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Introvert vs Extrovert – Study shows what brand golfers buy based on personality type

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A recent study conducted by Stephen Smith, chief psychologist at the UK-based Sports Psychology Ltd (SPL), sought to determine the brand preference of golfers based on them having either an extrovert or introvert personality.

As reported by FirstCallGolf’s Ken Klavon, Smith, who has worked as a psychologist to professional athletes in golf, Formula One, rugby, and football, posted a short questionnaire with questions on golf equipment preferences focused on around 15 brands, followed by a level of personality questions. 

The study focused on three main character identification questions for the personality section: Introvert versus Extrovert, Pragmatic versus Visionary, and Logical versus Idealist.

After receiving “hundreds upon hundreds” of responses, the data, matched up with their favored golf equipment, showed the following results:

Introverts

Ping was the preferred brand of 40% of those who were identified as introverts, while Titleist was next up for introverts, with 18% of those naming the brand as their favorite.

Extroverts

Callaway and TaylorMade were brands that 40% of those identified as extroverts chose as their favourites.

Smith’s data also concluded that “60 percent of golfers are sensory pragmatics who will be driven by the look, feel and sound of any equipment” and that golfers are by and large a group of consumers driven by a futuristic vision.

Amongst his takeaways, Smith said:

“This study shows that golf needs to be much more sophisticated in its understanding of the customers it is connecting with, and in the way it communicates to build that connection.

How do you get personalities to react to something, particularly a piece of equipment? No doubt the 2020s may be the decade when the psychology of design will be as important as the engineering that underpins it.”

Find out more about the study here.

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Gianni is the Assistant Editor at GolfWRX. He can be contacted at [email protected] Follow him on Twitter @giannimosquito

10 Comments

10 Comments

  1. Pingback: Study shows the difference between putting at Augusta vs PGA Tour events – GolfWRX

  2. Troy s

    Oct 18, 2021 at 9:42 pm

    As far as connecting with their customers goes maybe try lowering the price tag a little, four figure iron sets are a little nuts. Some golfers like myself are drawn to what tour players use, their golf equipment has a definite cool vibe.

    • Richard Douglas

      Oct 19, 2021 at 3:28 pm

      With out-of-the-box demand and critical shortages, I can’t imagine why any golf equipment company would do that.

  3. Stan

    Oct 17, 2021 at 1:29 pm

    I’m both, I guess. Ping metals, taylormade irons, ping and Cleveland wedges…????

  4. CP

    Oct 17, 2021 at 7:53 am

    PXG= extrovert
    Mizuno= introvert

  5. Jahsteve

    Oct 15, 2021 at 8:02 pm

    I bought hogans. WTF does that make me… nostalgic?

  6. Jeff

    Oct 15, 2021 at 11:50 am

    I would have guessed Cobra for extroverts.

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19th Hole

MLB All-Star sued for $64k by North Carolina Country Club

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Booking tee-times has often been a contentious issue even for the most private of clubs, but San Diego Padres star, Will Myers, has found his frustrations leading to the courts.

According to a recent report by The Charlotte Observer, Myers and his wife, Margaret, joined Carmel Country Club in ‘lockdown’ year 2020 after issues with his previous club, problems that included availability of tee-times due to high demand.

Per the report, after paying 20 percent of his $80,000 initiation fee, the remainder was to be paid annually over a period of four years. However, with golf experiencing a boom during the year of the pandemic, tee times were again hard to obtain and in December 2020, the Myers’ resigned and cancelled their membership.

In response to his resignation, Carmel then charged the couple for the remainder of the fee – $64,000 – and set a date of December 2020 for the amount due. They then took to the courts in March 2021 to find the couple countersuing three months later, stating they had suffered |knowing misinterpretations and commissions.”

Court filings state that the MLB star “found it almost impossible to find a tee-time and frequently could not even use the driving range.”

Carmel denied all accusations and would go on to say that the COVID-19 pandemic “immediately and overwhelmingly altered the lifestyles and available leisure activities for all members of the club.”

The trial is set for February 2022.

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19th Hole

The Match V: Brooks vs Bryson – Full Viewer’s Guide

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Those with long memories might recall the halcyon days of television’s Shell’s Wonderful World of Golf, a series of two or three-player stroke-play ‘match’ events that showed many of the top golfers of the day in light-hearted but competitive action over 18 holes.

Players such as Gary Player, Jack Nicklaus, Ernie Els, Phil Mickelson, Karrie Webb and Annika Sorenstam were some of the miked-up stars that thrilled the crowd and viewers with their comments throughout the hour or so of recorded coverage.

Not in their wildest dreams could they envisage that 27 years later, we would get to a point where two golfers meet in what has become a huge grudge match, with both Bryson DeChambeau and Brooks Koepka ramping up the hate over the past few months and even further over the past couple of days.

Cartoon hate or real? Either way, this made-for-TV match has the golfing public eagerly awaiting the best of-12 hole bout and here is the outline of how, when and what this is all about.

Take a look at the figures and hop over to Matt Vincenzi’s article on all the betting odds available and his final verdict.

  • TV: TNT, TBS, truTV and HLN.
  • When: Friday November 26th 4pm E.T 1pm P.T
  • Where: Wynn Golf Club, Las Vegas
  • Commentators: Phil Mickelson and Charles Barkley
  • Play-by-play: Brian Anderson
  • On-course: Amanda Balionis
  • Format: 12-hole Matchplay
  • Bonus (charity holes): 3-6-7-9-11

And as they want to play it like a boxing match, let’s have a ‘Tale Of The Tape’:

                                      Bryson vs Brooks

 

Is it all nonsense? is it all genuine? Is it all for PIP (Player Impact Programme) income?

Who knows. Whatever, it’s going to be the best ‘The Match’ yet.

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19th Hole

The Match V: Brooks vs Bryson – Top prop bets and who we’re picking to win

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“The Match V”: Brooks Koepka vs Bryson DeChambeau is all set to take place at Wynn Golf Club in Las Vegas, Nevada, on November 26th at 4:00 PM ET.

For those who want to make the event a bit more interesting, there are plenty of betting options in the prop market for the Brooks Bryson showdown.

Odds via betonline.ag

  • Bryson is a slight favorite to win the Match at 4/5.
  • A hole-in-one by either player pays 50/1.
  • Bryson is the obvious favorite for the longest drive however, Brooks is getting nearly 4/1 on this prop.
  • A blowout match decided by hole 9 or earlier pays 11/2.
Winner of The Match V
American Odds
Fractional Odds
Bryson DeChambeau
-125
4/5
Brooks Koepka
+105
21/20
Both Drives to Find Green on 12?
No
-2500
1/25
Yes
+900
9/1
DeChambeau Drive to Find Green on 12?
No
-240
5/12
Yes
+200
2/1
Koepka Drive to Find Green on 12?
No
-300
1/3
Yes
+250
5/2
Closest to Pin on Par-3 11th Hole?
Bryson DeChambeau
-110
10/11
Brooks Koepka
-110
10/11
Either Player to Hit a Hole-in-One?
Yes
+5000
50/1
First to Break Par on a Hole?
Tie
+130
13/10
Bryson DeChambeau
+190
19/10
Brooks Koepka
+210
21/10
Leader After 1st Hole?
Tie
-130
10/13
Brooks Koepka
+270
27/10
Bryson DeChambeau
+270
27/10
Leader Thru Six Holes?
Bryson DeChambeau
+160
8/5
Tie
+175
7/4
Brooks Koepka
+195
39/20
Longest Drive?
Bryson DeChambeau
-500
1/5
Brooks Koepka
+395
79/20
Match Settled By Play-off?
No
-300
1/3
Yes
+250
5/2
Total Holes Conceded
Under 2½ Holes
-180
5/9
Over 2½ Holes
+160
8/5
When will The Match be decided?
After a Play-off
+250
5/2
Hole 12
+300
3/1
Hole 11
+325
13/4
Hole 10
+400
4/1
Hole 9 or Earlier
+550
11/2

The Match V: Best Bets

Winner of The Match V: Bryson DeChambeau -125

For these types of events, I typically tend to side with the underdog due to the variance that can occur in a single match. With the match being only 12 holes, the outcome becomes even more unpredictable. However, there are a few reasons why I still believe that the value lies with DeChambeau at a slight -125 favorite.

For starters, DeChambeau has experience in this type of event. Aaron Rodgers and Bryson appeared in the match last year and defeated Tom Brady and Phil Mickelson quite convincingly. After a slow start, Bryson really appeared to gradually settle in as the match went along and should have a better idea of what to expect this time around.

Additionally, DeChambeau is just playing much better golf than Koepka recently. In their past 24 rounds, DeChambeau ranks 9th on Tour for Strokes Gained: Total whereas Koepka ranks 121st of 150 qualified golfers. Brooks is also coming off of back to back missed cuts at Mayakoba and The Houston Open.

While it is entirely possible that Koepka’s killer instinct kick in as he attempts to take down DeChambeau (who I genuinely believe he truly dislikes), I am siding with the guy who is simply a better golfer right now as a slight favorite.

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