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COBRA Gets AMP’d

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COBRA LAUNCHES AMP IRONS

CARLSBAD, CA (January 1, 2012) – COBRA’s new AMP Irons feature Advanced
Material Placement , a progressive face and cavity design and v-skid sole that provides
customized distance and accuracy. The AMP Irons are available in an iron set and
combo set.

“Our AMP Irons are perfect for any type of golfer looking for improved distance and
accuracy,” said Tom Preece, Vice President of Research and Development at COBRA
PUMA GOLF.

“We studied golfers’ shots to develop our E9 Face Technology and now
we’ve improved upon that with our multi-alloy design. The two features work together
to provide increased distance in long irons, consistent short irons as well as improved
feel and forgiveness.

E9 Face TechnologyTM and a progressive face and cavity design which optimize the
performance of each individual iron to improve distance, feel and forgiveness. The
Advanced Material Placement (AMP) improves the performance of E9 Face Technology.
AMP Irons #3-7 have a 2-piece multi-alloy, 17-4 High Strength Steel face plasma welded
to a 431 stainless steel body for a thinner face and hotter long and mid irons.
The V-Skid sole design in the new AMP Irons drastically relieves heel-toe sections to
reduce turf drag and add to the sole’s versatility. The higher bounce front section
provides forgiving sole interaction, a lower bounce middle section keeps the leading
edge at a proper height and the rear sole relief has the weight benefits of a wider sole
but cleaner turf contact. The sole design is complemented by the ability to bend for
correct lie.

COBRA AMP Irons

Advanced Material Placement- Multi-alloy design strategically positions weight to provide explosive long irons and consistent short irons. Full cavity TPU layer dampens vibration and provides exceptional feel.
E9 Face Technology- A progressive face and cavity design optimizing distance, feel and forgiveness in each individual iron.
V-Skid Sole Design- Promotes consistent distance and accuracy with a versatile mid-width sole that narrows in the toe and heel.

The COBRA AMP Irons are available in 3-LW in a Steel or Graphite shaft and S or R flex.
AMP Steel 8 piece set (MAP $699), AMP Graphite 8 piece set (MAP $799), AMP Steel Combo 8 piece set ($799) and AMP Graphite Combo 8 piece set ($899). Individual AMP Irons with Steel shafts (MAP $88) and individual AMP Irons with graphite shafts (MAP$99). 8 piece sets feature 4-GW and combo sets feature 3/H, 4/H and 5-PW. The graphite irons feature the AMP by Aldila and steel irons feature a True Temper Dynalite 90 Steel shaft. All irons feature the Lamkin® N-DUR 3GEN® grip.

Click here to see more images and discussion in the forums… http://www.golfwrx.com/forums/topic/562885-2012-cobra-amp-irons-and-wood-line/

The AMP Irons will be available in the United States on February 10th, 2012.


COBRA’S AMP DRIVER DELIVERS CUSTOMIZED DISTANCE AND
ACCURACY

COBRA’s AMP Driver packs technology, style and flair into one must-have club

CARLSBAD, CA (January 1, 2012) – COBRA is excited to announce the new AMP
Driver featuring E9 Face Technology with dual roll and AMP Speed Tuning, delivering
customized distance and accuracy to golfers around the world. The AMP Driver also
brings color and attitude to the golf course with black PVD and vibrant orange details on
the shaft, club head and grip.

“The AMP Driver features technology focused on delivering superior distance and
accuracy,” said Tom Preece, Vice President of Research and Development at COBRA
PUMA GOLF. “The titanium 6-4 head with a semi-forged, milled Ti face features E9 Face
Technology with dual roll to provide more distance to shots above and below the
centerline.”

The AMP Driver also features Adjustable Flight Technology (AFT)TM, providing golfers
with the option to set the face angle as Open, Neutral or Closed to optimize ball flight
for better distance and accuracy. The Aldila RIP® Speed Tuned shafts have a
progressive weight design and El flex profiles that customize performance for various
swing speeds. AMP Speed Tuning works in conjunction with the shaft to optimize each
loft differently to deliver the best performance for a given club head speed. The
premium Lamkin® R.E.L. 3Gen® Grip is vibrant orange to match the cub head design,
packing the AMP Driver with style, flair and technology to help improve a golfer’s game.
The AMP Driver is also available in an offset design to reduce the effects of a slice as
well as provide improved distance and accuracy. The AMP Offset Driver squares the
head more quickly through impact to reduce the effects of a slice. The unique crown
alignment feature also helps golfers aim the driver on target.

E9 Face Technology with dual roll

COBRA’s E9 Face Technology with dual roll utilizes an elliptical shape face that gives the
AMP Driver a 30% larger Sweet Zone, resulting in more distance, accuracy and
forgiveness in shots hit from the low heel to high toe. COBRA tested golfers hitting more
than 25,000 shots and discovered that the majority of golfers hit shots across the face in
this canted, elliptical pattern. We redesigned our clubface to use this phenomenon to
the golfers’ advantage. We’ve added a new canted bulge with dual roll to now provide
added distance and accuracy to the shots hit above and below the centerline.

COBRA AMP Driver

E9 Face Technology with dual roll- An elliptical face featuring a new canted bulge with dual roll design providing more distance to shots hit above and below the centerline.
Adjustable Flight Technology (AFT)- Three simple face-angle settings (Open, Neutral and Closed) optimize ball flight for increased distance and improved accuracy.
AMP Speed Tuning- Each loft optimizes the amount of dual roll, head weight, shaft weight and length differently to deliver the best performance for a given club head speed.

The COBRA AMP Driver (MAP $299) is available in lofts of 8.5°, 9.5°,10.5° and 11.5° in men’s right-handed, and 9.5° and 10.5° in men’s left-handed. The 8.5° loft is available in X or S flex, the 9.5° and 10.5° in S or R Flex and the 11.5° in R or Lite Flex. All lofts feature the Aldila RIP® Speed Tuned shaft.

The COBRA AMP Offset Driver (MAP $249) is available in a men’s right handed or lefthanded 10.5° in S or R flex and a men’s right handed 11.5° in a R or Lite flex. The AMP Offset Driver features an Aldila RIP® Speed Tuned shaft.
The AMP Driver and AMP Offset Driver will be available in the United States on February 10th.

Click here to see more images and discussion in the forums… http://www.golfwrx.com/forums/topic/562885-2012-cobra-amp-irons-and-wood-line/


COBRA LAUNCHES AMPTM FAIRWAYS AND HYBRIDS, DELIVERING CUSTOMIZED DISTANCE AND ACCURACY

CARLSBAD, CA (January 1, 2012) – COBRA has launched AMP Fairways and
Hybrids designed for customized distance and accuracy. Similar to the AMP Driver, the
Fairways and Hybrids are packed with technology to improve your game and feature
black PVD and vibrant orange details on the club head, shaft and grip for added style.

“The AMP Fairways and Hybrids were designed with for all golfers seeking distance and
accuracy,” said Tom Preece, Vice President of Research and Development at COBRA
PUMA GOLF. “We’ve improved the construction with a 455 high strength steel face that
has over 1.5 times the yield strength of the 17-4 stainless steel body, resulting in a
lighter, hotter face.

The AMP Fairways were designed with a larger profile for increased MOI to provide
added forgiveness. A new, larger high strength steel face with E9 Face Technology TM
with dual roll provides a 5% thinner face for a larger Sweet Zone and added distance.
The AMP Fairways also feature Adjustable Flight Technology (AFT) , providing golfers
with three simple face angle settings, Open, Neutral or Closed, to optimize ball flight for
increased distance and improved accuracy. The Aldila RIP® Speed Tuned Fairway shaft
features a progressive weight design and El flex profiles for customized performance in
various swing speeds.

AMP Hybrids have a smaller, pear like shape for a more workable hybrid, a 455 high
strength steel face to promote long, penetrating ball flight and Adjustable Flight
Technology that promotes improved distance and accuracy. The premium Aldila RIP®
Hybrid shaft provides tip stability and control.

E9 Face Technology with dual roll

COBRA’s E9 Face Technology with dual roll utilizes an elliptical shape face that gives the
AMP Fairway a 30% larger Sweet Zone, resulting in more distance, accuracy and
forgiveness in shots hit from the low heel to high toe. COBRA tested golfers hitting more
than 25,000 shots and discovered that the majority of golfers hit shots across the face in
this canted, elliptical pattern. We redesigned our clubface to use this phenomenon to
the golfers’ advantage. We’ve added a new canted bulge with dual roll to now provide
added distance and accuracy to the shots hit above and below the centerline.

COBRA AMP Fairway
E9 Face Technology with dual roll- An elliptical face featuring a new canted bulge with dual roll design providing more distance to shots hit above and below the centerline.
Adjustable Flight Technology (AFT)- Three simple face-angle settings (Open, Neutral and Closed) optimize ball flight for increased distance and improved accuracy.

COBRA AMP Hybrid
Adjustable Flight Technology (AFT)- Three simple face-angle settings (Open, Neutral and Closed) optimize ball flight for increased distance and improved accuracy.
Deeper, High Strength Steel Face- The 455 Maraging High Strength Steel face promotes long, penetrating ball flight.

The COBRA AMP Fairway (MAP $199) is available in men’s right-handed and left-handed 3 (15°), 4 (16.5°) or 5 (18°) in X, S, R or Lite flex.
The COBRA AMP Hybrid (MAP $189) is available in men’s right-handed 2/H, 3/H and 4/H in S or R flex, the 3H is also available in men’s left-handed.
The AMP Hybrid will be available in the United States on February 10th, 2012 and the AMP Fairway will be available in the United States on March 16th, 2012.

Click here to see more images and discussion in the forums… http://www.golfwrx.com/forums/topic/562885-2012-cobra-amp-irons-and-wood-line/

GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. Carl

    May 13, 2012 at 4:46 pm

    Love this baby … I don’t do reviews hate thinking that someone might sell my email, but this driver is worth a look. Spent time on the launch monitor getting the right loft and lie. I’m an 11.7, ended up with a 10.5, Stiff flex. Guys I play with said it felt like a Firm, which is a perfect fit for my swing speed, low 90’s.

    This thing will help you hit fairways, definitely worth trying, but make sure to get on a launch monitor and get fitted, don’t throw your money away, which you’re doing if you don’t get fitted.

  2. michael

    Jan 4, 2012 at 7:24 pm

    I just got a Demo set of AMP Irons 4-PW with a dynalite 90 shaft and its awsome. i hit my 7iron 168yds carry and my 4 iron 190yds carry, got the hybrid in 17° and hit it 245yds, i will get a 3iron in march(hope earlier) and the 3wood 13° next week!
    The are stunning, slightly forgiving, but you can shape the ball.
    Its fun to hit them with no big effort and if the hit the sweetspot you feel nothing but buttery smooth klick! I can recommend them. I took the hybrid out of the thick rough for about 200yds shot onto the green and 7ft away from the flagstick. My flight partners were impressed the same way i was. and if you misshit it slightly you immediately feel and hear it, but then the clubs take out their forgivness! I was trying 2 Months club to club, but i went back to the amp! Everyone i gave a club for a few test shots was suprised about the feel of that club.
    So try them the are worth the money. In my opinion better than an AP2.

  3. g-train

    Jan 2, 2012 at 9:35 pm

    these thinks are making ping and nikes look good,does the orange have anything to do with ricky fowler??, could he be bagging cobra this yr

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Equipment

Odyssey extends Damascus Milled lineup with 3 new putters

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Odyssey Golf announced Tuesday that the already popular Damascus Milled putter lineup is getting more options.

Initially launched back in April, only in a Damascus Milled #7 head (in plumbers or double bend configurations), the family grows to four with a One Wide, Two and Rossie S shape, all available in the second limited-edition drop at retail on June 6th.

“Damascus Steel is a beautiful material, and the patterns tell the story, because every one is different” said Odyssey General Manager, Jacob Davidson. “But what stands out is that  as beautiful as these putters are, the feedback from Tour has been the exceptional feel of these putters. We wanted to deliver the most premium performance-driven putter we’ve ever done at Odyssey. When you look at this product, we have so much confidence because there is not one thing we’d do different. On this one we really took our time over  the last couple years to try to perfect the design.”

Created from a layered construction of multiple steel alloys, this Damascus Steel insert is forged, folded and pressed to create a unique, striking pattern in every piece. Think of it like a fingerprint. Each Damascus construction comes with its own 1-of-1 style pattern. No offerings will ever look the same.

The layered structure, combined with a specialized heat treatment, delivers a finely tuned, highly responsive feel different from other insert materials. The Damascus steel is audibly different compared to other inserts, potentially with slightly more feedback. Odyssey also uses AI-designed back contours to maintain consistent ball speed across the face, blending traditional craftsmanship with modern tech.

Each head in the line is precision-milled from stainless steel and features a blasted silver finish to complement the Damascus insert and sole plates.

With Tour feedback, Odyssey has also developed, in collaboration with Golf Pride, a grip featuring meticulously crafted edges, pistol shaping and a classic modern tour feel.

Odyssey Damascus Milled One Wide
Odyssey Damascus Milled Two
Odyssey Damascus Milled Rossie S
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L.A.B. Golf launches new VZN.1i putter

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L.A.B. Golf has been the pioneer when it comes to Lie Angle Balanced putters for years now. When you talk to another golfer and zero torque putters comes up, as it will since it is the hottest thing in golf, the first brand out of their mouthes is L.A.B. Golf. Currently their putter line up has something for every golfer, wether your like blades or mallets. But the company has a new creation for golfers that we saw out on tour just a few weeks ago and is now available to us, the VZN.1i putter.

One of the big stories with the new VZN.1i putter is alignment in the form of the shape. L.A.B. has always given us plenty of alignment options in their putters with different line formations and shapes that can be laser etched onto the top of the putter. With this new design they used the shape of the head and the open cavity in the middle to help enhance the alignment for players. These shapes help players lock into their intended line to improve accuracy and concistency.

“VZN.1i was approached formulaically by combining everything we’ve learned from the success of previous L.A.B. Golf models into a familiar mallet shape that’s easy on the eyes and even easier to putt with,” said Cameron Day, Senior Vice President of Product at L.A.B. Golf. “Every L.A.B. putter is engineered to roll the ball on its intended line through Lie Angle Balance technology. With VZN.1i, we took things a step further by simplifying another critical aspect of putting: alignment.”

Like most of the other L.A.B. mallet putters the VZN.1i is machined from a solid block of aluminum and features a 303 stainless steel face insert. Steel face inserts on all L.A.B. putters not only enhance the sound and feel but they improve ball speed for better distance control. The new shaping also offers two ways of picking up your ball, using the sole or the rear flange can scoop up the ball. The company is offering the VZN.1i with a 1.5 degree forward shaft lean or a vertical shaft option in order to fit more golfers. Each VZN.1i is hand balanced and 10 other stages before it is complete and ready to ship. L.A.B. has its custom program where the golfer can select their length and lie but also head color, shaft upgrades, and grips to make their VZN.1i fit them perfectly.

The VZN.1i is available now starting at $499 for stock models and $599 for custom.

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2026 Edition: Most comfortable walking shoe? – GolfWRXers discuss

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In our forums, one user has asked a question sure to interest all sorts of golfers. What’s the most comfortable walking shoe of 2026?

@RobDMB posed the following question:

“Looking for suggestions/recommendations on the currently available most comfortable walking shoes – preferably waterproof. Essentially looking for something comfortable like a running shoe, but with some stability and waterproof for golf. Decent room in toe box as well. Any recommendations are appreciated. Thanks!”

Our members in the forum have been sharing their own recommendations on the best walking shoes that can also survive a number of golf rounds. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • SheriffBooth: “To check all your boxes I’d vote for whichever of the current Nike lineup fits your feet the best. Obviously the Victory Pro 4 and Victory Tour 4 are good enough for the two best players in the world, but the new Pegasus, Next% Tour 3, and Tempo all look really good too.”
  • i*windows: “when I had issues with my feet I played in Asics running shoes they were a little bit like the hoka’s above, very comfortable, now I’m back to Ecco shoes which are great.”
  • mshills: “Everyone’s feet are different so this will be a long list of lots of different shoes. For me, anything from Ecco’s Biom lineup. Nothing else comes close.”

Entire Thread: “2026 Edition: Most Comfortable Walking Shoe?”

If you aren’t a member, join us in the GolfWRX forums today!

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