Equipment
Bettinardi Golf launches 2024 INOVAI series
Bettinardi Golf has today introduced the 2024 INOVAI Series.
The new lineup was engineered to maximize the Moment of Inertia (MOI) and provide golfers an extensive selection of mallet options – more than any series previously offered by Bettinardi.
The new INOVAI lineup features twenty-six right-handed variations and ten left-handed variations across the four INOVAI Series models; the refined 6.0, re-engineered 6.5, and the brand-new 9.0 and 10.0. Each head style is available in a spud neck, slant neck, mini plumber’s neck, and center shaft.
Beyond multiple standard mallet styles, the new INOVAI Series also includes Armlock and Counterbalance options.
“Our INOVAI Series has always been about simultaneously pushing the boundaries of innovation and craftsmanship. The new line does exactly that with weighting that promotes higher MOI, increased consistency through Center of Gravity shifts, and the same phenomenal feel preferred by Tour players.” – Sam Bettinardi, President of Bettinardi Golf
Key features of the bold new 2024 INOVAI Series include:
- High MOI – The weighting across the entire 2024 INOVAI Series was optimized to have a high MOI (Moment of Inertia), meaning the putters are more resistant to twisting or turning and more forgiving on off-center strikes.
- Roll Control Face Milling – Developed in conjunction with the top players in the world, Bettinardi’s proprietary Roll Control face milling promotes forward roll at impact to get the ball into a true roll faster while reducing skid or sidespin.
- 303 Stainless Steel & 6061 Aluminum – The two-part design of each INOVAI putter consists of a 303 Stainless Steel face piece and a 6061 Military-Grade Aluminum back. This combination of premium metals balances each INOVAI model while the golfer experiences ultimate feel and control.
- Glare-Resistant Finish – Featuring a new Midnight Armor finish on the face piece and a Titan Gray finish on the back, the 2024 INOVAI Series provides a glare-resistant view at address with white paint fill accents and triple sightlines.
INOVAI 6.0
Completely redesigned for 2024, the new INOVAI 6.0 offers a clean and modern aesthetic with a stepless wing design for improved optics at address.
The sole has been meticulously crafted with Variable Depth Ports which are designed toimprove COG (Center of Gravity) placement up to a remarkable 27% relative to the center of the face, enhancing stability and performance. The 303 Stainless Steel front piece is milled with the brand’s Roll Control face milling, a groove design that bids to promote forward roll at impact to get the ball into a true roll faster.
The optimized weighting of the 6061 Military Grade Aluminum back piece seeks to give the INOVAI 6.0 improved feel and control to match the new look.
INOVAI 6.0 ArmLock
Featuring all of the above technology as seen in the INOVAI 6.0.
INOVAI 6.0 CounterBalance
The INOVAI 6.0 Counterbalance was designed to offer one of the brand’s most popular mallets in a counterbalance configuration.
The stepless wing design bids to offes improved optics at address, and the sole has been crafted with Variable Depth Ports which contribute to an increased COG (Center of Gravity).
The INOVAI 6.0 CB has more weight in the flange which is counterbalanced by a longer shaft, a combination that increases MOI and stability, in design to givw the golfer exceptional control. The 303 Stainless Steel front piece is milled with the brand’s Roll Control face milling, a groove design that promotes forward roll at impact to get the ball into a true roll faster.
INOVAI 6.5
Previously seen only as a limited-run putter, the INOVAI 6.5 features a sleeker, more compact design while preserving the fangs that form its signature hexagonal cutout.
The fangs are shaped to optimize the putter’s MOI (Moment of Inertia), with triangular vents that distribute additional weight to the perimeter. The sleek lines of the 6061 Aluminum back piece and triple sightline seek to offer excellent visual cues for simple setup and effortless alignment.
The 303 Stainless Steel front piece features the company’s Roll Control face milling, Bettinardi’s proprietary groove design which offers a soft feel and is designed to get the ball into a true roll faster.
INOVAI 9.0
The all-new INOVAI 9.0 was designed by Bob Bettinardi to bring a full-body high-MOI mallet to the INOVAI Series. The wide body is designed to create ideal visual cues with long sightlines, a tapered shape, and innovative stability wings for added control.
Precision machining techniques seek to create a seamless connection between the body and the face, which features a wide topline for ease of alignment. The sole was designed with a Fixed Depth Port which maximizes MOI by distributing weight to the perimeter, while also improving the Center of Gravity, resulting in a mallet with excellent balance of stability and control.
The 303 Stainless Steel front piece with Roll Control face milling offers the brand’s softest feel and audible feedback preferred by Tour players with Bettinardi’s proprietary groove design aiming to promote forward roll at impact, reducing skid and sidespin.
INOVAI 9.0 ArmLock
Featuring all of the technology in the INOVAI 9.0, the ArmLock version also contains a longer shaft and a 17-inch grip to press against the forearm through your stroke.
INOVAI 9.0 CounterBalance
Bob Bettinardi designed the INOVAI 9.0 CB to offer a full-body high-MOI mallet as a counterbalance.
In addition to the features and technology found in the INOVAI 9.0, the INOVAI CB has more weight in the sole which is counterbalanced by a longer shaft. This combination increases MOI and stability, in design to give the golfer unparalleled control.
INOVAI 10.0
The INOVAI 10.0 combines the best of blade and mallet in a sleek, compact head that offers a brand-new look to the INOVAI Series.
While resembling a wide-body blade, the two-piece construction of 303 Stainless Steel and 6061 Military-Grade Aluminum was engineered to shift weight toward the rear and perimeter of the putter, to give it the high MOI that players seek in a mallet.
The simple shape of the body seeks to create ideal visual cues at address, and the smooth flange is detailed with double sightlines for ease of setup and alignment.
The 10.0 is designed for players seeking to transition from a blade putter to a high-performance MOI mallet or players looking for a mallet with a more compact profile.
The putters cost $400 each.
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Whats in the Bag
Patrick Reed WITB 2024 (May)
- Patrick Reed what’s in the bag accurate as of the PGA Championship. More photos from the event here.
Driver: Ping G400 (8.5 degrees)
Shaft: Aldila Rogue Silver 125 MSI 70 Tour X
3-wood: Callaway Paradym Ai Smoke Triple Diamond (15 degrees)
Shaft: Aldila Rogue Silver 125MSI 80 Tour X
Hybrid: Callaway Apex Pro (18 degrees)
Shaft: Aldila RIP Phenom Hybrid 100 TX
Irons: Titleist 716 TMB (2), Grindworks PR-202 (4), Grindworks PR-101A (5-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Wedges: Cleveland RTX ZipCore (50-10 Mid), Titleist Vokey Design SM9 (56-08M @55), SM10 (60-04T)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot RX Pt Customs No. 2
Ball: Titleist Pro V1
Grips: Golf Pride MCC
More photos of Patrick Reed’s WITB in the forums.
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Equipment
John Daly’s $750 custom irons and 10 must-see gear photos from the 2024 PGA Championship
Welcome to the 2024 PGA Championship at Valhalla Golf Club in Louisville, Kentucky.
In the last two PGA Championships held at Valhalla, Tiger Woods won in 2000 – when he famously pointed his golf ball into the hole during the historic duel with Bob May – and Rory McIlroy won the 2014 event, basically in the dark on the final hole.
The point is, history shows that Valhalla tends to produce top-tier champions and plenty of drama.
This week at the 2024 PGA Championship, GolfWRX got its first up-close look at what some of the LIV Tour players have in their bags in 2024. We also caught back up with a few PGA Championship legends, such as Rich Beem and John Daly, and we dove into the bags of PGA Sectional qualifiers, too.
In total, we captured 47 different photo galleries this week, including 32 individual What’s In The Bag (WITB) forum threads. Click here to see all of our photos from the event, or continue reading to see my 10 equipment highlights from Valhalla.
1) Brooks Koepka’s new putter
Koepka was previously using a Scotty Cameron T5.5 putter with a slant neck, which he used to win at the beginning of the month in Singapore on the LIV tour. This week, however, he tried a T5.5 with a plumbers neck instead of the slant neck, and it’s immediately going in the bag. According to Scotty Cameron Tour rep Drew Page, Koepka already loved the head, and now finds the plumbers neck a bit more familiar to the blade-style putters he’s used throughout most of his career.
2) The lead tape king returns, with putting goggles
Phil Mickelson has always been one of the GOATs when it comes to lead tape usage, so it was no surprise to see his 64-degree custom Callaway wedge slathered with slabs of lead tape on the back.
The big surprise was that lefty was spotted using ProAim putting training goggles on Wednesday during his warm-up session.
The ProAim goggles are helpful to find center lines and ensure proper alignment to the target.
See Phil Mickelson’s full WITB from the 2024 PGA Championship
3) Dobyns’ old-school gamer setup
Speaking of lead tape, check out Matt Dobyn’s old Titleist 718 T-MB irons, which are so loaded with lead tape that the club is nearly unrecognizable.
Respect.
The head professional at Meadow Brook Club is making his sixth start in a PGA Championship, and he’s using a throwback Callaway GBB Epic driver with MOI-boosting lead tape and adjustable weight placements.
As GolfWRX Forum user “InTheBag” pointed out in our Matt Dobyns’ WITB thread, he has the type of setup that makes you want to hide your wallet: “I don’t know Mr. Dobyns, but one look at that bag tells me he can take your money,” writes InTheBag.
Spot on.
4) John Daly’s custom Sub70 irons and wedges
We first saw John Daly using $750 direct-to-consumer Sub70 659-CB irons and TAIII wedges at the 2023 PNC Championship, and he still has them in the bag, but he’s since stepped up the customization on the Sub70 clubs.
Does Daly ever NOT keep things entertaining?
View this post on Instagram
A true showman.
5) DJ’s custom putter
Dustin Johnson has always been one to test multiple putters week-to-week, and he has a keen eye for different alignment lines and crowns. This week, he’s opting for a completely gray TaylorMade Spider Tour “T3.0” prototype with a short slant neck.
See the rest of DJ’s WITB from the week here
6) Patrick Reed still rocking GrindWorks irons
Patrick Reed knows his stuff when it comes to equipment, and he’s a prolific tester. Still, however, the GrindWorks PR-101A irons are squarely in the bag after his departure to the LIV tour.
The most notable new addition to Reed’s bag is this Callaway Paradym Ai Smoke Triple Diamond 3-wood.
Click here to see Reed’s full WITB from this week
7) Beem’s Scratch set
Rich Beem, who won the 2002 PGA Championship at Hazeltine National, came to the 2024 PGA Championship at Valhalla with a bag full of Scratch Golf irons, which are loaded with lead tape and equipped with some of the coolest custom ferrules in professional golf.
See Rich Beem’s full WITB here
8) Jon Rahm’s 10-iron
Before going to LIV, Rahm was using a Callaway Apex TCB pitching wedge.
Now, he’s using a Callaway Apex TCB “10 iron.”
He’s also since upgraded to three Callaway Paradym Ai Smoke metalwoods, and fresh stampings on his Jaws Raw wedges. Click here to see Rahm’s full WITB from the 2024 PGA Championship.
9) “Why so serious?”
Tyrrell Hatton, another LIV player in the 2024 PGA Championship field, channels his inner Joker to ask everyone, “Why so serious?”
10) Block’s “Proto” iron, from address
As you probably know by now, Block switched out of his old TaylorMade Tour Preferred MC 2014 irons, and into a full set of TaylorMade’s new “Proto” irons. We’ve already seen the Proto 4-iron in the bags of Rory McIlroy and Collin Morikawa, but this is our first look at the higher-lofted irons in the set.
Here’s a look at the 7-iron from address:
See what GolfWRX members are saying about the Proto irons in our Forums
And, with that, we say goodbye to Louisville, and the second major championship of the 2024 season. We’ll see you next week at the 2024 Charles Schwab Challenge in Fort Worth, Texas after a champion has been crowned.
Until then, don’t forget to check out all of our photos from this week at the 2024 PGA Championship!
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Whats in the Bag
Club Junkie WITB, league night week 5: Another L.A.B. putter arises
We will be one quarter of the way through Thursday night men’s league season after this week. BK played much better last week, so he is hoping to continue that success and post another good score.
Here are the 14 clubs that will hopefully win him some skins!
Driver: PXG 0311 Black Ops (9 degrees, neutral setting)
Shaft: Fujikura Ventus Blue 6 X (2024)
3-wood: Cobra Dark Speed LS Titanium (14.5 degrees, set +1)
Shaft: Graphite Design Tour AD IZ-7x
Fairway: Callaway Apex UW (19 degrees)
Shaft: Fujikura ATMOS Tour Spec Blue 8 X
Hybrid: PXG 0311 Black Ops 4h (22 degrees, Flat Setting)
Shaft: KBS Tour Graphite Hybrid Prototype 85 S
Irons: TaylorMade P770 Phantom Black (5-PW)
Shaft: KBS Tour 120 Stiff
Wedge: PXG Sugar Daddy II (50-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff
Wedge: PXG Sugar Daddy II (56-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff
Wedge: PXG Sugar Daddy II (60-13 BP)
Shaft: Nippon Modus3 Tour 120 Stiff
Putter: L.A.B. Mezz.1 Max
Shaft: Accra x L.A.B. White
Ball: Titleist ProV1 Enhanced Alignment
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Jim Scott
Feb 10, 2024 at 7:54 pm
Does anyone else find these absolutely hideous?