Opinion & Analysis
David Toms, Louisiana’s hometown hero, discusses his sticks
Just to kick this off, I am a huge fan of David Toms. Have been since his Zevo days. This was a pleasure to write.
David Toms is the chosen son of Louisiana golf. Nobody in recent memory garners the amount of excitement or favor as DT. And it’s well earned. The guy is as well-liked and respected for his play and demeanor as anyone out there period. One of the most interesting aspects of his career was his ability to build efficiency and playability in his bag regardless of ego.
We had a chance to chat with David and Cleveland/Srixon tour rep Jeff Burleigh about his clubs, and this is what they had to say.
JW: What was in your bag at the beginning of your career and what was your knowledge level (of your equipment) at that time?
DT: I used Yamaha irons and woods when I first turned pro, switching to Mizuno when I got my Hogan Tour card.
I didn’t pay much attention to equipment at that time. I just knew what I hit well and what I didn’t. I liked to keep it simple.
JW: Talk to me about your time with Zevo (1997, 1998) and what your overall opinion was of that experience and the equipment. Were you in the clubs top to bottom?
DT: Zevo was my first experience with custom-fit clubs, and I thought they did a really nice job with their equipment especially loved the fairway woods. They worked. I won my first event with them at Quad City.
JW: Your relationship with Cleveland started in 1999 and continued for the bulk of your career, how did that come about and what attracted you to them?
DT: I sat next to their president Greg Hopkins on a flight to the 1997 PGA at Winged Foot and talked about the possibility of me representing them in the near future. Obviously, it was a good partnership. I was with them for 15-plus years and have great memories.
JW: You have preferred a forged cavity back for the bulk of your career. Why do your preferences go in that direction over a muscle back?
DT: I need all the help I can get! And I always felt like I didn’t give up any control with a compact cavity back iron. Played them consistently my whole career.
JW: What set of irons during your career was your favorite? What wedges were your favorite?
DT: The original [Cleveland] 588 irons and wedges, without question.
JW: You have also been a player that hasn’t been afraid to combo a set, meaning as early as 2001 you would put a beefed-up 3-iron in the bag. Why was that?
DT: Again I just felt that I needed the forgiveness in the long irons. Having a more forgiving long iron in the bag gave me the ability to hold a few more greens from 200-plus yards out.
JW: You have one club that is a bit more famous than the others, which is the Cleveland Quad Pro 5-wood with the Bi-Matrix shaft. Since you have leaned towards hybrids to fill that gap, what do the hybrids offer you that the 5-wood doesn’t?
DT: I felt that the hybrids provided a little more versatility in windy conditions and were better for the longer par 3s.
JW: You have always been in a three wedge setup (48/54/60). Have you ever tried adding a fourth wedge for gapping?
DT: I will put an extra wedge in the bag at some of the Champions Tour tournaments depending on the course. Usually, 48/54/60 is the setup.
JW: Talk to me about your time with TaylorMade. What went well? What didn’t work?
DT: I really enjoyed my time at TaylorMade. What a great golf equipment company! I thought the woods were second-to-none at that time but struggled a bit with the wedges. I think the wedges these days are really well designed just not during that time period, I had a 14 club deal, so that made it difficult for me inside 100 yards. Again, I would not hesitate to use their wedges nowadays.
JW: If you could build your favorite bag of all time, what would it look like?
DT:
TaylorMade M2 driver
Cleveland Quad Pro fairway wood
Cleveland Launcher hybrid
Cleveland 588 irons and wedges (the original Roger Cleveland design)
Scotty Cameron Coronado putter
JW: What is currently in your bag?
DT:
Driver: Callaway Mavrik 10.5. Project X Evenflow Blue 65 6.0 (255 Carry)
FW: Callaway Epic 15. Project X Evenflow 75 6.0 (235 Carry)
FW: Callaway 5 wood 18. Project X Evenflow 85 6.0 (225 Carry)
Hybrid: Cleveland Launcher 20.5. Project X-HC1 6.5 (215 Carry)
Irons: Srixon Z585 (4) Z785 (5-PW). Nippon Pro Modus3 Tour 105 S
Carry Numbers
4/200
5/190
6/180
7/167
8/155
9/140
PW/128
Wedges: Callaway MD4 54 (105 carry), 60 (85 Carry). Dynamic Gold Tour Issue S400
Putter: Scotty Cameron
Ball: Titleist Pro V1
We also had the chance to speak with Jeff Burleigh from the Cleveland/Srixon tour department. This was his input on DT.
JW: Overall, what was the recurring theme in your time with DT? Was it fighting a miss? Finding height? Spin etc. Every player seems to look for one specific thing.
JB: David Toms really didn’t have many swing issues. Very smooth and incredibly efficient. David was an absolute dream to work with because his swing was always the same. The main issue was dispersion and feel. He loved being able to feel the clubhead and response of an active shaft. With better feel came a touch more dispersion, so we balanced the two. Focusing on the perfect build and keeping everything consistent which flowed into his game. His entrance into the trailer was always “OK. Where are you hiding all the new stuff?…as he slowly opened the drawers trying to find the latest and greatest.
JW: His preference in irons always leaned towards cavity backs (588P, 588P CG2 stamped, CG2 Tour, CG7 etc) what was the process like getting him into a new iron and why was the preference towards CB.
JB: Yes, he always leaned towards our cavity backs but not necessarily for forgiveness, it was purely for the offset. He loved the look of offset irons. Most of our iron creations back then were tailored from that original 588P. The process was very easy with David, as long as the visual aspect was there and the head appealed to his eye, he was always on board. My job was to create a new set exactly like the gamer. As long as they matched and the visual offset appeal, he was all in. He loved to work with us to improve the product, which made our equipment better. If the equipment was better, then he would play it every time.
JW: He was in a Project X Rifle 6.0 for a good portion of his career. Did he ever mess with other shafts in the irons and why?
JB: Yes. We would try just about everything available at the time. Far less than today because there were fewer shaft companies, especially if it was new. The best shaft that he felt helped him in competition. The only way to know back then was to build it and hit it. He would usually play Wednesday’s pro-am with the experimental set then give me feedback after the round. He always gave everything we built a chance.
There were a few shafts he gravitated to. Shortly after joining us, he tried the new Dynamic Gold Lite in S400. David loved the feel and the flight was very controlled. He played and won a few tournaments with them. That shaft had a .610 butt. Which was a little bigger than the other steel options. When gripping, he always wanted a smaller grip so I had to do a little stretchy stretch on the grip to get the size just right. 60 round Tour Velvets were always easy to work with.
When the 6.0 Project X came out, he was very interested. He felt the shaft did one thing better than the DG Lite: dispersion was tighter. The composition of that shaft was consistent. Frequency matching was the big deal then, and I believe the slightly heavier weight made his good shots just a little better. Also, the spin rate was down just a touch to flatten the flight. Leep in mind we had monster grooves back then. We did do one thing different on the install: I stepped them out one just because the hosel was lower in the CB iron. We didn’t want them playing stiffer than 6.0, so we favored the softer install.
JW: DT has always preferred a higher launch profile in his driver. Did he have trouble getting the ball in the air or was that for a bit more spin/control?
JB: Distance was the focus, always. His ball flight was ideal for the time. High launch and like everyone said, sneaky long. He was one of the few at the time not discouraged by loft (10 degrees and above). Always leading overall driving. He was top 5 on tour in efficiency. If my memory serves me correctly, actually top three if not leading. Shaft of choice was the Black Grafalloy Prolite in our Cleveland Comp head. Control and spin seemed to be always constant with him.
JW: Did he have consistent specs over the years?
JB: Yes. Driver was a 45-inch Grafalloy ProLite Black. 60 gram D3 with Tour Velvet 60 round. Pretty square face. 59-degree lie and 10.5-degree loft.
His Quad Pro 3 and 5-wood. With the BiMatrix steel-graphite combo. I remember the 3-wood was 42.5 and D5. 5-wood was 42. D5. Tour Velvet grip.
Irons were standard length. Degree strong, which then was 47 on PW and 1/2-degree upright. Irons were around D2-D2.5. His light grips helped us achieve a standard swing weight. We used lead tape to fine-tune the weights if needed. Everything we built was weight sorted (grips, shafts, heads), so the specs would always be consistent. Wedges were always standard length. One degree up and D5.
JW: Did you ever do anything special to his wedges? Grinding?
JB: The only thing I did that was different was spinning the shafts with a three bearing fishing spine jig called the spin finder. Used in fly fishing, we used it on golf shafts. Worked extremely well on graphite as most had two spines front and back. It was never mandatory during install but I always felt it can’t hurt our players so I generally did it unless I was buried in build trying to survive. Consistency is key whether it’s you or in the bag.
Grinding was only for weight. To achieve D5, I took across the entire back so as not to change the center of gravity. Our wedges are the best out of the wrapper, simply the way they are designed. David never was interested in massive grinding because he trusted my assessment that it changes the center of gravity negatively. He also liked bounce which we had plenty of. Once in a while, he would want a little bounce removed or added depending on where we were in the country.
Cosmetically, I would gently touch the leading edge to blend the set as well as soften the edge just a little. A little hand buff with some WD40 to even the finish and he was pleased. David loved a new set of wedges, but then again who doesn’t.
I always enjoyed David Toms—fun in the trailer, and you always had a feeling of accomplishment working with him. He’s always been a great friend, and I’ll always reflect back with a smile on my face. Sure miss those days.
*Fun little nugget from a tour rep perspective: When David had that 60-degree into 18 to beat Phil at the 2001 PGA Championship, I had just built that club that week and was freaking out watching coverage from my Hampton Inn. Going over the build in my head panicking when he hit the shot. Shaft, length, lie, loft…OK. Phew. 12 feet for the win.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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joro
Apr 27, 2020 at 10:15 am
One of the best sets of Irons I ever had was the VAS, these things were the perfect design for an Iron. People laughed when they saw them in my bag, but weren’t so happy when they paid off at the end of the round. As a 2 hip at the time they game me a better game than any other Iron. What was funny was the Ping I3 iron that had a pretty much the same look except for the hosel, which always put the hands in the lead. I loved those ugly shovels, easy to hit, long and high and straight, stuck like a nail when landing. .
Jbone
Apr 25, 2020 at 8:43 am
Great article
Rich
Apr 24, 2020 at 2:51 pm
“David Toms, Louisiana’s hometown hero”
Louisiana isn’t a town. It’s a state.
“Homegrown” would be a more apt adjective.
Rascal
Apr 24, 2020 at 5:38 pm
Oh my god, give it a rest.
Mark
Apr 25, 2020 at 9:09 am
Thank you. The educated always appreciate it when such a correction is made.
Rascal
Apr 27, 2020 at 3:20 pm
The educated already made the correction when they read it, and use their time to go do something useful.
Doug
Apr 24, 2020 at 12:22 pm
My chance to be a true WRXer!
Ackshually… the 4 iron pictured in his bag is a Srixon 585 not a 785. Thus making it a combo set as you described him liking in the interview.
JB
Apr 24, 2020 at 10:38 am
This was a fun read. Would love to see more articles like this!
Benny
Apr 26, 2020 at 6:49 pm
I agree. Awesome to read and think about. Both David’s perspective as well as Cleveland builder/pro fitter.
Really great article fellas. Thank you!