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First Look: Parsons Xtreme Golf Irons



We’ve heard about GoDaddy founder Bob Parson’s interest in the golf equipment industry for several years. Now, we’re seeing it.

In August 2013, Parson hired two veteran club designers from Ping — Mike Nicolette, a former PGA Tour player, and Brad Schweigert, Ping’s former director of engineering. The two account for 130 and 150 golf-related patents, respectively.

B62M8t5IcAEAMQcpxg_7_iron_2_FOR_WEB1Details about Parsons’ equipment venture have been limited since — until Parsons tweeted a photo of this forged iron.

(updated 7/2015: See detailed photos click HERE)

According to the company website, the company’s clubs are created with “an extremely complex manufacturing process” and the assistance of a world-renowned metals expert. They use “the most exotic, high-performance alloys.”

“We refined our design again and again with an intense focus on maximizing performance and feel,” the site says. “Sound expensive? You bet. Worth it? Absolutely.”

The company is expected to launch a full line of equipment that includes drivers, fairway woods, hybrids, irons, wedges and putters. A release date has yet to be announced.

Update (1/9/15): Ryan Moore is using a prototype set of Parsons irons (3-PW) and wedges (54 and 60 degrees) at the PGA Tour’s Hyundai Tournament of Champions. 

Screen Shot 2015-01-09 at 4.57.13 PM
Seamus Golf released this photo on its Instagram account on Friday.

(updated 7/2015: See detailed photos click HERE)

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  1. petie3_2

    Jul 22, 2015 at 10:40 pm

    They’ve been fine-tuning putters and drivers for a few years now, some TMs have four separate screwin weights, so having a blue-printable iron set had to happen. I like the injection molding process as more important, and I bet the feel is unique. BTW, I think the best irons were made 2006-2009; everything older is antique, anything newer is mostly fluff.

  2. drawbias

    Jun 11, 2015 at 3:03 pm

    At least it will sound better when my ball goes OB and I say I made a good swing but I had a screw loose !!!!

  3. Pingback: Parsons Xtreme Golf: Golf's Newest Equipment Company - Redhawk Golf

  4. Pingback: Parsons Xtreme Golf Blade Putter, Guess What – It Has a Lot of Screws! - Waste It Away

  5. Pingback: GoDaddy’s Bob Parsons of Parsons Xtreme Golf is Officially a Golf Club Designer - Waste It Away

  6. electric nail files

    Mar 14, 2015 at 12:19 am

    Appreciate the recommendation. Willl try it out.

  7. mike tartaglia

    Feb 2, 2015 at 4:22 pm

    Just what we need ! More irons. So many companies are teetering on bankruptcy, how can others enter the market ??

  8. Gallas2

    Feb 2, 2015 at 11:28 am

    Did I see one of these wedges in Phil’s bag on Friday?

  9. Rob

    Jan 27, 2015 at 2:27 pm

    Wow they look awesome. Anyone know if/when/where they will be released?

  10. Gunner

    Jan 22, 2015 at 11:43 pm

    How does it happen that the New Calloway Mac daddy and the new PXG wedges have a similar technology, and look? Are they manufactured at the same place, or are they some how owned by the same group? They both were introduced this month. How does this happen?

  11. Gunner

    Jan 22, 2015 at 11:36 pm


  12. Don

    Jan 14, 2015 at 1:37 am

    Cost is relative…
    $400 for a Scotty Cameron is north of 2.5 times the cost of a $150 Odyssey.
    $500 for whatever Calloway is calling their latest Big Bertha is 2.5 times the cost of a Cleveland 588.
    Nike RZNs are about $50 a dozen, about 2.5 times the cost of a box of Cally HEX Warbirds.
    2.5 times the cost of some forged Mizunos is what, about $2500-3000?
    It’s all relative.

    If you can afford it, and it works for you, then great. If you can’t afford it, or it doesn’t fit your game, then that’s OK too. Just because your wife would never let you spend that much on a set of irons is no reason to bash them.

  13. Billy

    Jan 12, 2015 at 4:55 pm

    Ryan Moore is into this kinda thing. He was involved with the Scratch Golf club company. I believe he was a partner in that club company. They made some really nice stuff but couldn’t fill the orders that came thru. Looks like Ryan has another one of those deals. He is a neat guy and likes stuff that’s different. Different is great if it works and you can afford to pay for looking different.

    • oONg

      Jun 18, 2015 at 4:07 am

      ryan moore was always into PING. PXG is now PING 2.0 after stealing away the most important members. cant wait to see their release…

  14. Grass Candy

    Jan 11, 2015 at 12:32 am

    If the irons help a tour player hit better/more accurate shots and a high handicap the same, then looks don’t matter. If you are willing to play with inferior equipment for looks even though your score will ultimately suffer, you’re just an ego golfer.

    • RG

      Jan 12, 2015 at 2:46 pm

      And if you think that gimmicks can make you strike the ball better, your not a very good golfer.

      • Jack Nash

        Jan 14, 2015 at 12:17 pm

        That’s Taylormade’s modus operandi.

        • leftright

          Jan 14, 2015 at 10:24 pm

          It’s every golf company’s modus operandi. Every iron made today is nothing but a relative of either Karsten’s perimeter weighting or forged blades of yesteryear. Technological advances have allow tolerances to be closer and I bet the equipment is of much higher quality than year’s past but companies can’t improve much on what is out there without violating rules.

  15. rymail00

    Jan 10, 2015 at 3:13 pm

    This whole expensive makes them better approach sounds just like the P53/Ben Hogan company approach too. I guess we’ll have to wait and see…

  16. RG

    Jan 10, 2015 at 4:05 am

    Yeah..but these go to 11.

  17. Brian

    Jan 9, 2015 at 11:13 pm

    If Machine putter company made irons???

  18. Lancebp

    Jan 9, 2015 at 6:59 pm

    There is nothing, nothing, nothing this guy or two “Ping veterans” can possibly do to significantly improve the performance of irons (for that matter, there’s nothing Ping can do either). His money may keep his company afloat for a few years, but success will depend on cosmetics and marketing – and he’s fighting a severe uphill battle on those fronts. Because irons are essentially fungible, the Ryan Moores of the world will play whatever they’re paid the most to play.

    • Don

      Jan 16, 2015 at 3:39 am

      So I guess all club manufactures should just stop making new clubs, right? If there’s no more room for improvement then I guess club engineers and designers should start looking for a new line of work. At least there’s plenty of new and used stock in golf stores across America to keep us all in clubs until the end of days.

  19. Steve

    Jan 9, 2015 at 5:00 pm

    Does it come with a tiny brush to clean the mud from the screws? Looks like no weight in the heel, looks like a lot of hooks. If this guy is looking for ways to thin out his money he might have found it. Strange designs and xtreme prices doesn’t sound like a good investment. The market for 2.5 grand irons is xtreme-ly limited. You could get a full bag of 2015 titleist or any other for that.

    • Zedsded

      Jan 9, 2015 at 11:53 pm

      Good point about Cleaning the screws…maybe only after an anger-slam though
      Fyi, weight in the heel would make them hook


    • kloyd0306

      Jan 10, 2015 at 1:13 am

      Why would this design promote hooks?

      • Skip

        Jan 14, 2015 at 2:52 pm

        It doesn’t. Don’t believe everything you read on the internet.

  20. Mike Boatright

    Jan 9, 2015 at 4:39 pm

    I’m all into new metalegry however all those screws and the overall design looks clunky and very ugly,

    • Teaj

      Jan 12, 2015 at 9:31 am

      I kind of like it, its almost mechanical. but im a tinker’er so that probably explains my liking.

  21. Thomas

    Jan 9, 2015 at 3:37 pm

    How would these clubs make me play better? It is like paying $500 to play a famous course. I won’t play any better doing so.
    Save your money. Take lessons. Then buy whatever club you want. Remember, you still have to hit’em.

    • Skip

      Jan 14, 2015 at 2:59 pm

      Don’t really understand this comment. So somehow you play certain courses to improve your game? Odd. Just like how I’d shell out the cash for courtside seats, I’d pay $500 to play a famous course for the experience.

  22. Smiller

    Jan 9, 2015 at 3:29 pm

    I think they look friggin incredible! I can’t wait to hit a buttercut from 205 with a Parsons 6 iron!

  23. Drew

    Jan 9, 2015 at 1:58 pm

    Looks like Ryan Moore is going to game these. Always appreciated the guy doing things slightly out of the box. Curious to see how it works out for him.

  24. John

    Jan 9, 2015 at 1:29 pm

    Ryan Moore has just passed on a high offer from TM; and will “go it on his own.” Has decided to play Parson’s irons and wedges; and provided glowing reviews. I like it.

  25. Mnmlist Golfr

    Jan 9, 2015 at 12:50 pm

    Ryan Moore passed on re-signing with Taylor Made so he could play these irons.

    • Zedsded

      Jan 9, 2015 at 11:51 pm

      That’s a stretch about Ryan Moore passing on a club deal for these irons
      He likes his freedom (and switching irons). I think he went PING, Callaway, Scratch, Adams, PING, TaylorMade, Muira and now PXG. I’m sure I missed a few.
      I’m sure they perform but I am hearing North of $5000 for a set of irons. Let’s say I’m off by $1000. Still stratospheric.

  26. c masty

    Jan 9, 2015 at 12:26 pm

    You know how to turn a billion dollars into a few million? Start a golf company.

  27. AJ Smith

    Jan 9, 2015 at 11:40 am

  28. Joe

    Jan 9, 2015 at 11:12 am

    Every but as tacky as their commercials…

  29. Julian Clay

    Jan 9, 2015 at 11:10 am

    With Brad and Mike designing linked with Mr Parsons passion for golf there is no question these irons will perform. Every part of that iron has been designed with function,feel,and playability. This is a beautiful no compromise high performance iron…… There is a saying that you get what you pay for…… In this case engineering brilliance.

  30. Archie Bunker

    Jan 9, 2015 at 11:08 am

    Judging by the high cost, the buyer is getting screws.

  31. LaMoora

    Jan 9, 2015 at 11:08 am

    Their web site reads: “Sound expensive? You bet. Worth it? Absolutely.”
    I’m guessing $2,500+ for a set of irons

  32. Gary

    Jan 9, 2015 at 10:58 am

    How do you end up with a million dollars in the golf industry? Start with 2 million dollars.

  33. JT

    Jan 9, 2015 at 10:54 am

    Just what we need!!!

  34. Jafar

    Jan 9, 2015 at 10:33 am

    Good idea, lets make another overly expensive set of golf clubs to make sure no one can buy them.

  35. cody

    Jan 9, 2015 at 10:26 am

    I actually like the way they look, But I am guessing in the realm of a $1200 price tag.

  36. Middle name Danger

    Jan 9, 2015 at 9:01 am

    they can call it the alan parson’s project…..

  37. Jive

    Jan 9, 2015 at 8:11 am

    I’m going on the premiss that the screws are movable weights – The weights surround the hitting zone, think of truly tweaking your sweet spot on these irons, the down side would be messing with the swing weight too much, but by changing a few screws on the top to lower ball flight, or loading up the screws on the bottom to raise ball flight. I like change, I like thinking outside the mass market box. Let the rich fund the project at first to see if it works, then if it does, increased production could bring costs down to a reasonable level. I’m also happy to see someone new entering the golf market. Maybe screws on irons will be the next slot technology. And maybe the extra manufacturing will raise temps here in VA by contributing to global warming/climate change/disruption so we can get back to 11 month golf season. So many positives.

  38. James

    Jan 9, 2015 at 7:59 am

    Went to the website and these things are going to be expensive. Even says for the select few who can afford them.

  39. BigBoy

    Jan 9, 2015 at 2:47 am

    just another wheel, still round.

  40. Joel

    Jan 9, 2015 at 12:22 am

    I’m not gonna lie, I don’t get a warm and fuzzy on these. With such a solid couple of guys from PING though I’m sure these will be like most PING offerings…I’ll hate the way they look but the performance will be no doubt undeniable. Hopefully they wont be to over the top on the price tag.

  41. skylar

    Jan 9, 2015 at 12:06 am

    Maybe just me but I don’t like the look at all…

  42. 8thehardway

    Jan 8, 2015 at 11:14 pm

    If those are removable weights, will he pull a ‘scotty’ and insist only his company can replace them at $35 each?

  43. Nathan

    Jan 8, 2015 at 10:21 pm

    Interesting concept. Looks like military tech in a golf iron. If the price is high, will be like every Epon player. They’ll say it feels amazing just to justify the ridiculous price.

  44. RAT

    Jan 8, 2015 at 9:23 pm

    looks interesting, what about the price?

  45. Steve

    Jan 8, 2015 at 9:23 pm

    Cool look, like the terminator of irons. Performance is another thing. Are those weights on the back serving a purpose? Or just for looks.

  46. other paul

    Jan 8, 2015 at 7:24 pm

    I don’t care if the screws are adjustable or not, but I think those are sexy looking. Hoping they aren’t to expensive.

  47. golfiend

    Jan 8, 2015 at 6:46 pm

    made in china?

  48. The right guy

    Jan 8, 2015 at 5:50 pm

    doesnt seem successful to me. Try taking the alternate route and make great performing and feeling clubs that are cheaper than all of the competition and offer complete tinkering, kind of like the happy putter. That’s a business.

    • christian

      Jan 8, 2015 at 11:25 pm

      The clubs are not even released yet and you deem them not “succesfull”?

  49. Danny

    Jan 8, 2015 at 5:49 pm

    The irons looks awesome. Something I would definitely consider.

  50. kess

    Jan 8, 2015 at 5:46 pm

    Didn’t like it at first. But, after thinking about it, I do now. Exchangeable weights that high on the back I haven’t seen yet. I like the brushed look and shape. I like the notch taken out of the heel, I would imagine that help move the cog closer to the center of the face and make this one very toe side friendly. However, sounded like he was setting us up for 2ger per. I’ll wait till they hit the bst.

  51. kyle

    Jan 8, 2015 at 5:46 pm

    It is an interesting looking iron. Isn’t he the same guy who bought a golf club in Scottsdale and then put a limit of only 30 rounds a member could play each year?

    • christian

      Jan 8, 2015 at 11:30 pm


      • Rich

        Jan 9, 2015 at 8:11 am

        If it is the same guy he’s clearly got a screw loose! Not so good with these irons!

      • kyle

        Jan 9, 2015 at 8:46 am

        He seems to be someone that is going to bring different ideas to the retail side of golf. I can only assume that his golf club company will be different from others just based on how he’s running the private golf course he bought in Scottsdale

  52. Jeff B

    Jan 8, 2015 at 5:27 pm

    I kinda like them. Industrial. Gimme a CB and i’m in

  53. The dude

    Jan 8, 2015 at 5:10 pm

    Kinda prefer the lead tape look

  54. Jimmy

    Jan 8, 2015 at 5:08 pm

    This doesn’t seem promising. Maybe around a few years is my guess.

  55. The dude

    Jan 8, 2015 at 5:06 pm


  56. Double Mocha Man

    Jan 8, 2015 at 5:02 pm

    If those are removable weights on the back just imagine all the tweaking you could do!

    • MHendon

      Jan 9, 2015 at 1:50 pm

      I would guess the screws are so they can adjust the swing weight at the factory to get each club spot on. Not for the consumer to try and adjust the flight with each club.

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Accessory Reviews

Talking with Alonzo Guess of Sunfish…and a look at the insane headcover they made for GolfWRX



We last talked with Alonzo Guess of Sunfish in November of 2017 after the Nashville-based company launched a custom headcover and accessory builder on its website.

The company has been producing custom headcovers, yardage books, and other accessories since 2013 when it entered the market with its signature wool headcovers.

We wanted to see what was up, and Guess was kind enough not only to answer a few questions, but to design a pretty incredible GolfWRX driver cover using some raw assets we sent over.

BA: What’s new at Sunfish since we last talked? 

AG: 2018 was a great year for innovation at Sunfish. We worked hard to develop new design and construction techniques, and it has been really exciting combining these new creative elements into one of a kind headcovers and accessories. 2018 was our eighth year in business, but it was probably the most significant in terms of innovation. We’re excited to see where we can go from here!

BA: Looking at your websites, I know one of the new things you developed is something you call Photoflux. What exactly is Photoflux?

AG: Photoflux is our proprietary high-resolution printing process, that gives us the ability to apply to our products anything from photos to complex patterns to intricate logos. The level of resolution and detail is truly unmatched, and can’t be achieved with embroidery. We apply it to our leather and Duraleather products, even our hand-made copper ball markers and divot tools! Those are really exciting, because we can make custom copper ball markers with full color logos, on demand

BA: How the heck did you come up Photoflux?

AG: A customer ordered a scorecard holder with his family photo to be embroidered on each side. We made the piece and weren’t happy at all with the result. The embroidery process couldn’t do justice to the photographs. It was clear that there were certain limitations to embroidery, and we were motivated to overcome them. After months of trial and error, long hours and strenuous testing against sun, rain, and wear, we developed the current process.

BA: What are ways the Photoflux process can be used?

AG: Photoflux is perfect for applying photos, but can also be used for intricate logos or family crests. Really any graphic element can be expressed accurately using Photoflux, including shading. Recently we’ve had fun developing custom patterns such as tiger fur and using them as stripes on headcovers. The sky’s the limit!

Photoflux is best in concert with other design techniques, such as embroidery, laser engraving, and precision cutting and sewing. The featured piece (shown in this feature) incorporates Photoflux, precision cutting and sewing, laser engraving and embroidery. The result is as much artwork as it is a functional golf accessory.

BA: What are the limitations of the technology…what products can you apply Photoflux to?

AG: It’s great for leather and Duraleather headcovers, putter covers, scorecard and yardage book holders, alignment stick covers, cash covers, valuables pouches, wine bags, barrel style tartan headcovers…and even copper ball markers and divot tools!

BA: Tell me about this headcover you made for GolfWRX. I suggested the use of a graffiti wall, a GolfWRX logo, and skeleton hand holding up one finger to denote one club/driver, and you really went to town!

AG: So for the headcover you have, we used Photoflux to apply the graffiti wall image to the top of the cover (did you notice the ‘GolfWRX’ spraypaint in there? We threw that in there for you as an Easter egg!). On top of that, we embroidered the skeleton hand. For the stripe, we laser cut the outline of a typical urban skyline, and laser engraved the chain-link fence pattern over the top, than sewed that down. The bottom portion is a Photoflux image of GolfWRX that you sent over.

With so many new ways to decorate and manipulate the materials, we’re really excited about combining it all for our fans and customers to create really unique products. We feel the sky is the limit, and we hope this headcover illustrates that.



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New XXIO Prime woods, hybrids, and irons aim for lightweight power




XXIO’s latest club offerings, XXIO Prime, looks to offer easy distance and easy accuracy for the moderate swing speed golfer, according to the company.

XXIO Prime woods


XXIO Prime Woods feature a new re-designed hosel structure, and reduced stiffness at the tip of the driver shaft, which is designed to help moderate swing speed golfers to close the clubface through impact.

Forged from Super-TIX PLUS Titanium, the new cup face includes a sweet spot that is noticeably larger than previous designs, which aims to increase distance performance significantly. The Super-TIX PLUS Titanium Cup Face is thinner, lighter and stronger than previous additions, creating a maximum COR across the face, which aims to increase ball speed and distance.

According to Chuck Thiry, Vice President of XXIO USA

“The speed increases, higher launch angles, and draw bias of the new Prime will show immediate results from swing one. It’s legit lightweight power for the players that absolutely need it the most.”

Featured in the XXIO prime woods is the SP-1000 shaft, with TORAYCA T1100G carbon fiber and NANOALLOY resin, which creates a strong but lightweight club. Along with the lightness in the shaft, XXIO has made weight savings in the grip and club head, which aims to produce woods that are both fast and easy to swing.

The XXIO Prime woods feature an expanded toe and narrowed heel, a tungsten-nickel inner weight that is low and deep, a lighter hosel repositioned closer to the center of the face, and reduced stiffness at the tip of the shaft, all with the aim of offering golfers with maximum forgiveness from their woods.

The XXIO Prime woods will be available from March 1 and will cost $579,99.

XXIO Prime hybrids and irons

The new XXIO Prime hybrids feature an expanded COR and a lower center of gravity, which is designed to increase distance and ball speed while delivering a straighter ball flight.

The hybrids from XXIO contain a Forged Maraging Steel Cup Face which includes a large sweet spot which aims to increase distance performance.

Just as with the woods, the XXIO irons also feature the Super-TIX PLUS Titanium Cup Face, though along with this, they also contain a CNC milled speed groove, which significantly increases the COR, creating a larger sweet spot, designed to provide greater distance, ball speed and accuracy.

Both the hybrids and irons include the SP-1000 Shaft, with TORAYCA T1100G carbon fiber and NANOALLOY resin. The hybrids and irons also feature weight savings in the grip and club head, with the aim of increasing swing speed.

With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, XXIO claim that this is their most forgiving suite of Prime hybrids. While with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, the company also claims to have created their most forgiving irons yet.

Speaking on the new XXIO Prime series, Chuck Thiry stated

“XXIO Prime is, quite frankly, the most unique and beneficial product ever available to moderate swing speed players. Period. People might think that is marketing hype, but they simply haven’t hit Prime yet.”

Both the XXIO Prime hybrids and irons will hit retail stores on March 1. The Prime hybrids will cost $379.99, while a single graphite iron will be available for $259.99.





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SPOTTED: 2019 Mitsubishi shafts




The Diamana shaft line from Mitsubishi Chemical is probably one of the most iconic in the sport. Released in 2005, Blueboard, Whiteboard, and Redboard, were the first generation of shafts.

Photos of the full fourth generation Diamana lineup, offering new materials and technology, along with new names, have surfaced in the GolfWRX forums. Like previous generations, each color shaft offers different ball flight and spin characteristics.

“RF” is the highest launching and spinning in the Diamana line, offering high launch and mid spin, while the “BF” is the mid-launch and mid/low-spin model. Finally, the “DF” is mid/low-launching and the lowest-spinning shaft in the lineup.

All of the fourth generation Diamana shafts use updated technologies and materials that you would expect from a premium lineup. DIALEAD pitch fiber is helps reduce shaft deformation, while still producing exceptional energy transfer.

Each shaft contains MR70 carbon fiber that is 20 percent stronger than conventional materials and Boron fiber for its compression strength and shaft reinforcement. ION plating has been done before in the Diamana line, in vacuum chambers — silver alloy ions are bonded to the shaft to give it a chrome-like finish that can’t be replicated by paint.

See what GolfWRX Members are saying in the forums.

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19th Hole