Opinion & Analysis
The Subtle Flair of Justin Rose
If you decided to skip out on the final round of the Zurich Classic of New Orleans, you missed quite a show.
A gaggle of golfers held the lead or had it within their grasp at some point on Sunday, and three names fought furiously for the title over the final holes, with Justin Rose proving the strongest of the trio.
The Englishman birded Nos. 17 and 18 to take the initiative and eventually the title by one stroke, lasering an approach on a dangerous line on the penultimate hole, rolling in the subsequent 10-footer and following up with a 14-foot birdie effort that confidently dove into the left side of the cup.
It was Rose’s seventh career PGA Tour win and characterized in the aftermath as a quality triumph for a good guy.
And that’s great. From there, words like “solid,” “stoic” and “classy” come to frame Rose, and a player could do far worse than that. But while these descriptors aren’t necessarily incorrect, coloring the Englishman by these simple terms misses an essential point. Rose isn’t some vanilla personality who has some quality wins and a major: He’s an exciting force that some fans have generally yet to fully appreciate.
OK, it’s no secret that the Englishman has blossomed into a star as he’s progressed into his 30s (his mainstay among the world’s top-10 is tough to hide), but it still feels like he gets lost in the shuffle among the best players.
For one, if you mention Rose and his recent years of on-course performance, it doesn’t elicit that much enthusiasm. Yeah, he’s a great golfer, an elite one even, but he doesn’t produce hot bursts of play that capture media attention and can vault a golfer to exalted status in the game.
But there’s more than one way here.
How about this: Over the last half-decade, Rose has possibly played the consistently highest level of golf in the game. Does that sound enticing?
The beauty with Rose stems from his ability to mix stability with top-of-the-line play like few others. It’s a brilliant balance that doesn’t deserve to remain under the radar. After all, it’s terribly hard to reach a top-five level of play, which Rose has in the past five years, and significantly more difficult to basically never stray from that impeccably high bar.
Yet, Rose has mastered this tightrope.
Aside from one poor stretch in the middle of 2011, the Englishman all together avoided extended slumps from the spring of 2010 through 2014. (He also started off 2015 very poorly, but it later became clear that he wasn’t at all healthy.)
From the time of his big wins in 2010 through 2014, Rose produced an 87 percent made cut rate, finished top-25 in 68 percent of events and top-tenned 45 percent of the time. And his numbers year to year from 2010 to 2014 were eerily similar to these totals.
Compare this to other top-five players from 2010 on, and you start to see just how startling these consistent numbers are over a five-year period.
Henrik Stenson, Lee Westwood, Bubba Watson, Jason Day, Sergio Garcia and Luke Donald — all top-five players at one point or another from 2010 or later — can point to consistent numbers over a season or two just as good if not better than Rose’s 2010-2014 stretch (especially Donald, who finished in the top-25 88 percent of the time and top-tenned at 76 percent rate in 2011). Over a five-year period, though, their numbers do not hold up, as every one of these cream of the crop golfers had at least one significantly down season, a distinction Rose managed to avoid.
The only players that really belong with Rose in managing to keep up this elite level of play over the past five years are Adam Scott and Rory McIlroy.
That’s it. Just those two. Heck, from 2011-2013, McIlroy experienced a few months-long valleys where he never sniffed contention.
This tiny list is instructive. Rose’s run over the past five years, rather than mundane in its sameness each season, actually proves quite marketable. The fact is, the 34-year-old has displayed an extremely exclusive ability, a long-term high-level consistency that has eluded almost every single top golfer over the past half-decade.
That’s pretty flashy to me.
And then there’s the personal side of Rose.
The Englishman doesn’t really seem to get the reputation of having an interesting backstory or possessing a discernible personality. On the former point, remember that Rose was a prodigy from a young age, a 17-year-old who inspired a nation with his performance at the 1998 Open Championship.
He then famously proceeded to miss the first 21 cuts of his professional career and really fell off the radar until he won four times in 2002. Rose then dropped off again as his father passed away that same year and he rose back up in 2006. That’s two devastating pitfalls only to re-emerge from the ashes stronger than before.
As a result, Rose has a sneaky confidence that comes out on the course from time to time, especially on the greens. It’s almost a cheeky sort of attitude that’s pretty amusing to watch. You can see a couple of examples from the top and bottom GIFs in this Adam Sarson post.
He’s generally also just kind of has a weird side, as we can see in these two examples.
GIF: Justin Rose's putts circles the bowl, then the hips don't lie pic.twitter.com/g1LWNjtZsN
— The Cauldron (@TheCauldron) April 12, 2015
Honestly, these snipits speak to an inspired soul rather than a boring, flatlined personality.
So throw away your pre-conceived notions. Rose possesses plenty of unearthed allure, reiterated by his spirited reactions to his final putt in New Orleans.
It’s about time everybody catches on.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
-
News3 days agoRussell Henley’s winning WITB: 2026 Charles Schwab Challenge
-
Whats in the Bag2 weeks agoAaron Rai’s winning WITB: 2026 PGA Championship
-
Tour Photo Galleries2 weeks agoPhotos from the 2026 CJ Cup Byron Nelson
-
Equipment11 hours agoDetails on Jason Day’s latest prototype Avoda iron setup
-
Equipment2 weeks agoCJ Cup Byron Nelson Tour Report: Koepka and Kim’s newest putters finally get hot
-
News6 days agoCharles Schwab Challenge Tour Report: MacIntyre, Åberg and Spaun all switch putters, TaylorMade launches new Spider
-
Equipment1 week agoDetails on J.J. Spaun’s surprise putter switch
-
Popular Photo Galleries1 week agoPhotos from the 2026 Charles Schwab Challenge


Lawrence
Apr 30, 2015 at 7:25 pm
He’s everything that’s right with golf…….personable, consistent, gracious and humble.
Was a sign-bearer for him @ Honda Classic probably 8-10 years back…..still learning his game but you could see that he had what it takes…..
Hopefully there are more victories and majors coming his way!
ND Hickman
Apr 29, 2015 at 4:31 am
He was also the best player at last years Ryder Cup and by some margin.
gwillis7
Apr 28, 2015 at 4:47 pm
I am liking Rose more and more. I like that he is a bit quirky, and enjoyed watching him and spieth go at it in Augusta. I also like that he uses TM, those slots are definately helping those mishits.
Ok ok, I am not even a TM hater, I like their woods (love their woods actually), just wanted to get that in there.
Jengus
Apr 28, 2015 at 9:49 am
“Rose isn’t some vanilla personality” – great use of the word vanilla. Too many golfers fit this category, not taking anything away from their ability but the names Scott and Spieth spring to mind as some high profile players who just aren’t very interesting characters. Everyone loves an athlete who doesn’t always ‘toe the line’ and shows a bit of flamboyance or quirkiness (apart from Patrick Reed, he’s a bit off).
I will admit I really like hearing Jordan talk to the ball while it’s in flight though 😉
Alistair
Apr 27, 2015 at 10:37 pm
Quiet bloke and not many people know too much about him. Subtle he is not, back home. He is actually a pretty boisterous guy amongst his mates. He actually does have a fondness for loudmouth pants too which I thought was a little weird. Don’t see too much of those on this side of the pond!
ParHunter
Apr 28, 2015 at 11:03 am
“Don’t see too much of those on this side of the pond”? You obviously don’t play at my club 😉 Hurts my eyes sometimes!
Ronald Montesano
Apr 27, 2015 at 9:20 pm
The membership at Merion has embraced Rose. I doubt they could have asked for a better US Open champion.