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Bettinardi Golf launches 2024 INOVAI series

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Bettinardi Golf has today introduced the 2024 INOVAI Series.

The new lineup was engineered to maximize the Moment of Inertia (MOI) and provide golfers an extensive selection of mallet options – more than any series previously offered by Bettinardi.

The new INOVAI lineup features twenty-six right-handed variations and ten left-handed variations across the four INOVAI Series models; the refined 6.0, re-engineered 6.5, and the brand-new 9.0 and 10.0. Each head style is available in a spud neck, slant neck, mini plumber’s neck, and center shaft.

Beyond multiple standard mallet styles, the new INOVAI Series also includes Armlock and Counterbalance options.

“Our INOVAI Series has always been about simultaneously pushing the boundaries of innovation and craftsmanship. The new line does exactly that with weighting that promotes higher MOI, increased consistency through Center of Gravity shifts, and the same phenomenal feel preferred by Tour players.” – Sam Bettinardi, President of Bettinardi Golf

Key features of the bold new 2024 INOVAI Series include:

  • High MOI –  The weighting across the entire 2024 INOVAI Series was optimized to have a high MOI (Moment of Inertia), meaning the putters are more resistant to twisting or turning and more forgiving on off-center strikes.
  • Roll Control Face Milling – Developed in conjunction with the top players in the world, Bettinardi’s proprietary Roll Control face milling promotes forward roll at impact to get the ball into a true roll faster while reducing skid or sidespin.
  • 303 Stainless Steel & 6061 Aluminum –  The two-part design of each INOVAI putter consists of a 303 Stainless Steel face piece and a 6061 Military-Grade Aluminum back. This combination of premium metals balances each INOVAI model while the golfer experiences ultimate feel and control.
  • Glare-Resistant Finish – Featuring a new Midnight Armor finish on the face piece and a Titan Gray finish on the back, the 2024 INOVAI Series provides a glare-resistant view at address with white paint fill accents and triple sightlines.

INOVAI 6.0

Completely redesigned for 2024, the new INOVAI 6.0 offers a clean and modern aesthetic with a stepless wing design for improved optics at address.

The sole has been meticulously crafted with Variable Depth Ports which are designed toimprove COG (Center of Gravity) placement up to a remarkable 27% relative to the center of the face, enhancing stability and performance. The 303 Stainless Steel front piece is milled with the brand’s Roll Control face milling, a groove design that bids to promote forward roll at impact to get the ball into a true roll faster.

The optimized weighting of the 6061 Military Grade Aluminum back piece seeks to give the INOVAI 6.0 improved feel and control to match the new look.

INOVAI 6.0 ArmLock

Featuring all of the above technology as seen in the INOVAI 6.0.

INOVAI 6.0 CounterBalance

The INOVAI 6.0 Counterbalance was designed to offer one of the brand’s most popular mallets in a counterbalance configuration.

The stepless wing design bids to offes improved optics at address, and the sole has been crafted with Variable Depth Ports which contribute to an increased COG (Center of Gravity).

The INOVAI 6.0 CB has more weight in the flange which is counterbalanced by a longer shaft, a combination that increases MOI and stability, in design to givw the golfer exceptional control. The 303 Stainless Steel front piece is milled with the brand’s Roll Control face milling, a groove design that promotes forward roll at impact to get the ball into a true roll faster.

INOVAI 6.5

Previously seen only as a limited-run putter, the INOVAI 6.5 features a sleeker, more compact design while preserving the  fangs that form its signature hexagonal cutout.

The fangs are shaped to optimize the putter’s MOI (Moment of Inertia), with triangular vents that distribute additional weight to the perimeter. The sleek lines of the 6061 Aluminum back piece and triple sightline seek to offer excellent visual cues for simple setup and effortless alignment.

The 303 Stainless Steel front piece features the company’s Roll Control face milling, Bettinardi’s proprietary groove design which offers a soft feel and is designed to get the ball into a true roll faster.

INOVAI 9.0

The all-new INOVAI 9.0 was designed by Bob Bettinardi to bring a full-body high-MOI mallet to the INOVAI Series. The wide body is designed to create ideal visual cues with long sightlines, a tapered shape, and innovative stability wings for added control.

Precision machining techniques seek to create a seamless connection between the body and the face, which features a wide topline for ease of alignment. The sole was designed with a Fixed Depth Port which maximizes MOI by distributing weight to the perimeter, while also improving the Center of Gravity, resulting in a mallet with excellent balance of stability and control.

The 303 Stainless Steel front piece with Roll Control face milling offers the brand’s softest feel and audible feedback preferred by Tour players with Bettinardi’s proprietary groove design aiming to promote forward roll at impact, reducing skid and sidespin.

INOVAI 9.0 ArmLock

Featuring all of the technology in the INOVAI 9.0, the ArmLock version also contains a longer shaft and a 17-inch grip to press against the forearm through your stroke.

INOVAI 9.0 CounterBalance

Bob Bettinardi designed the INOVAI 9.0 CB to offer a full-body high-MOI mallet as a counterbalance.

In addition to the features and technology found in the INOVAI 9.0, the INOVAI CB has more weight in the sole which is counterbalanced by a longer shaft. This combination increases MOI and stability, in design to give  the golfer unparalleled control.

INOVAI 10.0

The INOVAI 10.0 combines the best of blade and mallet in a sleek, compact head that offers a brand-new look to the INOVAI Series.

While resembling a wide-body blade, the two-piece construction of 303 Stainless Steel and 6061 Military-Grade Aluminum was engineered to shift weight toward the rear and perimeter of the putter, to give it the high MOI that players seek in a mallet.

The simple shape of the body seeks to create ideal visual cues at address, and the smooth flange is detailed with double sightlines for ease of setup and alignment.

The 10.0 is designed for players seeking to transition from a blade putter to a high-performance MOI mallet or players looking for a mallet with a more compact profile.

The putters cost $400 each.

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Gianni is the Managing Editor at GolfWRX. He can be contacted at [email protected].

1 Comment

1 Comment

  1. Jim Scott

    Feb 10, 2024 at 7:54 pm

    Does anyone else find these absolutely hideous?

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Whats in the Bag

Bud Cauley WITB 2024 (February)

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  • Bud Cauley WITB accurate as of the Cognizant Classic.

Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus Black 6 X

3-wood: Titleist TSR3 (15 degrees, D4 SureFit setting)
Shaft: Aldila

5-wood: Titleist TSi2 (18 degrees, A1 SureFit setting)
Shaft: Aldila Rogue Black 130 MSI 80 TX

Irons: Titleist T200 (4), Titleist 620 MB (5-9)
Shafts: True Temper Dynamic Gold Tour Issue

Wedges: Titleist Vokey Design SM10 (46-10F, 52-12F, 56-14F), Vokey Design WedgeWorks (60-K)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1

See more in-hand photos of Bud Cauley’s clubs here.

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Whats in the Bag

Maverick McNealy WITB 2024 (February)

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  • Maverick McNealy WITB accurate as of the Cognizant Classic.

Driver: TaylorMade Qi10 (10.5 degrees)
Shaft: Graphite Design Tour AD XC 6 TX

3-wood: TaylorMade Stealth 2 (16.5 degrees)
Shaft: Fujikura Ventus Black 7 X

7-wood: TaylorMade Stealth 2 (21 degrees)
Shaft: Fujikura Ventus Red 8 X

Irons: TaylorMade P7TW (3-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM10 (46-10F, 50-08F, 54-08M), Vokey Design WedgeWorks (58-L)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putters: Toulon Stanford MM Custom, Odyssey Ai-One Milled Stanford

Ball: Titleist Pro V1x

Grips: Golf Pride MCC

Check out more in-hand photos of McNealy’s clubs here.

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Equipment

Jake Knapp discusses why he opts for a mini driver instead of a 3-wood

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The following is an excerpt from a piece we filed for PGATour.com’s Equipment Report. Head on over there for the full story, which also includes the Mexico Open winner discussing how he configures his PXG irons set up. 

Knapp may be a Tour rookie, but he’s experienced enough to know what works for him. And it’s not a 3-wood.

“I put in a 3-wood every once in a while, but I was just never able to find one that I loved,” Knapp told GolfWRX.com on Tuesday. “Three woods, in general, I just hit on the bottom of the face. They spin a lot and don’t go anywhere.”

Rather than using a fairway wood, Knapp goes with a TaylorMade BRNR Mini Driver that has 13.5 degrees of loft. The club complements his 9-degree Ping G425 LST driver.

During a fitting session in Oklahoma last year, Knapp told his fitter he was looking for a club that goes 286 yards, and his first three shots with the mini driver went between 285 and 290.

“It’s just an easier club to hit than a 3-wood,” Knapp explained. “It spins more off the ground, but I don’t need it off the ground too often. And from 270+ yards away, you’re not really trying to be too precise. You’re just trying to get it up around the green most of the time. So, for me, it’s really just a tee club and kind of a fairway finder for me.”

Read more here and check out Jake Knapp’s full WITB below.

Driver: Ping G425 LST (9 degrees @7.5)
Shaft: Project X HZRDUS T1100 75 6.5

Mini driver: TaylorMade BRNR Mini Driver (13.5 degrees)
Shaft: Project X HZRDUS T1100 95 6.5

Irons: Srixon ZU85 (2), PXG 0311 X (4), PXG 0211 ST (5-PW) 
Shafts: Mitsubishi Tensei White Hybrid 100 TX (2), KBS Tour C-Taper 130 X (4-PW)

Wedges: PXG 0311 Sugar Daddy II (52-10), Titleist Vokey Design SM9 (56.5-10S), WedgeWorks (60-T @61)
Shafts: KBS Tour C-Taper 130 X (52, 56), Nippon N.S. Pro Modus3 WV 125

Putter: TaylorMade Spider Tour Double Bend
Grip: SuperStroke Zenergy Tour SGP 1.0

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1 Left Dot

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