19th Hole
LIV pro dropped by two major sponsors after decision to join breakaway tour
It may be only six events into existence, but some LIV players have found their sponsors dropping away quickly once they establish their ties to the Greg Norman-led series.
Amongst many others, Rocket Mortgage, Royal Bank of Canada and UPS have severed links to various players whilst Phil Mickelson – remember where this all started? – has found himself now devoid of sponsorship from all of Amstel, KPMG and Workday.
Now according to News9, surprise LIV player Anirban Lahiri has found himself dropped by two of his main sponsors, just days ahead of his third appearance on the tour, in Bangkok.
The Indian star, surely recruited for his mass appeal to the most populus democracy in the world, has already banked close to $2 million dollars in two starts following a decision to “have a life”:
However, the 35-year-old has now had his sponsorship deals severed by both Hero MotoCorp and Mastercard, two of the largest corporations on the continent, the former closely linked with anti-LIV golf legend Tiger Woods and his annual Hero World Challenge.
Welcome to LIV @anirbangolf ?#LIVGolf pic.twitter.com/Z7viqmMp30
— LIV Golf (@LIVGolfInv) August 30, 2022
Ironically, the last of Lahiri’s seven professional victories came at the Hero Indian Open in 2015, but since then he admitted he has struggled with his work-life balance.
“It’s a new chapter in my life and one that I am really looking forward to. I have found the whole concept of LIV interesting and alluring,” Lahiri admitted to the Hindustan Times.
He added, “I see this as an effort to correct my work-life balance. I see this as a move back closer to my family and friends. I see this as something that gives me more time to enjoy my kids growing up. I know how consumed I was with my golf when Tisya (eldest daughter) was born and I was struggling to keep my card on the Tour at that time.”
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On Tuesday, Chris McKee, a Toronto writer and radio host, wondered aloud on his X account if Phil Mickelson will be a commentator after his playing days are over.
The second Phil Mickelson retires he'll instantly become the most sought after TV analyst in golf. Would any PGA Tour broadcaster (CBS, ESPN, NBC or Sky) bring him in or would he have to stick to LIV broadcasts? #LIVGolf pic.twitter.com/ulrtBHcyB6
— Chris McKee (@mrmckee) May 7, 2024
“The second Phil Mickelson retires he’ll instantly become the most sought after TV analyst in golf. Would any PGA Tour broadcaster (CBS, ESPN, NBC or Sky) bring him in or would he have to stick to LIV broadcasts? #LIVGolf”
Mickelson saw the post and responded, saying he’s not interested in moving from the course to the broadcast booth.
Thank you for the kind words. However, just cuz someone CAN do something doesn’t mean they SHOULD do it. Instead of commentating, I’m going to shoot some Pros vs Schmos 9 hole matches. I’ll share insights throughout as well as talk a little smack. It won’t be the highest quality…
— Phil Mickelson (@PhilMickelson) May 8, 2024
“Thank you for the kind words. However, just cuz someone CAN do something doesn’t mean they SHOULD do it. Instead of commentating, I’m going to shoot some Pros vs Schmos 9 hole matches. I’ll share insights throughout as well as talk a little smack. It won’t be the highest quality video but it’ll be fun for me to do and fun to watch I think too.”
While I believe many fans would like to see Phil in the booth, his idea of “Pro’s vs Schmo’s” could certainly be intriguing.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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This week, the PGA of America made some surprising announcements regarding the field of next week’s PGA Championship at Valhalla.
The event now will feature 16 LIV players with Talor Gooch, Dean Burmester, David Puig, Adrian Meronk and Patrick Reed receiving special exemptions.
PGA Tour player, Dylan Wu, took issue with how the exemptions were used and went to X to share his thoughts.
Why is there never “real” qualifications for the PGA Championship? You have a points list and World ranking invite. Usually just outside top 100 in OWGR gets in. Chan Kim ranked 104th in OWGR doesn’t get in. SH Kim at 107th isn’t in. @NUCLRGOLF @Daniel_Rapaport @PGA https://t.co/8Snkq0l2Vg
— Dylan Wu (@dylan_wu59) May 7, 2024
Jesper Svennson ranked 108th gets in. Tim Widing 120th gets in. Ryder Cup captain Luke Donald gets a spot. A bunch of guys get leapfrogged even though they’re ranked higher than others. Seems like they just invite whoever they want. Unfair to the guys on the edge like Chan and SH
— Dylan Wu (@dylan_wu59) May 7, 2024
Just seems like the world of professional golf is in a weird spot and I love that the tournament invited a handful of great LIV players but figure out a correct system for a major championship where guys know they’ll be in or not. ???? @NUCLRGOLF @Daniel_Rapaport @acaseofthegolf1
— Dylan Wu (@dylan_wu59) May 7, 2024
“Why is there never “real” qualifications for the PGA Championship? You have a points list and World ranking invite. Usually just outside top 100 in OWGR gets in. Chan Kim ranked 104th in OWGR doesn’t get in. SH Kim at 107th isn’t in.”
“Jesper Svennson ranked 108th gets in. Tim Widing 120th gets in. Ryder Cup captain Luke Donald gets a spot. A bunch of guys get leapfrogged even though they’re ranked higher than others. Seems like they just invite whoever they want. Unfair to the guys on the edge like Chan and SH”
“Just seems like the world of professional golf is in a weird spot and I love that the tournament invited a handful of great LIV players but figure out a correct system for a major championship where guys know they’ll be in or not. ????”
Fans who replied to Wu seemed to agree that a more definitive ranking system for the PGA Championship should be established.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
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On Tuesday, the full field for the PGA Championship at Valhalla was released. In some surprising news, a handful of LIV players were granted exemptions including Dean Burmester, Patrick Reed, Lucas Herbert and Adrian Meronk.
The most surprising omission was Louis Oosthuizen. The South African has been one of the most consistent players on LIV this season, and also won two DP World Tour events in the fall.
According to the AP’s Doug Ferguson, Oosthuizen was actually given an invitation, but declined due to “personal commitments”.
Turns out PGA offered Oosthuizen an invitation. He turned it down because of personal commitments. Not sure what those were.
— Doug Ferguson (@dougferguson405) May 7, 2024
In total, there will be 16 LIV golfers teeing it up next week at Valhalla.
More from the 19th Hole
- Phil Mickelson drops big retirement hint; Says LIV will grow the game “on a much more global basis”
- 2-time major champ announces shock retirement from the sport at age of 33
- Tiger explains why golf has “negative connotations” for daughter Sam
New here?
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- LEGIT0
- WOW4
- LOL2
- IDHT3
- FLOP5
- OB1
- SHANK12
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