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Next for Ben Hogan: Two new iron models, moveable-weight hybrids

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The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.

Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.

Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”

CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.

The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.

Ft-WORTH-HIThe company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”

The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.

Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.

Hogan-Hybrid

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9 Comments

9 Comments

  1. cody

    Dec 7, 2015 at 8:30 am

    I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.

  2. cydrespond

    Dec 3, 2015 at 4:11 pm

    They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.

    • mlecuni

      Dec 4, 2015 at 3:31 am

      Hi,

      Is it available worldwide ?

      Thanks

    • Cyd

      Dec 4, 2015 at 6:52 am

      I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.

      Hmmmm, I may have to try the wedges.

  3. rex235

    Dec 3, 2015 at 1:12 pm

    For 2016, like 2015….

    RH ONLY……

    • Don

      Dec 4, 2015 at 10:34 am

      I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.

  4. Cyd

    Dec 3, 2015 at 12:54 pm

    You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95

  5. Mike

    Dec 3, 2015 at 11:46 am

    I wish you could demo these clubs…

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Is the R&A coming for drivers?

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R&A chief Martin Slumbers has issued a stark message which could bring an end to the likes of Bryson DeChambeau’s recent dismantling of golf courses – and it could also spell big changes for manufacturers.

Speaking to the Daily Mail, Slumbers unveiled the areas which the game’s two governing bodies are focusing on to help prevent golf courses being overpowered by today’s professionals, and hinted that significant changes could be on the way for modern driver technology.

“It is too simple just to say change the ball. Way too simple. You can do things with the ball. But it’s the relationship between ball and club which is most important, to me.

 The fundamental change in the golf ball since 1999-2000, with the introduction of ProV1 technology, is the ball spins less. And drivers have been designed so it spins even less, which makes it go further.”

Bryson DeChambeau’s unprecedented length off the tee has been a hot topic of discussion since golf’s restart. While Slumbers hailed the 26-year-old’s “extraordinary” ability to combine that power with accuracy, the R&A chief declared that he would be coming back to the issue to address the current lack of balance between skill and power in the sport.

“Bryson, I’m fascinated by. I’m not sure I can remember another sportsman, in any sport, so fundamentally changing their physical shape. But what is extraordinary is that Bryson isn’t the first one to put on muscle in golf. How he’s able to control the ball, with that extra power, is extraordinary. All credit to him, he’s a true athlete.

But I still come back to the belief that golf is a game of skill. And we believe we need to get this balance of skill and technology right. Once we feel that the industry is stable again, which isn’t going to be tomorrow, because we don’t know what’s going to happen over autumn and winter, we will be coming back to that issue in great seriousness.”

Part one of the R&A and USGA’s Distance Report concluded that the increased gains from the bombers off the tee in the game was “detrimental to the sport”. Per his interview with the Mail, Slumbers reiterated that the desire for a balance between skill and technology would head stage two of the report.

“My view is very much that golf is a game of skill. It’s important to have a balance of skill and technology. We did intend to publish the next stage in March, sending out to manufacturers our specific areas of interest. Specific topics we wanted to evaluate before considering what equipment changes we would – or would not – put in place.

It’s all been put on hold because the world has a lot more to worry about. And we were conscious of the golf industry having the time to recover. But we will bring that topic back – because it does need to be discussed.”

 

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What GolfWRXers are saying about the optimal equipment strategy for a beginner

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In our forums, our members have been discussing the best equipment-strategies for beginners taking up the sport. WRXer ‘Used2PlayAlot’ asks members what their nuggets of advice would be, and WRXers have been sharing their top tips for beginners in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • MattGolfs: “Id try to find a used set locally with bag and everything included. As a beginner, you just need to get out and start playing to figure out what you like and dislike equipment-wise IMO.”
  • rkillian: “My brother in law more recently got into the game. I found him a used set on craigslist for $150. My dad is getting back into it as well. He has slowed down and needed some irons that are a little lighter and a newer more forgiving driver. Also found stuff for him on craigslist—$ 120 for irons and a driver. My wife and daughter wanted to have their own clubs when they come play a par 3 with me. Found my wife a used box set on craigslist for $50 and my daughter a little junior set for $20 on the Facebook market place. You should be able to find what someone new to the game needs on craigslist or Facebook.”
  • tomg1969: “I just did this for a friend. I went to eBay and found a nice set of Ping G5 irons for $100. I also picked up two nice, older Adams a12 hybrids for $50, and a Ping driver for $60. I gave him one of my older putters, and old stand bag and a sand wedge. For $210 (Plus the things that I gave him from my “junk pile”) he has a pretty nice and forgiving set up for a beginner.”
  • kmay_: “Yep look on local classifieds, Facebook marketplace etc. A buddy of mine at work wanted to get into playing, so I sold him an old set of irons I had, a stand bag, and an old 3 wood. Found him a driver on Kijiji, he picked up a 60* and a putter and now he’s playing more often than me the bugger. Has an exec course across the street from his house, so he bought a membership there and has been playing a ton. Cheap full set would be the way I would go, get the guy into it and then if he wants to continue playing, he can start putting together a better set with your guidance.”

Entire Thread: “Optimal equipment strategy for a beginner?”

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What GolfWRXers are saying about cult classic irons

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In our forums, our members have been discussing cult classic irons. WRXer ‘pingnewbie’ kicks off the thread with his two choices of Mizuno’s MP-33 irons and Nike’s VR Pro irons, and asks fellow members for their picks.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • ScottsTots: “MP-32’s for me! I think at some point the JPX 900 Tour might hit that status if Koepka runs off a few more majors over his career!”
  • cgasucks: “Obviously the Ping Eye 2s and the 845s.”
  • celebros: “Cleveland TA3 Form Forged.”
  • gwelfgulfer: “Nike original blades, 32’s and 33’s (prefer 33’s), ’05 TP CB’s (Jpn version if you can find), RAC Lt, 300 Forged, R9 TP B’s, Eye’s, I5’s, ’07 X Forged, Adams MB2’s plus many more.”
  • jplroper: “Titleist 962 and Tommy Armour 845’s.”

Entire Thread: “Cult classic irons”

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