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Opinion & Analysis

Five statistical shortcuts for lower scores

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One of the very first things I examine with the PGA Tour players I work with is their basic scoring metrics. Those metrics include the following:

  • Adjusted Total Scoring Average
  • Adjusted Par-3 Scoring Average
  • Adjusted Par-4 Scoring Average
  • Adjusted Par-5 Scoring Average
  • Adjusted Bogey Rate
  • Adjusted Birdie Rate

The term “adjusted” means that actual average is adjusted based on the difficulty of the courses they play.

It’s important that golfers understand these metrics at a fundamental level to improve, because that is what the game is about: shooting the lowest possible score you can. And if you can better determine what your strengths and weaknesses are from a pure scoring perspective, you can then start to reverse engineer what you need to work on in order to get better.

Here’s five scoring metrics and/or strategies that can help you get your handicap trending in the right direction.

No.1: Par 4 Scoring Average

Sergio-Garcia-Nedbank_3047141
Sergio Garcia leads the PGA Tour in par-4 scoring average in 2014 at 3.96 strokes per hole. He also leads the Tour in scoring average, and ranks in the top-10 in GIR, sand save percentage, scrambling and approaches from 200-to-225 yards. 

The scoring average golfers have on par 4’s has the strongest correlation to their total scoring average. This is particularly true on the PGA Tour, because Tour players play roughly 11-to-12 par 4’s per round. The same holds true for the average amateur on an 18-hole championship course.

Par 4’s are the truest test of a player’s overall ability, however, that does not mean a good par-4 player cannot struggle in certain areas. Phil Mickelson has been a terrible driver of the ball historically, yet he plays par 4’s extremely well. Mickelson just happens to make up for it by being one of the best iron players in the world, arguably the greatest trouble-shot player of all time and generally a good putter with a great short game. Boo Weekley tends to be a good par-4 player as well, but he is one of the worst putters on Tour and has a mediocre short game. He just makes it up with incredible driving of the ball and good-to-great iron play.

In order to play the par 4’s better, I recommend working on what I call the four cornerstones of the game:

  1. Driving
  2. Long approach shot play (175-to-225 yards for scratch or better golfers, 150-to-200 yards for other amateurs)
  3. Short Game (10-to-20 yards for less than 5-handicaps, 10-to-30 yards for 5+ handicaps with an emphasis on bunker shots)
  4. Putting (3-to-15 feet for less than 5-handicaps, 3-to-25 feet for 5+ handicaps)

If one can practice these areas and start to see improvement on the range, then they will very likely see a dramatic improvement in their play on the par 4’s. But, if their par-4 play is a problem, then it is very likely due to one of these issues.

No. 2: Bogey Rate

Bubba Watson
Bubba Watson is No. 2 in Bogey Avoidance on the PGA Tour (Sergio Garcia is No. 1), making bogeys only 13.21 percent of the time. While he’s not considered a great putter and ranks near the bottom of Tour player in sand save percentage, he a leader on Tour in many ball striking statistics including driving distance and GIR. 

I list Bogey Rate second because it has the second strongest correlation to scoring average on Tour. The reason is that this stat includes all double, triple and quadruple bogeys. For all intents and purposes, the best somebody will do on a hole is make a birdie (eagles happen, but very rarely). Theoretically, however, a golfer can shoot an infinitely high score on each hole. And if a golfer makes a double bogey, they now need to make two birdies in order to break even. By then, they have already used up one-sixteenth of their round and are quickly running out of holes to make more birdies.

The other important facet to understand about bogeys is that they are often not related to a golfer’s short game. Instead, they are often related to a golfer’s ball striking ability. For example, even if a golfer is a terrible putter, if he leaves himself a 20-foot putt for birdie on every hole he’s not likely to three-putt that often. He may not make many birdies, but he is not going to make many bogeys either. That is why Hogan was such a great player even when he had the putting yips; he still hit the ball close to the cup repeatedly, and even his putting would not yield many bogeys.

I even came up with a game in 2013 Pro Golf Synopsis to help promote getting the ball closer to the hole called the “15/5 Score.” Here is how I recommend 10 handicaps or better to play it:

  • 2 points for every birdie opportunity (putt or chip) inside 15 feet.
  • 1 point for every par putt inside 5 feet.
  • -3 points if the par putt is not inside 5 feet.
  • +3 points for eagle putts inside 15 feet.

For golfers above with a handicap of 10 or higher, I would just go 1-stroke higher:

  • 2 points for every par opportunity (putt or chip) inside 15 feet.
  • 1 point for every bogey putt inside 5 feet.
  • -3 points if the bogey putt is not inside 5 feet.
  • +3 points for birdie putts inside 15 feet.

The golfer can only record one score per hole, so if a 4 handicap has a 12-foot birdie putt and leaves it to 2 feet, he or she can only record 2 points for the birdie opportunity inside 15 feet.

I admit that there are golfers who have high bogey rates because of their short game and putting. It’s just that poor ball striking tends to cause more bogeys than most golfers would believe. For those golfers who struggle with making bogeys because of their short game and putting, I advise that they work on their short game shots from 10-to-20 yards and their putting from 3-to-5 feet. The goal should be to make 90 percent of their putts from 3-to-5 feet. Once that is accomplished, move on to making 5-to-10 foot putts.

No. 3: Par 5 Scoring Average

Adam Scott Par 5 Scoring Average
Adam Scott leads the PGA Tour in par-5 scoring average at 4.45 strokes per hole. He ranks near the top in driving distance, driving accuracy and goes for the green on par 5’s 67.24 percent of the time, ninth most on Tour.

Par-5 performance is greatly influenced by the distance golfers have off the tee and their club head speed. We see a strong correlation between par-5 performance and the “go for it” rate on Tour. According to PGATour.com, a player is assumed to be going for the green if the second shot lands on or around the green or in the water. “Around the green” indicates the ball is within 30 yards of the edge of the green.

Take note that it counts as “going for it” any time a golfer hits their second shot within 30 yards of the edge of the green. So, a player could have a 300-yard shot to the hole and only be able to hit their 3 wood 250 yards, but it can still be considered a “go for it” if the ball is within 30 yards of the front edge of the green.

Obviously, golfers want to make sure it is feasible to attempt to reach a par 5 in two shots. If the shot requires the ball to fly over water that you’re not likely to carry, there’s no reason to go for it. On the other hand, I see a lot of amateurs and even Tour players lay up to a specific yardage when there is no real trouble instead of hitting their 3 wood as close to the hole as they can. Typically, this is a poor strategy.

All golfers, including Tour players, hit shots closer to the hole on average if the have a shorter shot; provided that the shot is from the same type of lie (fairway vs. fairway, rough vs. rough, sand vs. sand, etc). The idea of getting laying up to a golfer’s favorite yardage is faulty, because while a golfer may be able to stick it close frequently from a specific yardage, their variance in how close they can hit it to the hole becomes greater than if they were, say, 30 yards closer to the hole.

I have tracked numerous Tour players using ShotTracker and experimented with a few friends of mine that are amateurs. What we typically see is that a golfer’s money yardage is often not as money as they think it is.

The best case scenarios happen with Tour players. They will hit shots from their money yardage inside 5 feet, say, 20 percent of the time. And from 30 yards closer, they may only hit it inside 5 feet only 15 percent of the time. The real killer is not their good shots, however, but the deviation in all their shots. The money yardage will provide a greater variance in results than a shot that’s 30 yards closer to the hole. For every two times they hit it inside 5 feet from their money yardage, they may miss the green completely from that distance.

So, what we tend to see on Tour is that the longest hitters with high club head speeds tend to perform best on the par-5’s because they are playing them more like par 4’s. The good par-5 players that do not hit it long off the tee like Webb Simpson, Kevin Na and Matt Kuchar tend to be very aggressive in going for the par-5’s that they can go for and are good performers from 75-to-125 yards when they have to lay-up.

There is one very important caveat to this, however. Playing par 5’s well is mostly about being able to advance your second shot as close to the hole as possible. Most golfers get on a par 5 and are trying to bomb it off the tee to leave themselves with less club into the hole. The better par-5 players, on the other hand, often hit their “stock swing” driver and focus on making good contact and finding the fairway. That’s because even Tour players do not like hitting 3 woods out of the rough, and more often than not they will lay up if they are in the rough. The golden rule I stress to golfers is that any time your second shot is likely to be a 5-iron or longer, take your stock driver swing and focus on making good contact and finding the fairway. This applies for both par 5’s and long par 4’s.

No. 4: Birdie Rate

186589770MK032_2013_Austral
Rory McIlroy leads the PGA Tour in birdie average at 4.75 birdies per round. While he only ranks 72nd in Strokes Gained-Putting, he’s one of the most accurate players on Tour from 100-to-125 yards, 125-to-150 yards, 175-to-200 yards, 200-to-225 yards and 225-to-250 yards. 

Birdie Rate is often tied in with Par-5 performance because golfers birdie par 5’s almost three times more than they birdie par 4’s and almost four times more than they birdie par 3’s.

There are some Tour players that generate a lot of birdies, but do not play the par 5’s that well. Those players are usually good at one of or both of these areas:

  • Shots from 125-to-175 yards
  • Making putts outside of 15 feet

Typical amateurs who makes a lot of birdies but do not play par-5’s well will likely be performing very well from 100-to-150 yards.

Making putts outside 15-feet is a very fleeting metric. Even the best putters on Tour have a very inconsistent percentage of putts made from outside 15 feet. Typically, making putts outside 15 feet will move towards the mean. So the golfer that is making a lot of birdies because they are putting great outside 15 feet will eventually see that cease, because that make percentage is going to regress over time.

No. 5: Par 3 Scoring Average

Russell Knox par 3 scoring average
Russell Knox leads the PGA Tour in scoring average at 2.96 strokes per hole. While he only ranks 114th in Strokes Gained-Putting, he ranks 30th in putts from 15-to-20 feet and hits his shots closer to the hole than any other player on Tour with an average of 31 feet 11 inches.

Par-3 performance is:

  • 1-part iron play
  • 1-part short game play
  • 1-part putting outside 20 feet

Typically, if a Tour player performs at least two of these parts well they will perform better than average on par 3’s. Par-3 performance is also a bit fleeting because one part of it relies on making putts that are longer than 20 feet, which you now know is a fleeting metric.

Recent research that I have conducted shows that between the frequency of shots and shot performance, bunker play accounts for 50-to-55 percent of a Tour player’s short game performance. For amateurs with a 5 handicap or greater, it accounts for 75-to-80 percent of their short game performance. That’s why most amateurs should concentrate on their bunker play to improve their scoring average. And they could greatly help themselves by avoiding those bunkers in front of the green, where I found that Tour players hit their shots an average of 38 percent farther away from the cup that shots from the bunkers to the side of the green or in back of the green.

I hope this information allows golfers to better understand scoring, what to practice and how to generate a better strategy to improve their score. Good luck!

Richie Hunt is a statistician whose clients include PGA Tour players, their caddies and instructors in order to more accurately assess their games. He is also the author of the recently published e-book, 2018 Pro Golf Synopsis; the Moneyball Approach to the Game of Golf. He can be reached at [email protected] or on Twitter @Richie3Jack. GolfWRX Writer of the Month: March 2014 Purchase 2017 Pro Golf Synopsis E-book for $10

21 Comments

21 Comments

  1. Mark

    Jun 13, 2014 at 8:33 am

    Good article Richie. For those who are dismissing it, take a closer look at your own game and evaluate your strengths and weaknesses. Then refer back to the article to see where you may gain the most from an improvement. I’m sure your intuition and knowledge of your own game can point you to your weaknesses even if you don’t keep detailed stats.

    This year I’m working on being more aggressive into Par 5s (even when I can’t get all the way there), pitching and bunker play, and also improving my putting in the 3-15 foot range. I can already see improvements.

  2. Kevin

    Jun 9, 2014 at 11:44 am

    You fail to put a score down for 15/5 Score in the bogey section as to what is good, average, bad.

  3. joesixpack

    Jun 9, 2014 at 11:29 am

    Not a terrible article. I just don’t see it as very useful for many people. It’s too generic and focused on tour pros. I unfortunately do not have the game of a tour pro so in all likelihood these statistical trends you note based on tour pro data are not very relevant to me. You mentioned research you’ve done with amateurs as well, but again, my game looks nothing like the “average amateur”. I have my strengths and weaknesses that are particular to me. What the average pro or average amateur does is interesting to a degree, but there is so much variance from golfer to golfer that I just don’t find that useful at all.

    The same is true for individual touring pros. You can tell Tim Clark that there’s a great correlation between “go for it” rate on par 5’s and par 5 scoring average, and it means nothing to him. He has to play to his strengths just like everybody else does.

    What I do find useful is tracking my own stats and digging into my own statistical patterns. There are some great new products out there that work with smartphones and can track all of your shots and provide you with all of this data for your individual game. Use one and do your own statistical analysis and you won’t need to pay any attention to what the average tour pro or average amateur needs to do to score better on par 4s or par 3s. You can know what YOU need to do to score better.

  4. John

    Jun 9, 2014 at 8:59 am

    Richie … don’t lose heart. I dug the article. Some people will never get it. I also noticed that the haters certainly didn’t add any alternative information.

    Keep on keepin on.

  5. Esben

    Jun 9, 2014 at 6:53 am

    First of all I think it is a great article, thanks for that Richie!

    Too all of you guys that makes fun of this article, stating it is to obvious, haven’t really read it properly or either you just don’t get it.. As Richie mentioned in an above comment it is an article that goes into understanding how to get better on the par-3’s par-4’s and par-5’s holes which some of you clearly did not
    understand!
    I have read Richie’s articles for the past 2 months and for the last month I have been training on some the aspects of the game he mentioned in this article.

    My focus have been on going for the par 5’s every time I can.
    Improving my driving accuracy by swinging more controlled.
    Improving my long iron play.
    And lastly my putts from 1-6 feet.

    That have made my handicap go from 3 to 1 in a month.

    And yes I makes good sense to take statistic from your round to make things clearer, but every player should have an idea of where there game lacks!
    If you don’t just train “the four cornerstones of the game” and you golf will improve!

  6. Jm

    Jun 8, 2014 at 8:50 pm

    I think this is a good article with a misleading title.

    And really it only helps anyone who keeps stats.

    It really does a good job of providing/identifying the 5 basic scoring metrics you need to analyze in order to identify some of the most influential strengths and weaknesses in your game.

    Once you find your strengths and weaknesses based on these 5 metrics then you can analyze why exactly you score well/poorly in certain areas

  7. Carter

    Jun 8, 2014 at 7:37 am

    Solid article. The hacks above didn’t really think about the logic: look at what you are performing poorly at and then address how to improve there.

    This certainly made me think about what to work on. I am scratch trying to get to plus and win club championship.

    My par 4 scoring is mediocre for my hdcp and I can see it is due to less than fair driver accuracy and weak long iron play.

    My bogie rate is not good. This is certainly bc I excel at short game yet long iron ball striking in general is a weak stat. .

    My par 5 scoring, relatively speaking, is weak and I can see how trying to crush it off the tee instead of a stock driver in the fairway has greatly affected my score. When thinking about it, although I hit it plus 300 yards, I’m usually in the rough. Last 5 rounds I only hit 46% of fairways.

    Birdie rate is average and improving par 5 stat will get me there.

    My best stat above is par3 scoring, which makes sense because I’m abnormally great long putter and putter in general and my short game far exceeds the rest of my game.

    So my priorities are:
    Driver accuracy
    175-225 shots

  8. MFB

    Jun 7, 2014 at 11:21 am

    Putts inside three feet are good.
    1 mulligan each 9.
    Maximum score on a hole is Double Bogey.
    Use a pencil with an eraser.
    Stop after 15 holes.

  9. melrosegod

    Jun 7, 2014 at 9:41 am

    What to work on to score better…
    Drives
    iron play
    short game
    putting
    well now the game is just too easy!

  10. Dave

    Jun 7, 2014 at 9:40 am

    So all I have to do is improve on the Par 3’s, 4’s and 5’s? Thanks for the tip.

    • Richie Hunt

      Jun 7, 2014 at 11:15 pm

      The article goes into *what goes into* improving on the par-3’s, par-4’s and par-5’s.

  11. Colin

    Jun 7, 2014 at 12:23 am

    This article really put some groundbreaking information out there.

  12. Scooter McGavin

    Jun 6, 2014 at 7:10 pm

    Soooo… Lower your scores by shooting more pars and birdies? If only somebody would have told me that sooner.

    • SN

      Jun 6, 2014 at 8:32 pm

      Totally agreed…

      I didnt know that i should have worked on driving, irons, short game and putting.

      This article is such an eye opener!!!

    • Square

      Jun 6, 2014 at 8:58 pm

      Scooter, that was funny….

  13. Rich

    Jun 6, 2014 at 7:01 pm

    Statistics is so boring

  14. Chris Steele

    Jun 6, 2014 at 4:30 pm

    I agree with Mike, All you’re really saying is hit better shots.

  15. Jedidiah

    Jun 6, 2014 at 4:04 pm

    Still such a cutie richie

  16. Duncan Castles

    Jun 6, 2014 at 2:18 pm

    Another excellent and informative article, Rich. Thanks.

  17. Mike

    Jun 6, 2014 at 1:16 pm

    So not really shortcuts…this whole article is more like “he’s how to score in golf” and essentially means shoot better, score better lol

    But thanks, was good, just a tad misleading.

    • Richie Hunt

      Jun 6, 2014 at 2:29 pm

      We had difficulty coming up with a good title. That certainly is not one of my strengths.

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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