Equipment
Bettinardi Golf launches 2024 INOVAI series
Bettinardi Golf has today introduced the 2024 INOVAI Series.
The new lineup was engineered to maximize the Moment of Inertia (MOI) and provide golfers an extensive selection of mallet options – more than any series previously offered by Bettinardi.
The new INOVAI lineup features twenty-six right-handed variations and ten left-handed variations across the four INOVAI Series models; the refined 6.0, re-engineered 6.5, and the brand-new 9.0 and 10.0. Each head style is available in a spud neck, slant neck, mini plumber’s neck, and center shaft.
Beyond multiple standard mallet styles, the new INOVAI Series also includes Armlock and Counterbalance options.
“Our INOVAI Series has always been about simultaneously pushing the boundaries of innovation and craftsmanship. The new line does exactly that with weighting that promotes higher MOI, increased consistency through Center of Gravity shifts, and the same phenomenal feel preferred by Tour players.” – Sam Bettinardi, President of Bettinardi Golf
Key features of the bold new 2024 INOVAI Series include:
- High MOI – The weighting across the entire 2024 INOVAI Series was optimized to have a high MOI (Moment of Inertia), meaning the putters are more resistant to twisting or turning and more forgiving on off-center strikes.
- Roll Control Face Milling – Developed in conjunction with the top players in the world, Bettinardi’s proprietary Roll Control face milling promotes forward roll at impact to get the ball into a true roll faster while reducing skid or sidespin.
- 303 Stainless Steel & 6061 Aluminum – The two-part design of each INOVAI putter consists of a 303 Stainless Steel face piece and a 6061 Military-Grade Aluminum back. This combination of premium metals balances each INOVAI model while the golfer experiences ultimate feel and control.
- Glare-Resistant Finish – Featuring a new Midnight Armor finish on the face piece and a Titan Gray finish on the back, the 2024 INOVAI Series provides a glare-resistant view at address with white paint fill accents and triple sightlines.
INOVAI 6.0
Completely redesigned for 2024, the new INOVAI 6.0 offers a clean and modern aesthetic with a stepless wing design for improved optics at address.
The sole has been meticulously crafted with Variable Depth Ports which are designed toimprove COG (Center of Gravity) placement up to a remarkable 27% relative to the center of the face, enhancing stability and performance. The 303 Stainless Steel front piece is milled with the brand’s Roll Control face milling, a groove design that bids to promote forward roll at impact to get the ball into a true roll faster.
The optimized weighting of the 6061 Military Grade Aluminum back piece seeks to give the INOVAI 6.0 improved feel and control to match the new look.
INOVAI 6.0 ArmLock
Featuring all of the above technology as seen in the INOVAI 6.0.
INOVAI 6.0 CounterBalance
The INOVAI 6.0 Counterbalance was designed to offer one of the brand’s most popular mallets in a counterbalance configuration.
The stepless wing design bids to offes improved optics at address, and the sole has been crafted with Variable Depth Ports which contribute to an increased COG (Center of Gravity).
The INOVAI 6.0 CB has more weight in the flange which is counterbalanced by a longer shaft, a combination that increases MOI and stability, in design to givw the golfer exceptional control. The 303 Stainless Steel front piece is milled with the brand’s Roll Control face milling, a groove design that promotes forward roll at impact to get the ball into a true roll faster.
INOVAI 6.5
Previously seen only as a limited-run putter, the INOVAI 6.5 features a sleeker, more compact design while preserving the fangs that form its signature hexagonal cutout.
The fangs are shaped to optimize the putter’s MOI (Moment of Inertia), with triangular vents that distribute additional weight to the perimeter. The sleek lines of the 6061 Aluminum back piece and triple sightline seek to offer excellent visual cues for simple setup and effortless alignment.
The 303 Stainless Steel front piece features the company’s Roll Control face milling, Bettinardi’s proprietary groove design which offers a soft feel and is designed to get the ball into a true roll faster.
INOVAI 9.0
The all-new INOVAI 9.0 was designed by Bob Bettinardi to bring a full-body high-MOI mallet to the INOVAI Series. The wide body is designed to create ideal visual cues with long sightlines, a tapered shape, and innovative stability wings for added control.
Precision machining techniques seek to create a seamless connection between the body and the face, which features a wide topline for ease of alignment. The sole was designed with a Fixed Depth Port which maximizes MOI by distributing weight to the perimeter, while also improving the Center of Gravity, resulting in a mallet with excellent balance of stability and control.
The 303 Stainless Steel front piece with Roll Control face milling offers the brand’s softest feel and audible feedback preferred by Tour players with Bettinardi’s proprietary groove design aiming to promote forward roll at impact, reducing skid and sidespin.
INOVAI 9.0 ArmLock
Featuring all of the technology in the INOVAI 9.0, the ArmLock version also contains a longer shaft and a 17-inch grip to press against the forearm through your stroke.
INOVAI 9.0 CounterBalance
Bob Bettinardi designed the INOVAI 9.0 CB to offer a full-body high-MOI mallet as a counterbalance.
In addition to the features and technology found in the INOVAI 9.0, the INOVAI CB has more weight in the sole which is counterbalanced by a longer shaft. This combination increases MOI and stability, in design to give the golfer unparalleled control.
INOVAI 10.0
The INOVAI 10.0 combines the best of blade and mallet in a sleek, compact head that offers a brand-new look to the INOVAI Series.
While resembling a wide-body blade, the two-piece construction of 303 Stainless Steel and 6061 Military-Grade Aluminum was engineered to shift weight toward the rear and perimeter of the putter, to give it the high MOI that players seek in a mallet.
The simple shape of the body seeks to create ideal visual cues at address, and the smooth flange is detailed with double sightlines for ease of setup and alignment.
The 10.0 is designed for players seeking to transition from a blade putter to a high-performance MOI mallet or players looking for a mallet with a more compact profile.
The putters cost $400 each.
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Equipment
Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage
Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.
It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.
When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”
“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”
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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.
Here’s what Rietveld told GolfWRX.com on Wednesday:
“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.
“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.
“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.
“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.
“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”
So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.
His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.
See more photos of Rory testing the BRNR Mini here
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Equipment
Spotted: TaylorMade P-UDI driving iron
It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.
We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.
From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.
“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.
TaylorMade P-UDI 3-iron – 20°
TaylorMade P-UDI 4-iron – 22°
- Check out the rest of our photos from the 2024 RBC Heritage
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Whats in the Bag
Collin Morikawa WITB 2024 (April)
- Collin Morikawa what’s in the bag accurate as of the RBC Heritage. More photos from the event here.
Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)
3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)
Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride Z-Grip Cord
Ball: TaylorMade TP5x
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Jim Scott
Feb 10, 2024 at 7:54 pm
Does anyone else find these absolutely hideous?