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The Wedge Guy: Musings on the golf ball rollback

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By now, you have likely read and heard endless anguish and musings about the recent decision by the USGA and R&A to tweak the testing for golf ball distance conformity in an effort to roll back golf ball performance for the game’s elite players. Whether you think this is a good idea or not is beside the point, as it appears to be a “done deal.” So, I’d like to offer some musings from my perspective as a 40-year veteran of the golf equipment industry and over 60 years of playing this game at a reasonably serious level.

My perspective covers a lot of ground as I have personally experienced the technology of our industry as an accomplished scratch or near-scratch player. I’ve seen most all of it in those six decades. From learning and developing my game into my 30s with persimmon drivers, pure muscle-back blades and balata balls . . . to what I find in my bag today. I’ve seen the quantum leaps in driving distance for golfers of all levels with each new development, with huge leaps in performance delivered by the first metal woods (thanks TaylorMade), then to the Big Bertha and all its copies and on to the continuing advancements in size, COR, shafts and other driver performance technologies.

You simply cannot discuss distance and focus only on the golf ball, when you have this amazing run of technology in the driver category. And besides those advancements in head designs, driver shafts also made great strides in both weight and performance. I can share that the driver in my bag today is right at 30-percent lighter than the overall weight of my steel-shafted persimmon drivers from back then. I’m sure my clubhead speed at 71 years old is likely close to what I had in my 30s and 40s because of that.

And because of the great strides in driver technologies and the forgiveness of off-center hits, golfers began to get bigger and fitter in pursuit of swinging ever faster. I agree with Adam Scott’s assessment that the distance gains are much more about driver technologies than the golf ball. In case you didn’t experience real “woods,” with these big drivers, a perfect strike is much less important than it was in the days of persimmon or even early oversized metal drivers.

But let’s get back to the golf ball and what I think is going to happen over the next five to seven years . . .
Up until the mid-1990s, the “state of the art” was that old rubber-band-wound and balata-covered ball that spun like crazy but went out of round if you looked at it wrong. While many give Titleist and its Pro V1 franchise credit for the revolution to multi-piece ball construction and technologies, history shows that Spalding was ahead of them in this area with their early work with the Top Flite and Tour Edition lines. But it was Mark O’Meara winning both the Masters and U.S. Open in 1998 playing the revolutionary Strata ball that triggered the entire ball industry to abandon the old rubber band ball and pursue these new multi-piece technologies.

Since then, there is no question that continual strides have been made in golf ball technologies, as these rocket scientist engineers explore and optimize every element of the ball, from core properties to cover properties to dimple aerodynamics. I’ll be the first to admit that the most brilliant and technologically advanced engineers are plying their craft in the ball segment of the industry.

That’s why I believe what we’ll see come out of this next half-decade of research and development is an approach to golf ball performance that will surprise us all. It seems totally realistic that these brainiacs will figure out how to make golf balls that optimize distance performance at various clubhead speeds. I have complete confidence they can figure out how to make a ball that meets the new standards at the highest swing speeds, while not causing the 90-95 mph clubhead player to lose even a yard.

In fact, it wouldn’t surprise me at all to see the ball brands come up with a fitting matrix to fit the golf ball to your exact swing speed, so that instead of the average golfers losing distance, we would actually gain some. Those major brands’ line-ups could be as thorough in fitting the exact ball to your swing speed as we find the fitting bays doing so with shafts.

It will be fun and interesting to watch, that’s for sure.

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Terry Koehler is a fourth generation Texan and a graduate of Texas A&M University. Over his 40-year career in the golf industry, he has created over 100 putter designs, sets of irons and drivers, and in 2014, he put together the team that reintroduced the Ben Hogan brand to the golf equipment industry. Since the early 2000s, Terry has been a prolific writer, sharing his knowledge as “The Wedge Guy”.   But his most compelling work is in the wedge category. Since he first patented his “Koehler Sole” in the early 1990s, he has been challenging “conventional wisdom” reflected in ‘tour design’ wedges. The performance of his wedge designs have stimulated other companies to move slightly more mass toward the top of the blade in their wedges, but none approach the dramatic design of his Edison Forged wedges, which have been robotically proven to significantly raise the bar for wedge performance. Terry serves as Chairman and Director of Innovation for Edison Golf – check it out at www.EdisonWedges.com.

4 Comments

4 Comments

  1. William

    Dec 17, 2023 at 9:48 am

    I have complete confidence they can figure out how to make a ball that meets the new standards at the highest swing speeds, while not causing the 90-95 mph clubhead player to lose even a yard
    I have every confidence that this will happen.
    I spent my youth working in rubber and plastic technology.

  2. Edawrd Mahle

    Dec 15, 2023 at 12:45 pm

    i’m 90 yr old male, play mostly 9 holes from forward tee, swing speed around 80-85 with driver, i play in 2 golf leagues and other non league rounds, driver distance is around 170 yds, on 350 yd hole i need 3 shots to get to the green, so in my case even 5yd decrease in distance would be significant, i’d use a non conforming ball if it provided 10 yds more distance

  3. Bob Jones

    Dec 15, 2023 at 11:41 am

    Let’s hope so.

  4. Bob

    Dec 14, 2023 at 1:40 pm

    Please cut out the resume and repost, Terry.

    With all your experience, tell us what your solution is. I got bored before I found the musings.

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Equipment

Rickie Fowler’s new putter: Standard-length Odyssey Jailbird 380 in custom orange

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

…The Jailbird craze hasn’t really slowed down in 2024, either. According to Odyssey rep Joe Toulon, there are about 18-20 Jailbird putter users on the PGA TOUR.

Most recently, Akshay Bhatia won the 2024 Valero Texas Open using a broomstick-style Odyssey Jailbird 380 putter and Webb Simpson is switching into a replica of that putter at the 2024 Wells Fargo Championship.

Now, Fowler, who essentially started the whole Jailbird craze, is making a significant change to his putter setup.

Fowler, who has had a couple weeks off since the 2024 RBC Heritage, started experimenting with a new, custom-orange Jailbird 380 head that’s equipped with a standard 35-inch putter build, rather than his previous 38-inch counter-balanced setup.

According to Fowler, while he still likes the look and forgiveness of his Jailbird putter head, he’s looking to re-incorporate more feel into his hands during the putting stroke.

He told GolfWRX.com on Tuesday at the Wells Fargo Championship that the 38-inch counterbalanced setup “served its purpose” by helping him to neutralize his hands during the stroke, but now it’s time to try the standard-length putter with a standard-size SuperStroke Pistol Tour grip to help with his feel and speed control.

Although Fowler was also spotted testing standard-length mallets from L.A.B. Golf and Axis1 on Tuesday, he confirmed that the custom Odyssey Jailbird 380 is the putter he’ll use this week at the 2024 Wells Fargo Championship.

Head over to PGATour.com for the full article. 

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Equipment

Details on Justin Thomas’ driver switch at the Wells Fargo Championship

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Editor’s note: This is an excerpt from a piece our Andrew Tursky originally wrote for PGATour.com’s Equipment Report. Head over there for the full article. 

So, with a couple of weeks off following his latest start at the 2024 RBC Heritage, Thomas sought to re-address his driver setup with the remote help of Titleist Tour fitting expert J.J. Van Wezenbeeck. About two weeks ago, Thomas and Van Wezenbeeck reviewed his recent driver stats, and discussed via phone call some possible driver and shaft combinations for him to try.

After receiving Van Wezenbeeck’s personalized shipment of product options while at home, Thomas found significant performance improvements with Titleist’s TSR2 head, equipped with Thomas’ familiar Mitsubishi Diamana ZF 60 TX shaft.

Compared to Thomas’ longtime TSR3 model, the TSR2 has a larger footprint and offers slightly higher spin and launch characteristics.

According to Van Wezenbeeck, Thomas has picked up about 2-3 mph of ball speed, to go along with 1.5 degrees higher launch and more predictable mishits.

“I’d say I’d been driving it fine, not driving it great, so I just wanted to, honestly, just test or try some stuff,” Thomas said on Tuesday in an interview with GolfWRX.com at Quail Hollow Club. “I had used that style of head a couple years ago (Thomas used a TSi2 driver around 2021); I know it’s supposed to have a little more spin. Obviously, yeah, I’d love to hit it further, but if I can get a little more spin and have my mishits be a little more consistent, I felt like obviously that’d be better for my driving…

“This (TSR2) has been great. I’ve really, really driven it well the week I’ve used it. Just hitting it more solid, I don’t know if it’s the look of it or what it is, but just a little bit more consistent with the spin numbers. Less knuckle-ball curves. It has been fast. Maybe just a little faster than what I was using. Maybe it could be something with the bigger head, maybe mentally it looks more forgiving.”

Head over to PGATour.com for the full article. 

 

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5 fall golf trip destinations you should book right now

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The 2024 golf season is in full swing with the warm weather settling in and those long summer days right around the corner, but what if we told you that you should be thinking about golf this fall? While it may seem to be a ways away, now is the perfect time to start putting together your end-of-season fall golf trip

Courses are in great shape, the weather is more enjoyable as temps cool off, and your golf game is in peak condition after playing all summer! The best part about fall golf trips is that there are some great deals to be found at golf destinations across the country! Additionally, you can get away to the Caribbean on an all-inclusive trip or travel across the pond for some links golf in the UK or Ireland before the end of their golf season in October. 

If you are happy to stay stateside this fall, here are the best golf destinations you should book for your fall trip.

Myrtle Beach, SC 

Commonly known as the “Golf Capital of the World”, this coastal destination is home to over 200 golf courses making it the ideal location for a golf trip! If you’re looking for golf and accommodation onsite, choose from a wide range of resorts including favorites like Barefoot and Legends. Alternatively, you could rent a house or stay by the beach and play top tracks like Caledonia, Grande Dunes, Pine Lakes, True Blue, TPC Myrtle Beach and many more! With a plethora of options, you will be able to customize your trip to stay within budget! Fall in South Carolina is a golfer’s paradise with minimal rain, sunny skies, and temperatures in the low 80s (dipping into the 70s in later fall with lower humidity), the perfect combination for a golf trip.

Scottsdale, AZ 

If you’ve never played golf in the desert, fall is the best time to do so and there is no better selection of desert layouts than Scottsdale. With a wide variety of golf resorts, courses, and attractions, it is easy to see why many professional golfers call this place home. Enjoy a golf and city trip with a stay close to the nightlife in Old Town and a tour of the local courses like Raven, McCormick Ranch, and Ocotillo. Head north of the city with a resort stay at The Westin Kierland or Hyatt Regency and play some Championship courses like TPC Scottsdale, Troon North, or Grayhawk. Or head out to the fabulous We-Ko-Pa Resort  and Golf Club and indulge in the ultimate desert golf experience. The weather in Scottsdale will be very warm (mid to high 80s), with cloudless skies and green grass contrasting the desert landscape.

Orlando, FL 

The golf mecca in the state of Florida, Orlando is a great golf destination any time of the year, but fall is really where it flourishes. Course conditions are impeccable, the weather is warm with fading humidity, and there are a multitude of off-course activities for the whole family. Stay & play at some of the best golf resorts like Reunion and Omni Championsgate or tick off a bucket list course when you visit Arnold Palmer’s Bay Hill. A few other reasons this destination is so popular is the wide variety of rental houses throughout the area, perfect for a large group and the quality courses to choose from including Waldorf Astoria, Celebration, Shingle Creek, and the three Disney courses! With easy accessibility through the MCO Airport, Orlando is a no-brainer for a fall golf trip.

Las Vegas, NV 

PAIUTE GOLF RESORT – LAS VEGAS, NEVADA

A destination often overlooked when it comes to golf, Las Vegas in the fall is a wonderful treat! A stay on the iconic Las Vegas Strip gives you a wide range of 3 to 5-star hotel options within walking distance to the city’s biggest entertainment venues, casinos, restaurants, and more! For golf options, you will need to travel outside of the city (roughly 20 mins) to play some incredible desert layouts like Rio Secco, Revere, Cascata, and the trio of courses at Paiute Golf Resort. If you fancy a longer day trip, you can always take the hour-long drive up to Mesquite and play Wolf Creek and Conestoga for a pure desert golf experience. 

Alabama – Robert Trent Jones Trail 

If you’re a golf nerd (like me) and you’re looking for something a little different for your trip, look no further than the incredible RTJ Trail in Alabama. The Trail spans 11 different locations across the state with over 400 holes of golf all designed by legendary course designer Robert Trent Jones, Sr. The more popular courses on the trail are in Birmingham, Montgomery, and Auburn, making it perfect for an extended trip. Some of the best courses on the trail include Ross Bridge, Grand National (2 courses) and Capitol Hill (3 courses).Weather-wise, fall is the best time to hit the trail with average temps hovering around 80s (dipping into the 70s as fall goes on) with a limited amount of rainfall. The summer months are usually where the pricing is the highest so you can find the best deals in the fall with courses still in good condition. 

There has already been a huge uptick in fall golf trip bookings, so make sure to start planning now to get the travel dates and tee times you want for your group! 

Editor’s note: This article is presented in partnership with Golfbreaks. When you make a purchase through links in this article, GolfWRX may earn an affiliate commission. 

RELATED: 7 PGA TOUR courses you need to play

  

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