Equipment
Next for Ben Hogan: Two new iron models, moveable-weight hybrids
The Ben Hogan Golf Equipment Company announced a return to the golf equipment business in May of last year to much fanfare, following a seven-year absence. See our piece on the company’s return here.
Perry Ellis International, owner of the Hogan brand since 2012, selected Eidolon Brands, LLC to produce the first Hogan irons in a decade. The company introduced the Ft. Worth 15 irons and TK 15 wedges in January, and they began shipping in April. See our piece on the Ft. Worth 15 and TK 15 introduction here.
Response to the iconic golf brand’s new weaponry has been favorable, to say the least, and with the PGA Merchandise show coming up next month, it’s a fitting time to ask, “What’s next for the Hogan company?”
CEO Terry Koehler addressed that question in a recent email, and I spoke with Digital Marketing Manager Tyler Brewton to flesh out the details.
The company will introduce a hollow iron, the Ft. Worth 15 hi, to blend into the Ft. Worth 15 iron set. The higher-launching, more-forgiving irons will be available in lofts from 20 to 31 degrees.
The company is also slated to introduce PTx irons, which will Koehler claims “will introduce a completely new concept in pure forged irons that delivers unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron.”
The perimeter-weighted iron set will be available in lofts from 20-47 degrees and is expected to begin shipping in April.
Finally the company, which has recently begun experimenting with metal woods and metal wood technology, plans to introduce a yet-unnamed hybrid club. We can confirm that the hybrid will feature moveable weights and place a premium on spin production.
- LIKE167
- LEGIT19
- WOW15
- LOL2
- IDHT3
- FLOP8
- OB3
- SHANK21
Driver: TaylorMade Qi10 (9 degrees @8.25) Buy here.
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees) Buy here.
Shaft: Fujikura Ventus Black 8 X
5-wood: TaylorMade Qi10 (18 degrees) Buy here.
Shaft: Fujikura Ventus Black 9 X
Irons: TaylorMade Proto (4), TaylorMade Rors Proto (5-9) Buy here.
Shaft: Project X 7.0 (4-9)
Wedges: TaylorMade MG4 (46-09SB, 50-09SB, 54-11SB) Buy here, Titleist Vokey Design WedgeWorks (58-K @59) Buy here.
Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)
Putter: TaylorMade Spider Tour X3 Buy here.
Grip: SuperStroke Zenergy Pistol Tour
Ball: 2024 TaylorMade TP5x Buy here.
(Photo courtesy of TaylorMade)
Grips: Golf Pride MCC
Check out more in-hand photos of Rory McIlroy’s WITB in the forums.
View this post on Instagram
The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.
- LIKE10
- LEGIT2
- WOW1
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK1
- Kevin Tway what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Stealth 2 (15 degrees)
Shaft: Mitsubishi Diamana D+ 80 TX
5-wood: TaylorMade Stealth 2 (18 degrees)
Shaft: Mitsubishi Diamana D+ 90 TX
Irons: Wilson Staff Utility (2), Titleist T100 (4-9)
Shafts: Mitsubishi MMT 100 TX (2), True Temper Dynamic Gold Tour Issue X100 (4-9)
Wedges: Titleist Vokey Design SM10 (48-10F @47, 52-12F @51, 56-14F), SM7 (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 (48-56), True Temper Dynamic Gold Tour Issue S400 (60)
Putter: Scotty Cameron T-5 Proto
Grip: Scotty Cameron Black Baby T
Grips: Golf Pride Tour Velvet Plus4
More photos of Kevin Tway’s WITB in the forums.
- LIKE5
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article.
The timing of Lowry’s putter changeup was curious: Was he just using a Spider putter because he was paired with McIlroy, who’s been using a Spider Tour X head throughout 2024? Was Lowry just being festive because it’s the Zurich Classic, and he wanted to match his teammate? Did McIlroy let Lowry try his putter, and he liked it so much he actually switched into it?
Well, as it turns out, McIlroy’s only influence was inspiring Lowry to make more putts.
When asked if McIlroy had an influence on the putter switch, Lowry had this to say: “No, it’s actually a different putter than what he uses. Maybe there was more pressure there because I needed to hole some more putts if we wanted to win,” he said with a laugh.
To Lowry’s point, McIlroy plays the Tour X model, whereas Lowry switched into the Tour Z model, which has a sleeker shape in comparison, and the two sole weights of the club are more towards the face.
Lowry’s Spider Tour Z has a white True Path Alignment channel on the crown of his putter, which is reminiscent of Lowry’s former 2-ball designs, thus helping to provide a comfort factor despite the departure from his norm. Instead of a double-bend hosel, which Lowry used in his 2-ball putters, his new Spider Tour Z is designed with a short slant neck.
“I’ve been struggling on the greens, and I just needed something with a fresh look,” Lowry told GolfWRX.com on Wednesday at the 2024 Wells Fargo Championship. “It has a different neck on it, as well, so it moves a bit differently, but it’s similar. It has a white line on the back of it [like my 2-ball], and it’s a mallet style. So it’s not too drastic of a change.
“I just picked it up on the putting green and I liked the look of it, so I was like, ‘Let’s give it a go.’”
Read the rest of the piece over at PGATour.com.
- LIKE4
- LEGIT1
- WOW0
- LOL1
- IDHT0
- FLOP0
- OB0
- SHANK2
Dave Portnoy places monstrous outright bet for the 2024 Masters
Things got heated at the Houston Open between Tony Finau and Alejandro Tosti. Here’s why
Justin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
Tiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
Report: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
Two star names reportedly blanked Jon Rahm all week at the Masters
Report: LIV Golf identifies latest star name they hope to sign to breakaway tour
Neal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
What we know about Bryson DeChambeau’s 3D-printed Avoda irons
Rory McIlroy’s winning WITB: 2024 Wells Fargo Championship
Driver: TaylorMade Qi10 (9 degrees @8.25) Buy here. Shaft: Fujikura Ventus Black 6 X 3-wood: TaylorMade Qi10 (15 degrees) Buy here. Shaft:...
Kevin Tway WITB 2024 (May)
Kevin Tway what’s in the bag accurate as of the Wells Fargo Championship. More photos from the event here. Driver:...
Matthieu Pavon WITB 2024 (May)
Pavon’s WITB accurate as of the Wells Fargo Championship. More photos from the event here. Driver: Ping G430 Max (9...
WITB Time Machine: Rory McIlroy’s winning WITB, 2015 Wells Fargo Championship
Then-No. 1 player in the world Rory McIlroy began the week at the Wells Fargo Championship at 3-1 odds, if...
-
19th Hole3 weeks agoJustin Thomas on the equipment choice of Scottie Scheffler that he thinks is ‘weird’
-
19th Hole3 weeks ago‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
-
19th Hole2 weeks agoLET pro gives detailed financial breakdown of first week on tour…and the net result may shock you
-
19th Hole6 days agoReport: LIV star turns down PGA Championship invite due to ‘personal commitments’
-
19th Hole2 weeks agoGary Player claims this is what ‘completely ruined’ Tiger Woods’ career
-
Equipment5 days agoDetails on Justin Thomas’ driver switch at the Wells Fargo Championship
-
Whats in the Bag2 weeks agoTeam McIlowry (Rory McIlroy, Shane Lowry) winning WITBs: 2024 Zurich Classic
-
Whats in the Bag6 days agoKeegan Bradley WITB 2024 (May)
cody
Dec 7, 2015 at 8:30 am
I had a set similar to this. The were called the macgregor m675. awesome irons, hollow long irons 3-6, 7-PW were solid classic MBs.
cydrespond
Dec 3, 2015 at 4:11 pm
They changed actually where it is now 2-Ft. Worths or 2-TKs for $19.95 or 2 for $29.95. Cool concept. Wonder if they will do it with the new clubs.
mlecuni
Dec 4, 2015 at 3:31 am
Hi,
Is it available worldwide ?
Thanks
Cyd
Dec 4, 2015 at 6:52 am
I did the demo back in May. My information was a tad bit out of date. Its good they modified the program to include the wedges.
Hmmmm, I may have to try the wedges.
rex235
Dec 3, 2015 at 1:12 pm
For 2016, like 2015….
RH ONLY……
Don
Dec 4, 2015 at 10:34 am
I hear ya. I signed up for their email notifications when they were going live and dropped it right after due to this. I am assuming we are not the target demographic.
SV
Dec 6, 2015 at 12:54 pm
Agreed.
Cyd
Dec 3, 2015 at 12:54 pm
You can demo the new Hogan Irons and Wedges at any PGA Tour Superstore. You may also order a set of 3 irons from Hogan Direct to demo for 30 days for $29.95
Mike
Dec 3, 2015 at 11:46 am
I wish you could demo these clubs…