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Next for Ben Hogan: Two new iron models, moveable-weight hybrids

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The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.

Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.

Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”

CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.

The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.

Ft-WORTH-HIThe company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”

The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.

Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.

Hogan-Hybrid

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9 Comments

9 Comments

  1. cody

    Dec 7, 2015 at 8:30 am

    I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.

  2. cydrespond

    Dec 3, 2015 at 4:11 pm

    They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.

    • mlecuni

      Dec 4, 2015 at 3:31 am

      Hi,

      Is it available worldwide ?

      Thanks

    • Cyd

      Dec 4, 2015 at 6:52 am

      I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.

      Hmmmm, I may have to try the wedges.

  3. rex235

    Dec 3, 2015 at 1:12 pm

    For 2016, like 2015….

    RH ONLY……

    • Don

      Dec 4, 2015 at 10:34 am

      I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.

  4. Cyd

    Dec 3, 2015 at 12:54 pm

    You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95

  5. Mike

    Dec 3, 2015 at 11:46 am

    I wish you could demo these clubs…

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An Interview with T Squared putters, started by a high school golfer

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I’ve coached high school golf for over 15 years, and I thought that I had run out of “firsts.” Then, Anthony Tuber, one of our varsity six, told me that he builds putters. “Sure,” I thought. You purchase the components and assemble putters. Nice hobby to have. “No, coach, I build them from scratch. We have milling machines.” If that doesn’t catch your attention, not much will.

As a coach, you encourage your golfers from a base of experience, but I don’t have any club-making experience! The last time I played around with metal was in middle-school metal shop. In this particular case, the student is the coach, and the golfer is the teacher. I’m now the proud owner of a T Squared putter, and continue to be the proud coach of Anthony Tuber. He might be the next Bob Vokey, or Scotty Cameron, but for now, he is a varsity golfer and high school student. Oh, and he happens to make putters. Rather than write a review that might be perceived as biased, I decided to do a straightforward interview with T Squared Putters. If you want to learn more, visit the company website, or follow them on Twitter and on Instagram.

Question 1: What type of research and field testing did you do, prior to building your first putter?

Prior to making our first putter we bought a bunch of putters to see what we liked and disliked about them. Then we took those putters and tested them to figure out which roll we liked the best. The roll is determined by the weight of the putter the length and the groove pattern. After we completed the testing we drew up a design and shortly after that we had our first prototypes. We then tested those prototypes and they rolled exactly how we wanted. Time went by while we used these first putters but then we really wanted to see the competition. We went to the PGA Merchandise Show and that’s where we found out that we had a superior putter.

Question 2: Is there a style of putter that you like, that perhaps served as inspiration for some of your designs?

We bought and tested dozens of putters but two putters caught our eye and those putters are the Scotty Cameron Squareback and the Scotty Cameron Newport 2 Notchback.

Question 3: Can you tell us a bit about the materials/components that you chose for T Squared Putters?

We use American-made 303 stainless steel in all of our putters, but we also we use 6061 aircraft aluminum for the insert on the 713i.

Question 4: How do you balance your responsibilities and commitments, with your T Squared production?

During the school year academics are my number one priority. Over the summer I have been balancing my Tsquared putters work while working on the progression of my golf game. Fortunately I have a team that is very supportive of my vision for T Squared putters.

Question 5: Any chance we will see a mallet-style putter from T Squared?

Yes, we are currently testing other mallet putters to determine the most desirable features for our mallet putter. We are anticipating a prototype soon.

Question 6: Are you a better putter now that you know so much more from the design and production side of putters?

Yes, I have an entirely different perspective when I stand over every putt.

Question 7: How do you get the word out about the quality of your putters?

We have been very active on social media. The golfers that are currently using a Tsquared putter have been spreading the word. We have also been attending local golf tournaments to establish our brand.

Question 8: Do you hope to make a career of this venture, or do you envision it as a step along the path of a 21st-century businessman?

Yes, as golf is my passion I hope to take Tsquared putters to the next level. Golf will always be a part of my life whether it is professionally or recreationally.

Question 9: Finally, what question haven’t we asked, that you wish we would? Ask it and answer it, please.

I haven’t been asked how this process has affected me as a person. As a 17 year old I have a new appreciation for patience, persistence and hard work.

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Titleist confirms yellow Pro V1 and Pro V1x golf balls for 2019

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Back in April, when Titleist launched its new AVX golf balls in both white and optic yellow, Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, spoke on the possibility of yellow Pro V1 and Pro V1x golf balls on GolfWRX’s Two Guys Talking Golf podcast: “Our process is so focused on golfer feedback… if the demand for a yellow Pro V1 or Pro V1x were large enough…we would like to deliver on it.”

Well, it appears that golfer demand was high enough and Titleist is delivering on it, because on Monday, a company representative confirmed that yellow Pro V1 and Pro V1x golf balls are coming in 2019.

Rumors were recently swirling about the possibility of yellow Pro V1 and Pro V1x golf balls, and Team Titleist Manager Mike D. confirmed them in a post on Team Titleist’s discussion thread.

In the post, Mike D. writes…

“Now, you may have heard some of the rumors out there that this was the year that we would finally introduce a yellow Pro V1, Well, I’m here to let Team Titleist know that the rumors aren’t rumors at all. That’s right, after speaking with our product team I am able to confirm that we will be launching (sorry, I couldn’t avoid the pun) yellow Pro V1 and Pro V1x golf balls in 2019.”

Apparently, posts within the Team Titleist community played a large role in making that happen.

“In fact, Team Titleist played a pretty big role in making this happen. We read and shared all of the posts from the community asking for us to make a yellow Pro V1 and our R&D team went to work.

They spent countless hours on figuring out how we could develop the best possible bright colored cover formulation. They went through numerous trials to get everything just right.”

So, do we have confirmation on when exactly the yellow golf balls will hit the market? Not just yet…

“While we can’t share any more details than this update, we did want to make sure we confirmed this exciting news to all of you as soon as possible.

So stay tuned for more updates and details later in the year.”

See what GolfWRX members are saying about the yellow Pro V1 and Pro V1x golf balls here.

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Brooks Koepka’s Winning WITB: 2018 PGA Championship

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Driver: TaylorMade M3 460 (9.5 degrees)
Shaft: Mitsubishi Diamana D+ 70TX

3 Wood: TaylorMade M2 Tour HL (16.5 degrees)
Shaft: Mitsubishi Diamana D+ 80TX

Driving Iron: Nike Vapor Fly Pro (3)
Shafts: Fujikura Pro 95 Tour Spec X-Flex

Irons: Mizuno JPX-900 Tour (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey SM7 (52-12F, 56-10S, 60-08M)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Tour Only T10 Select Newport 2

Golf Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord (Midsize) with one wrap of 2-way tape and one wrap of masking tape

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See more pics of Koepka’s clubs and shafts here.

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