Equipment
The best booth at the 2013 PGA Show: Welcome to ‘Club TaylorMade’
By David Phillips Jr., GolfWRX Contributor
TaylorMade’s setup at the PGA Merchandise Show is like any other major equipment company. Just as they have done the last few years, TaylorMade positions its display in an isolated room at the far end of the Orange County Convention Center, distancing itself from its competition — companies like Titleist, Nike, Callaway and Ping, which are clustered together on the other end of the building.
At this year’s Show, TaylorMade’s setup gave visitors the feeling that they were walking into a Miami nightclub — call it Club TaylorMade. The two huge entrances were tunnels, which featured bright lights to let visitors know they were in for something special.
TaylorMade added to the party feeling with booming house music, which was quiet enough to be able to engage in normal conversation without having to yell. The main lights were dim, but there were enough colored spotlights to brighten the party. Check out the video tour below we took that shows the attention to detail.
[youtube id=”ZynRarqt73c” width=”600″ height=”388″]
Inside Club TaylorMade were about a dozen individual booths that were bigger than most of the booths on the floor. The displays towered to the ceiling, letting visitors know that the latest and greatest from TaylorMade was worth showcasing.
Click here to see the photo gallery and read the discussion in the forums
The first booth inside the entrance was the R1 booth, which was positioned to the right. Click here to read a full review on the R1. There were two white “c” shaped leather couches around a table that was designed as a giant adjustable sole plate that controls the face angle on the R1 driver. TaylorMade also positioned Apple iPad Minis all around with the company’s R1 app that allows golfers to virtually dial in an imaginary driver to what ever specs they choose.
Inside the booth. there were dozens of R1 drivers for visitors to pick up, waggle and say,
“Wow look at that crown.”
Move a little further into this booth and visitors could get their picture taken with TaylorMade’s R1-inspired War Paint superimposed on their face. There was a giant 10-by-20-foot TV that displayed a visitors picture with the likes of Sergio Garcia, Jason Day and Dustin Johnson. What if you wanted to keep your War Paint picture? Well, TaylorMade would print them out and put them in a special folder for you to take home.
Next was a giant display of TaylorMade’s Rocketballz Stage 2 drivers and fairways woods, which the company claims to be “Rocketballz-ier.” If you wondered what was so different about the new fairways, all you had to do was look up and it told you — last year’s original RocketBallz fairway woods were 17 yards longer, and this year’s Stage 2 models were 10 yards longer than that. It was an impressive display that reached almost 30 feet in the air.
Click here to see the photo gallery and read the discussion in the forums
The next section bragged of TaylorMade’s new line of golf balls, a sector that TaylorMade has seen steady growth in popularity and performance. The booth was exclusive, with a sign reading: “This ball is for TaylorMade players only.” Remember, it’s Club TaylorMade, so the booth had a velvet rope and a guard checking to see if visitors were on the list of players who play TaylorMade. OK, there was no list, all you have to do was say, “Yes, I play TaylorMade” and you got in. But you get the idea.
Inside there were a six men dressed in suits explaining TaylorMade’s Lethal golf ball. Once you talked to them for a few minutes and understood the evolution of the 5-piece golf ball, they reached behind the desk and pulled out a fresh sleeve of the balls that aren’t available in store yet.
Click here to see the photo gallery and read the discussion in the forums
Remember how I said we were just getting started? Well we have only covered the first quarter of Club TaylorMade. Next up from TaylorMade is “this little thing” that the company says has changed the iron forever. The booth has a 40-foot tall picture of the speed pocket on the sole of a 7-iron, which had a spotlight positioned behind it that showed through to highlight the speed pocket every few seconds. Click here to read the review and tech videos on the new RocketBladez Irons.
After covering only four booths, visitors may begin to get tired, so Club TaylorMade had its own lounge and bar area populated with six large flatscreen TV’s playing Golf Channel all day long. If you came at the right time, you may be able to meet Natalie Gulbis, who hung around the area during the show.
Click here to see the photo gallery and read the discussion in the forums
Are you a tradition blade putter guy, or you like the look of TaylorMade’s new Spider S putter, the higher MOI putter to date that TaylorMade has released? Either way, the putting green was the first chance to get a nice feel for TaylorMade’s new Lethal golf ball. If you started to get an itch to hit some golf balls on the putting green, it was no problem. There was a giant indoor driving range on the other side.
At the range, TaylorMade had six FlightScopes and every new club in its line-up with shafts galore to help golfers find what they needed. Bob VanSweden, TaylorMade’s two-time fitter of the year, was also on standby. As much as golfers wanted to keep hitting the $900 R1 Super TP with a Oban Kiyoshi White shaft, they needed to keep moving on the velvet carpet that led the way into the Adidas booth, which was essentially a giant TaylorMade-Adidas golf shop. Every bag, towel, hat, visor, glove and accessory TMag fans wanted was there.
At the Adizero booth, there was combination after combination of the new shoes and clothing lines to match. Maybe the coolest part of the booth, which could be lost in all of the TMag glitz and glam, was the Twitter wall that showed all TaylorMade golf tweets in real time. Simply awesome.
Click here to see the photo gallery and read the discussion in the forums
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Whats in the Bag
Sam Burns WITB 2024 (April)
- Sam Burns’ what’s in the bag accurate as of the RBC Heritage.
Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X
Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)
Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)
Putter: Odyssey Ai-One #7S
Grips: Golf Pride Tour Velvet Align
Ball: Callaway Chrome Tour X
Check out more in-hand photos of Sam Burns’ WITB in the forums.
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Whats in the Bag
Will Zalatoris WITB 2024 (April)
- Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage.
Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 7 X (44.5 inches)
3-wood: Titleist TSi2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Irons: Titleist T350 (3), Titleist T150 (4-PW)
Shafts: Nippon N.S. Pro Prototype G.O.S.T. 10 ST X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)
Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: L.A.B. Golf Mezz.1 Max
Grips: Golf Pride Z-Grip Cord
See more photos of Will Zalatoris’ WITB in the forums.
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Equipment
New Level launches new 480-DB irons, blending performance and forgiveness
New Level has been making some really good golf equipment since the company started up in 2018. Offering irons that are more geared towards the better player, precision has been a fundamental philosophy for New Level in creating irons and wedges.
The 480 line of irons has been the flagship of the brand, and the newest member of that team is the 480-DB iron that is now open to pre-orders. A new cavity design is what the whole 480 line is about, and the 480-DB takes advantage of that with added ball speed and a larger sweet spot.
For players who require their irons to offer the best feel, rest assured the DB is a fully forged (from 1020 carbon steel) one-piece golf club. No multi-piece, hollow design with this iron.
While the 480-DB is the next generation of the popular 902-OS, New Level didn’t follow the current trend in golf by chasing distance with the new iron. They actually weakened the lofts on the 480-DB with the spec sheet showing a 33-degree 7-iron and 45-degree pitching wedge. These lofts allow the DB to have less offset while still offering consistent distance off the face.
A traditional design was also at the forefront of the new irons to make sure that golfers with an eye for detail can look down at them with confidence that they will perform under any condition.
A weight low in the back cavity will allow their master club builders to dial in the perfect weight for the golfer, no matter the length or shaft being used. New Level believes that the new 480-DB is one of the most forgiving one-piece forged irons on the market today. A pre-worn leading edge on the sole should get through the turf quickly and with reduced digging for better turf interaction.
You can pre-order the New Level 480-DB right now on the New Level website.
Pricing specs availability
- Irons: 4-PW
- Price: $149/oron
- Availability: Pre-order
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Martin
Jan 30, 2013 at 8:08 am
TMaG and now Adams are definitely years ahead of their so called competition.
@ Trevor, dont hate the player, hate the game bro….bet ya you will be hitting one of those soon, when you realize you cant keep with your golf buddies hahaha.
Trevor
Jan 29, 2013 at 1:12 pm
RocketBallz, RocketBladez, face-paint, overly designed drivers, jacked lofts and lengths and the “speed pocket that change the tour forever” coupled with a fashion-esque booth with house music. They’ve obviously identified a niche market here and they seem to be between the ages of 5 and 16. Good luck to TMaG and their marketing team but I’ll avoid this type of nonsense like the plague.
J
Jan 27, 2013 at 11:41 pm
More Kool-aid.
Chappy
Jan 28, 2013 at 5:42 pm
Bummer, i so wanted to see Taylormade at the show never thought of going down to the end of the fashion area to find them,the show was scaled down in comparison to other years, i figured they didn’t come to the show this year when i didn’t see their booth in the regular area with the other manufacturers.. Looks like i missed the best part of the show