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Next for Ben Hogan: Two new iron models, moveable-weight hybrids

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The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.

Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.

Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”

CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.

The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.

Ft-WORTH-HIThe company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”

The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.

Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.

Hogan-Hybrid

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9 Comments

9 Comments

  1. cody

    Dec 7, 2015 at 8:30 am

    I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.

  2. cydrespond

    Dec 3, 2015 at 4:11 pm

    They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.

    • mlecuni

      Dec 4, 2015 at 3:31 am

      Hi,

      Is it available worldwide ?

      Thanks

    • Cyd

      Dec 4, 2015 at 6:52 am

      I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.

      Hmmmm, I may have to try the wedges.

  3. rex235

    Dec 3, 2015 at 1:12 pm

    For 2016, like 2015….

    RH ONLY……

    • Don

      Dec 4, 2015 at 10:34 am

      I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.

  4. Cyd

    Dec 3, 2015 at 12:54 pm

    You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95

  5. Mike

    Dec 3, 2015 at 11:46 am

    I wish you could demo these clubs…

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Equipment

Bargain Challenge 2: Putting together a $500 set of clubs for a mid-handicapper

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Last week, I posted about what clubs you can get with $500. I built a set that I would use myself to show that even golfers with particular specs can find what they want for a decent price. Overall the feedback on the post was good, but I did want to follow up since one of the commenters put me up to a challenge. See below.

Well alright James, challenge accepted.

Challenge: A set of mid-handicap clubs with stiff shafts for less than $500.

Driver

Since I was going to be building a set of a mid-handicapper, my goal was to find a driver that got solid distance, but was also forgiving. I found this R9 460 in 10.5 degrees for $65. While the paint has seen better days, this should perform exactly how we want it to. Plus it is adjustable.

Wood

The 3-wood search stumped me for a bit. I couldn’t figure out what I wanted to go with. I knew I didn’t want a strong three wood and I knew I needed something with forgiveness. After some searching I found a Ping K15 16 degree with a stiff shaft. While the loft is higher, I have found that many higher handicap amateurs can find good use out of a higher lofted 3-wood. On top of that, the K15 is an incredibly easy to hit and forgiving head.

Hybrid

I knew what most mid-handicappers would have a hard time hitting a 2 or 3-iron, so my mind immediately went to a 3-iron hybrid. After some searching, I stumbled on this Ping Rapture V2 with a stiff shaft. Historically, the Raptures have been really easy to hit which makes this a great addition to the bag.

Irons

I had the hardest time in this entire process finding irons. There were just too many to choose from. You had great player irons like the Ping S57 and you also had the super game improvement Adams irons. To find something slightly more in the middle, but still easy to hit, I went with the 2012 TaylorMade CBs. A great year for TaylorMade irons and easy to hit with the irons only going down to the 4. This is where someone can have some fun with their choices if they want.

Wedges

Wedge shopping was still hard this time around. Since the PW in the iron set was strong, I knew I needed a stronger gap wedge. I found a Callaway X-Jaws 50-degree for $24. Really, the entire point of the 50 is to have another iron and bridge the gap to the sand wedge. Speaking of the sand wedge, I went with the 56-degree Ping Gorge SS wedge. It has good grooves and will get the job done around the greens. For the lob wedge, I went with the Cleveland RTX 2.0 60 degree: A really solid wedge with good groves to give you the zip you need around the greens.

Putter

And finally, I went with another great blade putter for $55. Honestly, there were a lot of different options in the range from mallets to blades, so don’t be afraid to search around.

Total

In summary, anyone and any skill level and swing speed can find something in the used market. In fact, it was even easier to find clubs in stiff than X-stiff because most X-stiff clubs are custom and are in less demand making, them more rare and expensive than stiff clubs. Take a look, you never know what you may find.

Related: Bargain Challenge: Putting together a set of clubs for $500

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Forum Thread of the Day: “What’s the best budget wedge?”

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Today’s Forum Thread of the Day comes from bamagator, who asks fellow GolfWRX members what wedges they feel offer the best bang for your buck. As always, our members display their diverse taste, however, Maltby wedges prove to be a particularly popular choice.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • BIG STU: “Depending on the fine line of how you really want to do it and the budget Maltby is a good bet. Their stuff is as good of quality as any. If you are able to build your own clubs, you can do the shafts, and grips like you want them. You can also mix bounces and even style of heads within the set.”
  • Orlandogolfguru: “Rock bottom t7 for 69. Dicks – gg rtx 3 for 69. Or Maltby for like 39. I have all of them and can’t decide which I like best. They are all great, depends in the shape you like really. Can’t go wrong.”
  • Lefty431: “Don’t sleep on Wilson FG tour pmp wedges…  especially tour grind!  They seem to be readily available and super affordable!!”
  • kiw1982: “Wilson PMP. You are welcome.”

Entire Thread: “Best Budget Wedge”

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In-hand photos of prototype Ping “Blueprint” irons

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Our Johnny Wunder paid a visit to Ping HQ in Phoenix, and in addition to getting to step inside to company’s legendary gold putter vault, The Gear Dive host got an exclusive in-hand look at Ping’s new prototype Blueprint irons.

While we can’t provide any additional details at present, we do have these photos of a 6-iron for your viewing pleasure.

See what GolfWRX Members are saying about the irons in the forums. 

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