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Arccos: The real time shot-tracking system for your phone

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Professional golfers have all kinds of systems and tools for tracking their performance so they can identify their strengths and weaknesses and work on improvements. For the amateur golfer, there really was no such tool a few months ago. First came Game Golf’s introduction of a shot-tracking system, and it appears that there could be several companies competing for market share in that space.

One newcomer is Arccos, a Stamford, Connecticut-based company founded in 2012 that created a GPS golf shot tracking system that automatically tracks your round and gives real-time feedback as you make your way around the course.

[quote_box_center]“If you want to get better, you need to know what to work on to improve,” said Sal Syed, who co-founded the company with friend Ammad Faisal. “Arccos is revealing your game to you, so you can see what to do to refine your game. If you just love golf, now you can track all your rounds in one place, share your stats and connect to other golfers: all without having to do anything differently.”[/quote_box_center]

While tracking golf stats is certainly not a new thing, having the ability to do it instantly and automatically is something that up to now wasn’t possible. That’s what makes Arccos unique; its real-time tracking system enables golfers to get immediate data and feedback right out on the course.

[quote_box_center]”Arccos is also the only system that is fully automatic; no need for additional devices or additional actions,” said Syed. “Once the sensors are on your clubs, all you need to do is swing and Arccos will track everything automatically. And with our Tour Analytics platform, everything that is tracked is also analyzed, giving meaning to each part of your game.”[/quote_box_center]

Here’s how it works.

Arccos consists of a set of 14 intelligent sensors that attach to the grip-end of your club. A player pairs the sensors once with their iPhone so that Arccos knows which sensor is attached to which club. After that, when a shot is taken, Arccos automatically detects when you hit a shot while also intelligently filtering out practice swings.

When the sensor detects that you have taken a shot, it sends a Bluetooth message to the iPhone telling it what club was hit allowing the iPhone to record the location of each shot hit. Arccos calculates the distance of the shot by comparing where a player teed off to where they took the next shot.

[quote_box_center]“Arccos both tracks your stats and analyzes them, making sure you have the numbers you want to see with the context to understand what they mean for your game,” Syed said. “Arccos gives you data in real time as you play. We also give you deep analysis post round.”[/quote_box_center]

Starting with standard stats like GIRs, fairways hit, putts per hole, Arccos then goes deeper using the company’s proprietary tour analytics platform to break down each aspect of your game (driving, approach, chipping, sand game, putting) by handicap and then quantifies your strengths and weaknesses. For example, a 10-handicap golfer might drive like a 15-handicapper while putting like a 2-handicapper, Syed said. Arccos enables golfers to identify their top improvement priorities.

The original technology for Arccos was born in Callaway Research and Development. Syed had met Alan Hocknell, Callaway’s senior vice president of research and development, at the Yale Golf Summit at Bandon Dunes earlier in 2012 and the two developed a friendship. Late in 2012, when the opportunity arose to license the shot-tracking technology developed by Callaway and take it to the market, Syed and Faisal, seeing a much-desired opportunity to work in the golf industry, jumped right in.

Across the board, the demand for golf apps and software is booming.

[quote_box_center]“It is definitely a growing market,” Faisal said. “This tells us there is real demand for golf tracking systems and that the golfer community is ready to welcome technology into the game. We’re excited about this as we know this is just the beginning for golf technology to truly enhance the game we all love.”[/quote_box_center]

Arccos is currently available for pre-order for $299 for iPhone, but Android and Windows Phone versions are on the way. The units are expected to ship in the late summer.

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John Lahtinen is a Connecticut-based writer with nearly 20 years of experience involving news, media, communications, higher education, PR and marketing. He has been playing golf forever and is still finding unique ways to ruin a good round. Adding to his confusion, he plays both right- and left-handed.

39 Comments

39 Comments

  1. Ken ROBBINS

    Oct 29, 2015 at 7:27 am

    the largest problem is keeping the sensors tight. I try not to grip on them but I’m constantly tightening them. I think the holes in my new grips may be larger then normal. How can I tighten them up?

  2. Beforeitsnews.com

    Mar 31, 2015 at 1:07 pm

    I’ve loaded your blog in 3 various internet browsers and I should state this blog
    site loads a great deal quicker in comparison to the majority of websites.
    Many thanks, I value it!

  3. Chan

    Jul 29, 2014 at 3:34 pm

    It’s funny that callaway is pulling out of upro gps(web support) at the end of 2014 in order to focus on the clubs and balls(says on upro website), but involved in this kind of business again. Make up your mind callaway and show some respect for your current customers. It’s very disappointing.

  4. jarod

    Jul 9, 2014 at 7:53 pm

    I don’t know if this has been answered but what about the situation with penalty shot? How do you count this as shot taken?

    • Arccos Customer Service

      Jul 14, 2014 at 5:12 pm

      There isn’t any way for the sensors to know that you’ve made a penalty, so penalty shots must be manually entered. We’ve done our best to make it as simple and painless as possible.

  5. myron miller

    Jul 9, 2014 at 12:25 pm

    From what I’ve read, instantaneous feedback on club usage is not legal according to the USGA. That would make this illegal for any GHIN posting or any event at all. Maybe for only practice rounds but other than that, technically it can’t be used.

    Or is there something about this I’m missing?

    • Arccos Customer Service

      Jul 9, 2014 at 4:27 pm

      We are working directly with the USGA and seeking a ruling that our product conforms to the rules of golf. When any such ruling is issued we will let everyone know.

    • Brian Dowling

      Jul 11, 2014 at 3:22 pm

      Yeah, there’s no way they are getting USGA approval and for this reason I’m going to invest in the GAME GOLF system. Their tags are as light a paper clips so I’m not putting a ‘computer’ on the end of my clubs because there is no way it won’t affect the weight of my clubs, we’re talking 12 grams here. Like the concept but this is a major flaw and must be a huge concern for the makers

  6. Mat

    Jul 9, 2014 at 11:14 am

    How much do the sensors weigh? This adjusts swing weight, so it would be helpful to know by how much.

    • John Lahtinen

      Jul 9, 2014 at 11:28 am

      Hi Mat. Great question. Arccos says the sensors weigh less than 12 grams and that they have no impact on the golf swing.

      • DC

        Jul 9, 2014 at 12:27 pm

        Standard conversions used by many clubmakers on this site – including Joe Kwok – state that adding 5 g in the grip alters your SW by 1 point.

        So adding 12 g would alter it by almost 2.5 SW points.

        Hold a 10g Tour Lock weight in your hand – hard to argue that putting that in the butt end of every club would have absolutely no impact.

        • Arccos Customer Service

          Jul 9, 2014 at 4:05 pm

          It’s not our intent to create a debate about swingweight — it’s been discussed here in great detail in the past, as in this thread (http://www.golfwrx.com/forums/topic/820731-how-is-counterbalancing-irons-really-affecting-swingweight/) and different people will have different opinions.

          I will say that personally, it had very little effect on the feel of my clubs, and I got used to it almost immediately. That is also the feedback we’ve received from all levels of players, from tour pros to novices.

          In all of the feedback we’ve gotten from extensive testing of the product, change in swingweight has essentially been a non-issue.

          We offer a 30-day unconditional guarantee on our product. If you order a set and find that you don’t like the way they feel, you can send them back to us for a full refund.

          • DC

            Jul 10, 2014 at 10:20 am

            Sorry I was just trying to answer Mat’s question. He asked how much it would change the SW and the answers were that it wont have an impact and dont worry, its a non-issue.

            Its fine to say you don’t think its affected your feel or you think the change in SW will be a non issue for people. Those are qualitative measures and are subject to opinion. Which I agree, this is not meant to be a debate on.

            But adding 12g of weight to the grip of the club *does* change the SW – and that was Mat’s original question. Adding 12g of weight to a grip changes the SW of the club. How noticeable it is or isnt can be debated elsewhere.

  7. Nagar

    Jul 9, 2014 at 8:19 am

    In Australia during competition rounds you are not allowed to have a cell phone/mobile device turned on at all.

  8. Pingback: Arccos: The real time shot-tracking system for your phone | Spacetimeandi.com

  9. bombonera

    Jul 9, 2014 at 4:51 am

    will this device be making its way to japan anytime soon??

    • Arccos Customer Service

      Jul 9, 2014 at 10:06 am

      Our current focus is the North American market. We plan to eventually sell everywhere and cover all courses in the world, but we do not have an official timetable at this time for when we will be in specific countries. When we launch international sales, we will definitely do our best to let the world know.

  10. Erik

    Jul 9, 2014 at 4:16 am

    The “Swing by swing” app uses nfc tags which are WAY cheaper.

  11. Bob

    Jul 8, 2014 at 10:23 pm

    Sounds good in theory. However, battery life, having to worry about where or if the connection is working, the so so GPS tracking and the expensive price tag no thanks another poc to waste $ on. Not to mention I’m not wearing my phone when I play. Spend the $ on extra lessons or extra rounds of golf. Not worth my time or money.

  12. Arccos Customer Service

    Jul 8, 2014 at 4:52 pm

    To answer a few questions:

    Yes, the iPhone does need to be on your person. It takes GPS readings at the time you hit your shot. If the phone is too far away, it is not going to give you an accurate location reading, plus beyond a certain distance the bluetooth connection to the club sensors might not work. Having the iPhone in your pocket (or in your golf bag if you’re walking, or clipped to your belt or something) works perfectly.

    Battery life should be approximately 50 rounds. They are standard batteries that are easily purchased at retail.

    You do not need a cellular signal at the course to use the device. You can set everything up when you do have a signal and then bring your phone to the course ready to play. (GPS signals and cellular data signals are different. Even if you don’t have a cellular signal, the GPS on the phone should work.)

    The system is completely seamless. No tapping. Just pull a club from your bag, hit the ball, and the system will know what club you hit and where/when you hit it.

    • ca1879

      Jul 8, 2014 at 5:22 pm

      You’ve addressed all of the issues I had with the Game Golf system. You can count on a Windows Phone version sale as soon as you release it.

    • Philip

      Jul 8, 2014 at 10:59 pm

      On my golf course we have to use a golf cart. Did you test whether the adapter will handle the extra abuse of bouncing around in a bag on a golf cart?

    • Philip

      Jul 8, 2014 at 11:04 pm

      I checked your website and it just says a standard battery, can you just state the battery they use?
      50 rounds is barely a season of 5 months.

    • Paul

      Jul 8, 2014 at 11:21 pm

      Does the iphone need to be unlocked whilst you’re playing your round?
      or can it remain locked and using virtually no battery?

      my iphone only lasts about 9 holes if i run a gps program on it, if it’s locked it lasts much longer

      • Arccos Customer Service

        Jul 14, 2014 at 5:07 pm

        I have played a round where I left my phone locked in my pocket for the full 18 holes and never looked at the screen once and it works just fine.

        I find that I like to open up the app and check things out every so often to make any necessary edits during my round rather than after. Things like adding a penalty shot if I hit into a hazard, etc.

        But yes, you can leave your phone dark during your round and the system keeps working in the background. You just need to open the app and tap a button to start your round on the first tee. You can leave it in your pocket and ignore it after that.

        I have a 3 year old 4s that works just fine. I can play a full 18 hole round with charge to spare.

    • DJ

      Jul 9, 2014 at 2:03 am

      I’d like to know the range of your LE Bluetooth signal. There are many courses that have holes and bunkers a good distance from where you park your cart and areas with no cart access. What is the max range between your sensor and Iphone? I read that typical BLE range is around 100 feet. I hope that’s not the case because I’d hate to have to remember to not only grab the right club or clubs, but my phone too. Thank for any info you can provide.

      • DJ

        Jul 14, 2014 at 11:58 am

        Radio silence! Way to take care of your most important and influential customer’s questions! Glad to know I’ll be using my $300 for anything other than this!

        • Arccos Customer Service

          Jul 14, 2014 at 5:03 pm

          Sorry for the slow response. The range of the bluetooth transmitter is relatively immaterial in that you need to have the iPhone on your person to get accurate GPS readings.

          The Arccos system utilizes the GPS functionality of the iPhone to record location data. The Arccos sensors themselves are not GPS enabled. So if you left your iPhone in your cart and walked 20 yards to where your ball is and then took a shot, Arccos would record a shot taken at the location of your phone/cart.

          Accurate use of the Arccos system requires that your iPhone be on your person. It can be in your pocket or clipped to your belt. If you walk and carry your bag, you could leave it in your golf bag.

          • DJ

            Jul 14, 2014 at 6:01 pm

            I truly appreciate your response. We may be small, but we are loud. Best of luck with your business!

  13. Jamie

    Jul 8, 2014 at 4:38 pm

    …and if you use grip weights you can forget about using this product, too.

  14. DC

    Jul 8, 2014 at 3:37 pm

    1 – Did I read an earlier review correctly that you have to keep your phone in your pocket for this to work? iPhones may be different but I definitely cant see playing with the Galaxy S5 in my pocket the entire round.

    2 – How often – after how many rounds – are the batteries in these sensors going to need to be replaced and how much is each one? Are these generic $5 watch type batteries or are they more specialized?

  15. Mike Howard

    Jul 8, 2014 at 3:32 pm

    My brother-in-law is a VP of this company so I can offer some answers:

    1. Yes, it does use the GPS on your phone.
    2. An Android version is coming, the lack of reliable Bluetooth LE drivers is an issue there.
    3. Sorry, but I doubt we’ll ever see a Windows Phone version. However, it will work with an iPod touch 5 with some caveats. (I am also a WP user, but my daughter has the iPod touch 5 so I just use that.)

    • J.U.

      Jul 10, 2014 at 10:48 pm

      Why do you doubt a windows phone version will ever be developed? The website and copy above say a windows version is in the works. Would hate to know that the company is telling lies even before a product reaches the market.

  16. Isaac

    Jul 8, 2014 at 3:17 pm

    Does it track the distances itself or does it use gps from my iphone? I do not have reliable service at a few of the courses where I play, if it takes signal it may not be for me.

  17. rgb

    Jul 8, 2014 at 3:05 pm

    1. Thank god one doesn’t have to tap the club before swinging. Game Golf is a PITA.

    2. Get a Windows Phone version then call me.

  18. Joel

    Jul 8, 2014 at 2:41 pm

    I was a little excited until I read that they don’t have an android version yet.

    • Bryan

      Jul 10, 2014 at 4:24 pm

      Would you be willing to get on here again when the android version is released? I’d love to have this once available in android.

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Equipment

Forum Thread of the Day: “Low handicapper switching to game improvement irons”

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Today’s Forum Thread of the Day comes from jasonTel3 – a low handicap player who plays blades but who has had his head turned by game improvement irons. According to jasonTel3, every ball was hit straight when testing out a set of Ping G400’s at a simulator, and he’s been asking fellow members for advice on whether he should make the move to GI’s.

Here are a few posts from the thread discussing jasonTel3’s conundrum, but make sure to check out the entire discussion and have your say at the link below.

  • balls_deep: “My first thought is to say don’t do it.. but then if you’ve hit them, liked them, and the numbers were right, it could be a good option. A friend I play with uses G400 and they have too much offset for my liking. I also don’t like that you can see the cavity on the 4 and 5 iron. Top line is actually very nice for a SGI iron. I just read the Ping Blueprint article on Golf Digest where they were talking about how some players hit small heads better. I definitely fall into that category. That said, I just ordered a set of i210 to try as I had really good luck with the i200 and should never have sold them. Have you tried the newer I series? IMO it’s GI help in a players look with an acceptable sole width. Long story short though – if you felt comfortable and the fit was right, why not try them? If you don’t work the ball a ton, I don’t see any issue with it. High and straight is a good way to go!”
  • hammergolf: “I’ve been playing Ping G25’s for 6 years. Still can’t find anything I like better. I can hit any shot I need to whether it’s my stock draw, fade, high, or low. And when I hit it a little thin, or on the toe, it still lands on the green. My thought is why play golf with a club that will punish you for mishit when you can play one that will help you.”
  • azone: “Everyone has an opinion, and here is mine. If you are/have been a good ball striker with a sound mental game, your mind will keep writing checks your body may not be able to cash as you get older or don’t practice enough. Those “ugly” forgiving irons look beautiful when a miss ends up on the green, and you are putting– not in rough or deep in a short side bunker. Those irons won’t be AS ACCURATE as, say, a blade, BUT if you aren’t as dependable as in the past, your results will be better. I used to keep two sets of blueprinted irons; blades for practice and CB for play. I play with guys that have cashed checks playing…and they don’t care how ugly the iron is.”
  • Jut: “As a decent player (and ball striker) and a sweeper/picker (I could hit off of a green and not take any landscape with me), I’ve found much success with the F9s (which, with the wide sole, are very similar to the G410 irons). In the past 4 years I’ve gone from Mizuno MP-68 to Callaway Apex CF16 to Ping i500 (a brief and bad experience) to the Cobra F9’s. For what it’s worth, the Cobras have been the best of the bunch by far.”

Entire Thread: “Low handicap going to game improvement irons”

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WRX Spotlight: Stitch headcovers

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Product: Stitch headcovers

Pitch: From Stitch: “Your game should match your style. At Stitch, we aim to merchandise our line of products so you can easily put together items that not only match your bag and what is it in it, but also match your style and personality. We want to make it easy for you to have a unique and color-coordinated golf bag. We have designed unique products that have defined color schemes so that choosing which items to put in your bag becomes easier. We aim to provide you with various looks, mixing and matching our head covers to give you confidence that the purchase you make for your bag will take you to the course in style. Let us help you dress your game.”

Our Take On Stitch Headcovers

Stitch is a relatively new company – founded in 2012. The company initially only created premium headcovers but has grown into so much more, with all sorts of golfing accessories now on offer on their site StitchGolf.com. Their bags, in particular, are now some of the most popular amongst golfers, with the quality and uniqueness provided leading multiple Tour players to sport them in tournament play.

That sign of quality in the bags bodes well for what the company was founded on – their headcovers. Stitch provides both leather and knit headcovers in a variety of designs that do as good a job as any in covering the needs of all golfers.

Stitch describes the companies Monte Carlo headcover as being their “classic, timeless design”, and for those looking for that vintage style to add to their set up then they can’t go wrong with this headcover. A mainstay in the likes of multiple tour winner Paul Casey’s bag, the Monte Carlo headcover, as with all of the companies leather covers, is hand-crafted from 100% leather and is both water and stain resistant. The cover comes in four color codes: Black, White, Navy and Red, and at $68 is the most affordable of all their leather headcovers.

Other options in the leather department range from their intricately designed Camo cover which comes in a multiple color design, as well as Stitch’s tribute to “The King”, through their Arnold Palmer headcover.

The AP cover comes in a minimalist black with white stripes for a classic feel, but it also comes in a white color code decorated with red, white and yellow stripes which, for myself at least, looks even more alluring. Part of an exclusive collection, the only issue with the AP cover is that only those located in the U.S. are currently eligible to get their hands on one. But for those in the states, the company is now offering a set of three AP leather covers for $128 instead of $298 should you use the code APLEATHERS on their site.

From their Tour Racer, USA, Shamrock and Bonesman editions, Stitch provides a great choice when it comes to their leather covers, and as previously mentioned, all are hand-crafted from 100% leather, water and stain resistant and will assure an excellent fit on your clubs.

Stitch also provides knit headcovers which contain not only excellent designs but also the same quality which has gone into their leather covers. All of the companies knit covers are made from Techno Wool, which is 100% acrylic and designed in order for your clubs to stay entirely dry. Another feature of the knit covers from Stitch is their smart fit design which ensures all of the covers retain their shape over a long period, as well as providing for a cover that will reliably stay on your club.

The knit covers from Stitch cost $68 ($72 for the limited AP cover), and there are currently seven different designs available to choose from over at StitchGolf.com. The leather covers are, unsurprisingly, a little pricier, but still very affordable, ranging from $68-$98. The covers deliver in both style and performance, and for a relatively new company, it speaks volumes that the likes of Jim Furyk, Paul Casey, Bryson DeChambeau and many more tour pros are now sporting the company’s creations.

 

 

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Bettinardi signs Jason Kokrak (he’ll play custom Tour Department DASS BB8 Triplane putter)

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Bettinardi Golf has announced Jason Kokrak as the latest player to join the companies Tour staff, and the Canadian will play the companies custom Tour Department DASS (Double-Aged Stainless Steel) BB8 Triplane putter.

Kokrak began using the Tour Department DASS BB8 Triplane putter which features Bettinardi’s  F.I.T. Face Milling at the Honda Classic back in February. Since then, the 34-year-old has risen over 40 places in the Official World Golf Ranking up to 65th, and he has also leapt 30 spots in this season’s strokes gained: putting category in the same period.

Speaking on the new partnership, Kokrak praised the “quality, touch, and feel of the putter” from Bettinardi.

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Speaking on the addition of Kokrak to the companies tour staff, Robert Bettinardi, President and Founder of Bettinardi Golf stated

“Since switching to a Bettinardi putter earlier this year, I have been so impressed with the quality, touch, and feel of the putter. Bettinardi has the ability to craft anything I want from a solid block of metal, all milled in the USA. This was a big confidence boost to my putting and I look forward to a great partnership.”

Kokrak will next tee it up at the Memorial Tournament at Muirfield Village Golf Course next month after finishing T23 at last week’s PGA Championship.

 

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