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Toulon Golf reimagines its roots with Small Batch Dogwood putter release

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Sean Toulon is returning to the roots he established in 2015 with Toulon Design expanding on the initial vision of premium milled putters with the new Toulon Golf.

With this third iteration of the company, channeling the spirit of a smaller, boutique manufacturer of high-end golf clubs, Toulon — who retired from his role as Senior Vice President at Callaway and GM of Odyssey in July — will leverage Callaway’s manufacturing capabilities and efficiencies in something of a “best of both worlds” scenario.

Material and budgetary constraints will take a back seat to unique products (not just putters!) of the highest quality that seamlessly blend art and science, Toulon, who has licensed the Toulon name back from Callaway, told GolfWRX. The industry veteran indicated small quantities and atypical processes will be standard operating procedures for the new Toulon offerings. An example of this: The company plans to utilize paints only found in Italian hypercars and aerospace construction methodologies.

With respect to the products, while larger ambitions are being kept close to the vest, GolfWRX learned the company plans a series of limited “Small Batch” releases over the next year, beginning with the Small Batch Dogwood putter, which is available today via the Toulon Golf website.

Small Batch Dogwood

In addition to refining the putter’s appearance, sound and feel were paramount for Toulon and company in crafting what he calls “the quintessential blade putter.”

The Small Batch Dogwood is manufactured from 904L stainless steel, the same material used by Rolex in crafting its watches.

The milling process is long, difficult, and requires special tooling, but according to Toulon, worth it because of the polish and unique feel it creates.

Complementing the heel-to-toe arc, a double-shelf back flange is featured in the putter’s traditional pintail design. Toulon has elected to widen the body of the putter slightly and craft “a little more aggressive” second step in the design.

The hours-long slow machining process concludes with hand polishing of the Midnight Brilliant Black finish for a unique depth and luster.

Toulon completes the design with its Super Fine Double Fly face mill, precisely tuned for sound and feel, a gentle flow neck, and intricate sole engraving.

Toulon Golf Small Batch Dogwood specs

  • Material: 904L stainless
  • Face Mill: Super Fine Double Fly
  • Finish: Midnight Brilliant Black PVD
  • Grip: Toulon Special Midsize Pistol
  • Head Weight: 350 grams
  • Toe Hang: 57 degrees
  • Loft: 3 degrees
  • Lie: 70 degrees
  • Shaft: Chrome steel
  • Headcover: Small Batch Leather

Pricing and availability

The Small Batch Dogwood is available for purchase now via the company’s website — ToulonGolf.com.

Supply is extremely limited with only 75 available worldwide. The price is $2,000, and a strict one-per-customer policy will be enforced.

More on Toulon Golf

Sean Toulon will be joined in the venture by his son Tony, who has departed Odyssey Golf, and entrepreneur Toru Kamatari, who has helped multiple golf brands enter Asian markets and is now poised to assist Toulon Design in this capacity.

Beyond the aforementioned Small Batch releases of Toulon designs, the company plans to collaborate with Callaway, beginning in 2024.

Stay tuned to ToulonGolf.com and GolfWRX for details.

Ben Alberstadt is the Editor-in-Chief at GolfWRX, where he’s led editorial direction and gear coverage since 2018. He first joined the site as a freelance writer in 2012 after years spent working in pro shops and bag rooms at both public and private golf courses, experiences that laid the foundation for his deep knowledge of equipment and all facets of this maddening game. Based in Philadelphia, Ben’s byline has also appeared on PGATour.com, Bleacher Report...and across numerous PGA DFS and fantasy golf platforms. Off the course, Ben is a committed cat rescuer and, of course, a passionate Philadelphia sports fan. Follow him on Instagram @benalberstadt.

18 Comments

18 Comments

  1. Pingback: Latrobe: Toulon Golf launches its latest Small Batch putter - Fly Pin High

  2. Pingback: Latrobe: Toulon Golf launches its latest Small Batch putter – GolfWRX

  3. Pingback: Santa Monica: Toulon Golf releases latest Small Batch putter - Fly Pin High

  4. Pingback: Santa Monica: Toulon Golf releases latest Small Batch putter – GolfWRX

  5. Pingback: Vista: Toulon Golf releases 3rd Small Batch putter – GolfWRX

  6. Pingback: Toulon Golf introduces the second Small Batch putter at Montecito - Fly Pin High

  7. Pingback: Montecito: Toulon Golf debuts 2nd Small Batch putter – GolfWRX

  8. DPL

    Sep 8, 2023 at 1:24 pm

    AWW is spot on. No one would notice the difference between the 2. Itts a complete copy of the Cameron Studio.

  9. Aj

    Aug 28, 2023 at 5:20 pm

    Why on earth do you all buy putters with some other dudes name stamped on it?

    • Pat

      Aug 30, 2023 at 11:08 am

      Don’t all putters have some ones name on it?

      • Pat

        Aug 30, 2023 at 11:13 am

        PXG
        PIng
        Cameron
        Toulon
        Benttinardi

        I guess Odyssey is an exception.

  10. Sean

    Aug 25, 2023 at 3:37 pm

    I can’t wait to buy this putter

  11. AWW

    Aug 24, 2023 at 2:20 pm

    Scotty Cameron California Coronado – Interchangeable weights and same quality.

    1/10th the price!

  12. B

    Aug 24, 2023 at 1:59 pm

    $2000.00 for a putter?

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Equipment

Interesting clubs at top of bag – GolfWRXers discuss

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In our forums, users are talking about top of bag setups that are non-traditional or thought-provoking in some way. Original poster @SuperSpurs106 inquired about other members who might use unorthodox set-ups to help with gapping issues or weak spots.

They wrote:

“I currently have a PING G430 driver, TM Qi35 3W and a TM Qi4D 7W. Driver and 7W are fine but can’t get on with my 3W and have always struggling with this club over the years. Thinking of adding a 2H which I know would look odd. Just wondering if anyone else had a weird set up at the top of their bag?”

Our members in the forum have offered up their thoughts and personal experiences with non-traditional top of bag set-ups, and their reasoning for thinking outside of the box to begin with. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • BowMain42: “Don’t worry about what “looks” odd. If the club does what you need it to do, it’s the right club.”
  • scooterhd2: “I cant hit 3 woods either. Thats why I roll with a unicorn XL Hibore 2 wood. 400 cc head at 16 degrees of loft and its just a monster 3 wood off the tee. Off the deck, we are playing the f6 baffler. 5 wood at 41.75 inches and its easy to control.”
  • phizzy30: “I had driver, 3 metal, 2/4 hybrid once upon a time as a higher ss player. 4 hybrid is gone and in place is a driving iron nowadays. I don’t think what you’re proposing is weird in anyway, however the yardage gap might be glaringly huge between driver and 2 hybrid. What is it about your 3 metal that has got you all messed up? You could always go 4 metal with shorter shaft and see if that works.”

Entire Thread: “Interesting clubs at top of bag”

If you aren’t a member, join us in the GolfWRX forums today!

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Equipment

Members of the Mini Driver Club – GolfWRXers discuss

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In our forums, one user has gone searching for fellow users of a mini driver. In a post, @TightFade asked for other mini driver users to chime in with their weapon of choice, the reason for employing a mini, and what club follows it in the bag.

@TightFade asked:

“What mini are you playing? What spot in the bag did it take over? What’s the next club after it? For me: Elyte mini 13.5. Replacing 3w. Next up club looks like it’ll be 5w.”

Our members in the forum have been sharing their own bag setups featuring the mini driver, and the various reasons they purchased one in the first place. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • RCGA: “Ping G430 Max 12* ‘Thriver.’ Next club is a 4w and 2i (I play a weird course).”
  • JMB3: “R7 at 12.75 with Diamana BB 63s. 3w replacement. Next Club: Elyte Ti 5w at 17*.”
  • ColdOkieGolf: “R7 15.5 turned down to 13.5 It replaces the 3w. I found it surprisingly easy to hit off the deck, and it’s very rare that I need or want to hit something beyond 250 from the fairway, so next club is my 7w.”
  • ChaosTheory: “I’m sub-90 MPH with driver. But I’m able to hit DOD. I have been wanting something like the R7 15.5, so I just ordered one. I have a spot in the bag so nothing has to go. But I could see it replacing my trusty 4 wood, which I never use for approach shots. Just tee shots and lay ups. If I drop the 4 wood, I will turn my 7 wood down to ~20 degrees and will have good gaps. I recently tried a thriver build: 12 degree driver turned to 14, with a heavier 44 inch shaft and added head weight. I hit it great. Very accurate and not overly high, but the problem was that it sometimes went as far as a typical drive. And that’s not what I needed. So I will probably turn the 15.5 up to 16.5 or even 17.5. It’s all theoretical at this point. ?”

Entire Thread: “Members of the Mini Driver Club…Check In.”

If you aren’t a member, join us in the GolfWRX forums today!

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Whats in the Bag

Chris Gotterup WITB 2026 (June)

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  • Chris Gotterup had >14 clubs in his bag when photographed prior to the Memorial Tournament.

Drivers: TaylorMade Qi4D (8 degrees), Ping G440 LST (9 degrees @8), Ping G440 LST (7.5 degrees)
Shafts: Project X HZRDUS Smoke Grey 6.5 TX 70 g, Project X HZRDUS T1100 Handcrafted 6.5 TX 70 g, Project X HZRDUS Smoke Grey 6.5 TX 70 g

Mini driver: TaylorMade BRNR (13.5 degrees)
Shaft: Project X HZRDUS Black TX 80 g

5-wood: TaylorMade Qi4D (18 degrees)
Shaft: Mitsubishi Chemical Diamana WB Wood Shaft 83 TX

7-wood: TaylorMade Qi4D (21 degrees)
Shaft: Mitsubishi Diamana WB Wood Shaft 83 TX

Irons: TaylorMade P770 (3), Bridgestone Tour B 220 MB (4-9)
Shafts: KBS C-Taper 130 X

Wedges: TaylorMade MG5 (46, 52, 56, 60)
Shafts: KBS C-Taper 130 X, True Temper Dynamic Gold Tour Issue X100

Putter: TaylorMade Spider X Tour
Grip: SuperStroke Zenergy Pistol 2.0

Grips: Golf Pride Z Grip Cord

Ball: Bridgestone Tour B X Mindset

Check out more in-hand photos of Chris Gotterup’s clubs here.

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