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Ben Hogan Golf unveils new putter lineup

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The Ben Hogan Golf Equipment Company debuted its new line of putters today via a press release on their social media platforms and website.

Unveiling four new putter models, the flatsticks are each priced at $250.00 apiece and can be bought exclusively on the Ben Hogan website as a part of their direct-to-consumer business model. Each putter is milled in a black metal finish and the length, lie, and grip are all customizable online.

Photos, and a portion of the official statement from Ben Hogan, below

“The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.”

“Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.”

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.”

The four models in the new line of Ben Hogan Golf Precision Milled Forged Putters include

  • Plumber’s Neck Blade
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 43° toe hang to promote an active gate-swing putting stroke
  • Player’s Blade with a double bend shaft
    • 1 full shaft offset, 2° loft  and 355 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke
  • Iconic Player’s Blade with a flowing neck
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 50° of toe hang, ideal for an active open/close stroke
  • Player’s Mallet
    • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke

Additionally, Ben Hogan Golf has partnered with SuperStroke to offer golfers a choice of three popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

Ben Hogan Golf’s line-up of Precision Milled Forged Putters, which sell for $250 each, are available for purchase exclusively at www.BenHoganGolf.com.

 

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Johnny Newbern writes for GolfWRX from Fort Worth, Texas. His loving wife lets him play more golf than is reasonable and his three-year-old son is a tremendous cart partner. He is a Scotty Cameron loyalist and a lover of links-style courses. He believes Coore/Crenshaw can do no wrong, Gil Hanse is the king of renovations, and hole-in-ones are earned, not given. Johnny holds a degree in journalism from Southern Methodist University.

20 Comments

20 Comments

  1. J3

    Mar 20, 2019 at 4:02 am

    BH may want 2 consider that this feedback is coming from the super users. Demand is LOW, perceived value is incongruent w/pricing, but we’re here talking about yr product still. Bully for that! Secret is in the dirt you say? Maybe promote traditional way? Senior tour players & team up w/artisan club makers, demonstrative tech or all of the above? Hope this helps Jamho3

  2. Rich Douglas

    Mar 19, 2019 at 12:59 am

    What, pray tell, do these putters bring to the fray?

    I bought a Heavy Putter because I was intrigued by the super swing weight. I bought a Happy Putter because I was intrigued by how it was adjustable all over the place. And I recently bought a Bloodline putter because the stand-up capability is really unique.

    All three–which represent my whole putter purchasing history for the past decade or so–were innovative beyond belief. But these? Meh.

  3. Rich Douglas

    Mar 19, 2019 at 12:53 am

    Named after a notoriously bad putter. Yeah, that’ll work.

    • Doug Richlas

      Mar 19, 2019 at 11:09 am

      Lol. Count this as a reply to both your comments. If you are looking for gimmicks in your putters, you probably just need to work on your putting. I’m sure these are simple, great quality putters. Just as good as scotty without the inflated ego “look at me” price behind it.

  4. Sam Walton

    Mar 18, 2019 at 10:51 pm

    Sold exclusively at Walmart

  5. Dave r

    Mar 18, 2019 at 10:22 pm

    Why is 250 a bad price ? Scottys are 600 and do not look any better , and probably do not put any better.
    Just one persons opinion!

  6. The dude

    Mar 18, 2019 at 7:04 pm

    Nice looking……pass

  7. Joe

    Mar 18, 2019 at 7:00 pm

    Let’s say these putters are pro line golf equipment. Today it sells for $250; buy it; next day it’s $20 per the PGA value guide.

  8. Geoffrey Holland

    Mar 18, 2019 at 6:11 pm

    Very boring looking putters nothing new at all to see there. Certainly not worth $250.

    • Simms

      Mar 18, 2019 at 6:49 pm

      I will second that…just like Cleveland did in the past, same old PING copies form the 60’s just do something fancy with the paint, or face..or like these forged instead of cast….at least Cleveland held the price down…a $129 putter for $250…TRADE IN VALUE WILL BE LESS THEN $50 IN LESS THEN A YEAR.

  9. Tom54

    Mar 18, 2019 at 5:08 pm

    Not sure that the $250 price is a deterrent in as much as whether the putter market needs another company joining in. They probably are nice putters but odyssey has some nice ones in the $200 range that are hard to beat. Ping too for that matter.

  10. DB

    Mar 18, 2019 at 1:59 pm

    They look really nice but it’s an awkward price point. Maybe it will work for them, who knows.

    I’m curious how they came up with weights in the 355-370 range. Seems a bit heavy to me but maybe they have some reason behind it.

  11. Robert

    Mar 18, 2019 at 1:57 pm

    Would like to see adjustable weights at bottom on a $250 putter.

  12. stimpmeterp

    Mar 18, 2019 at 1:29 pm

    I agree that the price point seems very high. I am curious to know what the difference is between these Hogan putters and say the new Wilson Staff Milled series or even the Cleveland Huntington Beach series?

  13. BigTeddySkinny

    Mar 18, 2019 at 12:16 pm

    Really disappointed with the $250 price tag. I was excited up until that part

  14. R

    Mar 18, 2019 at 12:16 pm

    They should have at least tried to mimic the Rife/Evnroll grooves, instead of this bad Scotty rip off face milling

  15. RM

    Mar 18, 2019 at 11:22 am

    $250! That is an absurd price.

  16. Bill

    Mar 18, 2019 at 11:07 am

    Quality looks top notch but really, the asking price is too much. Given that the ‘variable’ groove technology were shown to give improved putting result, I cannot see a reason why they were not included in the face milling.

    • gunmetal

      Mar 18, 2019 at 11:30 am

      Anything can be “shown” to make improvements. I should be about 40 yards longer than I was 10 years ago with all of the 3-4 yards I’m told I’ll get every year going from one years’ model to the next. C’mon. On the course, can you tell a difference between two putters with the exact same loft, lie, weight, length, etc but one with grooves and one without?

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Equipment

Why Ben Griffin is making the surprising switch to a Maxfli golf ball

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Ben Griffin might be a little too young to remember some of the iconic Maxfli golf balls that won on tour, but that isn’t stopping him from putting the newest Tour X ball from the brand in play. Today, Maxfli and Griffin announced an exclusive partnership that will see the PGA Tour player using the company’s four-piece golf ball.

While Griffin might be the first PGA Tour player to put a new Maxfli golf ball in play, he isn’t the first profesional golfer to do so. Lexi Thompson has been playing the Maxfli Tour golf ball on the LPGA Tour since the beginning of the 2024.

We caught up with Ben at the CJ Cup Byron Nelson in Texas this week to ask him about the new ball switch.

“I was able to finally get my hands on some and try it and immediately I saw faster ball speed with the driver, which is always something every golfer wants to see.

“Then I had to test a lot around the greens and test irons, test spins, test everything like that. Basically, I came to the conclusion that I thought this was probably one of the best golf balls for my game.

“And so I decided to make it official and partner with them and very excited to help kind of launch this golf ball and see where it takes us.”

Griffin’s ball of choice is the Maxfli Tour X, a four-piece golf ball that is made for highly skilled players that want consistent distance off the driver and spin around the green. An updated core design helps add the ball speed that Griffin mentioned and two ionomer mantle layers separate low spin driver shots from higher spin iron and wedge shots. Maxfli uses Center Of center-of-gravity balancing to ensure each ball has consistent flight in the air and roll on the green. Like all golf balls on tour, the Tour X features a cast urethane cover for maximum performance, and it has a tetrahedron dimple pattern to enhance aerodynamics.

It is exciting to see a golf ball at a lower price point — $39.99 at Golf Galaxy — being used by a top 100 ranked player in the world like Ben Griffin, and equipment junkies will be keenly watching his performance with the new ball.

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Whats in the Bag

WITB Time Machine: Billy Horschel’s winning WITB, 2017 CJ Cup Byron Nelson

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The tournament bearing the name of one of golf’s all-time greats is now known as the CJ Cup Byron Nelson. Back in 2017, it was still the AT&T Byron Nelson and Billy Horschel was still a full-bag PXG staffer. The Florida Gator leveraged those wares to a playoff victory over Jason Day securing his fourth PGA Tour win in the process.

Check out the clubs Horschel had in play seven years ago in Texas.

Driver: PXG 0811X (9 degrees)
Shaft: Fujikura Atmos Tour Spec Black 6 X

3-wood: PXG 0341X (15 degrees)
Shaft: Project X HZRDUS Black 75 6.5

5-wood: PXG 0341 (18 degrees)
Shaft: Project X HZRDUS Black 75 6.5

Irons: PXG 0311T (3, 5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: PXG 0311T Milled (52-10, 56-10, 60-07)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: PXG Bat Attack
Grip: SuperStroke Flatso 1.0

Ball: Titleist Pro V1x

Check out more in-hand photos of Billy Horschel’s gear from 2017 here. 

 

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How Cleveland Golf’s wedge selector tool improves the wedge buying process

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More than most golfers would care to admit, confusion often reigns when it comes to selecting a wedge — let alone configuring an entire wedge setup. Make? Model? Loft? Grind? Finish? Two wedges? Three wedges? Four? The questions abound!

While it’s easy to get off the fairway and deep into the rough quickly, the framework question for choosing wedges is the same as the entirety of the golf bag: How should I set up my golf bag to shoot the lowest score possible?

Manufacturers, in addition to, well, manufacturing golf clubs, also understand that golfers need to make informed decisions to get the most out of their equipment. It’s with this in mind, and to help golfers answer the aforementioned foundational question about their wedge setup, that Cleveland Golf has launched its wedge selector too.

To learn more, we talked with Cleveland’s Senior Product Manager, Casey Shultz.

GolfWRX: What was Cleveland seeing in the marketplace that led to the development of the wedge selector? How do golfers benefit?

Casey Shultz: Currently, there is a lot of talk about what grind players should play and what is right for their game in that aspect of selecting a wedge. But there is more to improving wedge play than finding the proper grind. We would even argue it’s one of the smaller dials for improvement. Players can find more success with wedges designed from head shape to shaft, sole width, gapping, and then the grind. Putting a system in place that makes the process of selecting the right wedge easier is something we feel can have a massive impact, especially for recreational players.

GolfWRX: Now, in breaking down Cleveland’s wedge selector tool, the point of departure is figuring out whether you’re an RTX or CBX player. Can you briefly spell out who each of these wedges is for?

CS: For lower handicappers, the RTX series is our tour-validated line of blade wedges. These are for players looking to play a lot of open-faced shots around the green, prioritize workability, and like to flight their wedges. CBX wedges are designed to make the short game easier, while still offering some level of versatility for the mid-high handicapper looking for a wedge that will reduce chunks and add forgiveness on all strikes. CBX’s are also a great option due to them blending well in weight and shaping with more cavity back iron sets.

GolfWRX: Proceeding through the RTX wedge selector, one of the first forks in the road is wedge finish. Can you break down the finish options and the considerations for a golfer in making their selection?

CS: With the RTX series we offer Tour Satin, Black Satin, and Tour Rack finishes. Tour Satin is our most popular finish and offers the most grind options. With HydraZip face blasts on the newest RTX Wedges, glare is significantly reduced at address compared to other silver finish offerings. Black Satin offers custom skin options as personalization and is one of the more durable black finishes on the market but will have some visible wear over time especially on the sole. Finally, Tour Rack is our tour authentic raw finish that will rust over time. The Tour Rack finish also comes with the option of applying any of our Tour Crafted leading edge and sole grind offerings to the Wedge for players really looking to fine-tune their performance.

GolfWRX: Can you walk us through the rest of the RTX wedge fitting process?

CS: Once players have selected their preferred finish, we gather information on their iron set and loft preferences to determine proper gapping. A properly gapped set of wedges, both with each other and transitioning from a player’s last iron, is key to ensuring their set covers a wide range of approach yardages well. We then ask specific questions about the performance the player is looking to achieve in their sand and lob wedges to determine proper grinds for each of those wedges. Lastly, we confirm a preference for traditional or Full-Face grooves at each loft. Full-Face grooves offer a new level of versatility, especially with open-face shots, but it’s up to the player if they want to transition to this groove design. Our algorithm will then take these results and determine a set of wedges best suited to the player’s game.

GolfWRX: Let’s circle back to grinds. Is there a grind configuration across their wedges you’re seeing the majority of players choose or is it pretty evenly divided?

CS: The MID grind is certainly the most popular grind across all lofts, with the blend of versatility and forgiveness in a wide range of conditions suiting many players. In sand wedge lofts, the second most popular grind is our FULL, which has a little more bounce than the MID and is especially effective out of the sand or rough. In lob wedge lofts, the popular alternative to the MID is the LOW grind, offering max versatility around the greens. We’re also seeing more amateur and tour players opt for our Full-Face models, especially in the lob wedge lofts where they are planning to open the face and get creative around the greens.

GolfWRX: Can you take us through the CBX wedge selector?

CS: In the CBX selector, we start by determining if a player is looking to play a lob wedge or not. For many recreational golfers, a lob wedge may not be necessary for the consistent short-game performance they are looking to achieve. Next, the CBX selector focuses on ensuring players end up with a set that transitions well into their irons, while also staying within the constraints of a player’s bag setup. With new players distance, game improvement, and super game improvement iron lofts becoming stronger than those of the past, creating a properly gapped set of wedges is trickier than ever for these players. The selector tool takes the guesswork out of the equation, while also considering a player’s set makeup and interest in replacing a wedge. Finally, players are given the option of when or if they would like to transition into a Full-Face design for added spin on strikes all over the face.

GolfWRX: Is there anything else you think GolfWRXers need to know about Cleveland’s wedge selector tool?

CS: Our wedge selector tool is designed to be used in concert with our set builder webpages. At completion of the selector, a player’s recommended wedge set will automatically be applied to the appropriate set builder. From there, they can easily adjust components or build specs to every Wedge all in one place. Players can also add Tour Crafted sole and leading edge grinds to refine their performance on our Tour Rack wedges, or personalize custom characters, skins, and paintfill in the same place. It’s a one-stop shop to build the perfect wedge set for any player’s game.

This article was presented in partnership with Cleveland Golf. Check out the wedge selector here

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