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Ben Hogan Golf unveils new putter lineup

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The Ben Hogan Golf Equipment Company debuted its new line of putters today via a press release on their social media platforms and website.

Unveiling four new putter models, the flatsticks are each priced at $250.00 apiece and can be bought exclusively on the Ben Hogan website as a part of their direct-to-consumer business model. Each putter is milled in a black metal finish and the length, lie, and grip are all customizable online.

Photos, and a portion of the official statement from Ben Hogan, below

“The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.”

“Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.”

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.”

The four models in the new line of Ben Hogan Golf Precision Milled Forged Putters include

  • Plumber’s Neck Blade
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 43° toe hang to promote an active gate-swing putting stroke
  • Player’s Blade with a double bend shaft
    • 1 full shaft offset, 2° loft  and 355 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke
  • Iconic Player’s Blade with a flowing neck
    • 1 shaft offset, 2° loft and 355 gram head weight
    • 50° of toe hang, ideal for an active open/close stroke
  • Player’s Mallet
    • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
    • Face balanced for those who putt with a straight-back, straight-through stroke

Additionally, Ben Hogan Golf has partnered with SuperStroke to offer golfers a choice of three popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

Ben Hogan Golf’s line-up of Precision Milled Forged Putters, which sell for $250 each, are available for purchase exclusively at www.BenHoganGolf.com.

 

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Johnny Newbern writes for GolfWRX from Fort Worth, Texas. His loving wife lets him play more golf than is reasonable and his son is almost old enough to ride in the cart with dad. He is a Scotty Cameron loyalist and a lover of links style courses. He believes Coore/Crenshaw can do no wrong, TMB irons are almost too hot and hole-in-ones are earned, not given. Johnny holds a degree in journalism from Southern Methodist University.

20 Comments

20 Comments

  1. J3

    Mar 20, 2019 at 4:02 am

    BH may want 2 consider that this feedback is coming from the super users. Demand is LOW, perceived value is incongruent w/pricing, but we’re here talking about yr product still. Bully for that! Secret is in the dirt you say? Maybe promote traditional way? Senior tour players & team up w/artisan club makers, demonstrative tech or all of the above? Hope this helps Jamho3

  2. Rich Douglas

    Mar 19, 2019 at 12:59 am

    What, pray tell, do these putters bring to the fray?

    I bought a Heavy Putter because I was intrigued by the super swing weight. I bought a Happy Putter because I was intrigued by how it was adjustable all over the place. And I recently bought a Bloodline putter because the stand-up capability is really unique.

    All three–which represent my whole putter purchasing history for the past decade or so–were innovative beyond belief. But these? Meh.

  3. Rich Douglas

    Mar 19, 2019 at 12:53 am

    Named after a notoriously bad putter. Yeah, that’ll work.

    • Doug Richlas

      Mar 19, 2019 at 11:09 am

      Lol. Count this as a reply to both your comments. If you are looking for gimmicks in your putters, you probably just need to work on your putting. I’m sure these are simple, great quality putters. Just as good as scotty without the inflated ego “look at me” price behind it.

  4. Sam Walton

    Mar 18, 2019 at 10:51 pm

    Sold exclusively at Walmart

  5. Dave r

    Mar 18, 2019 at 10:22 pm

    Why is 250 a bad price ? Scottys are 600 and do not look any better , and probably do not put any better.
    Just one persons opinion!

  6. The dude

    Mar 18, 2019 at 7:04 pm

    Nice looking……pass

  7. Joe

    Mar 18, 2019 at 7:00 pm

    Let’s say these putters are pro line golf equipment. Today it sells for $250; buy it; next day it’s $20 per the PGA value guide.

  8. Geoffrey Holland

    Mar 18, 2019 at 6:11 pm

    Very boring looking putters nothing new at all to see there. Certainly not worth $250.

    • Simms

      Mar 18, 2019 at 6:49 pm

      I will second that…just like Cleveland did in the past, same old PING copies form the 60’s just do something fancy with the paint, or face..or like these forged instead of cast….at least Cleveland held the price down…a $129 putter for $250…TRADE IN VALUE WILL BE LESS THEN $50 IN LESS THEN A YEAR.

  9. Tom54

    Mar 18, 2019 at 5:08 pm

    Not sure that the $250 price is a deterrent in as much as whether the putter market needs another company joining in. They probably are nice putters but odyssey has some nice ones in the $200 range that are hard to beat. Ping too for that matter.

  10. DB

    Mar 18, 2019 at 1:59 pm

    They look really nice but it’s an awkward price point. Maybe it will work for them, who knows.

    I’m curious how they came up with weights in the 355-370 range. Seems a bit heavy to me but maybe they have some reason behind it.

  11. Robert

    Mar 18, 2019 at 1:57 pm

    Would like to see adjustable weights at bottom on a $250 putter.

  12. stimpmeterp

    Mar 18, 2019 at 1:29 pm

    I agree that the price point seems very high. I am curious to know what the difference is between these Hogan putters and say the new Wilson Staff Milled series or even the Cleveland Huntington Beach series?

  13. BigTeddySkinny

    Mar 18, 2019 at 12:16 pm

    Really disappointed with the $250 price tag. I was excited up until that part

  14. R

    Mar 18, 2019 at 12:16 pm

    They should have at least tried to mimic the Rife/Evnroll grooves, instead of this bad Scotty rip off face milling

  15. RM

    Mar 18, 2019 at 11:22 am

    $250! That is an absurd price.

  16. Bill

    Mar 18, 2019 at 11:07 am

    Quality looks top notch but really, the asking price is too much. Given that the ‘variable’ groove technology were shown to give improved putting result, I cannot see a reason why they were not included in the face milling.

    • gunmetal

      Mar 18, 2019 at 11:30 am

      Anything can be “shown” to make improvements. I should be about 40 yards longer than I was 10 years ago with all of the 3-4 yards I’m told I’ll get every year going from one years’ model to the next. C’mon. On the course, can you tell a difference between two putters with the exact same loft, lie, weight, length, etc but one with grooves and one without?

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