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Like soft balls? Callaway launches Chrome Soft

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The “have your cake and eat it too” of golf balls? It just might be Callaway’s new Chrome Soft, a golf ball that’s promising tour-level distance and short game control that’s not typical of its marshmallowy soft feel.

In general, softer golf balls tend not to go as far as harder golf balls. Think of it this way: when a grape hits a supermarket floor, it goes splat; when a marble hits the same floor, it bounces back. That’s an extreme example, but you get the point.

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The Chrome Soft ($37.99) uses Callaway’s HEX Aerodynamics and will be available in stores Jan. 16, 2015.

Callaway has invested heavily in the science of low-compression, softer-feeling golf balls, the result of which is the Chrome Soft. The three-piece ball has what Callaway calls a Soft Fast core, which works together with its slightly stiffer ionomer mid layer to retain more energy than Callaway’s previous low-compression models.

“In general, as you make the materials inside the golf ball softer they get slower,” says Dave Bartels, Callaway’s senior director of golf ball R&D. “We’ve been able to buck that trend with [Chrome Soft].”

All this talk about speed leaves out what is often the most important component of a golf ball: spin. The Chrome Soft’s low-compression design makes it lower spinning with a golfer’s long clubs (driver, fairway woods, hybrids, long irons and mid irons). Less spin creates less drag, which creates more distance.

But what about short-game spin, you might be asking? The Chrome Soft’s urethane DuraSpin cover is Callaway’s softest ever, which helps it grip the grooves of the club face on wedge shots and generate tour-level spin around the greens.

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Above: Callaway’s Chrome Soft is available in White and Yellow.

My take? I tested the Chrome Soft on the course this fall. It felt balata-ball soft compared to today’s leading tour balls, which have compression around 90. The Chrome Soft has a compression of about 65. Discerning golfers will be able tell the difference with every club, especially with the putter.

At my swing speed of 115 mph, I saw similar driver distance with the Chrome Soft and slightly increased distance with my fairway woods, hybrids and irons. Golfers with slower clubhead speeds, particularly those under 105 mph, should see the most gains.

With wedges, the Chrome Soft launched slightly lower, but it carried enough spin to stop where I wanted it to stop. The ball’s extremely soft cover actually improves durability, a plus for golfers who play balls for consecutive rounds.

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36 Comments

36 Comments

  1. sven johannson

    Dec 19, 2014 at 11:52 pm

    I’m looking forward to trying this ball, i’ve been playing with the Callaway Supersoft and Wilson Duo, Curious to see if the Driver goes as far as the Supersoft they do feel great on soft shots around the green and off the putter.. can’t wait

  2. Bill Cosby

    Dec 17, 2014 at 8:17 pm

    The ladies love soft balls. Well I think they do. You know what I have no clue what they like. So sleepy all the time

    • aaaaa

      Dec 18, 2014 at 1:58 pm

      Golfwrx bashes patrick reed and ted bishop but publish articles asking whether you like “soft balls”??

      You guys make sense…

  3. RAT

    Dec 17, 2014 at 5:12 pm

    Wilson Staff has the DUO ball and their Tour ball is 65 compression and they were introduced about 3 years ago. “4 layer tour ”
    Like Mikie “try it you’ll like it” They have a sticky coating the best for the money..

  4. mike

    Dec 17, 2014 at 12:25 pm

    Tried this golfball for 3 holes and was outdriven by my whole group…the ball went nowhere..felt great off the irons and putter..don’t get me wrong..90+ mph on the driver but it felt DOA off the driver face. switched back to Taylor Made dicontinued “Lethal” ball and back came my distance. just sayin….

  5. Jonny B

    Dec 17, 2014 at 10:02 am

    Who cares about new golf balls? They’re all pretty much indistinguishable from the other brands nowadays in terms of performance.

    Not to mention they’ll be for sale on all the used golf ball sites in about 1 month for 1/2 the price. I only buy used golf balls now, who can afford to throw 2-3 ProV1’s away per round at $4/ball? Not me. I load up 1-2 times per year on premium balls (AAAAA mint condition) for about $10-$15/dozen. Heck, a few months ago I got TM Lethals in AAAAA Mint condition for $6/dozen. Sorry, but when I can get year-old models for 20% of the cost of new, I’d be stupid not to.

    The golf industry is declining while equipment prices and greens fees are rising… recipe for disaster if you ask me. To get a set of decent clubs new – new driver will set you back $400 today, new irons $800, 2 new wedges $250, new bag $150, new balls $30-$45. Can’t the top-level execs of these companies and courses see where we are headed here? Or maybe they don’t care.

    I will give Callaway credit for one thing – their preowned equipment website. Someone over there saw where this industry was headed a long time ago and thought they better get some of the used equipment market share. Kudos to them as that website is awesome and their sales reps are great, much better to do business with than the average ebay rep.

    • Pat

      Dec 18, 2014 at 3:48 pm

      Golf has always been and will always be for the middle to upper class. Lower class will never have access because green fees and equipment is out of their league(thank God). Besides, every single time I’m stuck behind some ghetto, trashy 4 some, it ruins my entire day. They come out wearing tank tops or shirts that are 3 sizes too big, play so damn slow because they stink and are usually loaded up on beer. Usually these clowns don’t even have the decency to let the groups behind them pass by and the round ends up being 5+hours.

      • Sam

        Jan 27, 2015 at 1:07 am

        You are the exact reason why golf is in decline. This disgusting attitude is completely at odds with the modern world. I hope you take you elitist attitude away from the game and never return.

        Golf is evolving.

  6. Gary

    Dec 17, 2014 at 9:31 am

    Really looking forward to trying out these golf balls. The hype sounds too good to be true but I hope it is true. If these golf balls perform about as advertised the SR* series, which might not be doing well sales wise considering the price, would probably disappear fairly soon and simplify things some.

  7. Matthew Carter

    Dec 17, 2014 at 12:58 am

    For the value, I’ll buy Supersoft all day. Soft, a lot of spin and long off the tee.
    There isn’t a better ball in the market at $20.

  8. Jeff

    Dec 16, 2014 at 11:11 pm

    I think Callaway golf balls could use a makeover or make under to cleclean them up and maybe find a way to clarify which of their balls are premium.
    My favorite thing about Pro V1s is how clearly different the logo is stenciled on, to not be so distracting and bold. Just my comment

  9. Ryan K

    Dec 16, 2014 at 8:16 pm

    Ok gotta know more in durability. This was the only thing steering me away from the chrome plus otherwise they were the best ball I’ve ever used.

  10. Jesse

    Dec 16, 2014 at 8:06 pm

    Zak, were you able to test this ball on a launch monitor, Im courious how much more it spins then SR3, prov1x or the ball your playing now? Also how much distance did u loose on the driver?

  11. Pat

    Dec 16, 2014 at 7:03 pm

    If the Chrome Soft does what it claims to do, golf stores are going to have a really hard time keeping them in stock. If it performs like the Prov1x, at 38 dollars a box, it’s a bargain. I love the Hex Black and am on my last box. Callaway’s line up after the Hex Black has been mediocre and I am hoping the Chrome Soft can pick up the slack or else I will just have to load up on Hex Black balls.

  12. golfing badger

    Dec 16, 2014 at 3:00 pm

    Chrome + was one of the best balls ever, but I could never get the 1 hop and spin wedge shot. Chrome Soft will deliver that…this is a phenomenal ball !!!

  13. Jonzy

    Dec 16, 2014 at 1:19 pm

    My father in law is a Supersoft guy and he can’t wait to try these out. I wish I could bump into a Callaway rep and get a couple for him to try out!!!!

    • Kevin

      Dec 17, 2014 at 11:53 am

      You could actually buy a sleeve … don’t be cheap!

      • Tom

        Dec 18, 2014 at 3:29 pm

        They haven’t been released yet here in the UK Kevin, don’t know about the US

  14. Bogeypro

    Dec 16, 2014 at 11:10 am

    I like Callaway balls, but they really need to clean up and clarify their ball lines. Just too much and too confusing…

    • Scooter McGavin

      Dec 16, 2014 at 11:45 am

      I agree. They have too many models/variants. I think they would do better with a simpler line.

      • Scooter McGavin

        Dec 16, 2014 at 11:56 am

        I have thought this for a while, actually. They have SR (which has 3 variations), Hex Chrome, Hex Chrome +, X2 Hot, X2 Hot +, Supersoft, Warbird, (now) Chrome Soft, the Strata line, and then the lady Solaire line. If you count the three variations of the SR separately, that’s 13 different golf ball models. Compare that to Titleist, the most successful ball company, that has I think, 6 models? Sure, they will probably phase some of these out now, but for a while, they kept going with both the Chrome and Chrome +, along with the X2 Hot and SR lines. Hopefully they will slim it down a bit.

        • golfing badger

          Dec 16, 2014 at 2:58 pm

          yes, titleist has 6 and there are 3 pinnacle models. they keep the confusion to a minimum by keeping the pinnacle and titleist brands separate.

  15. AW

    Dec 16, 2014 at 10:38 am

    I love Callaway balls (Chrome+ and Supersoft, mostly) but their marketing dept is a mess. They are changing their balls out every single year. So in urethane right now we have SR1, SR2, SR3, Chrome+, Chrome Soft.

    In soft balls they have SR1, Chrome Soft, Supersoft and X2 Hot.

    I don’t really know which Callaway ball to play right now, and I think that’s going to be a problem for them going forward, which may eventually lead to even more changes in the lineup.

    There’s some value in the simplicity of Titleist. You’ve got your NXT or you’ve got your ProV1 (with a few variations on that theme)

    • Scooter McGavin

      Dec 16, 2014 at 12:01 pm

      Totally agree. I think a company should have one really strong offering for each type of golfer need (tour playability, super cheap, something in the middle of the performance/price field, distance, etc.). Right now, if a person wants a mid-price/mid-performance ball from Callaway, they have like 4 or 5 to choose from. With Titleist it’s: You want tour level? ProV1(x). You want a distance ball? Velocity. You want something in the middle? NXT(s). You want a cheap ball? DT Solo. Much simpler, and it’s easier to buy for the consumer and easier to sell for the salesman.

  16. Keith

    Dec 16, 2014 at 9:39 am

    My wife loves soft balls….

    • Jackson

      Dec 16, 2014 at 10:35 am

      No she doesn’t.

      • rkristopher

        Dec 16, 2014 at 11:18 am

        Your mom.

        • Franks

          Dec 16, 2014 at 12:13 pm

          I can confirm Keith’s wife likes soft balls.

          • other paul

            Dec 16, 2014 at 2:20 pm

            Lol. My wife just looked over my shoulder and saw the article title and asks what the *&$% I am reading. I scrolled back so she could read the whole title. She laughed, winked and walked away.

    • Ben

      Dec 16, 2014 at 12:00 pm

      I was browsing the replys for this comment before I left a duplicate… well played.

  17. Danny

    Dec 16, 2014 at 9:39 am

    Interesting how last year the new breakthrough in technology was 3 balls for 3 swing speeds… a year later they ditch that concept all together. It’s hard to argue the skeptic of everything golf equipment related.

  18. br61

    Dec 16, 2014 at 9:19 am

    Few days ago, my pro’s Callaway rep dropped off couple Chrome Soft balls for me and my friend to test. After few holes, I liked the feel of them and the distance seems similar to Pro V1x. My friend who’s using Callaway clubs, lost his ball into water so I gave him mine’s. He seemed to like the way they played. Definitely felt softer.

    When they come out on market, I probably will test a dozen.

  19. Greg

    Dec 16, 2014 at 9:08 am

    Sounds similar to the original chrome, which was (is) a fantastic ball. I’d like to see the two compared.

  20. other paul

    Dec 16, 2014 at 8:58 am

    I hate investing in golf balls. Usually lose one per 18. Durability for me is the least important factor.

    • rgb

      Dec 16, 2014 at 10:48 pm

      I know what you mean. I like the ones with string.

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Equipment

Forum Thread of the Day: “Low handicapper switching to game improvement irons”

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Today’s Forum Thread of the Day comes from jasonTel3 – a low handicap player who plays blades but who has had his head turned by game improvement irons. According to jasonTel3, every ball was hit straight when testing out a set of Ping G400’s at a simulator, and he’s been asking fellow members for advice on whether he should make the move to GI’s.

Here are a few posts from the thread discussing jasonTel3’s conundrum, but make sure to check out the entire discussion and have your say at the link below.

  • balls_deep: “My first thought is to say don’t do it.. but then if you’ve hit them, liked them, and the numbers were right, it could be a good option. A friend I play with uses G400 and they have too much offset for my liking. I also don’t like that you can see the cavity on the 4 and 5 iron. Top line is actually very nice for a SGI iron. I just read the Ping Blueprint article on Golf Digest where they were talking about how some players hit small heads better. I definitely fall into that category. That said, I just ordered a set of i210 to try as I had really good luck with the i200 and should never have sold them. Have you tried the newer I series? IMO it’s GI help in a players look with an acceptable sole width. Long story short though – if you felt comfortable and the fit was right, why not try them? If you don’t work the ball a ton, I don’t see any issue with it. High and straight is a good way to go!”
  • hammergolf: “I’ve been playing Ping G25’s for 6 years. Still can’t find anything I like better. I can hit any shot I need to whether it’s my stock draw, fade, high, or low. And when I hit it a little thin, or on the toe, it still lands on the green. My thought is why play golf with a club that will punish you for mishit when you can play one that will help you.”
  • azone: “Everyone has an opinion, and here is mine. If you are/have been a good ball striker with a sound mental game, your mind will keep writing checks your body may not be able to cash as you get older or don’t practice enough. Those “ugly” forgiving irons look beautiful when a miss ends up on the green, and you are putting– not in rough or deep in a short side bunker. Those irons won’t be AS ACCURATE as, say, a blade, BUT if you aren’t as dependable as in the past, your results will be better. I used to keep two sets of blueprinted irons; blades for practice and CB for play. I play with guys that have cashed checks playing…and they don’t care how ugly the iron is.”
  • Jut: “As a decent player (and ball striker) and a sweeper/picker (I could hit off of a green and not take any landscape with me), I’ve found much success with the F9s (which, with the wide sole, are very similar to the G410 irons). In the past 4 years I’ve gone from Mizuno MP-68 to Callaway Apex CF16 to Ping i500 (a brief and bad experience) to the Cobra F9’s. For what it’s worth, the Cobras have been the best of the bunch by far.”

Entire Thread: “Low handicap going to game improvement irons”

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WRX Spotlight: Stitch headcovers

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Product: Stitch headcovers

Pitch: From Stitch: “Your game should match your style. At Stitch, we aim to merchandise our line of products so you can easily put together items that not only match your bag and what is it in it, but also match your style and personality. We want to make it easy for you to have a unique and color-coordinated golf bag. We have designed unique products that have defined color schemes so that choosing which items to put in your bag becomes easier. We aim to provide you with various looks, mixing and matching our head covers to give you confidence that the purchase you make for your bag will take you to the course in style. Let us help you dress your game.”

Our Take On Stitch Headcovers

Stitch is a relatively new company – founded in 2012. The company initially only created premium headcovers but has grown into so much more, with all sorts of golfing accessories now on offer on their site StitchGolf.com. Their bags, in particular, are now some of the most popular amongst golfers, with the quality and uniqueness provided leading multiple Tour players to sport them in tournament play.

That sign of quality in the bags bodes well for what the company was founded on – their headcovers. Stitch provides both leather and knit headcovers in a variety of designs that do as good a job as any in covering the needs of all golfers.

Stitch describes the companies Monte Carlo headcover as being their “classic, timeless design”, and for those looking for that vintage style to add to their set up then they can’t go wrong with this headcover. A mainstay in the likes of multiple tour winner Paul Casey’s bag, the Monte Carlo headcover, as with all of the companies leather covers, is hand-crafted from 100% leather and is both water and stain resistant. The cover comes in four color codes: Black, White, Navy and Red, and at $68 is the most affordable of all their leather headcovers.

Other options in the leather department range from their intricately designed Camo cover which comes in a multiple color design, as well as Stitch’s tribute to “The King”, through their Arnold Palmer headcover.

The AP cover comes in a minimalist black with white stripes for a classic feel, but it also comes in a white color code decorated with red, white and yellow stripes which, for myself at least, looks even more alluring. Part of an exclusive collection, the only issue with the AP cover is that only those located in the U.S. are currently eligible to get their hands on one. But for those in the states, the company is now offering a set of three AP leather covers for $128 instead of $298 should you use the code APLEATHERS on their site.

From their Tour Racer, USA, Shamrock and Bonesman editions, Stitch provides a great choice when it comes to their leather covers, and as previously mentioned, all are hand-crafted from 100% leather, water and stain resistant and will assure an excellent fit on your clubs.

Stitch also provides knit headcovers which contain not only excellent designs but also the same quality which has gone into their leather covers. All of the companies knit covers are made from Techno Wool, which is 100% acrylic and designed in order for your clubs to stay entirely dry. Another feature of the knit covers from Stitch is their smart fit design which ensures all of the covers retain their shape over a long period, as well as providing for a cover that will reliably stay on your club.

The knit covers from Stitch cost $68 ($72 for the limited AP cover), and there are currently seven different designs available to choose from over at StitchGolf.com. The leather covers are, unsurprisingly, a little pricier, but still very affordable, ranging from $68-$98. The covers deliver in both style and performance, and for a relatively new company, it speaks volumes that the likes of Jim Furyk, Paul Casey, Bryson DeChambeau and many more tour pros are now sporting the company’s creations.

 

 

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Bettinardi signs Jason Kokrak (he’ll play custom Tour Department DASS BB8 Triplane putter)

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Bettinardi Golf has announced Jason Kokrak as the latest player to join the companies Tour staff, and the Canadian will play the companies custom Tour Department DASS (Double-Aged Stainless Steel) BB8 Triplane putter.

Kokrak began using the Tour Department DASS BB8 Triplane putter which features Bettinardi’s  F.I.T. Face Milling at the Honda Classic back in February. Since then, the 34-year-old has risen over 40 places in the Official World Golf Ranking up to 65th, and he has also leapt 30 spots in this season’s strokes gained: putting category in the same period.

Speaking on the new partnership, Kokrak praised the “quality, touch, and feel of the putter” from Bettinardi.

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Speaking on the addition of Kokrak to the companies tour staff, Robert Bettinardi, President and Founder of Bettinardi Golf stated

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Kokrak will next tee it up at the Memorial Tournament at Muirfield Village Golf Course next month after finishing T23 at last week’s PGA Championship.

 

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