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Next for Ben Hogan: Two new iron models, moveable-weight hybrids

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The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.

Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.

Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”

CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.

The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.

Ft-WORTH-HIThe company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”

The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.

Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.

Hogan-Hybrid

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9 Comments

9 Comments

  1. cody

    Dec 7, 2015 at 8:30 am

    I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.

  2. cydrespond

    Dec 3, 2015 at 4:11 pm

    They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.

    • mlecuni

      Dec 4, 2015 at 3:31 am

      Hi,

      Is it available worldwide ?

      Thanks

    • Cyd

      Dec 4, 2015 at 6:52 am

      I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.

      Hmmmm, I may have to try the wedges.

  3. rex235

    Dec 3, 2015 at 1:12 pm

    For 2016, like 2015….

    RH ONLY……

    • Don

      Dec 4, 2015 at 10:34 am

      I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.

  4. Cyd

    Dec 3, 2015 at 12:54 pm

    You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95

  5. Mike

    Dec 3, 2015 at 11:46 am

    I wish you could demo these clubs…

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Accessory Reviews

Top-3 men’s golf polos at the 2018 PGA Fashion Show in Vegas

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GolfWRX’s fashion expert Jordan Madley picks her top-3 favorite men’s polo shirts from the recent 2018 PGA Fashion Show in Las Vegas. Enjoy the video below!

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Forum Thread of the Day: Cobra’s new King F9 “Speedback” driver?

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Today’s Forum Thread of the Day revolves around information on Cobra’s latest releases. News of Cobra’s King CB/MB irons, which were created in tandem with Rickie Fowler, were released a couple of days ago, and in the thread titled “Cobra ’19 News?”, GolfWRX members got a peak at what else Cobra has lined up for its followers.

GolfWRX member cbuescher has revealed some fascinating information on possible future Cobra products, dishing out details on what are apparently Cobra’s new F9 drivers.

“F9 drivers look great.  No more F8+…..just one head with three different loft options.  Found out that the old F7/F8 adapters will fit new heads, but new adapters are labeled differently.  They now say STD, +1, -1, +1.5, etc.  The three different loft options will have the standard lofts as 9.0, 10.5, or 12. Drivers and fairways have a similar look as before but they’ve added two “turbulators” on the back of the crown. The driver will have 2 color options.”

GolfWRX forum members were also privy to information gleaned from cbuescher on Cobra’s new fairway wood and hybrid line:

“Fairway woods look almost identical to F8 with the milled face added this year.  Hybrids are a black matte finish and look much better IMO than last year.  Several of you asked about the KING Forged iron.  Unfortunately this club has gone away…they felt like Forged Tech was a better fit for that gap and the King Forged was not needed anymore.”

For more photos and discussion make sure to check out the entire thread here.

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Review: Ping Sigma 2 Putters (TG2 Video)

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Equipment expert Brian Knudson and Editor Andrew Tursky discuss their opinions of the Ping Sigma 2 putter line, along with the new technologies, in this episode of Two Guys Talking Golf (TG2). Enjoy the video review below, and click here for more photos and the full write-up on the new designs.

Click here for photos and tech.

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