Srixon is set to launch the latest edition of their Soft Feel golf balls on February 16th in North America.

Srixon’s Soft Feel is made to provide golfers with a comfortable feel at impact and confidence at address. Soft Feel is designed to provide impressive ball speed while maintaining balance and feel around the greens.

Soft Feel

“The consistent love for the Soft Feel has been tremendous and with each generation, this being our 13th, we’ve tried to incorporate new ways of providing golfers a softer feel that’s unmatched in a low-compression option. This is one of our softest FastLayer Cores to date. It’s a core that is soft in the center and firms upon the outside giving golfers equal parts distance and feel.” – Amelia DeLazzer, Product Manager at Srixon

Soft Feel Brite

There are also two additional Soft Feel options available: Soft Feel Lady and Soft Feel Brite.

Soft Feel Lady is for women golfers who still want the softness of the Soft Feel, but a slightly higher launch for more distance. Soft Feel Brite features Matte Visual Performance Technology, designed for those who prefer enhanced visibility on the course, while maintaining the exceptional feel and distance of Soft Feel.

Soft Feel Lady

Key Technologies:

• FastLayer Core: With a soft center that gradually transitions to a firm outer edge, the FastLayer Core gives SOFT FEEL
  incredible softness and distance off the tee.
• Speed Dimple Pattern: For more distance and better performance in the wind, Speed Dimples reduce drag at launch and increase lift during descent.
• Soft, Thin Cover: Provides more greenside spin and softer feel on all pitches, chips, and putts.

Retail and Pricing:

Soft Feel, Soft Feel Lady, and Soft Feel Brite all retail at $22.99. Soft Feel is available in Soft White and Tour Yellow. Soft Feel Lady is available in Soft White or Passion Pink, and Soft Feel Brite is available in Brite Red, Brite Orange, and Brite Green.

Launch Date: Feb. 16, 2023