Opinion & Analysis
Fantasy Cheat Sheet: Deutsche Bank Championship
It’s easy to just sit back and watch a weekly tournament and not be aware of the many things churning below the surface that really make this time of year interesting.
The FedEx Cup playoffs head to Boston this week and in the process are leaving 25 players behind from the ruin’s of The Barclays, where Hunter Mahan grabbed 2,500 FedEx Cup points with his win and vaulted to the top of the standings.
First, we’ve got a Friday start and a Labor Day finish to this week’s Deutsche Bank Championship at TPC Boston, where Henrik Stenson is the defending champion. Among the storylines, 30 players will not advance to the top-70 event at the BMW Championship at Cherry Hills in Colorado.
Second, while the FedEx Cup playoffs is going on, those who didn’t break into the top 125 are competing in the concurrently running Web.com Tour Finals to keep their PGA Tour cards. As a side note, Carlos Ortiz won the Web.com Tour’s final event this past weekend and in so doing won his third tournament of the year, becoming the first to gain PGA Tour exemption for next year via a three-win escalator. Not bad.
Third, there are still Ryder Cup slots yet to be determined and the last week to impress U.S. captain Tom Watson. So if you’re looking for storylines, the Deutsche Bank will have them in abundance.
Let’s break down some of the fantasy angles now in this week’s edition of Risk, Reward, Ruin.
RISK
TPC Boston only plays to a length of 7,214 yards. That’s not long, but it’s not short either. A par-71 course, after renovations in 2006 it became a venue where scoring was the name of the game, which happens to keep the patrons interested. Normally, hitting greens in regulation gives you an advantage for birdies, but it has been scrambling and birdie average have proven to be just as important statistics to watch. Additionally, you want a hot golfer at this point of the year. Here’s a few that could surprise or underwhelm this week.
Hunter Mahan
We’re told that Mahan’s victory at The Barclays isn’t a fluke, that he’s been building to that result for a while. His short game excelled in New Jersey and no win on Tour is a fluke. Following a T15 at Firestone and a T7 at the PGA Championship, he still wasn’t on many people’s radar. But in order to trust him the rest of the way through the playoffs, it’d be nice to see him play strong right out of the gate. Mahan is 8 for 11 in his career at the Deutsche Bank with all of his missed cuts occurring early in his career, but he still has just one top-10, a T8 three years ago, plus a T13 last year.
Zach Johnson
I’ve got one start left from ZJ and I’m considering burning it here, but I probably should hold off for another week. The problem is when Johnson gets hot, he gets really hot. His year slowed down considerably after a hot start and really hasn’t been heard from much aside from his standard low tournament at the John Deere Classic. But a T22 and two rounds in the 60s was a good sign and one that may suggest putting him on a Yahoo B bench and seeing what happens. It’s doubtful many others will have him, which could create a nice edge if he does start to go low. Has yet to crack the top 10 in Boston, but also is a risk to miss the cut.
Brandt Snedeker
Do we judge Snedeker by the missed cut at The Barclays or the four previous tournaments where he was trending upward in a big way? I think it was more of the latter, being undone by a bad second round in New Jersey. The good news is TPC Boston is a comfortable course for him since he finished in the top six in three consecutive years from 2010-12, including a T3 in 2011. Snedeker seems to play his best this time of year and he has one more chance to impress Tom Watson and make the Ryder Cup team.
Jordan Spieth
Spieth’s Ryder Cup position is locked up, but it’d be nice if he were playing at the level he’s capable of. He looked better at The Barclays, finishing T22 and posting a final-round 67 that hopefully carries through to this week. Spieth this week to me is like Jason Day last week, a huge upside hidden by rust or bad results. He’ll be in my lineup for sure, and a T4 in his debut last year (67-66-72-62) gives credence to the idea a birdie course will liven up the demands of the end of the PGA Tour season.
Patrick Reed
You can make a case for Reed slipping into one of the reward slots below, but I have a hard time justifying him over some of the bigger names. Still, the kid is a winner and has the aggressive mentality that serves itself well on a course like this. He finished T70 in his debut last year, shooting 68-72-73-69, and that’s a little discouraging, but he could also be getting hot right now. Following a T24 at the Wyndham, only weeks removed from a T4 at Firestone, Reed posted a T9 at The Barclays. It could have been more consistent, having shot 71-66-73-65, but he could be a very nice Yahoo A pick alongside one of the big and consistent names like Adam Scott or Matt Kuchar.
REWARD
When wagering on players vs. a birdie course, understand how difficult it is to score on a championship course layout. One of the reason’s the top pros score better than others down the rankings is they know just how to execute the best shot for that moment that either maximizes the potential for scoring or mitigates the chance of danger. To use the Web.com Tour as an example, and I don’t remember the player, but he tried to hit a 3-wood into a tight green only 215 yards away. A hybrid would have had the right distance, an iron could have picked the ball cleanly and left him safely on, but instead he tried to get too cute and dumped it in the woods.
Bogey or worse. There are players in the field who do just that and can’t quite execute every shot. The players below can.
Rory McIlroy
Even when McIlroy is off, like he was last week, he still can and will finish in the top 25. If you burned a start, no big deal. It was the smart move to use him. The same can be said for this week where he was the 2012 champion. There’s nothing scary about TPC Boston and McIlroy’s run of 1-1-1-22 is a great lead up. Tough courses can take a lot out of you with the mental focus required. Expect this week to be the jump-start McIlroy needs to get right to the top of the FedEx Cup standings.
Jason Day
This is exciting. I pointed out last week that Day has just the kind of huge risky upside you’d like to get hot. Well, he did. And with no health concerns, Day vaults into a reward pick this week. He should score well in Boston, where he has two top-three finishes and hasn’t missed the cut in six tries.
Matt Kuchar
The question mark last week for Kuchar was a sore back. But after a T5 at The Barclays, his doubt has been removed too. He’s backnailing top-10s, securing his 11th of the season to lead the PGA Tour. Kuchar was five strokes off the pace last year, finishing T4 after rounds of 66-66-69-66.
Rickie Fowler
No reason to hold back on Fowler again since he’s blistering hot since turning a T13 in Memphis in June. He’s now reeled off consecutive finishes of T2, T2, T8, T3 and T9. His Barclays result was undone just a tad by a 73 in round two, but overall 14 of his last 16 rounds have been in the 60s. It’s a birdie course and Fowler should have four more rounds in the 60s this week.
Jim Furyk
He just keeps rolling along even when it seems discouragement in not winning should be kicking his butt. That speaks a lot to Furyk’s maturity and how an even approach can help on the golf course. Furyk has now amassed nine top-10s this season after a T8 at The Barclays. Arguably, he’s building for a win. He owns three solo second results this year and three of his last five tournaments have resulted in t5 or better. Oh and he hasn’t missed a cut in nine tries in Boston, accruing three top-10s.
RUIN
At this stage of the game, it becomes clearer to see who is struggling and who is not. It’s easier to tell who belongs and who does not. And for fantasy owners, there’s very little need to get cute and start picking bottom feeders to fill out a lineup. Hopefully you’ve managed starts and if you are using tier A, you’re using tier B and staying far away from the rest of the alphabet, which would be the golfers below.
Tim Clark
After an opening-round round 76 and a withdrawal at The Barclays, Clark’s winning of the RBC Canadian Open is standing out as an aberration. He struggled his next six rounds of golf, performed decently at the Wyndham and then New Jersey happened. Now he heads to a TPC Boston course where he’s missed the cut the last two years, which is an ominous accomplishment given the tight field.
Ryan Palmer
Also in the missed-the-last-two-cuts department is Palmer, which is an automatic qualifier for ruin status. While his T5 at the PGA Championship was a boon for his earnings this year, the T74 at the Barclays— in which he missed a secondary cut— is making the PGA result look like an outlier he only happens into once every few months.
Cameron Tringale
It’s rare to put a kid coming off a career-best tournament in an avoid situation, but Tringale provides little in the way of enduring confidence even after his T2 at The Barclays. Granted, he is a bit of a scorer, which is nice on this course, so he could post a couple good rounds. But this is still the same course as last year, when he shot 73-67-71-70 and finished T67. It’s the same course as 2012, when he missed the cut with rounds of 73-79. It’s the same as ’11, when he MC’d (68-76). Tringale’s issue is consistency and one tournament doesn’t prove anything.
K.J. Choi
If not for two T2’s this season, I’m not sure Choi even gets in the playoffs. Since his second at the Travelers, he’s posted a T64, MC, MC, T66, MC and a T71 last week. Ouch. On top of that, his Boston results have been T41, MC, MC, T45 the last four years. Double ouch.
Ben Crane
If you’re playing bad golf, I feel bad for you, son. I got T99 problems but made cuts ain’t one. That could be a new Golf Boys song line, but unlike Bubba Watson, Rickie Fowler and Hunter Mahan, it’s Crane that can’t seem to keep the foot on the gas. Since his win in Memphis, he’s posted 74th, T37, T34, WD, WD, and a missed cut last week that placed him at T99. I’m not sure what the issues are for him at this point, but at 78th in the FedEx Cup standings, he’s looking like a chop for the top 70 cut line.
Thanks for reading. If you’d like to further discuss strategies or selections, you can comment below or find me on Twitter @bricmiller.
Best of luck!
This week’s picks:
Yahoo!
Group A: M. Kuchar (S), B. Snedeker
Group B: J. Spieth (S), J. Day (S), K. Bradley, H. Mahan
Group C: B. Todd (S), C. Hoffman
(Last week: 150 points; Summer segment: 1,483; Summer rank: 27,361; Season points: 5,249; Full Season rank: 3,995 – 95th percentile)
PGATour.com
M. Kuchar, R. McIlroy, A. Scott, J. Day
(Last week: 462 points; Season: 9,305; Rank: 4,146)
Golf Channel
Group 1: R. McIlroy
Group 2: J. Spieth
Group 3: B. Todd
Group 4: J. Overton
(Last week: $737,733; Season: $15,773,655; Mulligan: $26,980; Rank: 12,544 of 41,465)
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
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Craig Miller
Aug 28, 2014 at 8:46 am
Going with Kuchar and Scott in A
We’re the same in B
And Walker and Na Iin C
95th percentile on the year.
DB
Aug 27, 2014 at 6:23 pm
Yahoo! C Group… Brendon Todd and C. Hoffman? Why?
Brian Miller
Aug 27, 2014 at 8:32 pm
Todd’s been consistent all year long and he played two good opening rounds (65-66) at The Barclays. Yeah he faded but this won’t be a tough course for him. He’s killed it on other shoutout courses (Humana, Greenbrier). Hoffman is a scorer that went 73-69-69-69 at The Barclays. That’s nice consistency prior to this week. Schwartzel and Na are also good choices. Don’t like Walker or Palmer.
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