jordan Spieth weighed in on why he recently switched out just his 7-iron (and then made a hole-in-one with it).

With so much to report and so little time to waste on the intro, let’s get right into this week’s equipment rundown from the CJ Cup Byron Nelson.

See all of our photo galleries from the week here 

Adam Scott’s new L.A.B. putters

Before we get into a couple of the new prototypes Scott has been testing, above is a photo of the L.A.B. Golf Mezz.1 Max prototype putter that he’s been using, and will likely continue to use this week in Texas.

That being said, following the Masters, Scott was looking to try a couple putters with a slightly lighter weight to help with his feel on fast greens.

One of the new prototypes we spotted on Tuesday was a L.A.B. Golf DF3 “Proto 2.1”, custom-built with Scott’s preferred blue colorway, and an Australia-inspired Kangaroo laser engraving…

We also spotted him with a green-colored “For Masters Use Only” Mezz.1 Max prototype…

While it’s unlikely Scott will make a switch this week, it’s certainly something to keep an eye on going forward, especially on courses with faster greens.

We also got a peek into Scott’s full WITB this week, which consists of a super-mixed set of Srixon irons, including a ZX Utility 3-iron, a ZX-5 MkII 4-iron, ZX-7 MkII mid-irons (5-7) and Z Forged II short irons (8-9).

See Scott’s full WITB from the CJ Cup here

An update on Daniel Berger’s Odyssey Jailbird

Last week in New Orleans, we highlighted Daniel Berger’s Ai-One Jailbird Mini putter because of its unique sightlines.

Well, we have an update.

According to Callaway Tour Manager Joe Toulon, who spoke with GolfWRX.com this week, Berger’s Jailbird Mini is actually from fellow Tour player Tom Kim’s stash. Kim is a prolific putter tester, and the exact putter Berger is currently using was actually originally made for and tested by Kim. The putter didn’t make it into Kim’s starting lineup, however, so he gave the putter back to Odyssey, and it eventually made it’s way onto Berger’s gamer roster.

Jordan Spieth’s new 7-iron

As the story goes, Jordan Spieth changed out his Titleist T100 7-iron on Wednesday before the 2024 Valero Texas Open, and then on Thursday, he used the 7-iron to make a hole-in-one from 199 yards on the 16th hole.

Good timing on that switch, Jordan.

On Tuesday at the 2024 CJ Cup Byron Nelson, GoflWRX.com caught up with Spieth to get the full story on why he switched just the 7-iron.

Our full story is over on PGATOUR.com’s Equipment Report, but here’s a snippet of what Spieth had to say:

“I hit my 7-iron a lot, especially on my own. The spin rates, relative to my 6-iron and my 8-iron, were lower, so it was going too far. I was trying to figure out why, if it was something in the makeup of the iron. I got the lies and the lofts checked, and everything was fine. So finally I was like, ‘Can I just get a new one and see if it fixes it?’

“Maybe there was one other time throughout my career where I changed just one iron, so it’s very unusual. I think it’s just because the grooves were worn down from hitting it too much.”

Ben Griffin signs with Maxfli to play the golf ball

At the beginning of the year, LPGA Tour star Lexi Thompson signed a deal with Maxfli to play the company’s golf ball, and now, Griffin has officially joined team Maxfli, as well, thus expanding the company’s Tour presence.

GolfWRX.com caught up with Griffin on Wednesday in Texas for a video interview about his new golf ball of choice, and how he marks it…

 

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A 16-year-old is playing on the PGA Tour this week, using a 2-iron!

Amateur golfer Kris Kim, at just 16 years of age, is making his PGA Tour debut this week after receiving a sponsors exemption into the event. In 2023, Kim won both the R&A Boys’ Amateur Championship and the European Boys’ International Championship.

On Tuesday in Texas, we got a look into Kim’s bag, which revealed that he’s currently playing a TaylorMade P-770 2-iron, and a bag full of TaylorMade clubs.

Check out Kim’s full WITB here

A smart golf ball stamping

I’m not going to sit here and pretend to be a big math guy, because I’m not. However, I do recognize David Nyfjall’s purple ball marking as a square root symbol.

While I don’t know the particular significance of the square root symbol for Nyfjall, I do know you have to be fairly intelligent to even consider using a marking like that. Pretty cool stuff from the Northwestern alum, and 2023 Byron Nelson Award winner.

And, with that, we say goodbye to Texas and TPC Craig Ranch. We’ll see you next week at the Wells Fargo Championship in Charlotte for more insider equipment news and storylines.

For now, don’t forget to check out all of our photos from the 2024 CJ Cup Byron Nelson

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Whats in the Bag

Wesley Bryan WITB 2024 (May)

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  • Wesley Bryan what’s in the bag accurate as of the CJ Cup Byron Nelson.

Driver: Callaway Paradym Ai Smoke Triple Diamond Max (9 degrees @10)
Shaft: Mitsubishi Diamana GT 50 TX

3-wood: TaylorMade Stealth Plus (15 degrees)
Shaft: Mitsubishi Diamana GT 60 X

Hybrid: TaylorMade Stealth 2 Plus Rescue (19.5 degrees)
Shaft: Fujikura Ventus HB Blue 8 X

Irons: Titleist T200 (4), Takomo 101U (4), Takomo 101T (5), Takomo 301 CB (6-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (46-10F, 52-08F, 56-14F), Titleist Vokey Design WedgeWorks Proto (58-A)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: L.A.B. Golf DF3

Grips: SuperStroke, Golf Pride Tour Velvet

Ball: Titleist Pro V1x

More photos of Wesley Bryan’s WITB in the forums.

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