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Why do we love golf?

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There’s often a point in a round of golf, most typically after my second consecutive double-bogey, when I wonder what I’m doing, why I’m wasting my time and money, and if I’m really enjoying myself.

This usually passes with a good tee shot, a nice iron approach or a made 20-footer.

Sometimes I wonder though, do I really love golf? And if so, why?

[quote_box_center]“I think it’s the best sport once you’re in your 40s,” Mark, who I guessed was in his 50s, told me at Whispering Palms. “There’s physical skill required, mental obstacles to overcome, an element of skill and luck on every shot.”[/quote_box_center]

“I know I can hit the shots, not every time, but most of the time,” said Jeremy, a white-shirted 30-something golfer wearing a red hat and matching red shoes. “And in that second-and-a-half when I’m swinging, every bit of concentration I have is focused on the challenge of hitting the ball just right.”

So, it’s the challenge of golf we love?

[quote_box_center]“When I visualize a shot before I hit it and then hit that shot,” Brian told me at Dos Lagos. “When the ball is in the air, it’s nothing short of orgasmic.”[/quote_box_center]

And I backed away from him as he went to the tee.

“I can hit a shot sometimes,” Paul, a 12-handicap at Santa Anita, said, “that’s as good as any pro could have hit from the same spot.”

“Dude, they’d never be in the same spots you’re in,” said his friend Ari.

“Hey, remember who’s winning the match,” Paul snapped back.

Maybe it’s the competition with each other that makes us love golf?

[quote_box_center]“You’re really only competing with yourself,” Daniel told me at Redhawk. “And with the golf course, I suppose. But you can’t really ever beat the golf course.”[/quote_box_center]

“I love to play in tournaments, men’s club or SCGA,” Ramon, a 9-handicap, said. “You have to play the ball down, play it into the hole, no mulligans, and everyone has to play the same course, the same wind, the same hole locations. You get an honest measurement of yourself, your game against everyone else’s.”

“Yeah, it confirms how bad you suck,” his friend, I think, Ruben answered.

Maybe it’s that camaraderie we love?

[quote_box_center]“I’m playing with my little brother and two guys I’ve known since elementary school,” Weston offered at the short course at Brookside in Pasadena. “We give it to each other pretty good every hole. Then we continue it after the round in the bar.”[/quote_box_center]

“I’ve been playing with this same group of guys now for three years,” said Tim, a 10-handicap wearing a Puma hat, an UnderArmour shirt and a Nike belt over Adidas shoes. “We play a serious game except when we’re making fun of each other.”

“After every shot you hit,” said his cart partner Nick.

“You don’t laugh when I drive it like 50 yards past you,” Tim responded.

So, maybe it’s crushing the ball that makes us love golf?

[quote_box_center]“There’s nothing I enjoy more than a big drive,” said Ellen, who is tanned, muscular, short, and the owner of a 15-handicap. “I hit it 180 off the tee. I suppose that’s not long by men’s standards, but I’m usually at least 30 yards past the other girls.” It turns out women really do dig the long ball, especially when they hit it. “Then,” she added, “if I knock it on the green and make a birdie putt, that’s the best.”[/quote_box_center]

Perhaps it’s that element of conquest we love?

“I had a 74 Sunday,” Evan, a 7.1 index, told me at the turn at Brookside. “I double-bogeyed the first hole then played the last 17 even par.” And I didn’t understand that, because I’ve never broken 80 after a first hole double. “I was in some trouble on 18,” he reminisced. “I was blocked by a tree in the rough; I had to hit a low liner under a branch and curve it into the fairway to run up between the traps and onto the green. That was the shot of the day.”

Maybe we love golf for the creativity it requires?

[quote_box_center]“I love reading greens,” Leigh told me at Escena in Palm Springs where the putting areas have lots of undulation. “You don’t have to sink the putt to feel like you’ve hit it well. When I curl a 35-footer over a mound and down to tap-in range, getting both the break and the speed correct, I think that’s pretty cool.”[/quote_box_center]

“I think the real creativity comes in the short game,” said Owen who had just finished 18 at Indian Canyon South with a tap-in par from a clever chip up and over a trap and down to the hole.

“That’s because he doesn’t hit many greens in regulation,” his buddy Jonathan told me. “I think the creativity comes from trying to imagine the shot I need to play into the green. You have to calculate the distance, the direction, the obstacles to avoid, the wind, the trajectory of the shot, and what kind of roll the ball will get after it lands. And then you have to choose the right club,” he said.

That must be it; it must be the choices we have to make that make us love golf.

[quote_box_center]“Golf’s all about choices,” my friend Adam said. He’s a 15-handicap and sometimes he chooses to play the white tees instead of the blue. “I could hit driver or 3-wood off the tee. I could bump-and-run or fly the ball to the green. I could chip or pitch with a lob wedge or a 9-iron. I could even putt the ball out of the trap instead of using my sand wedge if there’s no lip. The only choice I don’t have is whether to count all of my strokes.”[/quote_box_center]

Okay, then. It could be the choices, or maybe it’s the creativity, the conquest, crushing it, the camaraderie, the competition, or the challenge; it’s hard to say exactly why I love golf.

I guess it’s a combination.

Why do you love golf? Tell us in the comments section below. And check out Tom Hill’s humorous golf book, A Perfect Lie – The Hole Truth at 7-ironpress.com – use the coupon code GOLFWRX for free shipping of the paperback.

Tom Hill is a 9.7 handicap, author and former radio reporter. Hill is the author of the recently released fiction novel, A Perfect Lie – The Hole Truth, a humorous golf saga of one player’s unexpected attempt to shoot a score he never before thought possible. Kirkus Reviews raved about A Perfect Lie, (It) “has the immediacy of a memoir…it’s no gimme but Hill nails it square.” (kirkusreviews.com). A Perfect Lie is available as an ebook or paperback through 7-ironpress.com and the first three chapters are available online to sample. Hill is a dedicated golfer who has played more than 2,000 rounds in the past 30 years and had a one-time personal best handicap of 5.5. As a freelance radio reporter, Hill covered more than 60 PGA and LPGA tournaments working for CBS Radio, ABC Radio, AP Audio, The Mutual Broadcasting System and individual radio stations around the country. “Few knew my name and no one saw my face,” he says, “but millions heard my voice.” Hill is the father of three sons and lives with his wife, Arava Talve, in southern California where he chases after a little white ball as often as he can.

6 Comments

6 Comments

  1. Mike Adams

    Apr 30, 2015 at 12:35 am

    Why do we love anything? And why do we repeatably do anything?

    It’s for the drugs man – our brains operate on four key chemicals and golf is a wonderful source of dopamine. Imagine how a shot needs curve under a tree over the bunker, then recall the necessary body movements in your mind, then execute the stroke and watch the ball exactly perform your mental prediction – and pow! Dopamine hit. Exactly the same as a gamblers hit when winning the jackpot. (And the assumption that the result was based your own skill is just as misplaced).

    A few good shots of Dopamine are enough to get most people back to the course. And the reason that some people love the game and others can’t stand it, is probably because a few of use were lucky enough to make a centre club face strike when we first tried the game.

    We are all junkies, it’s just a question of how you get your chemicals.

    Cheers

    mike

  2. Al

    Apr 29, 2015 at 10:46 am

    It’s the stupidest game in the world, but I love it because I hit shots that amaze me. Downhill lie in light rough, green 30′ away and ~8′ above the ball, downhill all the way to the hole — Deadsville. I proceed to consciously forget about score and flop it on the edge and it rolled into the hole for eagle… but just hitting one dead straight right at the flag from 100 yards with such a coarse aiming method seems like performing a minor miracle. Still, it remains a love-hate relationship.

  3. cb

    Apr 28, 2015 at 3:34 pm

    The feeling of a great iron shot is the addiction for me. If I’m playing bad I sometimes feel like I should just give up the game (not like Im relying on it for income) but then I hit a great iron shot and the addiction starts all over again

  4. Jason

    Apr 28, 2015 at 3:05 pm

    It’s a challenge, but to me the best part is having my son, my dad and my brother out for an afternoon hitting some good shots and having a few laughs at the not so good shots (as long as they’re not mine). 🙂

  5. rer4136

    Apr 28, 2015 at 1:02 pm

    Just read John Updike’s The Camaraderie of Golf I and II. He really nails it.

    • Andrew

      Apr 28, 2015 at 5:02 pm

      Golf provides ordinary men (and women) with momentary glimpses of greatness – bolstering our own belief that greatness is in fact possible. Not necessarily the greatness we see on ESPN or Golf Channel. Our own greatness. We may never achieve the consistency of a PGA pro, but in striving to perform at a higher level (in any facet of our lives) with increasing regularity, we move closer to the excellence each of us was born to pursue. It’s all about the pursuit.

      When it comes to golf, many will wax on about the beautiful surroundings, the camaraderie with friends, etc. But let’s face it, if you want beautiful surroundings you can go hiking. If you want camaraderie with friends, basically any shared interest will do. These are, of course, valid reasons to LIKE golf as a hobby and a great bonus of playing the game. However, for those that LOVE golf, it’s not a game, a hobby or a social outing. It’s a pursuit.

      In its purest form, the human spirit drives us to continuously seek out and overcome new challenges. As is often forgotten or misunderstood, the pursuit of excellence ought not be some draconian death march where happiness is sacrificed in favor of some specific achievement. On the contrary, the pursuit of excellence (or at least continual improvement) in any worthwhile endeavor is perhaps the most fulfilling use of one’s time – a path to pure joy.

      For many young children (especially boys) athletics become the most natural and captivating outlet for the expression of, and the pursuit of, excellence. When a young boy watches professional sports with his father, that young boy is almost certainly scripting a slow-motion mental highlight reel of himself one day competing at the highest level, just like his heroes on the field. The father likely reminisces about how he did the same when he was a kid. If this young boy is blessed with natural athleticism, he may well become a star on his high school team; maybe even play in college. However far his innate talents and physical attributes ultimately take him, the pursuit will undoubtedly be valuable, formative and deeply fulfilling.

      Eventually though, with very few exceptions, the jersey and cleats will be retired in favor of button down shirts and penny loafers. The glory days of conquering opponents, of always working to get faster, stronger, better will give way to a reality that is more…mundane.
      That is not to say that professional life is inherently unfulfilling. For those who are goal-driven, there are degrees to earn, sales targets to hit, promotions to earn…plenty of opportunities for “professional-development.”

      But for many, their motivation in this new “real world” is more practical than inspirational. There are bills to pay and mouths to feed. But there are no dragons to slay, no records to set, no rivals to beat. Something is missing, and you want it back.

      Hence, our love of golf.

      I firmly believe that humans are born with an innate desire to pursue excellence. This part of us never dies, although it can wither away painfully if we keep it locked up in cubicles of indifference. Although accessible to those whose athletic prime has past, Golf is far from indifferent. One or two degrees of face-angle rotation can be the difference between humiliation and perfection. Like a well-fought battle back in one’s glory days, a single round of Golf can knock you on your ass, give you a few glimpses of glory, and inspire you to get better.

      Here’s to the pursuit.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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